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Business literacy is intellectual capital, which includes financial literacy, entrepreneurial literacy, and digital economic literacy, and its role in entrepreneurial creativity and the success of MSMEs is an important aspect to study, especially from a knowledge-based perspective. This research aims to identify and explore the influence of financial literacy, entrepreneurial literacy, and digital economic literacy on the success of MSMEs, with entrepreneurial creativity as a moderator variable. This research uses quantitative methods. The data collection technique used in this research is a questionnaire. The sample in this study was 700 respondents and were selected using purposive sampling techniques. Data analysis using PLS-SEM through Smart PLS software version 4. This research provides a comprehensive exploration and understanding of the fact that financial literacy, entrepreneurial literacy, and digital economic literacy are intangible assets that have an impact on business success. This research succeeded in finding and confirming that financial literacy, entrepreneurial literacy, and digital economic literacy have a positive and significant effect on the success of MSMEs through entrepreneurial creativity. This finding emphasizes the development of new concepts and insights related to intellectual capital in MSMEs that include financial literacy, entrepreneurial literacy, and digital economic literacy as part of intellectual capital in the knowledge-based view perspective.

Entrepreneurship has become a central issue in an effort to improve the nation’s economic welfare. Several previous studies agree that the ideal country is one that has an entrepreneurial contribution of at least 4% of its total population. However, when compared with other countries, Indonesia’s entrepreneurial contribution is currently still low because it has only reached an entrepreneurial ratio of 3.47%. One of the causes of this low contribution is the lack of effective entrepreneurship education. Some empirical evidence has not been able to explain how entrepreneurship education is able to prepare generation Z to become entrepreneurs through various new literacies. This research aims to investigate the influence of entrepreneurship education on the entrepreneurial readiness of generation Z students, which is moderated by digital business literacy and financial literacy. This research was conducted using a quantitative approach and involved 700 students in Makassar City, Indonesia. The data analysis technique used is partial least squares structural equation modeling (PLS-SEM) analysis. Research findings show that entrepreneurship education plays an important role in the entrepreneurial readiness of generation Z students, which is strengthened by digital business literacy and financial literacy. The findings of this research can help expand and develop concepts related to digital business literacy and financial literacy in the context of entrepreneurship education in higher education, so that, by implication, this research provides a valuable contribution to entrepreneurship education, which paves the way for further research regarding entrepreneurial readiness in the context of diverse higher education through various other new literacies.

The relationship between sustainable agriculture, entrepreneurship, and innovation is an increasingly important global issue because sustainable agriculture contributes to a country's economy. This study aims to explore entrepreneurial literacy based on sustainable agricultural knowledge in agricultural SMEs and explore the application of sustainable agricultural knowledge in carrying out agricultural SMEs entrepreneurial activities. This study uses a qualitative approach with a case study method using data collection techniques through in-depth interviews. Key informants and supporting informants for the study are urban agricultural actors who carry out SMEs entrepreneurial activities in the agricultural sector. The triangulation technique used in this study increases the validity of the findings. Through an investigation using TBL, this study successfully explored entrepreneurial literacy based on sustainable agricultural knowledge in agricultural SMEs and explored the application of sustainable agricultural knowledge in carrying out agricultural SMEs entrepreneurial activities. This study can help develop concepts related to entrepreneurial literacy based on sustainable agricultural knowledge, especially when viewed from the intellectual capital approach within the knowledge-based view (KBV) framework and the open innovation approach. This study also serves as a foundation for the government to improve entrepreneurship education programs and entrepreneurial literacy based on sustainable agricultural knowledge, which can encourage the implementation of sustainable entrepreneurship.

