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The aim of the thesis is to explore corporate social responsibility strategy of public media services. The research method endorsed is a case study of Czech Television that combine a multiple source of data such as official documents, archive records and informal interviews. The analysis points out the influence of institutional conditions and stakeholders, describes particular CSR initiatives and the way communication strategies of Czech Television are working. The thesis offers an analytical model which at the same time is describing the functioning logic of CSR strategy in public media services and can be used for further research on CSR in general. Powered by TCPDF (www.tcpdf.org)

The fundamental theme of this Master's Degree Thesis is Media Staff Fluctuation in the Czech Republic. The qualitative research, specifically that of individual semi-structured interviews with the journalists, was dominantly used for the processing. The interviews were aimed at the identification of the phenomena which have been complicating their professional performance and making it unpleasant. The respondents were asked directly as well as indirectly about the motivations which had led them to changing their occupation or have had such potential. Organization elements of media institutions are also taken into account, mainly the career code and the way of shift planning. The thesis deals with side-effects of media work such as excessive timeload, stress, haste, competition manifestations, the pressure from the side of advertisers etc. It pays attention to the impacts on freedom of expression and the veracity of published communiqués which may be caused by the unsuitably created conditions. It also includes a look at purely personal level, among others at family and partnership life, or as the case may be, at a possibility of satisfactorily spent leisure time. The recognized causes of employee turnover were classified, described, further categorized on the basis of an analysis of the interviews...

The intention of my thesis is to analyze "the image of Jana Nagyova on media scandal "Abuse of Military Intelligence"in the period of June 12st 2013 to December 31th 2013. It is dependent on every single phase of that case and incorporating the large social effects as well. I focused on the semantic forms of the headlines printed by daily Blesk, Mlada fronta Dnes and Pravo. In this research, I decided to use a quantitative analysis and the qualitive analysis as well.Both of them based on the answering of the basic hypothesis. This hypothesis is called: how was the media presenting Jana N. before getting the verdict in this cause? To be more specific: if that all these headlines could prepare to affect the reader's perception of Jana N. including her judgment in the moral, the social or in criminal law. I also tried to analyze if it could be possible to find the basic differences between the newspapers as it is so-called and the investigative journalism in general. My thesis is divided into three main parts. The first one is based on the theory and it contains a description of that cause and a short theoretical excursion. The second part contains a description of the research methodology following the essence of that analysis. It continues by presenting the analysis and its results like the third...

Diploma thesis "Public presentation of the Armed Forces of the Czech Republic in selected Czech media" deals with public presentation of the Armed Forces of the Czech Republic (ACR) and Ministry of Defense (furthermore the department of defense). Nowadays, it is necessary to work with public and media presentation, and if it is possible, then cooperate with media which help to form the public opinion. One of the goals of our work was to determine whether the department of defense uses any communication manuals and procedures for their public communication, and by using qualitative analysis (interviews and own research of available materials) to explore what is its communication strategy and which tools are used for communication with the public and the media. The goal of quantitative content analysis was to determine how different is an interpretation of events associated with the department of defense in our chosen print media (MF DNES, Blesk) from interpretation of these events in departmental media (journal A report, websites www.army.cz). For this analysis we chose five events for which we sought content mentioning the ACR or the department of defense. We confirmed that the department of defense governed by Order of the Minister of Defense no. 17/2005, which regulates the rules for...

The thesis The use of language in modern internet journalism in comparison with print focuses on use of language in texts on the Internet and in print media. The texts which were selected for exploration are movie reviews. The theoretical part describes the terms used in the work (film review, internet journalism, etc.). It also tries to clarify the issue of Internet publishing and the differences between online publishing and printed media. It then briefly describes the history of the Internet and its establishment as a counterpart to the printed media. It also deals with the description of the media from which the texts were sourced. The practical part presents the results of the analysis. The work compares the differences in texts published on the Internet and in printed media, as well as the advantages of online publishing - with all the potential of hypertext. The concluding part of the work evaluates whether the researched articles are different and how.

