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425 results on '"Television viewers -- Measurement"'

1. Yahoo DSP integrates VideoAmp data for enhanced TV measurement

Subjects
Television viewers -- Measurement, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Yahoo Advertising has announced that the Yahoo DSP is the first platform to integrate measurement and audience data from TV data and technology player, VideoAmp. This collaboration [...]

Published
2024

4. The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience Measurement

Subjects
Television viewers -- Measurement, Banking, finance and accounting industries, Business
Abstract

NEW YORK, June 20, 2024 (GLOBE NEWSWIRE) -- The https://www.globenewswire.com/Tracker?data=FvILaxfYs4gpSncsDf9Hn_J0wWXcbByMXpqstZTNMZD58Vzt17eBB5pjOL8QpCAqZROZ-UFbszFKtazuiAJdlcqyEPJ64aX11mzm49WvIZ0= (ARF) today renewed its call for a migration from the traditional basis of measurement, 'TV Households,' to the more comprehensive [...]

Published
2024

5. DESPERATE MEASURES? MARKETERS SAY THIS YEAR'S UPFRONT MIGHT FEEL LIKE BUSINESS AS USUAL, BUT A METRICS REVOLUTION IS UNDERWAY

Author

Albiniak, Paige

Subjects
Advertising -- Measurement, Television viewers -- Measurement, Advertising, marketing and public relations, Business, general
Abstract

BY PAIGE ALBINIAK Last year, the very foundation on which television advertising is bought and sold--Nielsen's rating metrics--started to crumble. Following months of controversy and client outrage, the Media Rating [...]

Published
2022

6. DISQO's Cross-Media Ad Measurement Now Amplified By Inscape's Smart TV Viewing Data

Subjects
Advertising campaigns -- Measurement, Television advertising -- Measurement, Television viewers -- Measurement, General interest, News, opinion and commentary
Abstract

LOS ANGELES: Brand experience platform DISQO is now connected to Inscape's automatic content recognition (ACR) TV viewing data, strengthening DISQO's Brand Lift and Outcomes Lift products that let advertisers measure [...]

Published
2024

7. DISQO's Cross-Media Ad Measurement Now Amplified By Inscape's Smart TV Viewing Data

Subjects
VIZIO Holding Corp. -- Advertising, Advertising expenditures -- Measurement, Consumer electronics industry -- Measurement, Television viewers -- Measurement, Consumer electronics industry, Banking, finance and accounting industries, Business
Abstract

LOS ANGELES, March 11, 2024 (GLOBE NEWSWIRE) -- Brand experience platform https://www.globenewswire.com/Tracker?data=aTX3JZ0fqgit_d7XAZUEMSZknk6c-yioEyefymyN8PQczpluSpWMmWjhKrQ4OQ0ajVNrWwiuU1xg7BQpVs744A== is now connected to https://www.globenewswire.com/Tracker?data=8f_KhxrAAIRT1b0QlanDHtEfnwFWnvF5Uvux9SBJQraCKvWmM36K_R-eyHvpvSMcOIKwcCsxP071CvQAOFoC5Q== automatic content recognition (ACR) TV viewing data, strengthening DISQO's https://www.globenewswire.com/Tracker?data=-Yw1Jel1W6OWCTRkbfxnv2aIc5UkrrpgBWo1j2X2iqjQ4V3mihRB0n6FYxnxvAVpg-HiJVqreJEUrQkYfWa5zeEiOGHf9f2Kxnb1FOsOoIQ= and https://www.globenewswire.com/Tracker?data=1RdsMJW2OgOrk4AsDSxx-NTGhC4tf0uqQe1CuLHUcj-o3ZXpt5mg3I3-rbMTHjtXe2VeSz9YUfuhzLSPvRHgjFz0S7wzTEt6sakbnqqgy0-CDHnf6FJX_y4Zg-kBqAUn products [...]