This study aims to explore phenomenologically informal education through the role of parents in providing economic education to children and education in family financial management. This study uses a qualitative approach to phenomenology. The informants in this study were six parents who were heads of families and, based on their profiling, met the requirements for achieving the research objectives. Data collection was carried out using interviews, observation, and documentation. Qualitative data analysis techniques are used through the data reduction phase to present information and draw conclusions. Based on the research findings, it can be concluded that parents have the perception that economic education must be taught to children from an early age, especially in terms of managing money, reducing unnecessary expenses, and starting to save from an early age, so that children get used to being intelligent economic beings and prepare for future success. When teaching their children about family economics, parents focus on helping their children understand their family's financial situation and how to act responsibly by only spending as needed by providing explanations and modeling economic behavior. Keywords: Informal Education, Economic Education, Family Financial Management

This research is a pseudo-experimental research that aims to find out whether there is an influence of collaborative learning models and learning interests on the learning outcomes of economic students in SMAN 11Wajo. The free variables in this study are collaborative learning models such as Numbered Heads Together (NHT) and interest in learning, while the bound variables are students' economic learning outcomes. The population in this study consisted of a set of SMA Negeri 11 Wajo students, while the sample was Class XIIIS 1 as an experimental class of 26 students and Class XI IIS 2 as a control class of 26 students. The research data was collected by carrying out learning performance tests with materials on economic growth and economic development in the form of pre- and post-tests as well as questionnaires to measure the students' interest in learning. Data analysis techniques use tests for normality, tests for homogeneity, and t-tests.According to the results of the data analysis in the statistical t-test, there were significant values for the cooperative learning model Heads Numbered Together (NHT) type 0.307> 0.05 and the significant value of learning interest 0.242> 0.05, so the hypothesis test results showed that H0 was accepted and Ha was rejected. Therefore, it can be concluded that there is no significant impact between the Numbered Heads Together (NHT) collaborative learning model and interest in learning on the learning outcomes of economic students in SMAN 11 WAJO, Takkalalla District, Wajo Regency, returns. Keywords: Numbered Heads Together (NHT), Interest In Learning, Learning Outcomes. Abstrak Penelitian adalah penelitian eksperimen semu yang dirancang demi mendeteksi apakah model pembelajaran kooperatif tipe Numbered Heads Together (NHT) dan minat belajar berpengaruh terhadap hasil belajar ekonomi siswa di SMAN 11 Wajo. Variabel bebas pada penelitian ini merupakn model pembelajaran kolaboratif tipe NHT serta minat belajar, untuk variabel terikat yaitu hasil belajar ekonomi siswa. Populasi dalam penelitian ini sejumlah siswa SMA Negeri 11 Wajo, sedangkan sampelnya merupakan Kelas XI IIS 1 untuk kelompok eksperimen sebanyak 26 siswa serta kelas XI IIS 2 untuk kelompok kontrol sebanyak 26 siswa. Pengumpulan data penelitian dilaksanakan dengan melakukan tes kinerja pembelajaran terhadap materi pertumbuhan ekonomi dan pembanguand ekonomi berupa pretest serta posttest dan kuesioner agar menetahui tingkat minat belajar. Teknik analisis data dilakukan dengan pengujian normalitas, homogenitas, serta uji-t. hasil analisis data pada uji-t statistik, nilai Sig. untuk NHT sebanyak 0,307>0,05 serta nilai Sig. untuk minat belajar yaitu 0,242>0,05 sehingga hasil uji hipotesis menyatakan bahwa H0 diterima serta Ha ditolak. Dengan demikian diperoleh bahwa tidak terdapat pengaruh yang signifikan antara model pembelajaran kooperatif Numbered Heads Together (NHT) dan minat belajar terhadap hasil belajar siswa mata pelajaran ekonomi pada SMAN 11 WAJO, Kecamatan Takkalalla, Kabupaten Wajo. Kata kunci: Numbered Heads Together (NHT), Minat Belajar, Hasil Belajar.