Bibliografický záznam NOVOTNÁ, Kristýna. Zpravodajství o válečných konfliktech v českém tisku. Praha, 2016. 86 s. Diplomová práce (Mgr.). Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Mgr. Vlastimil Nečas, Ph.D. Abstract The final thesis is focused on selected aspects of foreign news, which might subject to new trends and tendencies in the context of the digital technology evolution and communication paradigm change. Attention is given to five areas: news actors, sources of information, domestication, personalization and framing. The research work is carried out on the example of Czech media coverage of the conflicts in Ukraine and Syria. It is a combination of quantitative and qualitative analytical procedures. The investigation showed that official actors, above all the political elites, dominate in the Czech media. News is created by editorial staff mostly, the share of domesticated news is small and personalization is insignificant. In regards to the framing research, the investigation revealed that Czech media emphasize the frame of the devil from the East and daemons identically in both conflicts. Keywords News, Foreign News, Actors, Sources, Domestication, Personalization, Framing, Ukraine, Syria

The aim of the thesis is to map and describe changes that have taken place in the field of political debates on the Czech Television (in the period from 1989 to the present). The work describes changes regarding the form and the content of programs and its debates. There also appears a critical assessment of that development (and of some prevailing trend) of the political issue programs (on Czech TV) in the thesis. Hypothesis relates to the assumpiton that a given period occured significant changes in the form and content of the broadcasted. Description of those changes is the main aim. The author proceeds in five steps. First, the introduction sets the theme in context, mentions a historical overview of political discussion programs broadcasted on Czech Television (from 1989 to the present) and consequently characterizes them. The first chapter will bring the presentation of the works from the field of political science and media- science, which will serve as a theoretical guide in analyzing the contents. The second chapter brings the key analysis of the programs using the theory and designed methodology. The third chapter evaluates the analysis, summarizes the empirically observed data and confirms or rejects the hypothesis. The thesis is closed by the fifth part, in which the author performes the final...

The bachelor thesis Comparison of the media portrayal of Islam after the attack on Charlie Hebdo magazine in Czech public service and private broadcasters focuses on reportages televised by two Czech broadcastings, public service ( T 1) and private broadcastings (TV Nova). The purpose of this thesis is to apply the qualitative content analysis on these reportages in order to find out what is their message, and consequently the depiction of the media portrayal of Islam after the attack on the French satirical magazine Charlie Hebdo. The first part of the thesis states information about Islam, Charlie Hebdo magazine and facts related to this issue, followed by theoretical definition of media, their content and research. Furthermore, each broadcasting and also the topics of selected reportages are characterized. In the next part of the thesis the results of qualitative analysis are presented in detail and compared with mentioned broadcastings. Keywords Media portrayal, comparison of media portrayal, Islam, islamophobia, is negative stereotyping of Islam, attack on Charlie Hebdo magazine, terrorism, freedom of speech, public service broadcasting, private broadcasting, qualitative analysis

The case of supposed (alleged) Ferdinand Peroutka's article Hitler is gentleman which caused on 27th January 2015 at the conference Let My People Live! in Prague president Milos Zeman filled up the Czech news media. The aim of this thesis is to explore and analyse how these case was displayed in the media and how have the media approached to this case. This work is trying to assess the extent of media content in these media, the presence and importance of the communication and is also focused on the deeper meaning of the investigated material. The goal was to bring a sight and aspects of the possible inclination of the media, as an institution, to either side of the dispute. Traditional media like television, radio and press, were the main research sample. In addition to Czech Television it was extended for a second public service medium Czech Radio. As an additional source of traditional media the newspaper Lidove noviny and the magazines Respekt and Reflex were chosen. The main actor of the case is the president of the state and his spokesman who tried to find a allegedly non-existent article. This work will therefore focus on the parsing and the analysis of aspects related to their appearance and action. Ferdinand Peroutka was accused of fascination with Nazism, media did "support" this affair...

