6,987 results on '"Value Proposition"'
Search Results
2. Mechanisms to develop a business model through the Internet of things: a multiple case study in manufacturing companies.
- Author
-
Mattos, Claudia A. and Novais Filho, Marivaldo José
- Subjects
- *
BUSINESS partnerships , *DIGITAL transformation , *BUSINESS incubators , *VALUE proposition , *STRATEGIC alliances (Business) , *DIGITAL technology - Abstract
Companies are looking for opportunities from digital technologies focused on transforming their operations and customer value proposition. IoT solution is a way to develop new services and business models (BM). Literature highlights that research is necessary to discover empirical patterns and tools for understanding and managing digital Innovation adopted by companies. Thus, this study aims to explore how organisations move into an Internet of things (IoT) environment by structuring new business models and offering innovative and sustainable services identifying mechanisms for deploying IoT BM. This research uses a multiple case study approach with three manufacturing organisations. The contribution of this study is the identification of mechanisms applied for developing an IoT business model. Companies altering model operations and reshaping customer value propositions for building new business models are facilitated by digital transformation. The findings provide mechanisms identified across cases: collaboration via strategic partnerships, incubator companies, acquisition of the startup, exchange knowledge/employee training, Co-innovation: interactions between actors to develop platforms and partnership with Technology Parks. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
3. Customer engagement patterns and new venture outcomes.
- Author
-
Chandler, Gaylen N., McLeod, Michael S., Broberg, J. Christian, McKelvie, Alexander, and DeTienne, Dawn R.
- Subjects
BUSINESSPEOPLE ,TECHNOLOGICAL innovations ,ORGANIZATIONAL legitimacy ,VALUE proposition ,VALUE creation ,CUSTOMER relations - Abstract
We investigate how different value creation processes affect the early-stage performance of new ventures. Specifically, we focus on entrepreneurial value creation using four different patterns of customer engagement: (1) existing customer acquisition (ECA); (2) product/service imitation (PSI); (3) customer-focused innovation (CFI); and (4) technology-driven innovation (TDI). We examine early-stage performance under the premise that each pattern has a different starting point with customer bases, product innovation, and legitimacy. We use institutional theory, optimal distinctiveness, and the demand-side perspective to hypothesize and then empirically validate this typology by examining the performance rank order of customer engagement patterns. We employ a mixed-methods approach across a two-part study and find support for our hypotheses. We find differential financial performance outcomes that depend on the customer engagement pattern implemented by the entrepreneur. We expand on these findings, including the practical implications of the strategies that entrepreneurs may consider when launching their venture. Plain English Summary: Start-up companies that engage with customers by acquiring or imitating a proven value proposition are more likely to achieve sales, have faster sales growth, and better profit margins than those that seek to innovate a new value proposition. Our paper identifies four different ways that new ventures engage with customers as they implement their value proposition: (1) they acquire an existing business operation along with its customers, (2) they imitate a value proposition that has already been tested by one or more existing companies, (3) they innovate by engaging with potential customers early to develop products that meet customer-defined needs, and (4) they develop an innovative technology and then set about to educate customers as to what it can do for them. We then look at the performance implications of these customer engagement processes. New ventures that apply a proven value proposition by (1) acquiring an existing business will be the most likely to achieve sales, sales growth, and have higher profit margins in the early stages; followed by (2) imitating a value proposition, (3) innovating by engaging with potential customers, and (4) developing innovative technology, in that order. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
4. Complementors' interactions in the wind energy ecosystem: coopetitive dynamics.
- Author
-
Carst, Alexandra Elena
- Subjects
WIND power ,ECOSYSTEM dynamics ,CUSTOMER cocreation ,ECOLOGICAL disturbances ,VALUE proposition - Abstract
Complementors play a crucial role in innovation ecosystems by contributing to the co-creation of the value proposition and its benefit enhancement. However, research on these actors and their interactions remains limited. Investigating eight Danish wind energy complementors, this embedded case study explores the complexity of their interactions through a mixed-method approach. Initial quantitative analysis is performed using topic modelling to inform the coding of the following qualitative analysis that maps the trends and evolution of complementors' interactions. The findings reveal that, despite an apparent unawareness or conscious dismissal of the competitive dynamic involved, most wind energy complementors engage in coopetitive interactions at some point, particularly with the focal firms. The study advances our understanding of complementors, emphasising their importance and complexity as ecosystem actors. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
5. The Past, Present, and Future of Large‐Scale Assessment Consortia.
- Author
-
Briggs, Derek C.
- Subjects
- *
CONSORTIA , *SUMMATIVE tests , *VALUE proposition , *PREPAREDNESS - Abstract
This article provides a history of the two large‐scale assessment consortia that were funded in 2010 as part of the Race to the Top Competition, the Partnership for the Assessment of Readiness for College and Career (PARCC), and the Smarter‐Balanced Assessment Consortium (SBAC). I compare the goals the consortia were funded to meet between 2011 and 2015 with the assessment systems PARCC and SBAC were able to deliver. Two notable accomplishments of both consortia were the development of high‐quality summative assessments that were carefully designed to be accessible to all test‐takers. I describe factors that led many states to withdraw from consortia membership between 2011 and 2015, and which led to the effective dissolution of PARCC. I discuss lessons learned from serving on the PARCC and SBAC technical advisory committees, and make a case for the value proposition of assessment consortia in the future. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
6. What Is the Value Proposition of Evidence-Based Guidelines? An Application of the Operative Value Index for Lumbar Fusions.
- Author
-
Sarikonda, Advith, Sami, Ashmal, Hines, Kevin, Self, D. Mitchell, Isch, Emily, Leibold, Adam, Keppetipola, Kavantissa M., Gonzalez, Glenn, Mansoor Ali, Daniyal, Thalheimer, Sara, Heller, Joshua, Prasad, Srinivas, Jallo, Jack, Sharan, Ashwini, Vaccaro, Alexander R., Harrop, James, and Sivaganesan, Ahilan
- Subjects
- *
ACTIVITY-based costing , *EVIDENCE-based medicine , *VALUE-based healthcare , *VALUE proposition , *NEUROSURGEONS - Abstract
Elective lumbar fusions have received criticism for inappropriate utilization. Here, we use a novel Operative Value Index (OVI) to assess whether "indicated," evidence-based lumbar fusions are associated with increased value (outcomes per dollar spent). This study is a retrospective analysis of a prospective observational cohort of 294 patients undergoing elective lumbar fusions at a single large academic institution. All patients were preoperatively evaluated by a panel of neurosurgeons for concordance with evidence-based medicine (EBM), determined through guidelines from the North American Spine Society. Oswestry Disability Index (ODI) scores were collected for all patients both preoperatively and at 6-months postoperatively. Time-driven activity-based costing was employed to determine both direct and indirect intraoperative costs. The OVI was defined as the percent improvement in ODI per $1000 spent intraoperatively. Generalized linear mixed model regression, adjusting for confounders, was performed to assess whether EBM-concordant surgeries were associated with higher OVI. Of 294 elective lumbar fusions, 92.9% (n = 273) were EBM-concordant. The average total cost of an EBM-concordant lumbar fusion was $17,932 (supplies: $13,020; personnel: $4314), compared to $20,616 (supplies: $15,467; personnel: $4758) for an EBM-discordant fusion. Average OVI was 2.27 for a concordant fusion, compared to 0.11 for a discordant fusion. Generalized linear mixed model analysis revealed that EBM-concordant cases were associated with significantly higher OVI (β-coefficient 2.0, P < 0.001). EBM-concordant fusions were associated with 2% greater improvement in ODI scores from baseline for every $1000 spent intraoperatively. Systematic methods for increasing guideline adherence for lumbar fusions could therefore improve value at scale. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
7. The Effect of Customer Value, Trust, and Customer Satisfaction on Customer Loyalty Mediated By Customer Engagement (Empirical Study: Customer Music Course In Jakarta).
