Safe autonomous landing for Unmanned Aerial Vehicles (UAVs) in populated areas is a crucial aspect for successful urban deployment, particularly in emergency landing situations. Nonetheless, validating autonomous landing in real scenarios is a challenging task involving a high risk of injuring people. In this work, we propose a framework for real-time safe and thorough evaluation of vision-based autonomous landing in populated scenarios, using photo-realistic virtual environments. We propose to use the Unreal graphics engine coupled with the AirSim plugin for drone's simulation, and evaluate autonomous landing strategies based on visual detection of Safe Landing Zones (SLZ) in populated scenarios. Then, we study two different criteria for selecting the "best" SLZ, and evaluate them during autonomous landing of a virtual drone in different scenarios and conditions, under different distributions of people in urban scenes, including moving people. We evaluate different metrics to quantify the performance of the landing strategies, establishing a baseline for comparison with future works in this challenging task, and analyze them through an important number of randomized iterations. The study suggests that the use of the autonomous landing algorithms considerably helps to prevent accidents involving humans, which may allow to unleash the full potential of drones in urban environments near to people.