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1. A Better Way to Link Sales and Marketing.

2. Personalization Done Right.

3. AI Won't Give You a New Sustainable Advantage.

4. The Diffusion of the Metaverse: How YouTube Influencers Shape Mass Adoption.

5. The Metaverse Flywheel: Creating Value across Physical and Virtual Worlds.

6. Bricks without Straw: Overcoming Resource Limitations to Architect Ecosystem Leadership.

7. Corporate Patenting, Customer Capital, and Financial Market Outcomes.

8. Inclusive marketing and disability: value creation strategies for organisations and society in the toy industry.

9. Creating and Capturing Value with Physical-Digital Experiential Consumer Offerings.

10. Managers' Perceptions and Microfoundations of Contract Design.

11. Value Creation, Value Appropriation, and Cooperation in Team Production.

12. Digital Transformation in Corporate Banking: TOWARD A BLENDED SERVICE MODEL.

13. Essential Capabilities for Successful Digital Service Innovation at the Bottom of the Pyramid.

14. Conceptualising the (dis)abling marketplace through value creation and destruction.

15. Abnormal Returns to Artificial Intelligence Patent Infringement Litigations.

16. How to effectively use distributed ledger technology in supply chain management?

17. Creating tension in sales research.

18. Eliminate Strategic Overload.

19. What Private Equity Does Differently: Evidence from Life Insurance.

20. COMPARING PLATFORM OWNERS' EARLY AND LATE ENTRY INTO COMPLEMENTARY MARKETS.

23. Leading in a World Where AI Wields Power of Its Own.

24. Organizational Implementation of AI: Craft and Mechanical Work.

25. "Pay-What-You-Want" Pricing: Creating and Capturing Value Through Social Exchange.

26. Private Equity as an Intermediary in the Market for Corporate Assets.

27. Equity incentives and conforming tax avoidance.

31. Fusion Strategy.

32. Shared value in female entrepreneurship. A publicness frame in the field of knowledge sharing.

33. Research on the Influence of User Relationship Strength on Value Co-Creation Behavior of Online Fitness Community.

34. Dual career in the workplace: co-creation of a conceptual framework by employers and employee-sportspersons incorporating corporate social responsibility and brand alignment.

35. Designing the future of coopetition: An IIoT approach for empowering SME networks.

36. Exploring coopetition and value‐based networks in business models for sustainability—A case study of the specialty coffee industry in Colombia.

37. Scaling up a circular business model for remanufacturing: A case study of a sustainable value creation strategy for the white goods industry.

38. How to succeed with an AI-first strategy?

39. Exploring how mumpreneurs use digital platforms' algorithms and mechanisms to generate different types of value.

40. An empirical research agenda for value capture theory.

41. Let's pack the backpack together: rethinking routines in public innovation as interactions and public value creation.

42. OK computer: applying the public service logic on digital health services.

43. Exploring the organizational value of international assignments: home versus host.

44. Insights for Managers About AI Adoption in New Product Development.

45. Integrated reporting and its pluralistic perspective: promoting public value and accountability in public sector accounting?

46. Digital trust in supply chain finance: the role of innovative fintech service provision.

47. Finding a road less traveled: Combining analysis and intuition to develop novel problem formulations.

48. How M-government Services Build Relative Trust? The Mediating Roles of Value Creation and Risk Perception.

49. Presenting a model for the competitiveness of selected Iranian knowledge-based companies in the Fourth Industrial Revolution.

50. Toward a sustainable sharing economy with business model innovations in the clothing industry.

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