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The article discusses various reports published within the issue, including one on the literature of environmental entrepreneurship and another on sustainability entrepreneurship.

This paper presents a model of sustainability entrepreneurship that suggests sustainability entrepreneurs could potentially be the true wealth generators of the future. Entrepreneurship has been linked to wealth creation and economic growth and consequently been promoted and encouraged in modern society. In more recent times, with the increased awareness of environmental and social problems the theory of ecological modernisation has been presented as an explanation for how entrepreneurship can reconcile the twin goals of sustainable development and wealth accumulation. However, the limitations of ecological modernisation theory suggest this may not be the panacea some first thought, thus opening up the debate for an alternative model of entrepreneurship based on the principles of sustainability. This in turn is linked to a broader more radical definition of wealth that goes beyond a narrow financial scope to a more integrated approach that incorporates environmental and social forms of wealth alongside the traditional economic forms. [ABSTRACT FROM AUTHOR]

This paper examines the environmental strategies available to the small firm and being used in practice by small firms. The way in which small firms are responding to this challenge is referred to in this context as their `environmental strategy'. A generic typology of environmental strategies is assembled from a review of the existing literature. The findings from a series of face-to-face interviews with owner-managers in Leeds, West Yorkshire, UK, are used to investigate the environmental behaviour and strategy of small firms in practice. It was discovered that the small firms were adopting either a resistant, a reactive or a proactive environmental strategy. Few small firms in the study were found to be implementing a proactive environmental strategy and none had attained the level of environmental sophistication necessary to implement a sustainable/ecological strategy. This indicates that small firms, in the main, are employing environmental strategies that are framed in the `shallow ecology' world-view. Industrial ecology and ecological modernisation are presented as pathways opening up the opportunity of sustainable/ecological environmental strategy to those small firms wanting to holistically integrate the environment into their organisations. [ABSTRACT FROM AUTHOR]