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4. Pre-Survey Text Messages (SMS) Improve Participation Rate in an Australian Mobile Telephone Survey: An Experimental Study

Author

Anne W. Taylor, Catherine R Chittleborough, Stefano Campostrini, Maureen F. Dollard, Eleonora Dal Grande, Dal, Grande Eleonora, Chittleborough, Catherine Ruth, Campostrini, Stefano, Dollard, Maureen, and Taylor, Anne Winifred

Subjects
Male, social participation, lcsh:Medicine, Social Sciences, Surveys, Geographical Locations, 0302 clinical medicine, Sociology, Surveys and Questionnaires, 050602 political science & public administration, Medicine, Psychology, 030212 general & internal medicine, Settore SECS-S/05 - Statistica Sociale, Cooperative Behavior, lcsh:Science, Workplace, Language, education.field_of_study, Multidisciplinary, 05 social sciences, Middle Aged, Simple random sample, Telephones, 0506 political science, Multidisciplinary Sciences, Research Design, young adult, Engineering and Technology, Female, landline, Research Article, Adult, Census, Short Message Service, Adolescent, Community participation, Population, Oceania, telephone interview, Equipment, Research and Analysis Methods, Mobile telephone, Sampling Studies, Education, 03 medical and health sciences, Age groups, Text messaging, Humans, education, Educational Attainment, Aged, Refusal to Participate, Communication Equipment, Text Messaging, Survey Research, business.industry, lcsh:R, Australia, Community Participation, Cognitive Psychology, Biology and Life Sciences, Age Groups, People and Places, Cognitive Science, lcsh:Q, Population Groupings, Cooperative behavior, business, population research, Cell Phone, Demography, Neuroscience
Abstract

Mobile telephone numbers are increasingly being included in household surveys samples. As approach letters cannot be sent because many do not have address details, alternatives approaches have been considered. This study assesses the effectiveness of sending a short message service (SMS) to a random sample of mobile telephone numbers to increase response rates. A simple random sample of 9000 Australian mobile telephone numbers: 4500 were randomly assigned to be sent a pre-notification SMS, and the remaining 4500 did not have a SMS sent. Adults aged 18 years and over, and currently in paid employment, were eligible to participate. American Association for Public Opinion Research formulas were used to calculated response cooperation and refusal rates. Response and cooperation rate were higher for the SMS groups (12.4% and 28.6% respectively) than the group with no SMS (7.7% and 16.0%). Refusal rates were lower for the SMS group (27.3%) than the group with no SMS (35.9%). When asked, 85.8% of the pre-notification group indicated they remembered receiving a SMS about the study. Sending a pre-notification SMS is effective in improving participation in population-based surveys. Response rates were increased by 60% and cooperation rates by 79%. Refereed/Peer-reviewed

Published
2015

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