- Author
-
Hernando and Sugiyanto, Liem Bambang
- Subjects
CUSTOMER loyalty ,VALUE proposition ,CUSTOMER satisfaction ,MUSIC education ,CUSTOMER relations - Abstract
This study aims to investigate the impact of customer value, trust, and customer satisfaction on customer loyalty, with customer engagement as a mediating variable, focusing on music course customers in Jakarta. Utilizing a quantitative approach, data was collected from 95 respondents who have been customers of music courses for more than three months and are over 18 years old. The data was analyzed using Partial Least Square (PLS) with the SmartPLS 3.0 software. The results of the study indicate that trust and customer value positively and significantly influence customer engagement, which in turn significantly enhances customer loyalty. However, customer satisfaction did not show a significant direct effect on either customer engagement or customer loyalty. Additionally, while customer engagement mediates the relationship between customer value and customer loyalty, it does not mediate the relationship between trust or customer satisfaction and customer loyalty. The findings suggest that building customer engagement through perceived value can strengthen loyalty among music course customers. Limitations of this study include a focus on a specific geographic location (Jakarta) and the relatively small sample size, which may affect the generalizability of the results. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
8. The digital commons, cosmolocalism, and open cooperativism: The cases of P2P Lab and Tzoumakers.
- Author
-
Papadimitropoulos, Vangelis
- Subjects
ECONOMIC models ,VALUE proposition ,CAPITALISM ,HEGEMONY ,NEOLIBERALISM - Abstract
The digital commons support novel organizational models such as cosmolocalism and open cooperativism that seek to challenge the capitalist mode of production. They set out to establish a counter-hegemony vis-à-vis the current hegemony of neoliberalism. The paper engages in the debate between Marinus Ossewaarde, Wessel Reijers and Vasilis Kostakis over the emancipatory potential of the digital commons by reviewing the P2P Lab and Tzoumakers as illustrative cases of cosmolocalism and open cooperativism. The paper shows that the P2P Lab and Tzoumakers exhibit core features of cosmolocalism and prefigure a sketch of open cooperativism. For the digital commons in general and P2P Lab/Tzoumakers in particular to contribute to the counter-hegemony of open cooperativism, it is necessary to link to a chain of equivalence criss-crossing the commons, ethical market entities and a partner state via cross-sectoral value propositions, inclusive governance, and economic models, innovative law policies and open sustainability standards, all aiming to force capitalism adjust to a commons-oriented post-capitalist transition. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
9. An Application of an Initial Full Value of Vaccine Assessment Methodology to Measles-Rubella MAPs for Use in Low- and Middle-Income Countries.
- Author
-
Ko, Melissa, Frivold, Collrane, Mvundura, Mercy, Soble, Adam, Gregory, Christopher, Christiansen, Hans, Hasso-Agopsowicz, Mateusz, Fu, Han, Jit, Mark, Hsu, Shan, Mistilis, Jessica Joyce, Scarna, Tiziana, Earle, Kristen, Menozzi-Arnaud, Marion, Giersing, Birgitte, Jarrahian, Courtney, Yakubu, Ahmadu, Malvolti, Stefano, and Amorij, Jean-Pierre
- Subjects
HEALTH impact assessment ,CASH discounts ,MIDDLE-income countries ,VACCINATION coverage ,PRICES - Abstract
Measles and rubella micro-array patches (MR-MAPs) are a promising innovation to address limitations of the current needle and syringe (N&S) presentation due to their single-dose presentation, ease of use, and improved thermostability. To direct and accelerate further research and interventions, an initial full value vaccine assessment (iFVVA) was initiated prior to MR-MAPs entering phase I trials to quantify their value and identify key data gaps and challenges. The iFVVA utilized a mixed-methods approach with rapid assessment of literature, stakeholder interviews and surveys, and quantitative data analyses to (i) assess global need for improved MR vaccines and how MR-MAPs could address MR problem statements; (ii) estimate costs and benefits of MR-MAPs; (iii) identify the best pathway from development to delivery; and (iv) identify outstanding areas of need where stakeholder intervention can be helpful. These analyses found that if MR-MAPs are broadly deployed, they can potentially reach an additional 80 million children compared to the N&S presentation between 2030–2040. MR-MAPs can avert up to 37 million measles cases, 400,000 measles deaths, and 26 million disability-adjusted life years (DALYs). MR-MAPs with the most optimal product characteristics of low price, controlled temperature chain (CTC) properties, and small cold chain volumes were shown to be cost saving for routine immunization (RI) in low- and middle-income countries (LMICs) compared to N&S. Uncertainties about price and future vaccine coverage impact the potential cost-effectiveness of introducing MR-MAPs in LMICs, indicating that it could be cost-effective in 16–81% of LMICs. Furthermore, this iFVVA highlighted the importance of upfront donor investment in manufacturing set-up and clinical studies and the critical influence of an appropriate price to ensure country and manufacturer financial sustainability. To ensure that MR-MAPs achieve the greatest public health benefit, MAP developers, vaccine manufacturers, donors, financiers, and policy- and decision-makers will need close collaboration and open communications. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
10. Strategic variants of the razor and blade business model: an inspiring benchmark.
- Author
-
Balasubrahmanyam, S. and Sethi, Deepa
- Subjects
VALUE proposition ,MATHEMATICAL domains ,MATHEMATICAL logic ,SOCIAL impact ,RAZORS - Abstract
Purpose: Gillette's historically successful "razor and blade" business model (RBM) has been a promising benchmark for multiple businesses across diverse industries worldwide in the past several decades. The extant literature deals with very few nuances of this business model notwithstanding the fact that there are several variants of this business model being put to practical use by firms in diverse industries in grossly metaphorically equivalent situations. Design/methodology/approach: This study adopts the 2 × 2 truth table framework from the domains of mathematical logic and combinatorics in fleshing out all possible (four logical possibilities) variants of the razor and blade business model for further analysis. This application presents four mutually exclusive yet collectively exhaustive possibilities on any chosen dimension. Two major dimensions (viz., provision of subsidy and intra- or extra-firm involvement in the making of razors or blades or both) form part of the discussion in this paper. In addition, this study synthesizes and streamlines entrepreneurial wisdom from multiple intra-industry and inter-industry benchmarks in terms of real-time firms explicitly or implicitly adopting several variants of the RBM that suit their unique context and idiosyncratic trajectory of evolution in situations that are grossly reflective of the metaphorically equivalent scenario of razor and recurrent blades. Inductive method of research is carried out with real-time cases from diverse industries with a pivotally common pattern of razor and blade model in some form or the other. Findings: Several new variants of the razor and blade model (much beyond what the extant literature explicitly projects) have been discovered from the multiple metaphorically equivalent cases of RBM across industries. All of these expand the portfolio of options that relevant entrepreneurial firms can explore and exploit the best possible option chosen from them, given their unique context and idiosyncratic trajectory of growth. Research limitations/implications: This study has enriched the literature by presenting and analyzing a more inclusive or perhaps comprehensive palette of explicit choices in the form of several variants of the RBM for the relevant entrepreneurial firms to choose from. Future research can undertake the task of comparing these variants of RBM with those of upcoming servitization business models such as guaranteed availability, subscription and performance-based contracting and exploring the prospects of diverse combinations. Practical implications: Smart entrepreneurial firms identify and adopt inspiring benchmarks (like razor and blade model whenever appropriate) duly tweaked and blended into a gestalt benchmark for optimal profits and attractive market shares. They target diverse market segments for tied-goods with different variants or combinations of the relevant benchmarks in the form of variegated customer value propositions (CVPs) that have unique and enticing appeal to the respective market segments. Social implications: Value-sensitive customers on the rise globally choose the option that best suits them from among multiple alternatives offered by competing firms in the market. As long as the ratio of utility to price of such an offer is among the highest, even a no-frills CVP may be most appealing to one market segment while a plush CVP may be tempting to yet another market segment simultaneously. While professional business firms embrace resource leverage practices consciously, amateur customers do so subconsciously. Each party subliminally desires to have the maximum bang-to-buck ratio as the optimal return on investment, given their priorities ceteris paribus. Originality/value: Prior studies on the RBM have explicitly captured only a few variants of the razor and blade model. This study is perhaps the first of its kind that ferrets out many other variants (more than ten) of the razor and blade model with due simplification and exemplification, justification and demystification. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
11. Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design.
