Search

Russ Vernon, West Point Market Yes--it is guaranteed you will have out-of-stocks, shortages, breakage, miss-picks, overcharges, unexpected freight delays, unsellable packaging, best-before dates that expired last August, promotional allowances not [...]

Focuses on the strategies used by stores on generating publicity in the United States. Suggestion of key areas to focus on; Importance of innovating creative marketing ideas; Tips on forming relationships with the press.

The article presents the author's views on challenges for retailers in the times of financial crises and low consumer confidence. According to the author, during the holiday season focus needs to remain on the customer, creating value, finding their needs and selling them what they want. The author asserts that the specialty food business remains as exciting as ever and opportunity exists to lure customers away from the competitors.