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The mobility of society is an essential condition for the development of the regions. Transportation provides access to the labour market, satisfying people's daily needs, encouraging consumption and making a positive impact on the economic development of the regions. An efficient, economical and safe transport infrastructure is an essential precondition for sustainable mobility. Society can be considered as being part of the transport infrastructure, because society's everyday routine directly affects the use of infrastructure and related processes. Driver's behaviour in road traffic is an essential factor for a safe transport infrastructure. Road traffic accident statistics in each country is a significant indicator of transport infrastructure quality and its efficient usage. The problem of the study is the negative influence of drivers driving behaviours to road safety and the necessity to propose the discussion of solutions to change these behaviours. For a solution to the defined problem, the authors put the article's objective: with the aim of determining the essential benefits from a change in driving habits, to identify preventive actions applied in practice, to improve road safety and to reduce the number of road traffic accidents. National economic indicators affect society's behaviour and there is a direct observable correlation to road traffic accident's statistics. Serious accidents are associated with driving a car or being in a car that was involved in a road traffic accident. The issue of traffic safety needs to be addressed at a national level, however, entrepreneurs must engage in solving this problem, whereas road accidents directly affect the profitability of companies. [ABSTRACT FROM AUTHOR]

An effective transport system is a necessary part of modern life. Industry and commerce depend on it, and increasing use of the car has shaped today's social and recreational lifestyles. The key sustainable development objective is to strike the right balance between the ability of transport to serve economic development and the ability to protect the environment and sustain quality of life, both now and in the future. The objective of this paper is to study indicators of environmentally friendly transport's purchase and contributing socio-economic factors of its popularity, to identify and recommend fiscal policy instruments for the integration of environmentally friendly solutions into the road sector. Content analysis was used to find available political, economic, infrastructure, and information instruments that facilitate development of transport economy in Latvia. Analysis of statistical data and observation were used to draw conclusions on public benefits from involvement in development of environment friendly solutions. The significant regional and socio-economic differences between countries do not give an opportunity to adopt a uniform policy and, as a result, each country has mainly its own initiative regarding the direction of environmentally friendly decision. [ABSTRACT FROM AUTHOR]