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Sport is a breeding ground for exclusionary gendered discourses and this trend is evident within the coaching cultures of numerous national sports organisations in New Zealand. Drawing on an organisational case study of a New Zealand national sports organisation (NSO) data were collected through thirteen semi-structured interviews and observations with coaches and staff in the NSO. Engaging in a critical feminist approach, this paper explores the various ways in which women’s exclusion from high-performance coaching roles was maintained, reflecting critically on the extent to which hegemonic masculinity was reproduced within the organisation’s coaching history and culture. Specifically, we illustrate the ‘felt’ dimensions of gender exclusion, highlighting how women’s absence from coaching is not through choice but is reflective of the gendered power dynamics of coaching. Together, the analysis demonstrates the institutionalisation of hegemonic masculinity and the mechanisms through which this is maintained, solidified and undermined. This study, while focusing on a particular NSO, offers insights that extend to male-dominated sporting systems across New Zealand, bringing to light the challenges encountered by women coaches within high-performance sport. [ABSTRACT FROM AUTHOR]