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The thesis focuses on the analysis of representations of Russia in relation to the Nation Branding theory of Simon Anholt (Anholt, 2007, 2010). The empirical study examines the representation of the country in the output of Russian English-speaking media and transnational media. The aim of the research is to compare them in the end. The bidding process for the right to host World Football Cup 2018 is chosen as a case study.Previous research has shown that during similar events in other countries, even when there were attempts to manage the branding process and change the image of the country, transnational media have usually a critical approach to the coverage, while domestic outlets are more loyal and create more positive image to their country of origin. (Barr, 2011; Berger, 2010; Ding, 2011; Han, 2011; Latham, 2009; Manzenreiter, 2010; Hoppe, 2011)The theoretical framework of the study is based on the representation theory and the construction of meaning in media texts. The theoretical part uses works by Fairclough (1995), van Dijk (1991) and Hall (1997). It talks about the most important notions of the theory, discusses the ways meaning is constructed in articles and outlines linguistic and narrative tools that are the most important for the empirical study. Among them are metaphors, hyperboles, topics, actors and the usage of sources.The research has a mixed-methods approach and combines content-analysis and discourse analysis.The findings demonstrate that there is indeed a difference in the coverage by Russian English-speaking media and transnational media. They have different approaches to the tone and angle of the articles, as well as the representation of sources. Moreover, it is confirmed that transnational media have critical approaches to portraying Russia. They discuss problems of Russia in relation to hosting Football Championship and sometimes there are more negative propositions in global media’s texts. At the same time Russian media seem to be biased and willing to present Russia in a more optimistic way. They focus more on positive developments that Russian is going to go through and present it as a country that is ready for change.

The article describes the specifics of the formation of social identity of a person through the architectural space organization of the city. Some of the most significant architectural structures of the city are revealed in their ability to be the ideals of the world view of sociocentric and cosmocentric orientations. We analyze the ratio of a socio- and cosmocentric ideal-forming potential of key sites that form the city on the Yenisei River. The relevance of this work is provided by the indissoluble connection of identity formation and the whole society through architecture that organizes the entire community as an integral organism. The article reveals the potential of urban planning as a way of organizing the worldview of society, the value orientation of a person. The underlying idea is that the architecture provides development for the human community in unity with the natural world, while preserving the historical significance and features of the formation of Krasnoyarsk. Статья посвящена специфике формирования социальной идентификации человека посредством архитектурной организации пространства города. Несколько наиболее значимых архитектурных сооружений города раскрываются в их способности выступить идеалами мироотношения социоцентрической и космоцентрической направленности. Проводится анализ соотношения социо- и космоцентрического идеалообразующего потенциала ключевых памятников, формирующих город на Енисее. Актуальность данной работы обеспечивается неразрывной связью формирования личности и всего общества через архитектуру, которая организует все сообщество как целостный организм. В статье раскрывается потенциал градостроительных решений как способ организации мировоззренческой позиции социума, ценностной ориентации человека. Основополагающей идеей является представление архитектуры в качестве дающей развитие человеческому сообществу в единстве с природным миром, при сохранении исторической значимости и особенностей формирования Красноярска.

The communication between the viewer and the art-work is considered to be organized by certain rules which regulate speaking operations of partners in the art dialogue-relationship. Each element of the art-work is a sign addressing its meaning to the viewer who discovers it and fills it with his own personal sense. Rules of changes in both the communicant and the communication product are analyzed by means of investigation certain works of art and principles of viewer’s communication with them. Communication with the art-work helps to transfer to another communicational level – between the human being and the completeness of the Universe., Считается что, коммуникация между зрителем и художественным произведением происходит по определенным правилам, которые регулируют речевые сообщения сторон в художественном диалоге-отношении. Каждый элемент художественного произведения является знаком, несущим определенное значение до зрителя, который открывает его для себя и наполняет своим собственным смыслом. В данной статье анализируются правила обмена сообщениями между коммуникантом и продуктом коммуникации путем исследования определенных художественных произведений, а так же принципы коммуникации с ними зрителя. Коммуникация с художественным произведением помогает подняться на следующий уровень общения – общение между человеком и совершенством Мироздания.