Published
2024

8. Nielsen gets MRC accreditation for TV audience measurement

Subjects
Marketing research firms -- Measurement, Television viewers -- Measurement, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Nielsen, a global leader in audience measurement, data and analytics, announced that it has met the Media Rating Council (MRC) accreditation standards for its National TV Audience [...]

Published
2023

9. Balancing the need for innovation and continuity in audience measurement

Subjects
Big data -- Measurement, Television viewers -- Measurement, Advertising, marketing and public relations
Abstract

Dramatic changes in TV viewing behaviors over the past decade, driven primarily by widespread connected TV (CTV) adoption and increasing high-speed internet availability, have introduced an array of new data [...]

Published
2024

11. BBC's Laura Kuenssberg hits back after it is claimed she's lost 700,000 viewers; Following BARB, which compiles audience measurement and television ratings in the UK, claiming Sunday with Laura Kuenssberg has lost 700,000, the BBC star has hit back

Subjects
British Broadcasting Corp., Television programs -- Evaluation, Prime ministers -- Measurement, Television viewers -- Measurement, General interest, News, opinion and commentary
Abstract

Byline: By, Sam Elliott-Gibbs Laura Kuenssberg has defended her falling viewing figures after it was claimed 700,000 people had switched off since she took over the BBC's flagship Sunday politics [...]

Published
2023

12. Aroon Purie concerned over the measurement of TV viewership

Subjects
Television viewers -- Measurement, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau After Zee Media withdrew from the Broadcast Audience Research Council India (BARC), Aroon Purie of the India Today Group stated that he, too, has reservations about how [...]

Published
2022

13. Improve TV measurement mechanism before starting new system: NBDA

Subjects
Broadcasting industry -- Measurement, Measuring instruments -- Measurement, Television viewers -- Measurement, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau BARC has to better the current TV viewership measurement mechanism before starting a TV+ digital measurement system, says The News Broadcasters and Digital Association (NBDA). NBDA also [...]

Published
2022

14. Inequities in measurement pose hurdles for marketers; Experts agree big data sets are biased and third-party data is often inaccurate

Subjects
Automobile Industry, Automobile industry -- Measurement, Big data -- Measurement, Credit bureaus -- Measurement, Marketing -- Measurement, Television viewers -- Measurement, General Motors Co., Experian PLC
Abstract

Byline: Jack Neff Measuring minority TV audiences accurately has challenged U.S. marketing for decades, even spawning bills and Congressional hearings. But for all the new technology and huge data sets [...]

Published
2022

15. Nielsen Receives MRC Accreditation for its National TV Audience Measurement Service

Subjects
Marketing research firms -- Licensing, certification and accreditation, Television viewers -- Measurement, General interest, News, opinion and commentary
Abstract

NEW YORK: Nielsen has issued the following news release: Nielsen, a global leader in audience measurement, data and analytics, announced that it has met the Media Rating Council (MRC) accreditation [...]

Published
2023

16. Nielsen Receives MRC Accreditation for its National TV Audience Measurement Service

Subjects
Marketing research firms -- Licensing, certification and accreditation, Television viewers -- Measurement, Business, News, opinion and commentary
Abstract

With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider NEW YORK, April 17, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced [...]

Published
2023

17. Nielsen more than doubles TV audience measurement in Indonesia

Subjects
Nielsen Holdings PLC, Marketing research firms -- Measurement, Television viewers -- Measurement, Business, international
Abstract

New York: Nielsen Holdings Plc has issued the following press release: Thanks to significant investment from Nielsen, the number of urban Indonesian linear TV viewers represented around the country will [...]

Published
2023

18. NBCUniversal lines up partners to work on new TV audience measurement

Author

Munson, Ben

Subjects
Pfizer Inc. -- Hispanic American market, L'Oreal S.A. -- Hispanic American market, Horizon Media Inc. -- Hispanic American market, Advertising agencies -- Hispanic American market, Cosmetics industry -- Hispanic American market, Television viewers -- Measurement, Pharmaceutical industry -- Hispanic American market, Arts and entertainment industries
Abstract

Byline: Ben Munson NBCUniversal today revealed an extensive list of partners for its Measurement Innovation Forum, which seeks new TV metrics as pressure mounts for Nielsen. The list of brands, [...]

