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This paper proposes a novel research proposal to explore users switching platforms behaviour within the context of social network sites. The aim is to investigate the key factors essential to social network users’ decision to switch platform. In this regard, a mixed methods approach of an exploratory-qualitative study (interviews), followed by a confirmatory-quantitative study (survey) will be proposed, hence so called a mix-method research design. The proposed study also specifically aims to contribute to Information Systems literature by adding value to the users’ switching decision in social network sites platform, and extending the use of switching cost theory. In particular, by anticipating the salient factors affecting the social network sites users to switch platforms, as well as interrelationships using a mixed method approach.

Satisfaction plays an important role in creating loyalty to a tourism destination. However, ensuring consistent satisfactory trip experiences for tourists and increasing their revisit intention remain challenging for many international tourism destinations, including Myanmar. We conducted a survey with 465 international tourists visiting Myanmar. Results indicate that need gratification and flow can increase tourist satisfaction. The perceived risks of tourism destination can decrease tourist satisfaction. Satisfaction is an important factor to mediate the influence of need gratification, flow, and perceived risks. A tourist’s intention to revisit Myanmar can be largely improved by attending to these independent and mediating factors.