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With the release of several COVID-19 vaccines, hopes for ending the pandemic have emerged. However, the uptake of the vaccines is largely voluntary and depends on the intentions of the public. From a social marketing perspective, this study takes the case of Italy to identify and test factors that are likely to increase COVID-19-vaccine intention. A sample of 3893 respondents was collected throughout Italy and a model empirically tested by structural equation modeling. The findings suggest that a social marketing campaign for undertaking COVID-19 vaccines should educate the public, going beyond just safety and efficacy, and create positive social norms by combatting misinformation on various platforms, including social media. Furthermore, it was found that economic hardship from COVID-19 does not automatically translate to vaccination intention and that social marketing campaigns should particularly target economically vulnerable and important segments. Also, instilling a craving for travel could potentially stimulate citizens to undertake COVID-19 inoculation. Finally, contributions and implications for social marketing COVID-19 vaccines in Italy and elsewhere are addressed.

This study provides a prompt understanding of actual travel behaviours during and after a real time pandemic building on an earlier published study of intended behaviours. Quantitative online survey data gathered during China's first national multi-day holiday - Golden Week (October 2020) - since the lifting of the country's stringent travel restrictions triggered by the COVID-19 pandemic has allowed for actual post-pandemic travel behaviours to be investigated. The survey carried out for this purpose included decisions in favour or against travel, motivations, means of travel, as well as changes in terms of travel duration, travel distance and spending. A taxonomy is developed for actual tourist behaviours within a post-pandemic domestic tourism context to understand factors influencing these behaviours, including perceived risk, anxiety, trust and financial constraints.

Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals’ voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.

Reputation is a crucial intangible asset of any business. The model of corporate reputation determinants, including both cognitive and emotional dimensions and their interactions, may vary in different contexts and industries. The purpose of this paper is to examine the determinants of bank reputation in the context of the Vietnam banking sector during the Covid-19 crisis. The conceptual framework was developed from both exploratory research with in-depth interviews and the literature. A structural equation model linking both emotional and cognitive antecedents to each other and bank reputation is tested using data from a sample of 318 Vietnamese individual bank customers. The research results indicate that apart from customers' perceptions about their banks' products and services, social responsibility, vision and leadership, financial capacity, customer satisfaction and trust which are suggested from the literature, banks' ability to provide risk management solutions to customers also has a positive impact on bank reputation. In addition, customer trust totally mediates the effects of customers' perceptions about their banks' offerings and social responsibility on bank reputation. The findings imply multiple ways in which both cognitive and emotional variables should be considered to build bank reputation, in which, building customer trust and providing risk management solutions to customers are the keys. The study is noteworthy that given a special research context, it finds the invalidity of some bank characteristics in signalling bank reputation though they have been repeatedly mentioned as determinants of corporate reputation from the relevant classical postulates.

This paper investigates the relationship between Cash In Advance (CIA) and firms’ export participation, particularly in the presence of financial constraints. Using the firm-level data covering 56 countries for the period from 2006 to 2010, we detect the positive correlation of the employment of CIA and the export participation of small and medium-sized firms only. This correlation becomes more prominent for severely credit-constrained firms. One possible explanation is that CIA raises the export possibility of small and medium-sized firms by ameliorating credit constraints while it plays no role in large-sized ones.

Ethnic minority villages are a vital part of tourism in certain destinations, often attracting many domestic and international visitors to experience unique local cultures and authentic lifestyles. However, much of the relevant literature has not examined tourist motivations, perceptions, and attitudes regarding ethnic minority village tourism. This exploratory qualitative research analyzed user-generated blogs uploaded by people sharing their ethnic minority village experiences in Guizhou Province, China. ROST Content Mining6 software was employed to identify motivations, perceptions, and attitudes toward minority village tourism. The findings indicated that tourist experience included natural aesthetic, cultural aesthetic, service and interaction, and entertainment. The main motivation was to experience unique cultural activities. The strongest perceptions were of the local villagers, Miao and Dong family life, and tourism services and environments. Tourist attitudes were mostly positive. Suggestions for better satisfying tourist needs and improving experiences were derived from the data.

Since its outbreak in Wuhan (China) in early January 2020, the COVID-19 strain of the novel coronavirus has spread rapidly across China and around the globe with a major resulting impact on travel and tourism. As a response to this outbreak, China was effectively the first country in the world to impose a mandatory nation-wide self-quarantine between 23rd January and 9th February 2020 (Bloomberg News, 2020). \ud \ud This research note analyses the intra-pandemic (i.e. during the pandemic) perceptions as well as post-pandemic planned behaviours among Chinese residents within the context of the early stages of the COVID-19 pandemic. For this purpose, the Theory of Planned Behaviour (Ajzen, 1991) is adopted to explore planned changes to travel behaviours after the pandemic. The intra-pandemic perceptions towards tourism destinations are added to examine their association with post-pandemic planned travel behaviours, particularly with regards to Attitude and Post-pandemic Travel Intention. This research provides a novel contribution to existing knowledge by providing a prompt understanding of a real-time pandemic, particularly on the impacts of intra-pandemic perceptions on post-epidemic planned travel behaviours.