This thesis deals with the transformation of the thematic structure of Události, the main news segment of the Czech Television. Apart from the changes in the thematic structure, it deals with formal transformations at the basic level. For the purpose of this work, a research sample, which included one week of broadcasting in 1994, 2005 and 2011, was selected. A total of 27 news segments, which contained 341 reportages, were analyzed in the three research periods. A subsequent comparison of data provided answers to the following questions: How did the ratio of foreign and domestic topics changed? How did the ratio of hard and soft news change within a single news segment? What was the thematic structure like in the three research periods? Was there a change in the thematic structure? How did the duration of the news segment Události change? How did the number of reportages change within a single news segment? How did the duration of actual reportages change? Powered by TCPDF (www.tcpdf.org)

The thesis Public Service Broadcasting in the Czech Republic: compliance with PSB criteria in the case of the Czech Television is covering the topic of public service media and their system of public service evaluation. In its theoretical part this thesis is describing several approaches to a definition of public service media themselves. It is also mentioning history of the concept itself and its development not only in the Czech Republic but in Great Britain as well as other European countries. The practical functioning of the public service evaluation system is also covered on an example of the BBC and the Czech Television. In the analytical part the author is trying to describe and sum up the evaluation system as it is used by the Council of Czech Television. Detailed analysis of the data and its sources is provided as well as identification of elements that are taken into the consideration when evaluating. The analysis then leads to a discovery of certain discrepancies in the evaluation process and its outcomes. The author is trying to identify the most problematic points of the system.

This thesis analyzes how the media system and the role of the media in society have changed over time in Portugal. It focuses on the period of the dictatorship Estado Novo, the period of the media transition after the Carnation Revolution, and the media in the 21st century. Since the media transition would not be possible without the political transition of the authoritarian regime, this thesis will also address the overall context of the transition. The theoretical part analyzes the Mediterranean or polarized pluralist model of media from Halllin and Mancini. According to the authors, this model describes the current Portuguese media system. The aim of this thesis is to determine whether the model is applicable to all periods of Portuguese history of the 20 and 21st century or whether at some point the media system can be described by another Hallin and Mancini's model or whether it is necessary to use a different classification from other authors.

This paper focuses on three new Czech media projects founded in 2014: news web Echo24.cz, a monthly Reporter magazin and a video portal DVTV. More specifically, it describes their creation, which took place as a consequence of the changes in the media market in the Czech Republic in the years 2013-2014. These were mainly changes in ownership structure as Andrej Babis acquired the publishing house Mafra and changes brought about by the crisis of the Czech Television channel. This paper maps out the establishment of new media projects and their positioning in an already competitive environment by observing the communication strategy of these projects. On the basis of predefined criteria it analyses the initial launch campaigns, the means used for marketing and the communication with the public during the first year after the projects were launched. This analysis is complemented by interviews with the authors of the projects: Dalibor Balsinek (Echo24.cz), Robert Casensky (Reporter magazin) and Jan Rozkosny (DVTV). On the basis of this analysis a comparison of the projects and their communication strategies is carried out. The obtained results can be useful in further research of the evolution of these media projects.

This thesis deals with the changes in the media representation of a politician in selected Czech press, depending on various social and political events. As a source for analysis were chosen public activities of Stanislav Gross. The research focuses on three main events in the life of this politician. The first period is the period after the appointment of Gross to the Prime Minister. The next is the period after the publication of information about the dubious origin of his property and the last is the period after his death. The analysis is based on material from two Czech dailies - MF DNES and Právo - and it includes a comparison of the ways of informing of selected events in particular periodicals. Quantitative and qualitative research methods of media content were used for the analysis. The qualitative part focuses on filling in the stereotypical roles. The resulting media image was indeed very strongly influenced by mentioned facts and tone of articles and thematic composition of news associated with Stanislav Gross was changing. Among the selected periodicals were discovered distinct differences in approach to the issue. While MF DNES held more negative attitudes and related the Prime Minister to setbacks, Právo maintained a neutral perspective and Stanislav Gross was often put into the...