This research aims to review the direct and indirect effect of entrepreneurship education in family towards attitudes of entrepreneurship and to explain the direct and indirect effect of entrepreneurship education in family and also attitudes of entrepreneurship toward entrepreneurship motivation for the young generation on small scale family businesses in Makassar city. This research is explanatory research. There are 1.267 small scale family businesses as the population, while only 130 small scale family businesses as the sample in this research, in considerate the businesses have been running for at least 2 generations. The result of this research showed that entrepreneurship education has significant effect toward attitudes of entrepreneurship and attitudes of entrepreneurship has significant effect toward entrepreneurship motivation. Based on path analysis, the result showed entrepreneurship education has significant effect toward entrepreneurship motivation through mediating of attitudes of entrepreneurship

Abstract This study was designed to reveal the effect of socioeconomic status, individual modernity, and economic literacy on consumer rationality of the millennial generation, either directly or indirectly. It used a quantitative approach, and was designed as an explanatory study. It involved 362 samples using proportional random sampling from 3867 millennial generation students from across 10 faculties, and 149 study programs at Universitas Negeri Makassar. The research data was collected through a questionnaire that had been tested for its validity and reliability. Then, it was analyzed using Structural Equation Modeling analysis. It was found out that (1) socioeconomic status, individual modernity, and economic literacy have a positive and significant effect on consumer rationality; (2) socioeconomic status and individual modernity have a positive and significant effect on economic literacy; and (3) socioeconomic status and individual modernity have a positive and significant effect on consumer rationality through economic literacy of millennial generation. Keywords: Socioeconomic status, individual modernity, economic literacy, consumer rationality, millennial generation. Status Sosial Ekonomi, Modernitas Individu, Literasi Ekonomi, dan Rasionalitas Konsumen Generasi Milenial Abstrak Kajian ini didesain untuk mengungkap pengaruh status sosial ekonomi, modernitas individu, dan literasi ekonomi terhadap rasionalitas konsumen generasi milenial, baik secara langsung maupun tidak langsung. Kajian ini menggunakan pendekatan kuantitatif, dan dirancang sebagai kajian eksplanatori. Kajian ini mengambil informasi dari 362 sampel secara proportional random sampling dari 3867 mahasiswa generasi milenial yang tersebar di 10 fakultas, dan 149 prodi dalam lingkup Universitas Negeri Makassar. Data dikumpulkan melalui angket yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis menggunakan analisis Structural Equation Modeling. Hasil kajian ini menunjukkan bahwa (1) status sosial ekonomi, modernitas individu, dan literasi ekonomi berpengaruh positif dan signifikan terhadap rasionalitas konsumen; (2) status sosial ekonomi dan modernitas individu berpengaruh positif dan signifikan terhadap literasi ekonomi; dan (3) status sosial ekonomi dan modernitas individu berpengaruh positif dan signifikan terhadap rasionalitas konsumen melalui literasi ekonomi generasi milenial. Kata kunci:Status sosial ekonomi, modernitas individu, literasi ekonomi, rasionalitas konsumen, generasi milenial.

A business strategy is a very important aspect of running a business so that the business is able to develop and compete competitively with its competitors, thus impacting on sales and operating revenues. This study aims to assess the use of appropriate technology based on a concentric diversification strategy to improve the quality of clove oil production in Batu Putih Village, Tellu Limpoe District, Bone Regency. This type of study is descriptive qualitative with 3 informants. Data collection techniques by means of observation, interviews, and documentation. The technique of validating the data used source triangulation. The results of this study indicate that the quality of business in clove oil production uses a quality control system through the PDCA cycle, namely planning, working or processing, checking or evaluation and corrective action. In planning, the business owner makes careful considerations in accordance with the applicable operational standards so that the quality of the clove oil to be made meets the criteria and is suitable for sale. In the aspect of doing, clove oil business owners learn by taking part in trainings conducted by related agencies to get maximum results. In addition, reading articles about clove oil manufacturing innovations is also important because it is necessary to upgrade the latest knowledge about clove oil processing. In the checking aspect, entrepreneurs set limits in determining criteria when making clove oil so that the quality of the product made is feasible to be marketed because clove oil is a product that is sought after by consumers. In the aspect of action, the business owner has rearranged the procedure for making clove oil which has undergone improvements due to improvements mainly in working time efficiency of the clove oil business unit. The results of the product quality analysis improved the quality of the clove oil business in Batu Putih Village, Tellu Limpoe District, Bone Regency. Key words: Appropriate Technology, Business Quality, Clove Oil, Concentric Diversification Strategy