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To obtain an academic degree in most of the universities, it is required to carry out a research project; in the Design career this is opted for the elaboration of a product typical of the discipline. The purpose of the article is to analyze the application of the user experience model proposed by Ferrer-Mavárez et al. (2020; 2021) in degree projects in the Visual Communication Design career at the University Technological Metropolitan de Chile. This study is of a qualitative type from the Grounded Theory, with a design of systematic and emergent data analysis; a sample of 18 students who prepared 11 investigations during the period 2019-2022. The results demonstrated the consonance of the user experience model with the requirements regulated by the University for the preparation of title works. It was concluded that the model confers methodological rigor in the Design career, through the techniques applied in the process. The evaluation of the projects by peer reviewers demonstrates the feasibility of the work structure, as well as the coherence in both methodology and design standards, the added value being the creation of efficient products for people, Para obtener un grado académico en gran parte de las universidades, se requiere realizar un proyecto de investigación; en la carrera de Diseño esta se decanta en la elaboración de un producto propio de la disciplina. El propósito del artículo es analizar la aplicación del modelo de experiencia de usuario propuesto por Ferrer-Mavárez et al. (2020; 2021) en proyectos de título en la carrera de Diseño en Comunicación Visual de la Universidad Tecnológica Metropolitana de Chile. Este estudio es de tipo cualitativo desde la Teoría Fundamentada, con un diseño de análisis de datos sitemáticos y emergentes; una muestra de 18 estudiantes quienes elaboraron 11 investigaciones durante el período 2019-2022. Los resultados demostraron la consonancia del modelo de experiencia de usuario con los requerimientos normados por la Universidad para la elaboración de trabajos de título. Se concluyó que el modelo confiere en la carrera de Diseño el rigor metodológico, a través de las técnicas aplicadas en el proceso. La valoración de los proyectos por pares evaluadores, demuestran la factibilidad de la estructura de los trabajos, así como la coherencia tanto en metodología, como en los estándares de diseño, siendo el valor agregado la creación de productos eficientes para las personas.

The purpose of this study is to redesign a web portal, oriented to communication and employment management for older adults, from the perspective of user experience, using the user experience methodology. The graphic and functional elements of the platform were considered, enhancing the effectiveness of the communication and inclusion processes and accessibility to employment opportunities. The study is part of a mixed investigation, attending the following stages: (a) exploration of the users of the ServiSenior portal platform during 2021 (constituted by 11 collaborators, 15 clients, and 30 older adults); (b) documentary analysis of the state of the art of employment portals for older adults; (c) proposal design incorporating user experience improvements; (d) testing to validate the value proposition delivered to the target audience. The results obtained were taken into account in decision-making for the approach to the design of the digital portal. This proposal is theoretically based on user-centered design, from which the user experience methodology emerges, which seeks to improve the use and quality of services of digital portals centered on users, emphasizing the attribute of universal use and access. The results obtained enhance the applicability of digital tools that serve to insert a vulnerable population in work spaces, assuming as a starting point design, accessibility, and ease of use.