This thesis is concerned with the media image of Czech and British press regulation, with a focus on daily newspapers. The theoretical part deals with selected normative requirements for media, the concept of public interest, the legislative framework of the press operation in the Czech Republic and the United Kingdom, self-regulation mechanisms of the British press, and, last but not least, ethical norms and professional practice that comes with the occupation of a journalist. The thesis also presents the main representatives and the basis of critical discourse analysis, the selected procedures of which are then used in the follow-up study of media content. The analytical part focuses on the discourse of selected Czech and British daily newspapers and examines it in the context of two events associated with state intervention into media regulation. Inthe case of the Czech Republic it is the approval of Law no. 52/2009, titled by the media as "muzzle law", in the case of the United Kingdom we are concerned with the exposal of illegal methods for obtaining information by News of the World, a British weekly. Both of these events led to significant media response, among other reasons because they were closely tied with the issue of media regulation, respectively press regulation. Using the tools of...

The purpose of this thesis is to evaluate the shift of media picture of violent sexual techniques in years 1990-2011 in Czech Republic during the media and society liberalization of new liberal state. Theoretical part of the document is based on the theory of social construction based reality and the media messages construction (gatekeeping, agenda setting, news values). Analysis is based on the Newton Media Search data resource → electronic database collecting publishing material from major media in Czech. 937 articles published between 1998 and 2011 containing keywords were analysed. Quantitative analysis was based on the development of frequency of publication articles with the keywords from BDSM area. Qualitative analysis based on semiotic a discourse analysis was also made to prove the shift of theme media presentation. Powered by TCPDF (www.tcpdf.org)

The main aspects of this thesis is the analysis of the legal regulation of the product placement and its utilization by the Czech television. Czech law comes from the Directive 2007/65/EC of the European Parliament and of the Council, therefore several chapters are dedicated to secondary law of the European Union. The last part of this thesis includes few ideas about the law de lege ferenda. The second part of this thesis consists of the application of the product placement by the Czech television and there is a comparative analysis with selected television shows from around the world. The comparison is made with the similar shows in regards to their format and style. The result is a recommendation how to apply product placement in the future and kind of mistakes could be prevented.

This study analyses the work of the Czech television Ethics board. It starts at the beginning of his modern activity (2004) and finishes in 2014. It describes the context of origin, the principles, the members and the agenda in particular periods. The reports of the Czech television Board and the annual reports were used especially in the first part of this study. Czech television Ethics board's documents were analysed using the quantitative and qualitative analysis. Thanks to this the whole agenda of the Ethics board could be summarized. The Ethics board's documents were also compared to journalistic standards. The main aim was to bring a complex handbook for the journalist without practical experience. That's why it comprises a chapter which explains the most important media concepts and a chapter which analyses its media coverage on internet servers.

The main object of this diploma thesis is to describe the process of setting ethical standards for the Czech media after the Velvet Revolution. The thesis also describes the media's reflection on how the journalists abide by these ethical rules and what is their approach to ethical self- regulation. The thesis consists of two main parts. The first one is theoretical, it describes the evolution of media ethics in the Czech environment and also it lists the main issues of media ethics. The second part is analytical. The subject of the qualitative analysis is a number of texts published in years 1990 - 1992 and 2010 - 2012 in Respekt weekly, Reflex weekly and the dailies Mladá fronta Dnes (former Mladá fronta) and Právo (former Rudé právo). Both time periods were analyzed separately. The outcomes of those two analyses were thereafter compared. In order to get an idea about what ethical issues are considered to be the most problematic by the media audience, a quantitative analysis of complaints to the syndicate ethical committee is also included in the thesis.

Jitka Rabitsch Aamčíková The aim of this thesis is the critical analysis of political influence of Andrej Babis through his ownership of the Czech daily Mlada Fronta DNES. The purpose of the work is the display of political content in the Czech media, especially in relation to elections. This reflection is viewed through the lens of political parallelism complemented by an introduction to political communication. The methodological outline is followed by the analytical part using a quantitative content analysis which focuses on the presentation of four political parties in the Czech daily Mlada Fronta. This thesis tests the hypothesis whether the media picture of competing political parties during the Czech local elections 2014 was influenced by the fact that the entrepreneur and politician Andrej Babis is the owner of the Mlada Fronta.