- Author
-
Batat, Wided
- Subjects
MARKETING education ,TECHNOLOGICAL innovations ,UNIVERSITY tuition ,VALUE proposition ,BUSINESS students - Abstract
This article provides an in-depth analysis of the evolving landscape of business and marketing education, accentuated by technological advancements, globalization, and the emergence of digital competitors. I underscore the challenges confronting traditional educational institutions arising from tech giants like Google and innovative e-learning platforms such as Udemy. The exacerbation of these issues in the post-pandemic environment is marked by escalating mental health concerns, a deficiency in practical skills acquisition, shifting student preferences, and debates surrounding the value proposition of college tuitions and business qualifications. Despite efforts to integrate immersive technologies and experiential learning strategies, a noticeable absence of pragmatic skills and learner-centric pedagogies persists within higher education paradigms. I introduce MECCDAL—a holistic, execution-oriented seven-pillar framework tailored to navigate contemporary challenges within an AI-infused, mental wellness-aware post-pandemic context. MECCDAL is an acronym derived from Latin terminologies: M ens (mind), E xecutio (execution), C or (heart), C orpus (body), D igitus (digital), A nima (soul), and L ingua (language). Through a detailed case study conducted at the American Institute of Business Experience Design, I illustrate MECCDAL's efficacy in augmenting business and marketing educational delivery mechanisms while fostering both collective and individual well-being alongside enhanced innovation and implementation competencies among students. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
12. Adaptability among inbound tour operators in a disrupted business environment.
- Author
-
Hsu, Alex Yang‐chan, King, Brian, and Wang, Dan
- Subjects
TECHNOLOGICAL innovations ,TOUR brokers & operators ,TOURISM ,MASS customization ,VALUE proposition ,DISRUPTIVE innovations ,SUSTAINABLE tourism - Abstract
The acceleration of technological innovations is reshaping service industries, including the travel business. As competitive forces intensify, inbound tour operators face the challenge of adapting to both revolutionary technologies and business model innovations as they develop destination product offerings ushering a smarter tourism ecosystem. This paper explores how inbound tour operating businesses are being impacted by technology‐enabled innovations and proposes strategic responses to the disruptions affecting their businesses. The investigators addressed this gap through immersion in relevant industry communities involving participant observations and in‐depth interviewing. The authors examine prevailing and emerging models of inbound tour operations, drawing upon the service‐dominant logic framework and placing particular emphasis on value propositions. The present study formulates a comprehensive value co‐creation framework encompassing tourism industry stakeholders, which involves assessing their value propositions and creating focused R&D initiatives that are customized to market needs. It is essential to modularize in‐destination services to enable mass customization of travel experiences and to encourage value co‐creation that empowers travelers. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
13. Making the leap from idea generation to implementation: Ten steps every geriatrics specialist should know.
- Author
-
Agarwal, Nimit, Pagali, Sandeep R., Sharma, Kanishk D., and Walke, Lisa M.
- Subjects
- *
OLDER people , *CHANGE management , *INDUSTRIAL management , *VALUE proposition , *GERIATRICS - Abstract
This is an exciting time in Geriatrics, with numerous opportunities in health care for Geriatrics specialists to innovate and lead. Geriatrics specialists should know how to implement innovative care models to lead healthcare changes in their organizations and effectively facilitate change management. We highlight a 10‐step framework that Geriatrics specialists can leverage to quickly move their ideas from development to implementation at a system level. This framework adapts concepts from business management to provide a step‐by‐step guide to move from idea generation to implementation. We provide different practical examples that a Geriatrician can correlate to in their practice, including value proposition and business canvas model. Though small components of the business canvas model may vary based on organization and program/idea‐specific needs, the outlined skills will establish Geriatrics specialists as leaders of change, a resource for education, and valued consultants to a health system that is in dire need of direction to improve the quality of care, and health outcomes, for older adults. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
14. Analisis Faktor yang Mempengaruhi Kepuasan Pembeli di Kopi Kenangan Menggunakan Metode Regresi Logistik Biner.
- Author
-
Mohamad, Aditya, Setiyanto, Agus, Raharjo, Bangkit Widhi, and Heikal, Jerry
- Abstract
This study aims to analyze various factors that affect buyer satisfaction with Kopi Kenangan. The method used in this study is the binary logistic regression method using SPSS. The number of samples was 68 consumers who came directly to Kopi Kenangan, with the variables used being product, packaging, price, service quality, cleaness/comfort, waiting time, discount, and interior/exterior design. Sample collection was carried out through filling out a survey form filled out by 68 buyer consumers who came directly to Kopi Kenangan. The results of the survey are outlined in Microsoft Excel and then data normalization is carried out. For Independent Variable data in the form of Text will be converted to binary numbers which means it is represented by numbers between 0 to 1, while for Dependent Variables it will be converted to 0 and 1. Independent Variable data consists of product, packaging, price, services, cleanliness/ comfort, waiting time, discount, and interior/ exterior design. The Data Dependent Variable is Satisfactory. From the results of the study, it can be concluded that the factors that affect buyer satisfaction are the variables of product, discount, and interior/exterior design. The variables of packaging, price, services, cleanliness/comfort, and waiting time did not significantly affect buyer satisfaction at Kopi Kenangan. With data accuracy of 89.7%. From the results of the assessment of the equation above, it can be concluded that there are 59 consumers who have a Satisfactory value and 9 consumers who do not have a Satisfactory value. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
15. How Can Scientific Crowdsourcing Realize Value Co-Creation? A Knowledge Flow-Based Perspective.
- Author
-
Qiu, Ran, Wang, Guohao, Yu, Liying, Xing, Yuanzhi, and Yang, Hui
- Subjects
CUSTOMER cocreation ,VALUE proposition ,INSTITUTIONAL logic ,CROWDSOURCING ,SCIENTIFIC knowledge - Abstract
Presently, the practice of scientific crowdsourcing still suffers from user loss, platform operational inefficiency, and many other dilemmas, mainly because the process mechanism of realizing value co-creation through interaction between users and platforms has not yet been elaborated. To fill this gap, this study takes Kaggle as the research object and explores the realization process and internal mechanism of scientific crowdsourcing value co-creation from the perspective of knowledge flow. The results show that the operation process of Kaggle-based scientific crowdsourcing can be decomposed into five progressive evolutionary stages, including knowledge sharing, knowledge innovation, knowledge dissemination, knowledge application, and knowledge advantage formation. The knowledge flow activates a series of value co-creation activities of scientific crowdsourcing, forming a dynamic evolution and continuous optimization of the value co-creation process that includes the value proposition, value communication, value consensus, and all-win value. Institutional logic plays a key role as a catalyst in the value co-creation of scientific crowdsourcing, effectively facilitating the realization of value co-creation by controlling and guiding the flow of knowledge. The study unlocks the "gray box" from knowledge flow to value co-creation, providing new theoretical support and guidance for further enhancing the value co-creation capacity and accelerating the practice of scientific crowdsourcing. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