Published
2021

19. Nielsen TV ratings accreditation suspended by MRC; Problems with pandemic workarounds halt accreditation that lasted decades, leaving no industry stamp of approval for any U.S. TV measurement

Subjects
Television networks -- Measurement, Television programs -- Evaluation, Television viewers -- Measurement
Abstract

Byline: Jack Neff The Media Rating Council has voted to suspend accreditation for Nielsen's national and local TV measurement services, leaving no accredited authority for measuring TV audiences in the [...]

Published
2021

20. The Ever-Wider World of Sports: REACHING FANS IS ABOUT DATA, CREATIVE AND MEASURING IMPRESSIONS

Author

Helmreich, David

Subjects
ESPN Inc. -- Advertising, Cable television broadcasting industry -- Measurement, Advertising executives -- Measurement, Television viewers -- Measurement, Advertising, marketing and public relations, Business, general
Abstract

As TV viewership continues to shift toward streaming, we've seen traditional media channels make their content more widely accessible to digital audiences. And live sports, which has long been considered [...]

Published
2023

21. Measurement -- The big challenge with Connected TV

Subjects
Television advertising -- Measurement, Television viewers -- Measurement, Mass communications
Abstract

Byline: BestMediaInfo Bureau In 2020, India emerged as the fastest-growing Connected TV market in the world. In 2022, CTV increased to 10 million in India and will reach 45 million [...]

Published
2022

22. TV's measurement mess; Networks still have little choice but to pay dearly for Nielsen, but a pandemic ratings stumble intensifies pressure for change

Subjects
Epidemics -- Measurement, Television networks -- Measurement, Television programs -- Evaluation, Television viewers -- Measurement
Abstract

Byline: Jack Neff and Jeanine Poggi Nielsen TV ratings are like the weather. People--in this case TV network executives--complain a lot, but are also resigned to the fact that they [...]

Published
2021

23. 605 Strikes Measurement and Analytics Deal with Walmart

Subjects
Television advertising -- Measurement, Television networks -- Measurement, Television viewers -- Measurement, Arts and entertainment industries
Abstract

605 reported that it has signed an agreement with Walmart to provide television advertising insights via 605 PLATF0RM, a TV measurement and audience analytics platform for national television networks, advertisers [...]

Published
2020

24. Verizon Media intros TV tune-in attribution tool for ad measurement

Author

Munson, Ben

Subjects
Advertising campaigns -- Measurement, Television viewers -- Measurement, Arts and entertainment industries
Abstract

Byline: Ben Munson Verizon Media released a new TV tune-in attribution product that lets marketers and networks better quantify the impact of digital ad campaigns on TV-watching consumers. Verizon Media [...]

Published
2020

25. Nielsen expands Indonesian Television Measurement

Subjects
Nielsen Holdings PLC, Television broadcasting industry -- Measurement, Television viewers -- Measurement, Business, international
Abstract

New York: Nielsen Holdings Plc has issued the following press release: Nielsen announces the completion of phase one of two for the expansion of linear TV coverage. The phase one [...]

Published
2022

26. AdLarge and Nielsen renew multi-year agreement for network audio measurement

Subjects
Nielsen Holdings PLC, Marketing research firms -- Measurement, Television viewers -- Measurement, General interest, News, opinion and commentary
Abstract

New York: Nielsen Holdings Plc has issued the following press release: AdLarge and Nielsen (NYSE:NLSN) announced they have entered into a multi-year renewal agreement for Nielsen Audio measurement. With this [...]

Published
2022

27. Nigeria: Govt Sets $700m TV Revenue Target for Audience Measurement Panel

Subjects
Television viewers -- Measurement, News, opinion and commentary
Abstract

Byline: Olawale Ajimotokan Abuja -- The federal government has mandated the Audience Measurement panel to increase the Nigerian television advertisement revenue to over $700 million the next three years. Minister [...]