The diploma thesis Comparative study of a presentation of women's beauty in lifestyle magazines for men and women suggests the hypothesis that the image of women's beauty is modified according to the target group of the media. As to support or falsify the thought, there are analysed chosen photographs of women in four Czech lifestyle magazines, specifically in ELLE, ForMen, Cosmopolitan and Esquire. Chosen method of semiotic analysis and description helps define the differences between image of women's beauty in the pictures. In order to interpret the pictures in broader context, the first half of work deals with the development of aesthetic theories and various scientific views of beauty as well as theories about presumed media influence. The results of the analysis are interpreted and explained on the grounds the theoretical base. Besides the evaluation of the primary hypotheses there are also noted other theoretical findings. The document is closed by comments of authoress on the issue based on already written theories.

The aim of this study was to outline how the media image of the Václav Klaus' amnesty, brought by four Czech dailies in the first half of 2013, looked like and what editorial procedures were used by these media. The research focused on Mladá fronta Dnes, Hospodářské noviny, Právo and Haló noviny. From the methodological point of view it was a long-term research during the first six months of 2013. Articles that contained the keyword amnesty, belonged to the period under review, published in the selected newspapers and for which Anopress database assessed score of at least 90 % were included as a part of the final data collection. After eliminating duplicated and irrelevant articles, 448 units remained and these were subsequently analyzed by the quantitative content analysis. The work itself was divided into several parts, which gave to the analysis a final "form". In the first, theoretical part, were briefly mentioned basic theoretical approaches related to the research. The second part presented a practical section that put the event in the sufficient context. The methodological part outlined steps of the content analysis and also defined the main and subsidiary research questions and relevant hypotheses. Finally, in the last, fourth - analytical, part were answered partial research questions and answers...

Master thesis "Reporting across the Hemispheres: Conceptual Comparison of the Most Viewed Newscasts in the Czech Republic and New Zealand" describes contemporary valid and frequently used concepts of television news shows of the most viewed newscasts in the Czech Republic and New Zealand, which are Televizní noviny airing on TV Nova and One News airing on TV One. It compares both technical and especially the content-related aspects of newscasts during a one-month-long period (January 2014) in order to find general scheme for the choice of the topics, their processing, arrangement and their final presentation in each show. The thesis then puts ascertained findings into the broader national, historical and cultural context of the media sphere in both countries and furthermore, it compares both media systems and their newscast contents and explains why some factors used in them are the same and other differs.

There are many works focusing on stereotypes usually connected with minorities including gays in news and media in general. However, there is no study that would describe the common features of gay media products, especially characteristics of gay magazines. This work analyzes in both qualitative and quantitative way two life style magazines targeted at homosexuals - Czech LUI and British Attitude. First, on their bases the advertisements included are described - of gay and non-gay brands. Further the topics and themes used are pointed out - those that appear at the pages the most often, then the other ones that you can find rather rarely. A query among gay people is added as it proposes another point of view for the result of the analyses. This work also answers to the questing how sexual signs and connections are used in gay magazines and what is the amount of articles that have any sexual signs. The results of this study can be used for further gender media works or as the purpose or building a new Czech gay magazine.

The title of the presented thesis is The Media Image of the Czech Republic in the English-speaking World. The media image of the Czech Republic is analyzed in three different English-written newspapers. The chosen newspapers are USA Today, The Daily Mail and The Australian. The overall goal of the thesis is to compare media images which are constructed by defined periodicals and it is reached by checking of the hypotheses which are defined in the introduction and thanks to the comparison of data gathered during the research. The theoretical part of the thesis anchors the work itself within contemporary theories and academic approaches. The news production with international news flows included are described in the theoretical chapter along with stereotypes and their relation to media images. The whole chapter is ended by subchapter about hard and soft news and subchapter about evaluation in media. The analytical part of the thesis begins with a description of a used research method and a definition of used data. Subsequently, there is a detailed description of used variables. The very last part of the whole paper presents complex results of the research, the hypotheses are proved or falsified and the differences among the media image of the analyzed newspapers are described.