16. Rich alone or rich together: the impact of value proposition innovation on the product–place co-branding value.
- Author
-
Zhu, Rong, Fu, Yaoyao, Wen, Ao, and Zhao, Jiaxin
- Subjects
VALUE proposition ,CO-branding ,BUSINESS models ,CUSTOMER cocreation ,BRAND equity ,PANEL analysis ,MARKETING theory - Abstract
Purpose: This study aims to examine an emerging product–place co-branding marketing practice in China's rural areas. The role of this practice in inclusive development is analyzed from the perspectives of value proposition innovation, market legitimacy, media coverage and brand value. Both research and practice indicate value proposition innovation to exert an important influence on brand value enhancement, but little is known about the mediating and moderating mechanisms underlying this relation. Design/methodology/approach: A moderated mediation model is constructed to examine whether market legitimacy mediates the relationship between value proposition innovation and brand value. vWhether this mediating process is moderated by media coverage is also examined. The primary data are collected from semi-structured interviews and observations conducted with two common cases to develop proper scales for value proposition innovation and market legitimacy. The research includes 100 product–place co-brandings published by the Ministry of Agriculture and Rural Affairs in 2019. Hypotheses are tested using hierarchical regression and a Bootstrap model. Findings: Value proposition innovation has a positive effect on brand value, and market legitimacy partially mediates this relationship. Media coverage positively moderates the relationship between value proposition innovation and market legitimacy, and positively moderates the mediating effect of market legitimacy; the higher the media coverage, the stronger the mediating effect of market legitimacy. Research limitations/implications: Based on data availability and accessibility, the study sample focused on indicators from 100 brands in 2019. If the Ministry of Agriculture and Rural Affairs discloses consecutive annual information for other years, future studies could explore panel data to further test the study's conclusions from a longitudinal perspective. Originality/value: First, this paper adds to the emerging literature on product–place co-branding business models by examining the relationship between value proposition innovation and brand value. Second, this paper enriches institutional theory by including market legitimacy as a mediator between value proposition innovation and brand value. Third, this paper identifies the moderating role of media coverage, thus broadening the theoretical implications of institutional theory with respect to improving market legitimacy. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
17. Analysis of Customer Relationship Management at Animation Studio - PT Jiwa Muda Cipta Indonesia in Yogyakarta.
- Author
-
Yogyasworo, Haryagung Nugroho, Setyaningsih, Rila, and Bintara, Chandra Satya
- Subjects
CUSTOMER relations ,VALUE proposition ,HIGH technology industries ,PUBLIC relations ,CONSUMERS ,CUSTOMER relationship management - Abstract
The role and function of Public Relations (PR) in carrying out tasks in the marketing sector of a digital service company, namely Animation Studio. Nowadays, managing relationships with customers is more familiarly known as Customer Relationship Management (CRM). In CRM management, a series of flows have been arranged as mentioned by Buttle, namely analysis, resource development and implementation. The data obtained in this research is the result of observation, documentation and interviews with Marketing and CEO while carrying out research at the Animation Studio. It was found that analyzes covering portfolio and customer intimacy had been run on a strong basis and implemented quite well. Likewise, the development of resources that have been designed by the CEO to develop the network and add value propositions has been carried out systematically according to procedures. As for the implementation of CRM in Animation Studio, although it is quite good, it still needs to be developed further in terms of the process to further perfect CRM within the company. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
18. THE IMPACT OF CUSTOMER PERCEIVED VALUE IN THE CONTEMPORARY ART DISTRIBUTION CHAIN.
- Author
-
Yiyu Li
- Subjects
CONSUMERS ,VALUE (Economics) ,CUSTOMER cocreation ,VALUE chains ,PUBLIC art ,VALUE proposition ,COLLECTORS & collecting ,MARKET value ,CULTURAL values ,HUMAN behavior ,CONSUMER purchasing services - Abstract
Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
19. Analysis of the interactions among core stakeholders of the Olympic media ecosystem: conditions for a value creation proposition of the Olympic Virtual Series.
- Author
-
Lefebvre, Florian, Besombes, Nicolas, and Chanavat, Nicolas
- Subjects
VALUE creation ,VALUE proposition ,OLYMPIC Games ,ESPORTS ,THEMATIC analysis - Abstract
One of the most visible examples of the disruptive nature of esports can be seen through its inclusion in the modern Olympic Games. Despite substantial initiatives deployed over the past ten years to strengthen ties between the Olympic Movement (OM) and the esports industry, research is still limited on the first edition of Olympic esports events. This study fills that void by investigating the conditions under which the relationships among Olympic Virtual Series' (OVS) stakeholders can generate value for them. Using a qualitative approach based on the media ecosystem theory, we performed a thematic analysis of seven semi-structured interviews conducted with esports activities managers and marketers from International Sports Federations and one publisher. This work reveals how the inclusion of esports in the OM movement through the OVS reflects how esports' increased popularity is disrupting modern media businesses. In addition, it demonstrates that the stakeholders involved in the first edition of the OVS faced many challenges in generating value. We identify key inhibitors, facilitators and challenges for OM stakeholders in the results. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
20. Sustainability in Business Models: The Case of MUD Jeans
- Author
-
Gabriela-Nicoleta Andrisan and Andra Modreanu
- Subjects
business model ,sustainability ,value creation ,value proposition ,stakeholders ,Business ,HF5001-6182 ,Economics as a science ,HB71-74 - Abstract
There has been a growing interest in society and among researchers regarding the significance of establishing sustainable business models. As organisations strive to adapt their business models to incorporate sustainability or establish new enterprises to tackle sustainability challenges, it becomes evident that there is no universally applicable model for sustainable business. As a result, companies frequently have difficulties in recognising and executing sustainable business models that are suitable for their needs. This article seeks to highlight the importance of incorporating sustainability into a business plan. Furthermore, it attempts to clarify techniques employed to accomplish this objective. The article is organised in multiple sections, such as a comprehensive analysis of existing literature, highlighting the most significant contributions to this matter. The following section discusses the methodology employed in the investigation. The fourth portion substantiates the study's results by presenting a case study, while the final section provides a summary of the findings.
- Published
- 2024
21. Improving forecasting by subsampling seasonal time series.
- Author
-
Li, Xixi, Petropoulos, Fotios, and Kang, Yanfei
- Subjects
TIME series analysis ,STATISTICAL models ,FORECASTING ,SEASONS ,BOX-Jenkins forecasting ,VALUE proposition - Abstract
Time series forecasting plays an increasingly important role in modern business decisions. In today's data-rich environment, people often aim to choose the optimal forecasting model for their data. However, identifying the optimal model requires professional knowledge and experience, making accurate forecasting a challenging task. To mitigate the importance of model selection, we propose a simple and reliable algorithm to improve the forecasting performance. Specifically, we construct multiple time series with different sub-seasons from the original time series. These derived series highlight different sub-seasonal patterns of the original series, making it possible for the forecasting methods to capture diverse patterns and components of the data. Subsequently, we produce forecasts for these multiple series separately with classical statistical models (ETS or ARIMA). Finally, the forecasts are combined. We evaluate our approach on widely used forecasting competition data sets (M1, M3, and M4) in terms of both point forecasts and prediction intervals. We observe performance improvements compared with the benchmarks. Our approach is particularly suitable and robust for the data with higher frequency. To demonstrate the practical value of our proposition, we showcase the performance improvements from our approach on hourly load data that exhibit multiple seasonal patterns. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
22. Adorable interactions: investigating the influence of AI voice assistant cuteness on consumer usage intentions.
- Author
-
Xintao Yu, Xiaochen Liu, and Zhen Xu
- Subjects
ARTIFICIAL intelligence ,VALUE proposition ,SUSTAINABLE development ,DIGITAL technology ,CUTENESS (Aesthetics) - Abstract
In an era where user experience reigns supreme, an unexpected element is subtly influencing our interactions with technology--"Cuteness." However, when discussing the design of digital products such as AIVAs, is cuteness merely a matter of appearance? This paper aims to unveil the complex psychological mechanisms and their impact on usage intention hidden behind the seemingly harmless allure of cuteness. Through an experimental study involving 284 participants and utilizing a moderated serial mediation model via PLS-SEM, this research reveals how aesthetic design differences influence usage intentions. The findings disclose three key insights: (1) A positive relationship between cuteness and usage intention is confirmed; (2) Social presence, performance expectancy and customer value act as serial mediations between cuteness and usage intention; (3) Perceived risk moderates the impact of cuteness on usage intentions by influencing social presence, performance expectancy, hedonic value and functional value. This contributes theoretical insights and practical guidance for the sustainable development and success of AIVAs. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
23. МИКРОКОМУНИКАЦИИТЕ И МИКРОУЧЕНЕТО – ПРОБЛЕМИ ИЛИ КЛЮЧ КЪМ УСПЕХИ.
