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While previous studies have investigated the role of YouTube videos in producing and representing tourist destinations, they have rarely focused on how social media influencers (SMIs) frame specific destinations. SMIs constitute significant contributors to destination image, yet tourism scholars have not fully explored their persuasive power in framing destinations and affecting potential travellers. This article explores how Iran is framed as a travel destination by SMIs on YouTube by utilizing visual framing theory. As a country subject to both unfavourable framing by Western mainstream media and positive images by SMIs and YouTubers, Iran represents an interesting case study as a destination produced in the cyberworld with multiple and contrasting images and representations. Methodologically, the study integrates netnography and narrative analysis to examine the content of ten travel videos produced by international SMIs. The analysis and interpretation of the visual material unveil the multiple ways of framing Iran by SMIs, which tend to humanize Iran and Iranians, emphasize the country's culture and history, and attribute the misconceptions and fear about Iran to the current global and local political climate. Theoretically, this study advances our understanding of destination image through visual framing theory, which has rarely been applied to explore travel videos. [ABSTRACT FROM AUTHOR]

Informed by a cyberfeminist standpoint, this paper explores the role of cyberworlds and virtual tourism in providing less constrained and more liberating traveling experiences for women. More specifically, through interviews with a group of Iranian women traveling in a virtual world known as vTime, this work discusses whether and how virtual tourist experiences allow women to overcome their travel-related constraints and pave the way to forms of self-determination and emancipation. In contrast, several feminists hold utopian and dystopian views regarding the benefits of the Internet and technology for women's empowerment, and the findings of our study point to a rather complex and less encouraging scenario. Virtual tourism in cyberspace allows Iranian women to overcome constraints affecting their traveling experiences. Nevertheless, it is far from a liberating experience as women's self-expression and activities are restricted and limited by patriarchy-driven concerns about surveillance, legal consequences, harassment, social stigma, and western dominance. [ABSTRACT FROM AUTHOR]

This study sought to understand the travel experiences and expectations of wheelchair tourists. The increasing demand for wheelchair tourists to visit natural destinations, the barriers while travelling, and the inclusivity of tourism are the main motivations of this study. While previous studies have investigated accessibility in tourism, they have rarely focused on inclusive tourism, especially from wheelchair tourists' perspective. Driven by social constructivism theory, this research presents the results of the experiences of Indonesian wheelchair tourists in natural destinations by utilising the exclusion-inclusion and critical theory. In this emancipatory disability research, snowball sampling was employed to conduct semi-structured interviews with ten wheelchair users, and the empirical materials were thematically analysed. The findings revealed that participants were excited about travelling, but the barriers made wheelchair tourists more selective in choosing natural destinations. Inclusivity was perceived to be an issue that required the achievement of a cultural shift. While accessibility was deemed necessary, service and concern from tourism providers and other tourists were crucial at the lower experience level during travel. A 'friend in tourism' was reported as necessary to push toward inclusivity and equality in the tourism industry to ensure a better future. [ABSTRACT FROM AUTHOR]

Gender (in)equality in entrepreneurship has been getting more attention in recent decades. The number of female entrepreneurs repeatedly reported less than males due to cultural issues, education, and lack of support. Moreover, launching start-up apiaries is more challenging for Asian women in tourism, and the likelihood of unsuccessful experiences is higher among them. Accordingly, the lack of empirical material on female entrepreneurs in tourism and gender equality issues, especially in middle east countries, are the two main gaps. Therefore, this paper tries to reveal the Iranian female entrepreneurship experience to fulfil these gaps. This research applied a qualitative research design leading with social constructivism and critical theory. 12 Iranian female tourism entrepreneurs participated in semi-structured online interviews. The snowball sampling technique was applied to collect data that was analysed thematically. The findings of this study highlighted that family responsibility, legal disparities, credit constraints, and the social construction of gender roles and norms are among the hurdles restricting females from engaging in social and economic opportunities. Moreover, the participants mentioned that the lack of social, government, and sponsors' support and a platform for training and sharing peers' experiences impact their businesses. [ABSTRACT FROM AUTHOR]

Virtual technology is re-ontologising our world by creating new realities in different disciplines, such as education, marketing, tourism and hospitality. Recently, virtual tourism is an area that has been gaining particular attention from software developers and consumers. Virtual tourism experiences involve all the aspects of actual tourism, such as leisure and recreational activities and food. Since food is one of the essential components of both daily life and the tourism experience, studies on virtual food perception and experiences are very significant. Many studies have been conducted on virtual food experiences in various fields, such as psychology, food and computer sciences. Relatively speaking, however, virtual food has been neglected by tourism scholars. Thus, this paper attempts to explore the perception of virtual food consumption by applying the netnography and qualitative content analysis approach under the social constructivism paradigm. More specifically, the sociological perspectives of the acceptance of virtual food consumption are analysed in this paper. Data was collected from comments on a video about virtual food that was shared on Facebook. The data set was analysed using the thematic method. The key findings reveal that the idea of virtual food technology is entirely accepted by most people; they are looking forward to experiencing it and, at the same time, they suggest implementing it in the context of sustainable development. These suggestions include the future use of virtual food; how it can be used to help with health conditions, solving hunger issues and obesity; and the potential reduced expenditure on food products. Although many were in favour of the idea of virtual food, some respondents did not agree with investing in this kind of project. [ABSTRACT FROM AUTHOR]

This article explores the relationship between social capital and tourism in Malaysia. Social capital is a concept that has received particular attention within the social sciences. Despite this, scholars have relatively neglected whether and how tourism contributes to enhance levels of social capital. This is particularly true if non-Western societies, such as Malaysia, are referred to. Malaysia is a plural society that consists of three main ethnic groups, namely Malays, Chinese, and Indians. Considering the country's diverse socio-cultural fabric, social capital is a highly debated topic in Malaysia. Yet, there exists a paucity of data on how specific social practices, such as tourism, strengthen social relationships within Malaysian society. In an attempt to fill this gap, in-depth interviews were conducted with 22 Malaysians from the three main ethnic groups. The findings reveal that tourism is an experience that creates and strengthens social relationships among people irrespective of ethnic background. Overall, this article's contribution to our knowledge is twofold. First, the work on which this article is based contributes to the ongoing debate concerning the nature and meaning of tourism and post-tourism experiences. Second, it provides empirical material on non-Western tourists, who have been relatively neglected by tourism scholars. [ABSTRACT FROM AUTHOR]