This diploma thesis focuses on conception of values in Czech dailies after 1989. Its main goal is to picture some trends and changes in the area of values in the last twenty years. Theoretical part of the paper describes different approaches to the research of values and related concepts. Due to the extent of topic, theories and reseaches of several scientific disciplines are used. Social constructivism represents the second pillar of theoretical background because of its exploration of the influence of media on society. The original research consists in the quantitative content analysis. Based on selected value theory, list of values is used as keywords for content analysis method. Results show some trends among observed periods in the last twenty years.

Diploma thesis Transformation of Visual Image of American Presidential Election in Magazines Time and Newsweek concentrates on visual depiction of topics related to the American presidential campaigns in newsweeklies between the years of 1992 and 2012. The first part of the thesis describes the development of modern political communication, political marketing and political campaigns. The following chapter is devoted to characterization of analyzed periodicals and to the current status of newsweeklies on the media market. The state of newsweeklies in the digital era is described by an example of the Newsweek magazine's current history and present. The American election system is briefly described in the end of the theroretical part of the thesis. A detailed research of visual materials dedicated to the American presidential campaigns in the Time and Newsweek magazines is carried out by the means of qualitative alalysis in the practical part of the thesis. The conclusion of the thesis evaluates the evolution of these materials between the years of 1992 and 2012 in the context of the development of the political communication and the current state of the media landscape.

The thesis "Analysis of the Czech Periodicals' News Coverage of the 2013 Presidential Elections in the Czech Republic" examines how the daily newspapers Mladá fronta DNES, Lidové noviny and Hospodářské noviny framed the election campaign. It also focuses on the degree of compliance with the criteria of impartiality in media contents. Texts with the endorsements are also a part of the analysis. The teoretical part draws the typical features of the relationship between the media and politics and the main theoretical and methodological basis for research of the frames and objectivity. It also introduces the concept of media framing as "fragmented paradigm" and objectivity as an unattainable ideal. Foreign researches and a study of Český rozhlas are an integral part of the theoretical section. Their conclusions were used in the analysis itself. The aim of the research carried out by means of a combined quantitative and qualitative content analysis was to determine how Czech daily newspapers responded in their content to direct presidential elections associated with the phenomenon of endorsement. Quantitative analysis focuses on the dominant frames and key issues associated with elections occurring in media contents. Further, it focuses on the extent to which journals presented candidates in the neutral...

The thesis "Political image of emerging politicians and media they use to build their image" examines the reationship of young aspiring politicians to the topic of political image. The main objective of this thesis is to examine the relationship of young aspiring politicians to political image and whether they are actively seeking to build their own political image. Young aspiring politicians are defined for purposes of this thesis as members of youth political organizations Young Social Democrats and Young Conservatives over 18 years old. The first part of this thesis summarizes theoretical findings on the issue of political image in terms of political marketing and political communication and defines political youth organizations and describes their function in relation to society and political parties. The second part of this thesis examines the relationship of young aspiring politicians to political image through qualitative research using semi-structured interviews as research tool.

The thesis examines media interpretation of the Greek financial crisis in selected Czech media. It analyzes framing of this issue in Czech daily newspapers MF DNES, Právo, Hospodářské noviny and Lidové noviny in period of the first five months of 2010 (1.1 - 28.5.2010). Theoretical part of this thesis is based on Robert Etman's concept of framing, which was defined in early 90's. The main research question is which aspects of the Greek financial crisis were selected, and/or emphasized by Czech media and what interpretations were created using these constructions. The analysis is focused on qualitative research of selected articles using method of grounded theory. With this method it comes to interpretation of the Greek financial crisis in Czech media, detailed understanding of analyzed texts and setting up basic means of framing that are used by journalists. Quantitative analysis is exploring selected population of articles in specific period of time and answering basic research questions (How was crisis framed? How daily newspapers interpretation varied? In which way was the crisis interpreted from the perspective of Czech political scene? How did framing changed in time?). Sub-hypotheses coming from qualitative analysis are then further tested. Keywords frame analysis, framing, qualitative...