- Author
-
Атанасов, Николай
- Subjects
- *
SMALL business , *NEW business enterprises , *ARCHITECTURAL design , *MODERN society , *VALUE proposition - Abstract
In the article are examined some issues of microlearning and microcommunications, which occupy an increasingly important place in theoretical and applied knowledge in science, education, and culture. A key point is their diverse unity of connection and value with dynamics of socio-economic life and meaning of life of the subject and people. On the other hand, a philosophical meaning and importance of substantial thinkingcognitive problems are a necessity of a broad intelligent, and sustainable growth perspective in the design and architecture of models of information products and services, which have critical importance for public presentation and marketing concepts and strategies. Pragmatic paradigmatic philosophical character of such essential research and innovation issues determines a broad aspect of the development of basic and applied knowledge in the modern Digital society and Global world. The article raises and examines an issue of supermicrocommunications and super-microlearning, which are increasingly finding a place in the preparation of business pitch – value proposition, presentation, and participation in contests for investments in start-up innovative enterprises from micro-, small- and medium-sized businesses. [ABSTRACT FROM AUTHOR]
- Published
- 2024
24. Understanding the failure process of ventures: a perspective of the behavioral strategy.
- Author
-
Sajjadian, Fatemeh, Amirshahi, Mirahmad, Abdolvand, Neda, Hajipour, Bahman, and Sana, Shib Sankar
- Subjects
FAILURE (Psychology) ,LITERATURE reviews ,STRUCTURAL models ,VALUE proposition ,TELEOLOGY - Abstract
Purpose: This study aims to endeavor to shed light on the underlying causal mechanisms behind the failure of startups by examining the failure process in such organizations. To achieve this goal, the study conducted a comprehensive review of the literature on the definition of failure and its various dimensions, resulting in the compilation of a comprehensive list of causes of startup failure. Subsequently, the failure process was analyzed using a behavioral strategy approach that encompasses rationality, plasticity and shaping, as well as the growth approach of startups based on dialectic, teleology and evolution theories. Design/methodology/approach: The proposed research methodology was a case study using process tracing, with the sample being a failed platform in the ride-hailing technology sector. The causal mechanism was further explicated through the combined application of the behavioral strategy approach and interpretive structural modeling analysis. Findings: The findings of the study suggest that the failure of startups is a result of interlinked causes and effects, and growth in these organizations is driven by dialectic, teleology and evolution theories. Originality/value: The outcomes of the research can assist startups in formulating an effective strategy to deliver the right value proposition to the market, thereby reducing the chances of failure. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
25. An innovative business model using established Medicare items for delivery of cardiac rehabilitation: A value proposition for primary care.
- Author
-
Bulamu, Norma B., Beleigoli, Alline, Haydon, Danny, Wanguhu, Ken Kamau, Gebremichael, Lemlem G., Powell, Sarah, Kaambwa, Billingsley, and Clark, Robyn A.
- Subjects
CARDIAC rehabilitation ,PRIMARY care ,VALUE proposition ,BUSINESS models ,RURAL health services - Abstract
Background: Approximately 70% of Australians do not attend cardiac rehabilitation (CR). A potential solution is integrating CR into primary care. Objective: To propose a business model for primary care providers to implement CR using current Medicare items. Discussion: Using the chronic disease management plan, general practitioners (GPs) complete four clinical assessments at 1-2 weeks, 8-12 weeks, and 6 and 12 months after discharge. The net benefit of applying this model, compared with claiming the most used standard consultation Item 23, in Phase II CR is up to $505 per patient and $543 in Phase III CR. The number of rural GPs providing CR in partnership with the Country Access To Cardiac Health (CATCH) through the GP hybrid model has increased from 28 in 2021 to 32 in 2022. This increase might be attributed to this value proposition. The biggest limitation is access to allied health services in the rural areas. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
26. Pharmacogenetic testing in primary care could bolster depression treatment: A value proposition.
- Author
-
Sperber, Nina R., Roberts, Megan C., Gonzales, Sarah, Bendz, Lisa M., Cragun, Deborah, Haga, Susanne B., Wu, R. Ryanne, Omeogu, Chioma, Kaufman, Brystana, Petry, Natasha J., Ramsey, Laura B., and Uber, Ryley
- Subjects
- *
MEDICAL quality control , *MENTAL health services , *PRIMARY care , *VALUE proposition , *HEALTH policy , *MEDICATION safety - Abstract
Pharmacogenetic testing could reduce the time to identify a safe and effective medication for depression; however, it is underutilized in practice. Major depression constitutes the most common mental disorder in the US, and while antidepressant therapy can help, the current trial –and error approach can require patients to endure multiple medication trials before finding one that is effective. Tailoring the fit of pharmacogenetic testing with prescribers' needs across a variety of settings could help to establish a generalizable value proposition to improve likelihood of adoption. We conducted a study to explore the value proposition for health systems using pharmacogenetic testing for mental health medications through prescribers' real‐world experiences using implementation science concepts and systematic interviews with prescribers and administrators from four health care systems. To identify a value proposition, we organized the themes according to the Triple Aim framework, a leading framework for health care policy which asserts that high‐value care should focus on three key metrics: (1) better health care quality and (2) population‐level outcomes with (3) reduced per capita costs. Primary care providers whom we interviewed said that they value pharmacogenetic testing because it would provide more information about medications that they can prescribe, expanding their ability to identify medications that best‐fit patients and reducing their reliance on referrals to specialists; they said that this capacity would help meet patients' needs for access to mental health care through primary care. At the same time, prescribers expressed differing views about how pharmacogenetic testing can help with quality of care and whether their views about out‐of‐pocket cost would prevent them from offering it. Thus, implementation should focus on integrating pharmacogenetic testing into primary care and using strategies to support prescribers' interactions with patients. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
27. A Study On Investment and Wealth Management with Refernce to Reliance Life Insurance.
- Author
-
Sandeep, Maroju and Ramesh, T.
- Subjects
WEALTH management services ,FINANCIAL services industry ,DEMOGRAPHY ,VALUE proposition - Abstract
Wealth management now a days having very importance. Evidences prove that the wealth management industry in Asia pacific region is emerging into massive opportunity. In India, wealth management is evolving along with a positive regulatory environment, changing demographics and income. With increasing number of HNWI's, financial services institutions now offer a wider range of product portfolios targeted at wealthy customers in the form of investments in art, structured finance and insurance. Considering long-term high value business proposition, number of banks and niche players has started offering full range of wealth management services targeted to HNWIs and emerging affluents. Banks play important role in providing premium services to affluent clients. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
28. The role of artificial intelligence in consumers' brand preference for retail banks in Hong Kong.
- Author
-
Ho, Shirie Pui Shan and Chow, Matthew Yau Choi
- Subjects
CONSUMER preferences ,ARTIFICIAL intelligence ,RETAIL banking ,VALUE proposition ,BRAND choice ,CUSTOMER retention - Abstract
Artificial intelligence (AI) technologies are increasingly integral to our world, as they serve as the foundation for new value propositions and distinctive customer experiences. AI is crucial for offering better customer experiences, which strengthen the consumer–brand relationship and brand differentiation. Based on the stimulus–organism–response model, this study examined the influence of AI on brand preference for retail banks in Hong Kong. Structural equation modeling was used to analyze 300 responses collected from a questionnaire survey of Generation Z subjects. The findings indicate that AI marketing efforts affected brand experience, brand preference, and repurchase intention. Among AI marketing efforts, information, accessibility and customization exerted influences on brand experience, while interaction had no significant impact on it. Brand experience also mediated the relationship between AI marketing efforts and brand preference. The study will help retail banks to design AI marketing activities and formulate better marketing and branding strategies for customer acquisition and retention. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