The COVID-19 health disaster has had a dramatic impact on the global hospitality industry, affecting millions of people. The aim of this study is to examine the impact of job insecurity on hotel employees’ anxiety and depression, and whether these psychological strains could influence employees’ self-rated task performance during the COVID-19 pandemic. We also examine the moderating role of hotel employees’ resilience in this context. The hypotheses were examined by collecting data from 353 hotel employees currently working in the Canary Islands (Spain). The results highlight the significant effects of job insecurity on employees’ anxiety and depression levels. However, hotel employees’ task performance was not affected by their job insecurity or by their anxiety and depression. In addition, employees’ resilience has a moderating effect as it reduces the negative influence of job insecurity on depression. Finally, the discussion section sets out various theoretical and practical implications of the findings.

This study was taken as the understanding of management responses remains scarcely understood in theory and practice, especially concerning consumer preferences. This study aims at examining consumer preferences of the action frames and language styles adopted in hotel management responses to online reviews. A multi-method approach, using discrete choice experiments followed by in-depth interviews, was employed. Findings show that past action frames in management responses are preferred by customers due to the certainty, trustworthiness and detailed information provided. Moreover, literal is favoured over figurative language style due to perceived professionalism and conciseness. The current study helps hotel management to further understand consumer preferences of management responses to online reviews, especially regarding action frames and language styles.

Implementing carrying capacity is a prerequisite for national parks (NPs) striving to meet the three mandates of park management, namely, recreational use, conservation, and economic value. This study attempts to investigate the application of carrying capacity management in Vietnam’s park system and to assess its application for further development of the concept. Findings show that there are three different approaches to the implementation of carrying capacity in Vietnamese parks, including (1) a laissez-faire approach, (2) a relaxed approach, and (3) a strict approach. It is suggested that economic consideration is one of the major constraints to the implementation in developing countries such as Vietnam. This study not only contributes to the literature on capacity management in NPs, especially in the context of developing countries, but its findings are also valuable for park authorities to achieve the triple mandates of park management.

Much of the literature on authenticity is Western-centric, while little work addresses the concept in the Asian environment. The literature relating to authenticity from Asian tourists’ point of view is even underdeveloped. This study therefore aims to fill the knowledge gap by investigating Chinese tourists’ perspective of authenticity. It also examines tourists’ perceived authenticity as a multi-dimensional construct in a consumer-based model, the relationship with heritage motivation and tourist satisfaction. Findings indicate that Chinese tourists’ perceptions of authenticity are closely related to objective and constructive authenticity. The study demonstrates that heritage motivation has a significant positive influence on perceived authenticity and that perceived authenticity has a strong ability to predict tourist satisfaction.

Heritage is often considered as ‘the contemporary usage of the past’ (Ashworth & Tunbridge, 1999, p. 105). With the growth of tourism industry, heritage is often treated as product for tourism or t...

Resident attitudes towards tourism are well researched, but related approaches vary. Social Representations (SR), a set of ideas, values, knowledge and explanations forming the social reality of a community, are one of the most misunderstood concepts in regard. This study demonstrates a practical way to identify, characterize and understand SR through a proposed multiple-mixed-method approach, taking the case of Vietnamese residents’' attitude towards Chinese inbound tourism in Vietnam. Cluster analysis, member-checking interviews and expert interviews are combined for this purpose. Findings show that attitude clusters within the study population are heavily intertwined with relevant SR of Chinese tourism from China. The method offered permits a contextual understanding of SR, providing a better comprehension of historical and socio-political factors for resident studies. It is thus hoped that the proposed method opens the door for a better understanding of the social psychology of residents, but also of other stakeholders and groups of interest.

Heritage, especially with World Heritage status, is increasingly becoming the main attraction of many tourist destinations. Heritage tourism is also the major tourism product in Hue city, Vietnam. Hitherto, there are almost no official statistics and research pertaining to heritage tourism as well as heritage tourists in Hue. This study aims at providing a preliminary profile of heritage tourists to Hue city and identifying different categories of heritage tourists, with a special focus on package tourists. The international heritage tourists’ profile seems to be similar to official statistics of international arrivals, indicating almost no difference in socio-demographic profile between heritage tourists and general tourists in the context of Hue. Various significant differences were found between international and domestic tourists in terms of tourist characteristics, trip profile and the perception of Hue. Adopting McKercher’s [(2002) Towards a classification of cultural tourists. International Journal of Tourism Research, 4, 29–38] cultural tourist classification, five categories of heritage tourists were identified, including purposeful heritage tourists, sightseeing heritage tourists, casual heritage tourists, incidental heritage tourists and serendipitous heritage tourists. Among these, sightseeing heritage tourists and purposeful heritage tourists were dominant.

China is ranked the second in the world in terms of number of UNESCO World Heritage Sites. The rapid economic growth of the country, however, has been associated with the deterioration of the physical and cultural environment. Thus, any discussion on the relationship between planning and representation of heritage for tourism development and the notions of modernity, sustainability and identity from a Chinese perspective is of immediate academic and practical interest.