This rigorous thesis develops and widens the author's diploma thesis, which was defended, under the title "Analysis of visual communication. The case of contemporary theatre posters" at the Faculty of Social Sciences in June 2014, with excellent assessment. The previous aim of the diploma thesis was to describe and define basic principles of visual communication from the point of view of mass communication theory and classical media theory and to attempt to create a basic synthesis of these branches. The rigorous thesis elaborates the outputs of the research further, and analyzes them in relation to social and communication networks. The visual communication is currently dominating form of communication not only in advertising and marketing, but also from the point of purely artistic expressing, which nowadays abandons classical conservative techniques and searches for new ways of expressions. The previous focus of the diploma thesis on European theatre poster, which is a factual synthesis of those trends, allowed an adequately assessment the relevance of media theory in relation to visual communication as a way of addressing recipients with the information given in a form of an image. The topic of European poster has been chosen to widely demonstrate the general acceptance of visual communication...

The main focus of this thesis is the topic of spin doctoring. We understand the term of spin doctoring as a one-sided manipulative form of communication whose aim is to influence public opinion and attitudes. The thesis deals with both historic concepts and present day definitions of spin. Based on academic work, this text examines the phenomenon of spin doctoring in relation to political communication, public relations, propaganda, corporate spin and journalistic professions. We elaborate particular techniques and methods of spin on the background of important cases related to spin doctoring. These specific cases refer to anglo-american countries. The field of interest of political communication, the relation of politics and media and their impact on democratic order of society is examined from the perspective of pluralistic pessimists and neo- liberal optimists. The position of journalists in the context of their cooperation with the spin doctors is also taken into account. The research part of this work deals with the spin doctoring in the case of "Radar". The aim of the research is to find out whether or not manipulative techniques were employed in order to gain consent and support of the public in the case of building an American radar base in the Czech territory. Quantitative research methods...

This paper is dealing with media reflection (manipulative activity that is trying affect form of media texts for its own profit) which is manifesting itself in representative selection of audiovisual works. This has arisen in period from second half of the ninetieth years of 20th century to present day (namely: movies Wag the Dog, Thank You for Smoking and serial House of Cards). This paper assumes that through the analysis of this reflection is possible to learn how knowledge of possible influence of spin doctoring effects interpretation activity of audience and whole media communication. In opening, there is a definition of spin doctoring, brief outline for its history and examination of its contact points with a propaganda. After that there is narrative analysis of selected audiovisual works, comparison of spin doctor strategies in movies with existing methods of public relation and examples of manipulative influences. After that there is breakdown of media reflection of spin doctoring from position of three different theories of representation and final topic of influence of a semiotic power on form of interpretation which anticipates manipulative technologies.

This thesis presents an analysis of the public sphere in the environment of two different media types. The analysis is performed on the basis of the extent of different participants in the media contents which were related to the declaration of the ban on selling alcohol spirits in the Czech Republic in September 2012. The theoretical part of the paper is focused primarily on the definition of the basic concepts, such as new and traditional media, the public and the public sphere, then also on normative theories in general, along with a more detailed view on the normative theory of the public sphere, within which the paper is focused on participatory and discursive model of Jürgen Habermas. The second part of the paper provides on the basis of quantitative research, which was preceded by qualitative analysis, an empirical comparison of the extent of different participants and their access to the content of both media types. It also provides an overview of applied topics and contextual frameworks through which was a declaration of the ban on selling alcohol spirits in the media reported. In the conclusion, there is a statement which is based on the evaluation of the collected data. It was concluded, that the public sphere in the internet environment is not, considering the extent of participation of...

The thesis "Framing of the conflict in the Middle East in Czech Daily Newspapers" explores how Czech print media report on the conflict in the Middle East through the analysis of Mladá fronta Dnes and Právo news coverage of the Second Lebanon War (2006) and the Gaza war (2008- 2009). The theoretical part of the thesis deals with the role of the media in times of war and focuses mainly on the popular even though somewhat fragmented concept of media framing, which became the basis for the analysis of the above mentioned newspapers. The research draws on the extensive literature on media framing as well as foreign research on framing of the Arab- Israeli conflict, combining quantitative and qualitative analytical tools. The aim of the quantitative part of the analysis was to obtain hitherto missing data about the framing of the conflict in the Middle East by Czech media that could be compared to similar data that are already available for foreign media. Quantitative analysis also focused on news sources and topics used while referring about the Middle East conflict. The purpose of the qualitative analysis was to gain a deeper insight into the problem and generate a list of specific frames used to interpret the conflict in the Middle East by Czech print media.