29. Doing good while making profits: A typology of business models for social ventures.
- Author
-
De Cuyper, Lien, Clarysse, Bart, and Wright, Mike
- Subjects
VALUE creation ,VALUE capture ,BUSINESS literature ,SOCIAL entrepreneurship ,BUSINESS models ,VALUE proposition ,CONSUMERS - Abstract
Research Summary: Building on business model research and the social entrepreneurship literature, we conceptually develop a set of business model choices for social ventures. These choices specify the scope of venture beneficiaries, the extent that customers and beneficiaries overlap, and how social meaning is attached to the venture's value proposition. Concurrent configurations of these choices give rise to four types of social business models: (1) Social Stimulators, (2) Social Providers, (3) Social Producers, and (4) Social Intermediaries. We illustrate this typology using data from seven social ventures and formulate propositions about the implications these business model choices have for a venture's value creation and value capture potential. We then discuss contributions to the literature on social ventures and social entrepreneurship, and the literature on business models. Managerial Summary: In this article, we propose a framework outlining key business model choices for social ventures. These choices include the scope of target beneficiaries of the venture, the degree of overlap between customers and beneficiaries, and how the venture communicates its social mission through its value proposition. By combining these choices in different ways, we identify four distinct types of social business models which we call Social Stimulators, Social Providers, Social Producers, and Social Intermediaries. To bring this framework to life, we have examined data from seven real‐world social ventures, offering concrete examples to illustrate each type. For each of these four types of social business models, we have also formulated propositions about how the business model choices impact a venture's value creation and value capture potential. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
30. Orchestrating orphan ideas in the fuzzy front end of a large firm’s R&D department.
- Author
-
Cohendet, Patrick, Dupouët, Olivier, Naggar, Raouf, and Rampa, Romain
- Subjects
ORPHANS ,VALUE proposition ,RESEARCH institutes - Abstract
The fuzzy front end is the critical initial step of an innovation process during which new ideas emerge. This step’s functioning is well understood when the ideas produced are in line with the organisation’s directions or roadmap. In that case, there are a variety of managerial methods available to guide, filter and control the development of ideas while reducing the associated risks. However, we know considerably less about the emergence and development of orphan ideas, that is ideas that are not aligned with the firm’s strategic roadmap. Such orphan ideas are beyond the scope of managers because they are not consistent with the orientations and needs identified by the firm. The aim of this article is to start to fill this gap through the qualitative study of three unexpected ideation processes at Hydro-Québec’s research institute. Our data reveal a process characterised by a complicated intertwinement of formal and informal mechanisms and relationships. In particular, our results show that informal groups, which can be assimilated to epistemic communities, play a major role in the orchestration of the first stages of the journey of orphan ideas by taking charge of the development of the value proposition and of the idea’s integration in the firm’s managerial and strategic framework. Further, managing orphan ideas requires specific managerial devices and social mechanisms. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
31. 76‐1: Invited Paper: Can MicroLED Beat OLED?
- Author
-
Virey, Eric H., Bouhamri, Zine, and Mermet-Lyaudoz, Raphael
- Subjects
VALUE proposition ,DETECTORS ,SUCCESS - Abstract
As a self‐emissive technology, microLED displays retain all benefits of OLEDs and should be able to improve on many aspects, but will it be enough to guaranty success? In February 2024, leading proponent Apple canceled its microLED smartwatch project. More generally, as microLED keeps getting delayed and OLED keeps improving, the value proposition of microLED is shrinking. This paper looks at how the technology could deliver stronger differentiation. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
32. Register-based distribution of expressions of modality in COCA.
- Author
-
Zhou, Jiangping and Xia, Yanhua
- Subjects
MEDIAN (Mathematics) ,AMERICAN English language ,MODAL logic ,STATISTICAL correlation ,VALUE proposition - Abstract
This research scrutinizes expressions of modality at both word and clause ranks. Expressions at the former rank encompass modal verbal operators, modal adjuncts, and modal nominalizations, and expressions at the latter rank encompass 'explicit subjective' orientation such as I think and 'explicit objective' orientation, such as it is possible. These latter expressions are designated as interpersonal metaphors of modality within the framework proposed by Halliday. Previous studies delimited the distribution of expressions of modality either at word rank or at clause rank; in addition, they undertheorized the relationship between this distribution of modality and formality of registers because the register is testified to be an influential factor in the distribution of expressions of modality. This study, drawing on such statistical methods as variation analysis and correlation analysis, explored the distribution of expressions of modality at both word and clause ranks across registers with different degrees of formality by employing the Corpus of Contemporary American English (COCA). The findings are summarized as follows. First, registers in COCA employ expressions of modality with low and/or median values to judge the proposition at issue for the purpose of entertaining other varying voices. Second, in more formal registers, language users seem to prefer modal nominalizations to modal verbal operators and modal adjuncts at word rank, and 'explicit objective' orientation to 'explicit subjective' orientation at clause rank. In doing so, they could efficiently conceal the commentators' subjective meaning, and thus, the objectivity of propositions is highlighted. This study will shed light on the full understanding of the distribution of expressions of modality across registers and the application of such theory as interpersonal metaphor of modality in SFL. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
33. A taxonomy of innovation spaces from the innovation networks lens.
- Author
-
Montes, Jose, Batz, Aglaya, and Serrano Cárdenas, Lizeth Fernanda
- Subjects
INTERNET content ,TAXONOMY ,VALUE proposition ,CAPACITY building ,CONTENT analysis - Abstract
Collaborative innovation addresses intricate, multifaceted problems of a systemic nature involving a multitude of actors with diverse and often unknown expectations. To facilitate this collaboration, innovation spaces—such as Makerspaces, Hackerspaces, Fablabs, among others—have emerged as arenas where networks of actors interconnect and solidify. Understanding the diverse nature of these innovation spaces poses a challenge, particularly in distinguishing their specific characteristics and assessing how each contributes to fostering innovative networks. This article aims to address the question: how can we classify innovation spaces based on the innovation networks they constitute? To tackle this query, we initially conducted an in-depth exploration of various innovation spaces through web content analysis, scrutinizing their individual value propositions. Subsequently, employing innovation network theory alongside domain analysis methodology, we proposed a taxonomy designed to classify the distinct types of innovation spaces under scrutiny. Our taxonomy reveals three types of spaces—learn-and-explore, partner-and impact, and transitory—as well as convergent and divergent spaces, showing the diversity and complexity of networks they constitute. The findings also show that while the majority of innovation spaces unite diverse actors to drive collaboration and innovation, many resulting networks have a medium level of formality and are project-centric. These networks tend to be synthetic in nature, seeking to apply existing knowledge, and represent exploration networks wherein the adaptability and diversity of initiatives foster learning, the acquisition of new knowledge, and the development of fresh capacities through interactions. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
34. Fast food consumption among tourists and residents in Macau: A means-end chain analysis.
- Author
-
Chan, Mei Lan, Opoku, Emmanuel Kwame, and Choe, Ja Young
- Subjects
- *
CONVENIENCE foods , *FOOD consumption , *FAST food restaurants , *VALUE proposition , *TOURISTS - Abstract
Fast food restaurants are important for both residents and tourists in Macau because they serve as a common cultural and organizational entity. The objective of this study is to identify the attributes, consequences, and value of fast food consumption among tourists and residents in Macau and to compare hierarchical value maps between the two different groups. Data were collected in fast food restaurants in Macau. A hard laddering method was utilized based on Means-end chain theory, in order to identify how attributes of fast food are connected to consumers' final values. The findings indicate that good taste, brand reputation, and restaurant ambience are important attributes shared among tourists and residents. While brand familiarity and the lack of a language barrier were more important attributes to tourists, reasonable prices were the most important attribute that residents appreciated. This study provides useful insights that will enable fast food operators to develop and efficiently communicate their value propositions to their target customers. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
35. TRUST ME, I AM ACCOUNTABLE: FACTORS INFLUENCING THE PERCEPTION OF BENEFITS OF BLOCKCHAIN TECHNOLOGY.
- Author
-
Abdelhamid, Mohamed, Isaac, Ruchi, and Crusius, Katja
- Subjects
BLOCKCHAINS ,TRUST ,CRYPTOCURRENCIES ,MARKET capitalization ,BITCOIN - Abstract
Since its inception in 2007, blockchain has become a pivotal technology, with its market capitalization reaching $10 billion in 2016 for Bitcoin, a cryptocurrency that utilizes blockchain technology. Blockchain technology, which is used in various fields, is known for its audibility, security, trust, transparency, accountability, and traceability. However, it brings challenges such as scalability, privacy leakage, and selfish mining. Each transaction conducted on the blockchain is stored and registered, making it easy to check and confirm transactions during audits. Public key cryptography always ensures security, and each participant sees the same version of the distributed ledger, guaranteeing trust and transparency. Transactions cannot be tampered with, and each action a participant executes is traceable with no possibility of deleting transactions from the system. Despite these advancements, awareness of blockchain technology remains limited, hindering its widespread adoption. However, with ongoing research and development, blockchain technology holds great potential for a variety of industries, and its benefits will continue to be explored and leveraged. This paper provides insights from various studies that address the risks related to blockchain in cybersecurity, develops a seven-layer structure to combat those risks and proposes an invoice financing platform that establishes data confidentiality. The paper concludes that despite its potential, blockchain technology needs more exploration, awareness, and improvement to be adopted in more areas and companies. [ABSTRACT FROM AUTHOR]