Published
2022

28. What IAMAI said on the current state of TV ratings measurement

Subjects
Television viewers -- Measurement, Television audience ratings -- Measurement, Tariffs, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Following TDSAT's May 21, 2019 order on landing page and the TRAI mandated new tariff order, TV audience measurement has come under deep focus. It may be [...]

Published
2019

29. TRAI moves to review TV audience measurement & ratings in India

Subjects
India. Telecom Regulatory Authority of India, Telecommunications regulations -- Evaluation -- Measurement, Television audience ratings -- Measurement, Telecommunications policy -- Measurement, Television viewers -- Measurement, Technology, Government communications regulation, Advertising, marketing and public relations
Abstract

Byline: Adgully BureauThe Telecom Regulatory Authority of India (TRAI) has issued a consultation paper to solicit the views of stakeholders on regulatory initiatives/ measures to be taken to make TV [...]

Published
2018

30. Antietam Broadband signs multiyear agreement with Nielsen as measurement service of choice

Subjects
Telecommunications services industry -- Measurement, Digital television -- Measurement, Television viewers -- Measurement, Communications industry -- Measurement, Digital television, Telecommunications services industry, General interest, News, opinion and commentary
Abstract

New York: Nielsen Holdings Plc has issued the following press release: Nielsen (NYSE: NLSN) and Antietam Broadband Inc. announced that they have reached a multi-year agreement for Local TV measurement [...]

Published
2021

32. Ampersand's Total TV Measurement Solution Offers Insight Across Multiscreen TV Investments

Subjects
Television advertising -- Measurement, Television viewers -- Measurement, Investments -- Measurement, General interest, News, opinion and commentary
Abstract

NEW YORK: Ampersand, the audience-first TV advertising sales, data and technology company, announced the availability of its Total TV Measurement solution for advertisers and agencies. This new capability allows Ampersand [...]

Published
2021

33. Ampersand's Total TV Measurement Solution Offers Advertisers Insight Across Their Entire Multiscreen TV Investments

Subjects
Advertising campaigns -- Measurement, Television advertising -- Measurement, Television viewers -- Measurement, Investments -- Measurement, Business, News, opinion and commentary
Abstract

Ampersand offers advertisers a new and improved tool for groundbreaking, multiscreen television campaign measurement to better manage reach and frequency across all TV. NEW YORK, Sept. 16, 2021 /PRNewswire/ -- [...]

Published
2021

34. Comscore Signs New Agreement with Fuse Media for TV Measurement

Subjects
Entertainment industry -- Measurement, Television viewers -- Measurement, General interest, News, opinion and commentary
Abstract

RESTON: Comscore has issued the following news release: Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Fuse Media, [...]

Published
2021

35. United States : Comscore Signs New Agreement with Fuse Media for TV Measurement

Subjects
Entertainment industry -- Measurement, Television viewers -- Measurement, Business, international
Abstract

Comscore a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Fuse Media, a Latino-owned entertainment company, with Comscores National TV audience measurement [...]

Published
2021

37. 605 Offers Alternative Television Viewing Measurement Solution for Networks, Agencies and Brands

Subjects
Television advertising -- Measurement, Television viewers -- Measurement, Brand name products -- Measurement, Business, Business, international
Abstract

Responds to Nielsen's MRC accreditation issues by emphasizing 605's depth, breadth of audience data, product-based SaaS solutions that reflect the value of TV advertising NEW YORK -- 605, a leading [...]

Published
2021

38. Nielsen and Meredith Corporation Renew Multi-year Agreement for Local TV Audience Measurement

Subjects
Meredith Corp., Marketing research -- Measurement, Consumer behavior -- Measurement, Periodical publishing -- Measurement, Television viewers -- Measurement, General interest, News, opinion and commentary
Abstract

NEW YORK: Nielsen has issued the following news release: Nielsen (NYSE: NLSN) and Meredith Corporation (NYSE: MDP), announced today that they have reached a multi-year renewal agreement for Nielsen Local [...]

