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1. Vision Thing: Deconstructing Macworld Expo

Author

Gore, Andrew

Subjects
Company marketing practices, Company business planning, Microcomputer industry, Computer industry, Trade show, Apple Inc. -- Exhibitions -- Marketing, MacWorld Exposition -- 1999 AD, Trade shows -- Marketing -- 1999 AD, Computer industry -- Exhibitions -- Planning -- Marketing
Abstract

What's in a name, or a design, or a color scheme? For once, I'll cut tothe chase: I wouldn't normally write about Macworld Expo in this column, but this year's […]

Published
1999

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