The atmosphere of the election campaign before the elections in October 2012 was not such fierce as during the last campaign. It was mainly due to absence of a major topic that would polarise the society, like the health fees in 2008. The ČSSD tried to find a similar controversial topic that might have been the church restitutions for a moment. The purpose of the negative campaign was to discourage people from voting the governmental parties ODS and TOP 09, but it also could weaken the KDU-ČSL that was and still is closely connected with churches, especially the catholic church. The representatives of the KDU-ČSL themselves didn't publish any opinions concerning this matter, with only few exceptions. The purpose of this thesis is to analyse and evaluate the media output of the KDU-ČSL during the election campaign that was run before the elections to the regional governments and the Senate. In the first part, the main leaders of the KDU-ČSL are introduced, following by a detailed description of the campaigns in the respective regions and the senate circuits. The next part is devoted to a quantitative content analysis that examines the influence of the election forecasting models presented in the media on the decision of the voters, or the outcomes of the KDU-ČSL. The following qualitative analysis...

The main aim of the master thesis Transformations of the evening news Události and regional news of ČT since 2007 to 2012 was to introduce news in context of normative theories, television news in context of Czech Republic, their development and current conditions. Theoretical frame of the thesis was political economy of communication, outlining the background of news production, and contributing to understand news issues. Essential part of the thesis was the combination of quantitative and qualitative analysis used as a tool for examining news objectivity at evening and regional news of public television Česká televize since 2007 to 2012, its development and differences between evening and regional news. Objectivity was researched through relevance and uncovering bias by visual balance and neutral presentation. It was found that evening news Události dedicate most of the time to foreign, occasional and political events, 35 % of news showed elements of siding, for example by dramatization, possible reality distortion and using expressive expressions. In terms of regional Brno's news Události v regionech it was found that the highest relevance was assigned to points of interest news and local news, 17 % of news showed elements of siding using mostly evaluative expressions. In case of evening news...

The master thesis describes the development of Czech Television and Czech Radio be- tween 2005 and 2012, focusing on media policy, technology, content and attitude to the audience. It applies research output of the RIPE initiative as a theoretical basis for col- lection and interpretation of the data. RIPE, which links academia with media profes- sionals worldwide, aiming to redefine the public service remit for the 21st century, sug- gests that the political, economic, technological and social context has fundamentally changed in the last two or three decades. As a result, the original concept of public ser- vice broadcasting, established in Western Europe after the Second World War, has lost its legitimacy. It is therefore necessary for public service broadcasters (PSB) to trans- form into public service media (PSM). This means diversifying modes of distribution to new technologies besides traditional broadcasting, setting mechanisms of two-way and interactive communication with the audience, producing multimedia content exploitable on various platforms and clearly defining and justifying the value added of their offer- ings compared to those of commercial competitors. Using the method of case study, the thesis matches this conceptual framework with the situation in Czech Television and Czech...

The topic of the thesis is the comparison of photographs in year-books of magazine Týden and year-books of Lidové noviny newspaper from the point of view of the News values, as set by Johan Galtung and Mari Ruge and their successors, and also with respect to other qualities and values which are crucial in the process of selection of news photographs. The year-books of chosen media are the summaries of their production of given year, they are the selection of events which are considered the most important of that year. From the visual point of view, the year-books have much more space devoted to photography than their standard issues. The number of photographs and their size are therefore much higher. The thesis compares two pairs of year-books with a nine-year interval between them. This makes us compare the shifts and changes of their qualities in time, using a quantitative analysis research. The important part of the thesis is devoted to the routines of editorial staff, who are responsible for the selection of photographs. To explain this part, we used interviews with photo-editors or image editors. In these interviews we put emphasis on the very fundaments of editors work, the factors and circumstances which limit and affect his work and we also identified the values or qualities of photographs which are...