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5 results on '"Valeria Guerrisi"'

1. The Pandemic Storm and the Design Culture’s Rafts: A Review of the Main Italian Architecture Magazines during the 20th and 21st Century’s Major Health Threats

Author

Elisabetta Canepa and Valeria Guerrisi

Subjects
pandemie, rassegna architettura, costanti progettuali, riviste, Architecture, NA1-9428
Abstract

While the Covid-19 emergency has launched a widespread debate about the role of architecture, it is not the only health crisis to have impacted the 20th and 21st centuries. A survey of the leading Italian architectural magazines was performed to better understand how the design culture treated past pandemics, such as the Asian, Hong Kong, and Swine influenzas. Although the review did not reveal explicit reflections, some design constants in the planning of the city emerged cyclically in the background. This paper shows how, thanks to the debate on Covid-19, an incubation process that began a century ago is being completed, allowing only today the clarification of the media function of architecture in the construction of a critical awareness towards the pandemic phenomenon.

Published
2020
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4. Cultural Mediation for Museums : Driving Audience Engagement

Author

Michela Addis, Isabella de Stefano, Valeria Guerrisi, Michela Addis, Isabella de Stefano, and Valeria Guerrisi

Subjects
Cultural competence--Case studies, Museum visitors--Case studies, Museums--Management--Case studies, Communication in museums--Case studies
Abstract

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors'market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors'market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences.This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.

Published
2023

5. La crisi pandemica e le zattere della cultura progettuale: Rassegna delle principali riviste italiane di architettura durante le grandi crisi sanitarie del XX e XXI secolo — EN: The Pandemic Storm and the Design Culture’s Rafts: A Review of the Main Italian Architecture Magazines during the 20th and 21st Century’s Major Health Threats

Author

Canepa, Elisabetta and Valeria, Guerrisi

Subjects
IT: Pandemie, IT: Pandemie, rassegna architettura, riviste, costanti progettuali. — EN: Pandemics, architecture review, journals/magazines, urban design constants, riviste, costanti progettuali. — EN: Pandemics, rassegna architettura, journals/magazines, architecture review, urban design constants
Published
2020

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