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Byline: Micah McCartney Single and married women across China are receiving cold calls from local authorities encouraging them to step up and have more children. They are but one demographic [...]

In todays fast-paced business environment, sales teams are constantly under pressure to meet their performance targets and sales quotas while balancing between an array of tasks from sending emails and [...]

Financial advisor Todd Cheney, 28, recently treated about 30 retirement-age prospects to a relaxing lunch at Cape Cod's Roadhouse Cafe. The seniors chose from a menu of fish, chicken or [...]

Marketing professionals are expected to grow revenue by acquiring new prospects, quickly converting them into sales, and then expanding and growing the relationship. However, with marketing costs continuing to rise, […]

MOST MARKETERS ACCEPT that contacting consumers who have no interest in a brand's products or services is bad practice--as well as a waste of everyone's time and money. However, there [...]

There's good news for small to medium call centers. Today there are software solutions that put more control where it's needed - in the call centers - not with the [...]

Telemarketing -- The Larger Picture An Exclusive Interview With Rodger Johnson Rodger L. Johnson, president and chief operating officer of Brock Control Systems, Inc., a provider of sales and marketing [...]

Who hasn't conducted business on a cell phone on the way to or from work this week? So what does that have to do with agrimarketing? A great deal when [...]

Hybrid campaigns that integrate different telemarketing technologies, such as live and automated operators, 800 and 900 numbers, are gaining in popularity among direct marketers. One such campaign in the entertainment [...]

The boss of London's largest UK 'robo-advisor' promised it was going to 'redefine the UK investment industry'. Now five years on from launch, ex-stockbroker Nick Hungerford no longer runs Nutmeg, [...]

Effective B2B telemarketing is built on the cornerstones of employing market intelligence and well trained callers who engage with prospects and build long-lasting relationships. By Ian Whiteling Long used as […]

In any sales or service situation it's critical to listen, diagnose and encourage prospects to elaborate before persuading. One way to do this in telesales is to ask open-ended, consultative [...]

The growth of the TPS is forcing the entire telemarketing industry to embrace other channels, especially digital, meaning businesses in the sector are at least becoming true contact centres After [...]

Mobile advertising is still in its nascency, but operators convinced of its potential to bolster their and advertisers' bottom lines are working to persuade wary brands of its benefits. Last [...]

Securing Ofcom's review of the TPS has been an answer to telemarketers' prayers. The question is: will the overhaul open the lines of communication to many of the 6.7 million [...]

Earlier this summer a handful of style-savvy young men in New York received a rather unorthodox text message on their mobile phones. It encouraged them to visit Gerry's, a men's [...]

Having been the talk of the telemarketing sector for the past five years, voiceover IP is slowly making its way into contact centres. But if their data networks are to [...]

Don't call us. We'll call you.' That's what 50 million U.S. households told the telemarketing industry when they signed up for the Federal Trade Commission's National Do Not Call Registry. [...]

Why do offshoring and outbound telemarketing have poor reputations among consumers? One explanation is that these practices, in the way that organizations employ them, often seem to be at odds [...]

Byline: CAROL KROL Public policy can and does impact companies' bottom lines and the direct marketing community's future, Direct Marketing Association President-CEO John Greco said in a speech March 22 [...]

Byline: SCOTT CARLSON Rick Anderson, a librarian at the University of Nevada at Reno, says he was suspicious when he got a call demanding that the library pay for a [...]

Sending consumers video ads to their 3G phone is now possible, and with user numbers set to explode, there is much potential for advertisers. But will the public catch on? […]

It started three-and-a-half years ago when a woman called Eliza Jones sent me an email enquiring whether I was comfortable with the size of my penis. I remember reading her [...]

The recent boom in Telephone Preference Service (TPS) registrations is down to badly targeted cold calling of consumers, call centre practitioners believe. Their comments follow reports that consumer TPS registrations [...]

In late March, telecommunications firm MCI laid off 4,000 workers and closed three call centers. In doing so, it cited the national do-not-call legislation. Don't sound the death knell for [...]

We're seeing a huge uptick in business across the board,' says Kathleen Kelly, CEO of Teledirect. Really? An outbound vendor thinks that things are good? In these dark days of [...]

What's the big fuss about telemarketing? Roughly a third of American households, judging from the number of people who've signed up for the national Do-Not-Call registry, want assurances that telemarketers [...]

WASHINGTON, D.C. The Federal Communica-tions Commission said it intends to enforce the national 'Do-Not-Call' list so that consumers can block many unwanted telemarketing sales pitches. The list, which now contains [...]

This isn't another Chicken Little story. I won't tell you that the privacy sky is falling. That we will be regulated, consumers won't trust us and our desire to communicate [...]

There was a time when the term direct marketing was virtually synonymous with what others called direct mail marketing. Over the past two decades, the DM vista broadened to the [...]

After talking about it for months, the Federal Trade Commission finally came out with its amended Telemarketing Sales Rule in December. And as expected, it made few people happy. The [...]

One dreams of it reverting to its former name, for plagues have been unleashed upon the nation, plagues that have little to do with time-honored modes of direct mail. The [...]

In Beijing, Hong Kong, Tokyo and other parts of Asia, change is in the air. China joining the World Trade Organization (WTO) and the falling value of our dollar are [...]