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Your search keyword '"Television advertising -- Product development"' showing total 12 results
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12 results on '"Television advertising -- Product development"'

1. U.S. Food and Drug Administration (FDA) Researcher Reports Research in Advertising (Patient Understanding of Oncology Clinical Trial Endpoints in Direct-to-Consumer Television Advertising)

Subjects
United States. Food and Drug Administration -- Reports, Medical research -- Reports, Medicine, Experimental -- Reports, Television advertising -- Product development, Clinical trials -- Reports, Health
Abstract

2023 MAY 8 (NewsRx) -- By a News Reporter-Staff News Editor at Clinical Trials Week -- Fresh data on advertising are presented in a new report. According to news reporting [...]

Published
2023

2. Pfizer TV ad aims for clinical trial diversity, with a special invite to the Black community

Author

Bulik, Beth Snyder

Subjects
Pfizer Inc. -- Product development -- Advertising, Advertising campaigns -- Product development, Medical research, Medicine, Experimental, Television advertising -- Product development, Pharmaceutical industry -- Product development, Pharmaceuticals and cosmetics industries
Abstract

Byline: Beth Snyder Bulik Pfizer newest ad campaign tackles Black community health inequities--with an eye toward increasing clinical trial participation. 'For too long, the Black community's health concerns have been [...]

Published
2021

3. Spot Runner Rolls Out TV Platform

Author

Morrissey, Brian

Subjects
Advertising agencies -- Product development, Television advertising -- Product development, Web applications -- Product development, Internet television, Law
Abstract

Spot Runner is unveiling its bid to bring greater efficiency to the TV ad buying process.The Malibu Media Platform, under development for two years, promises to automate many of the [...]

Published
2009

4. Myers: No Ad-Sales Upturn Until Mid-2002

Author

FORKAN, JIM

Subjects
Wink Communications Inc. -- Forecasts and trends -- Product development, Bates Worldwide, Inc. -- Reports -- Forecasts and trends -- Product development, Myers Reports Inc. -- Reports -- Forecasts and trends -- Product development, TiVo Inc. -- Product development -- Forecasts and trends, Cable television broadcasting industry -- Forecasts and trends -- Product development, Cable television -- Product development, Television broadcasting industry -- Forecasts and trends -- Product development, Subscription television -- Product development, Television advertising -- Product development, Marketing management -- Forecasts and trends -- Reports, Television broadcasting -- Product development, Marketing industry -- Forecasts and trends -- Product development, Cable television/data services, Market trend/market analysis, Arts and entertainment industries, Business, Mass communications
Abstract

NEW YORK -- Myers Reports Inc.'s Executive Retreat here last week incorporated a hit song from the '60s into its theme, 'Summer in the City: Beating the Media Doldrums.' But [...]

Published
2001

5. First in Line

Author

Schmid, Thomas

Subjects
Imagimax Animation and Design Studio -- History, Television advertising -- Product development, Marketing industry -- History -- Product development, Company business management, Business, Mass communications
Abstract

Thailand's first CG animation studio has not found the going easy but it is forging ahead in developing the industry as it makes slow but steady progress Thailand's largest and [...]

Published
2001

6. Stay tuned for the next commercial; TV spots strive to connect, using contests, previews; getting zappers to pause

Author

Steinberg, Brian

Subjects
BBDO Worldwide Inc. -- Product development, BBDO Worldwide Inc. -- Contracts, AT&T Mobility L.L.C. -- Advertising, AT&T Mobility L.L.C. -- Contracts, Cellular telephone services industry -- Advertising, Cellular telephone services industry -- Contracts, Advertising agencies -- Product development, Advertising agencies -- Contracts, Television advertising -- Product development, Television advertising -- Forecasts and trends, Wireless telecommunications service, Contract agreement, Market trend/market analysis, News, opinion and commentary
Published
2005

8. - News Alert - (OTCBB: INOL): InoLife Technologies, Inc. announced that it will release three additional commercial spots highlighting the company's DNA-based products

Subjects
Television advertising -- Product development, Business, Business, international
Abstract

M2 PRESSWIRE-May 23, 2011-: - News Alert - (OTCBB: INOL): InoLife Technologies, Inc. announced that it will release three additional commercial spots highlighting the company's DNA-based products.(C)1994-2011 M2 COMMUNICATIONS RDATE:20052011 [...]

Published
2011

9. Safe ride. (Postings)

Subjects
Jamies Films -- Services, Television advertising -- Product development, Company services, Business, Economics
Abstract

LONDON -- Director James Hagger (www.jamiesfilms.com), represented by Notorious Film ins, recently completed work on a spec spot that he conceived, promoting responsible driving. The :20 spot features an animated [...]

Published
2003

10. Living with TiVo: TV has no choice. It must adapt to the PVR, now. (Art & Commerce)

Author

Drexler, Michael

Subjects
Advertising agencies, Personal video recorders -- Economic aspects, Television advertising -- Product development, Personal video recorder, Company services, Company service development, Advertising, marketing and public relations, Business, general, TiVo PTV (Personal video recorder)
Abstract

We are about to see the TV industry turned on its ear. It won't happen this season, but it's inevitable. With viewers able to create channel schedules and control commercial [...]

Published
2002

11. TV ad rules are challenged by 'pod' busters

Author

Steinberg, Brian

Subjects
Television advertising -- Forecasts and trends, Television advertising -- Product development, Television advertising -- Aims and objectives, Market trend/market analysis, News, opinion and commentary
Abstract

As more and more users embrace technologies that allow them to fast-forward or skip television advertisements, advertisers are experimenting with new formats in order to attract their interest.

Published
2005

12. ACTV plugs two-way TV

Author

Skenazy, Lenore

Subjects
Interactive television -- Product development, Television advertising -- Product development, ACTV Inc. -- Product development
Published
1988

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