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Introduction: Today, the demand for halal tourism has increased dramatically and highlighted as one of the new horizons and fastest-growing sector in the world’s tourism industry. Background Problem: Malaysia is indeed one of the countries with the most concerned halal segment in the tourism sector. Research Objective: The key purpose of this study is to examine the influence of affecting attributes on tourist’s behavioral intention to visit Malaysia as a halal tourism destination. Research Methods: The development of the research framework is based on the theory of plan behavior (TPB) model. A total of 394 responses were received from the Klang Valley area of Malaysia. For the purpose of analyzing the data, SPSS and AMOS was hired. Findings: Findings from the study reveal that, affecting attributes like, “Halal Certification for Food and Beverage”, “Destination Image” and “Emotional Incidents” have a significant positive influence on tourist’s satisfaction towards behavioral intention to determine the destination. Research Contribution: The key significance of this study demonstrated that a large number of Muslim travelers are able to experience Islamic cultures while considering halal tourism products and services in visiting accessible Muslim destinations. Conclusion: The conclusions of this research provided insights into the behavioral intentions of Muslim tourists select Malaysia as a destination for tourism.

Background problems: Due to the weakness of the banking system infrastructure, there is no online bookstore or E-commerce business in Kurdistan. Many customers complain about the problem of the parking facility, most of the bookstore locations have not enough parking space nearby for the customers to be able to visit the bookstores and spend quite enough time to search for books and buying them. Main objective: So, the researcher has decided to study the impact of social media marketing on customer purchase intention toward bookstores in Kurdistan region. Research methods: The sample of the study consists of 300 respondents of which 231 are males, and 69 are females. The instrument of the study is adapted from previously established studies. The first part of the survey was designed to investigate respondents’ demographics, whereas, the second part focused on the independent and dependent variables of the study. Finding: The results showed that all the independent variables significantly influenced customer purchase intention toward bookstores in Kurdistan. Contribution: The findings of the study implied valuable contribution in two aspects. Theoretically, the study findings showed evidence for the establishment of TAM. In terms of managerial implication, the study provided a practical recommendation for the practitioners. The research findings come to validate SMM as a potential promotional strategy for bookstores in the region. Conclusion: So, bookstore marketers need to include social media marketing to their promotional strategy and improve social media marketing skills which can give advantage for the bookstores.