12 results on '"Tayyab, Syed Muhammad Usman"'
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2. Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach
3. The exploration of customization in augmented reality from the affordance lens: A three-stage hybrid approach
4. Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA
5. How the intensity of the immersive experience impels the extent of Social Streaming App dependency? An empirical assessment with mediation and moderation effects
6. How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness
7. Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective
8. A multi-model approach for the extension of the use and gratification theory in video game streaming
9. The coping strategies in fitness apps: a three-stage analysis with findings from SEM and FsQCA
10. Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS
11. The Investigation of Mobile Health Stickiness: The Role of Social Support in a Sustainable Health Approach
12. Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective
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