Published
2021

39. GSTV Turns to Comscore for DOOH Audience Measurement

Subjects
Television viewers -- Measurement, Company marketing practices, General interest, News, opinion and commentary
Abstract

RESTON: Comscore has issued the following news release: Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video [...]

Published
2021

40. GSTV Turns to Comscore for DOOH Audience Measurement

Subjects
Television viewers -- Measurement, Company marketing practices, Business, News, opinion and commentary
Abstract

RESTON, Va., July 15, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement withGSTV , a data-driven, national video network [...]

Published
2021

41. GSTV Turns to Comscore for DOOH Audience Measurement

Subjects
Television viewers -- Measurement, Company marketing practices, News, opinion and commentary, Sports and fitness
Abstract

RESTON, Va., July 15, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network [...]

Published
2021

42. PTCL, Medialogic to offer TV Audience Measurement Data in Pakistan

Subjects
Pakistan Telecommunication Company Ltd., Television viewers -- Measurement, Broadcasting industry -- Measurement, News, opinion and commentary
Abstract

Pakistan Telecommunication Company Limited (PTCL) and Medialogic Pakistan have signed an agreement to provide TV Audience Measurement (TAM) data in Pakistan. PTCL will provide its Smart TV data to Medialogic, [...]

Published
2020

43. BARC India's OOH viewership measurement shows affinity towards sports

Subjects
Television viewers -- Measurement, Sports television programs -- Measurement, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau BARC India, that recently launched Out of Home (OOH) viewership measurement, has come out with some interesting television viewing trends. In the April-May period, of the total [...]

Published
2018

44. Nielsen and Tribune Media sign multi-year agreement for TV measurement

Subjects
Television stations -- Measurement, Television viewers -- Measurement, Business, News, opinion and commentary
Abstract

Nielsen (NLSN) and Tribune Broadcasting, a division of Tribune Media (TRCO) have reached a multi-year renewal agreement for Nielsen TV ratings across Tribune's local television stations and markets, as well [...]

Published
2018

45. Gizella Bryant Measurements, Bio, Height, Weight, Shoe and More!

Subjects
Actors -- Measurement, Actresses -- Measurement, Television viewers -- Measurement, News, opinion and commentary, Sports and fitness
Abstract

Gizella Bryant was born on 09th September 1970. She belongs to an influential political family in Washington DC, where she acquired knowledge of the way to involve in political issues. [...]

Published
2021

46. Swiss Official Gazette of Commerce notice: HR02-1005151759: Change Nielsen TV Audience Measurement S.A., Lugano, new Nielsen International SA

Subjects
Marketing research firms -- Measurement, Television viewers -- Measurement, General interest, News, opinion and commentary
Abstract

Bern: Swiss Official Gazette of Commerce has issued the following notice: Change Nielsen TV Audience Measurement S.A., Lugano, new Nielsen International SA Nielsen International SA Via Canova 15 Maghetti district [...]

Published
2021

48. American Urban Radio Networks and Nielsen Sign Agreement for Network Audio Measurement

Subjects
Telecommunications equipment industry -- Measurement, Television viewers -- Measurement, African Americans -- Measurement, Telecommunications equipment industry, General interest, News, opinion and commentary
Abstract

New York: Nielsen Holdings Plc has issued the following press release: Nielsen (NYSE: NLSN) today announced that American Urban Radio Networks (AURN) has signed a renewal agreement with Nielsen Audio. [...]

Published
2021

50. Western Maryland MVPD Inks Nielsen Measurement Deal

Subjects
DISH Network Corp., Cable television -- Measurement, Direct broadcast satellite television industry -- Measurement, Cable networks (Television) -- Measurement, Telecommunications services industry -- Measurement, Television viewers -- Measurement, Communications industry -- Measurement, Cable television/data services, Telecommunications services industry, Business, Telecommunications industry
Abstract

A full-service telecommunications company owned by Schurz Communications since 1968 has reached a multi-year agreement for local TV measurement. It's a deal that will see Nielsen's data support the Western [...]

Published
2021

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