1. Ericsson – The History from Product to Solution Provider and Challenges and Opportunities in an Evolving Environment
- Author
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Mattias Lindahl, Sofi Elfving, and Erik Sundin
- Subjects
Engineering ,Product design ,business.industry ,Other Engineering and Technologies not elsewhere specified ,Transitions ,Business model ,Mindset changes ,Phase (combat) ,Original equipment manufacturer ,Active participation ,Engineering management ,Information and Communications Technology ,Multinational corporation ,Integrated Product Service Offerings ,General Earth and Planetary Sciences ,Övrig annan teknik ,Product (category theory) ,Marketing ,business ,Transitions Integrated Product Service Offerings Mindset changes ,General Environmental Science - Abstract
An increasing number of Original Equipment Manufacturers (OEM) are realizing that their products, earlier the foundation of their success, no longer stand alone in satisfying customer requirements. Customers now demand integration of services and bundling as well as increased active participation of OEMs during the use phase. Ericsson, a Swedish multinational OEM of communications technology and services, is an example of such a company. The objective of this paper is to describe, compare and discuss Ericsson's journey from a product provider to a PSS provider, e.g. by comparison with other industry examples. Furthermore, the paper highlights future challenges and opportunities for instance regarding business models, trends and product design.
- Published
- 2015
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