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Bo Bice or Carrie Underwood? Whichever 'American Idol' finalist you rooted for last May--publicly or privately ... c'mon just admit it--there's no denying that these names were seared into the [...]

In the dot-com era, there was a mania for linking Internet sales to TV based on a simple premise: Wouldn't it be cool if you could see Jennifer Anis ton [...]

Cereal brand seeks digital planner and digital operations manager to establish business strategy for interactive media Kellogg's is to appoint its first dedicated strategic digital staff as it creates 'ambitious' […]

Matt Williams cringes when he sees Karmarama's new TV ad for the Nintendo Wii: 'I understand that there are very few famous families out there, but surely none act as [...]

Byline: JEAN HALLIDAY You might expect that the last person to upload a video called 'The Seven Ways Dealers Screw You'' would be an auto dealer. But Norwood, Mass.,-based Clay [...]

Economic and health concerns are taking their toll on pizza and pasta restaurants, writes Jane Bainbridge. THE BACKGROUND Pizza and pasta restaurants are enduring tough times, due to growing health-consciousness [...]

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (16) Sainsbury's Abbott Mead Vickers BBDO/PHD 65 2 (-) BT Broadband [...]

Honda's live TV spot may have impressed, but do 'event ads' have lasting brand benefits? Back in the 50s, live TV ads were commonplace, usually featuring plummy-voiced men instructing those [...]

If it was about talkability, it worked. People have certainly been debating the pros and cons of the impact of Honda's live ad. I love the work Honda has produced [...]

Byline: ANDREW HAMPP The broadcast nets won't be the only ones vying for upfront dollars during the next six weeks. An increasing number of web portals, out-of-home companies and cinema [...]

By Robert Marich Auto industry analysts predict gloom, but tv finds some bright spots in car advertising Anemic automotive advertising has rattled TV media for several years, and 2008 is [...]

By John Eggerton Agency's figures disagree with food-marketing critcs' In a move sure to give ammunition to food marketers, the Federal Trade Commission said the number of TV ads for [...]

Sky is facing fresh competition in the interactive TV (iTV) ad market with the launch of a rival red-button service from Chellomedia. The Liberty Global-owned firm will go head-to-head with [...]

Byline: Jon Lafayette It's early in this year's cable upfront season, and networks are looking for new ways to distinguish themselves from their competitors. Executives from two channels meeting with [...]

Yahoo! is expanding the amount of video content available via its web portal as part of a strategy to tempt advertisers who are disgruntled with TV. The internet services company [...]

Byline: ABBEY KLAASSEN A study is about to give Madison Avenue a fresh pummeling: McKinsey & Co. is telling a host of major marketers that by 2010, traditional TV advertising [...]

Byline: GAVIN O'MALLEY Want to see the trailer for Time Warner's 'Superman Returns' without going to your local Cineplex? Just start surfing the web. Movie studios spent more than $40 [...]

The delivery of entertainment products is becoming increasingly fragmented - space is limited, merchandise ranges diluted. So how can a licensed character find its voice at retail? The solution is [...]

By Wayne Friedman A blend of traditional and new media can punch up auto sales The automotive-advertising business needs to make a pit stop. Automotive advertising on TV stations is [...]

With a new structure and research, is Thinkbox getting it right? Industry wags have been starting to refer to Thinkbox, the commercial television industry's generic marketing body, as 'brown box'. [...]

The television market was full of the lyrical joys of spring last week - and it wasn't entirely down to some of the old lags being allowed out to attend [...]

After early projections pointing toward a sharp drop in the network upfronts, syndicators are now counting their blessings. * Early estimates now say upfront revenues will break relatively even with […]

It's a buyers' market, with inventory available and negotiable across the country as automotive and retail categories make steep [...]

Networks are selling scatter ad time, albeit at prices lower than they got in the upfront. While things are not as dire as in the fourth quarter, there are a [...]

Personalised programming has been viewed by some as the end of TV ads, but others see an opportunity, Meg Carter says It's been billed as the advertising industry's worst nightmare. [...]

There was a time when putting a cereal box in the background of a prime-time sitcom qualified as product placement. Not anymore. Now, deals involving product integration rank as some [...]

Media buyers are optimistic that the first broadcast upfront ad deals for the 2006-07 prime-time season will be done sometime this week. They also say that's dependent on network sales [...]

Jerry Cronin readily admits with a chuckle that, 'Like every other [creative] in advertising, I'm trying to write a screenplay.' But unlike most, Cronin, a 46-year-old former Wieden + Kennedy [...]

Buyers and sellers predict robust sales despite ratings falloff The kids market could begin to move as early as this week, predict buyers and sellers, but the bulk of the [...]

Many advertiser budgets are flat, broadcast ratings are down, and all the networks want to equal last year's revenue numbers The kids upfront market, set to break early in February, [...]

A young couple walk down the street and begin discussing their sexual past. After some grilling, the female of the pair admits that she's had a few experiences with other [...]

Scatter is beginning to build, thanks to brisk gains in telco, packaged goods and theatrical. Domestic auto could begin moving soon as Chrysler devotes dollars to pushing its 2007 Caliber [...]

The network marketplace has finally kicked into gear over the last week, with the best estimate that there's $75 million worth of primetime scatter money working now. 'It's not dribs [...]

The spot market remains quite. June is soft, and 3rd QTR is a 'piece of cake,' said one buyer. 'If you play hardball, they cave,' she continues, referring to the [...]

Second-quarter local and spot advertising sales at television stations will probably register high single-digit and low double-digit dollar gains, on average, over last year's highly successful second quarter sales. That [...]