- Published
- 2024
36. Value creation in interdependent digital and analogue markets.
- Author
-
Sanders, Mathilde and van de Vrande, Vareska
- Subjects
VALUE creation ,INTERNET marketing ,VALUE proposition ,NETWORK effect ,MARKET value ,INTERNET advertising ,PRINT advertising - Abstract
This study investigates how the value propositions in interdependent digital and analogue markets differ from each other. For this purpose, we conducted a content analysis and comparative case-study of four Dutch journalistic platforms that operate in markets for print and online advertising and paying audiences (subscriptions or memberships). First, we find that in digital (online) markets the value propositions on both market sides are more fused than in analogue markets. Second, we find that this is the reason for online platforms that serve the paying audiences, to offer advertising-free content. This suggests that there is not always a mutual dependency of the two market-sides as platform scholars assume, but that there may be a tension arising from interdependency, where some users may actually be attracted to the absence of the other market-side (advertising) and indirect network effect exploitation. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
37. The Role of Expectation Management in Value Creation: A Case Study on Municipal Managers' Experiences with Offering Supported Housing.
- Author
-
Ulvin, Kim, Tingvold, Laila, Aase, Karina, and Magnussen, Siv Fladsrud
- Subjects
VALUE creation ,PUBLIC administration ,PEOPLE with disabilities ,MUNICIPAL services ,VALUE proposition ,HOUSING - Abstract
Theoretically rooted in public service logic (PSL), this article explores managers' experiences constructing value propositions and facilitating the value creation process in a public sector environment. It reports on a qualitative study from a Norwegian municipal setting based on individual and focus group interviews supported by participant observations and relevant documents. The data were analyzed according to the guidelines of stepwise-deductive inductive analysis (SDI). The findings substantiate changes in the utilized supported housing forms and highlight urgency's pervasive effect on transition processes to supported housing for individuals with intellectual disabilities and the need for around-the-clock support. This study contributes to public management research by examining the process of constructing value propositions and the managers' efforts to contribute to the formation of more realistic expectations towards the municipality's scope and level of service among prospective service users and their families. The article contributes to the PSL discourse by providing the complementary concept of expectation–reality mitigation as a particular form of expectation management suited for the complexities and constraints of value creation in public service settings. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
38. Enacting disruption: how entrepreneurial ventures innovate value propositions to increase the attractiveness of their technologies.
- Author
-
Antonio, Jerome L., Schmidt, Alexander Lennart, Kanbach, Dominik K., and Meyer, Natanya
- Abstract
Purpose: Entrepreneurial ventures aspiring to disrupt existing market incumbents often use business-model innovation to increase the attractiveness of their offerings. A value proposition is the central element of a business model, and is critical for this purpose. However, how entrepreneurial ventures modify their value propositions to increase the attractiveness of their comparatively inferior offerings is not well understood. The purpose of this paper is to analyze the value proposition innovation (VPI) of aspiring disruptors. Design/methodology/approach: The authors used a flexible pattern matching approach to ground the inductive findings in extant theory. The authors conducted 21 semi-structured interviews with managers from startups in the global electric vehicle industry. Findings: The authors developed a framework, showing two factors, determinants and tactics, that play a key role in VPI connected by a continuous feedback loop. Directed by the determinants of cognitive antecedents, development drivers and realization capabilities, aspiring disruptors determine the scope, focus and priorities of various configuration and support tactics to enable and secure the success of their value proposition. Originality/value: The authors contribute to theory by showing how cognitive antecedents, development drivers and capabilities determine VPI tactics to disrupt existing market incumbents, furthering the understanding of configuration tactics. The results have important implications for disruptive innovation theory, and entrepreneurship research and practice, as they offer an explanatory framework to analyze strategies of aspiring disruptors who increase the attractiveness of sustainable technologies, thereby accelerating their diffusion. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
39. Commercial Validation
- Author
-
Ossa, Alvaro and Ossa, Alvaro
- Published
- 2024
- Full Text
- View/download PDF
40. Exploring Value Proposition by Indigenous Entrepreneurs: Multiple Case Studies of Powerloom Enterprises of Manipur With Reference to Grassroots Innovation and Frugal Aspects
- Author
-
Khumukcham, Jackson, Reji, Edakkandi Meethal, editor, and Majumdar, Satyajit, editor
- Published
- 2024
- Full Text
- View/download PDF
41. Digital Technologies for Accelerating Engagement of Newborn Firms Within an Open Innovation Ecosystem
- Author
-
Priyono, Anjar, Hidayat, Anas, Maclean, Rupert, Series Editor, Rauner, Felix, Associate Editor, Evans, Karen, Associate Editor, McLennon, Sharon M., Associate Editor, Atchoarena, David, Advisory Editor, Benedek, András, Advisory Editor, Benteler, Paul, Advisory Editor, Carton, Michel, Advisory Editor, Chinien, Chris, Advisory Editor, De Moura Castro, Claudio, Advisory Editor, Frearson, Michael, Advisory Editor, Gasperini, Lavinia, Advisory Editor, Grollmann, Philipp, Advisory Editor, Grubb, W. Norton, Advisory Editor, Herschbach, Dennis R., Advisory Editor, Homs, Oriol, Advisory Editor, Kang, Moo-Sub, Advisory Editor, Kerre, Bonaventure W., Advisory Editor, Klein, Günter, Advisory Editor, Kruse, Wilfried, Advisory Editor, Lauglo, Jon, Advisory Editor, Leibovich, Alexander, Advisory Editor, Lerman, Robert, Advisory Editor, Mar, Naing Yee, Advisory Editor, Masri, Munther Wassef, Advisory Editor, McKenzie, Phillip, Advisory Editor, Pavlova, Margarita, Advisory Editor, Raubsaet, Theo, Advisory Editor, Schröder, Thomas, Advisory Editor, Sheehan, Barry, Advisory Editor, Singh, Madhu, Advisory Editor, Tilak, Jandhyala, Advisory Editor, Weinberg, Pedro Daniel, Advisory Editor, Ziderman, Adrian, Advisory Editor, Khamis Hamdan, Reem, editor, Hamdan, Allam, editor, Alareeni, Bahaaeddin, editor, and Khoury, Rim El, editor
- Published
- 2024
- Full Text
- View/download PDF
42. The Art of the Biopharma Deal: The China Angle
- Author
-
Agten, Sven, Wu, Ben, Agten, Sven, and Wu, Ben
- Published
- 2024
- Full Text
- View/download PDF
43. Innovative Approaches for the Digitalization of Tourism Businesses
- Author
-
Amendola, Carlo, Savastano, Marco, Stefanakis, Alexandros, Series Editor, Nikolaou, Ioannis, Series Editor, Kirchherr, Julian, Editorial Board Member, Komilis, Dimitrios, Editorial Board Member, Pan, Shu Yuan (Sean), Editorial Board Member, Salomone, Roberta, Editorial Board Member, Lagioia, Giovanni, editor, Paiano, Annarita, editor, Amicarelli, Vera, editor, Gallucci, Teodoro, editor, and Ingrao, Carlo, editor
- Published
- 2024
- Full Text
- View/download PDF
44. Value Proposition Benchmarking: Case Study of Middle East Airlines
- Author
-
Zervina, Olga, Rubens, Neil, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Kabashkin, Igor, editor, Yatskiv, Irina, editor, and Prentkovskis, Olegas, editor
- Published
- 2024
- Full Text
- View/download PDF
45. The Services Helping ODs Sustain & Enhance 35-40% Annual New Patient Growth.
- Author
-
Bowman, Michael
- Subjects
- *
MANAGED care programs , *PATIENT satisfaction , *MARKETING , *CONSCIOUSNESS raising , *VALUE proposition - Abstract
The article discusses the PEAK Impact Program, a partnership between Walman Optical, ADO Practice Solutions, and DONE4YOU Marketing, which aims to help optometrists sustain and enhance annual new patient growth. The program offers benefits such as managed vision care acceptance, additional-pair discounts, diverse lens options, competitive pricing, and exceptional service. It also provides full-service marketing support, including designing marketing materials, coordinating promotional activities, and tracking results. The program has led to measurable improvements in performance and profitability for practices, including reduced remake percentages, increased sales of additional pairs and add-ons, optimized managed care utilization, and staff training and education. The program also offers significant savings through the Free Frame Shipping Program and revenue-generating marketing strategies. The article emphasizes the importance of comprehensive eyecare and building strong relationships with patients. The program's impact is measured using Key Performance Indicators (KPIs) and platforms like ABB Analyze. The author, Michael Bowman, shares his positive experience with the program and recommends it to other practices. [Extracted from the article]
- Published
- 2024
46. VALUE PROPOSITION: Amid a big-box exodus from high crime areas, some store owners see staying as ministry.
- Author
-
ABELL HAYNE, THERESA
- Subjects
- *
CRIME , *VALUE proposition , *STOLEN goods , *SHOPLIFTING , *EMPLOYEE theft , *RETAIL industry , *CRIMINAL behavior - Abstract
Small business owners, Spencer and Jerusha Sundem, are choosing to stay in high-crime areas despite a big-box exodus. They see staying as a ministry and an opportunity to serve their communities. Shoplifting is a major issue for these owners, but they confront it directly, addressing shoplifters personally and emphasizing their worth as individuals. While many national chains have closed stores in high-crime areas due to theft, the Sundems believe that by ethically running their business and addressing crime with both strength and love, they can make a positive impact on their community. [Extracted from the article]
- Published
- 2024
47. Value propositions.
- Subjects
VALUE proposition ,USB technology ,SCREEN time ,GIGABIT Ethernet - Abstract
This document provides a comparison of 10 mid-size lower-cost laptops with Apple's latest MacBook Air. It offers detailed information on each laptop's specifications, performance, and value for money. The document emphasizes the importance of considering key features such as screen type and resolution, keyboard, and trackpad when making a decision. While the MacBook Air is highlighted as the top performer, the document suggests that some of the lower-cost models may still meet users' needs at a more affordable price. The document also includes a table comparing various laptop models based on their specifications and performance scores, as well as notes explaining the criteria for recommended picks and the calculation of the CHOICE Expert Rating. It is important to note that the document presents factual information for research purposes and does not provide any analysis or recommendations. [Extracted from the article]
- Published
- 2024
48. The determinants of customer loyalty in the sharing economy: a study of the largest local food delivery apps in Indonesia
- Author
-
Antonius Renaldi, Sri Rahayu Hijrah Hati, Ezlika Ghazali, Ujang Sumarwan, and T. Ramayah
- Subjects
Value co-creation ,value proposition ,value-capture mechanism ,loyalty ,sharing economy ,Kaouther Kooli, Bournemouth University, United Kingdom of Great Britain and Northern Ireland ,Business ,HF5001-6182 ,Management. Industrial management ,HD28-70 - Abstract
The study examines the impact of customer-based value perception on customer loyalty with food delivery services applications provided by technology services companies in the sharing economy. The data were collected through an online survey from 310 customers of Gojek, Indonesia’s largest food delivery services platform. This study shows that within the context of food delivery apps in the sharing economy, the value proposition design, value co-creation process, and value capture mechanism collectively play crucial roles in establishing the three types of customers’ perceived value – perceived quality value, perceived price value, and perceived emotional value. Furthermore, the research demonstrates that both emotional and price values significantly impact customer loyalty to the food delivery services app. In contrast, the influence of quality value on loyalty is insignificant. The results indicate that it is essential for all culinary sellers or restaurateurs to consider partnering with the best multiservice platform provider company, that provides food delivery services to enhance customers’ emotional value and price value, as customer loyalty is mainly influenced by the platform’s ability to connect the users and service providers at a reasonable/economical price. The study contributes to the development of the theory by testing the robustness of the impact of platform values on customer loyalty using the service-dominant logic.
- Published
- 2024
- Full Text
- View/download PDF
49. Topic Modelling of Management Research Assertions to Develop Insights into the Role of Artificial Intelligence in Enhancing the Value Propositions of Early-Stage Growth-Oriented Companies.
- Author
-
Tanev, Stoyan, Keen, Christian, Bailetti, Tony, and Hudson, David
- Subjects
ARTIFICIAL intelligence ,VALUE proposition ,NATURAL language processing ,INTERNATIONAL markets ,MARKET entry ,MACHINE learning - Abstract
The article suggests a Value Proposition (VP) framework that enables analysis of the beneficial impact of Artificial Intelligence (AI) resources and capabilities on specific VP activities. To develop such a framework, we examined existing business and management research publications to identify and extract assertions that could be used as a source of actionable insights for early-stage growth-oriented companies. The extracted assertions were assembled into a corpus of texts that was subjected to topic modelling analysis—a machine learning approach to natural language processing that is used to identify latent themes in large corpora of text documents. The topic modelling resulted in the identification of seven topics. Each topic is defined by a set of most frequent words co-occurring in a distinctive subset of texts that could be interpreted in terms of activities constituting the core elements of the VP framework. We then examined each activity in terms of its potential to be enhanced by employing AI resources and capabilities. The interpretation of the topic modelling results led to the identification of seven topics: (1) Value created; (2) Stakeholder value propositions; (3) Foreign market entry; (4) Customer base; (5) Continuous improvement; (6) Cross-border operations; and (7) Company image. The uniqueness of the adopted topic modelling approach consists in the quality of the assertions and the interpretation of the seven topics as an activity framework, i.e., in its capacity to generate actionable insights for practitioners. The additional analysis suggests that there is a potential for AI to enhance the emerging four core elements of the VP framework: Value created, Stakeholder value propositions, Foreign market entry, and Customer base. More importantly, we found that the greatest number of assertions related to activities that could be enhanced by AI are part of the Customer base topic, i.e., the topic that is most directly related to the growth potential of the companies. In addition, the VP framework suggests that a company's customer base growth is continuously enhanced through a positive loop enabled by activities focused on the Continuous improvement of the activities and the amount of Value created, the alignment of Stakeholder value propositions, and companies' Foreign market entry. Thus, the multiple-stakeholder perspective on VP development and foreign market entry appears as a factor that helps in understanding the beneficial impact of AI on the enhancement of the VP of early-stage growth-oriented companies. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
50. Microfoundations of dynamic new venture partnering capabilities.
- Author
-
Wagner, Stephan M. and Kurpjuweit, Stefan
- Subjects
NEW business enterprises ,VALUE capture ,VALUE proposition - Abstract
Managing relationships with new venture suppliers require the adaptation of supplier management practices and routines. This research builds upon the dynamic capabilities perspective to explicate the ability to partner effectively with new venture suppliers as a dynamic capability. We argue that new venture partnering capability (NVPC) encompasses sensing, seizing, and transforming capabilities. Firms with sensing capabilities can interpret new ventures' value propositions and then match them to the needs of their business units. Seizing capabilities allow firms to coordinate and develop the relationship with a new venture supplier to capture value. Transforming capabilities enable firms to adapt resources and reconfigure their sensing and seizing capabilities. Our findings suggest that firms accelerate the transformation and strengthen dynamic NVPCs by applying entrepreneurial behavior through high‐quality and regular interactions with new venture suppliers and embedding a dedicated new venture function. We also find that dynamic NVPCs can reside at different levels and that entrepreneurial managers can stimulate the development of organizational NVPCs. In general, we provide further empirical evidence on how buying firms can more effectively leverage the potential of new venture suppliers. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
Catalog
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.