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26 results on '"Tamer, Joanna"'

1. Making money on the Internet: it's not just for distribution anymore

Author

Tamer, Joanna

Subjects
Company marketing practices, Internet, Direct marketing -- Methods, Internet -- Marketing -- Methods
Abstract

In the midst of all this excitement, it is useful to look more deeply at the opportunities this new distribution channel offers, and to understand the difference between selling on […]

Published
1996

2. The returns of CD-ROM

Author

Tamer, Joanna

Subjects
Company business management, Software quality, Company distribution practices, Retail industry -- Management, Computer software industry -- Distribution, Software -- Distribution
Abstract

The returns policy in the CD-ROM industry is a far-reaching problem. As the CD-ROM market's once-disparate sectors - professional software and consumer products - proceed along the path to an […]

Published
1995

3. Consumer titles: the end of the pioneering era

Author

Tamer, Joanna

Subjects
Electronic publishing, Market trend/market analysis, CD-ROM technology, Electronic publication, Electronic publishing -- Forecasts and trends, CD-ROM -- Forecasts and trends, Applications software -- Forecasts and trends
Abstract

New Year's Day 1995 marked the day the pioneering era of multimedia title development for the consumer market ended. Strategies for this emerging market will change significantly over the next […]

Published
1995

4. New strategies for distribution in 1994

Author

Tamer, Joanna

Subjects
Multimedia technology, Multimedia technology
Abstract

When multimedia publishers take the measure of distribution strategies for retail channels in the U.S., which are defined by tight margin and reserve fund requirements, they'll understand how little money […]

Published
1994

5. CD-ROM titles distribution

Author

Tamer, Joanna

Subjects
Multimedia technology, CD-ROM technology, CD-ROM, Multimedia technology
Abstract

Why are we making the same mistakes? Joanna Tamer is president of S.O.S., Inc. and specializes in building distribution channels for emerging technologies. She has her hands full with CD-ROM, […]

Published
1992

7. International CD-ROM title distribution: a global perspective

Author

Tamer, Joanna

Subjects
Database industry, Market trend/market analysis, Database industry -- Forecasts and trends, Computer peripherals industry -- Forecasts and trends
Abstract

With the quickly emerging market for consumer CD-ROM titles, success in CD-ROM publishing increasingly demands a global perspective. The industry's large traditional software applications companies generate more than 50 percent […]

Published
1996

8. Christmas in July: a new consumer-driven title marketing calendar

Author

Tamer, Joanna

Subjects
Database industry, Computer software industry -- Product development, Database industry -- Product development, CD-ROM databases -- Product development
Abstract

as consumer CD-ROM titles push ever further into retail's entertainment mainstream, the CD-ROM title business increasingly resembles the toy business, and title publishers must accordingly mimic the behavior of consumer […]

Published
1996

9. Price pressures and new channel opportunities demand new product planning

Author

Tamer, Joanna

Subjects
Company marketing practices, Computer software industry -- Marketing, CD-ROM databases -- Marketing
Abstract

This combination of descending price points and the opening of broader channels seeking these lower price points offers a unique opportunity to create an aggressive product planning strategy that anticipates […]

Published
1995

10. A brief analysis of bundling deals

Author

Tamer, Joanna

Subjects
Vendor relations, Bundled software, Vendor relations
Abstract

Bundling is an alliance between a hardware manufact- turer and a software title developer to create increased market demand for both products. A hardware manufacturer, whether of drives, sound boards […]

Published
1993

12. An interesting legal wrinkle; new media and the Copyright Act

Author

Tamer, Joanna

Subjects
Copyright Act of 1976, Multimedia technology, Patent/copyright issue, CD-ROM technology, Intellectual property, Copyright, Intellectual property, CD-ROM, Multimedia technology, Legislation
Abstract

Is a new media cd-rom title like a book, a video or a software program? Which parts of the Copyright Act, which governs legal protection for intellectual property in the […]

Published
1993

13. Learning to yield

Author

Tamer, Joanna

Subjects
Computer Industry, Value-Added Systems, Vendors, Sales Organizations, Wholesale Dealer/Distributor, Wholesaling of Computers, Policy
Published
1987

15. Mass market pricing: CD-ROM titles arrive as consumer products

Author

Tamer, Joanna

Subjects
CD-ROM catalog, Market trend/market analysis, Product price, Database, CD-ROM database, Pricing -- Forecasts and trends, Databases -- Forecasts and trends
Abstract

The consumer CD-ROM market has replaced its old software pricing method with a new, more stable model called net pricing, or cost plus. This mass-market pricing model treats CD-ROM titles […]

Published
1995

16. Flea market remaindering: new aftermarket, changing buyers in new media

Author

Tamer, Joanna

Subjects
Multimedia technology, Direct market channel, CD-ROM catalog, Retail/reseller channel, Database, CD-ROM database, Distribution channels, Bundled software, Databases, Multimedia technology
Abstract

New aftermarket, changing buyers in new media A new channel has emerged recently for multimedia titles: weekend computer flea markets for the technophile. The computer flea market for multimedia products […]

Published
1994

17. You need a lawyer; multimedia attorneys do more than copyright

Author

Tamer, Joanna

Subjects
Multimedia technology, Intellectual property, Intellectual property, Legislation, Multimedia technology
Abstract

The business cultures on either side a title deal today are more likely to confl ict than converge. Now more than ever, it's necessary to seek professional help and protection […]

Published
1994

18. Bookstore channel emerges

Author

Tamer, Joanna

Subjects
CD-ROM technology, CD-ROM, Marketing, Multimedia software
Abstract

Distribution channels for multimedia titles are broadening rapidly as the market grows at a pace even the experts didn't predict. One distribution channel that will be important is bookstores. They […]

Published
1994

19. Distribution planning: 1994

Author

Tamer, Joanna

Subjects
Time to market, Business plans, Product development, Business planning
Abstract

Title development in synch with distribution More than half of the new media titles sold during a year move through retail channels during the holiday season and the first 60 […]

Published
1994

20. CD-ROM rental in the video channel

Author

Tamer, Joanna

Subjects
Company marketing practices, Multimedia technology, Market entry, CD-ROM technology, Blockbuster Inc. -- Marketing, Baker and Taylor Video -- Marketing, Compton's NewMedia Inc. -- Marketing, CD-ROM -- Marketing, Multimedia technology
Abstract

This holiday buying season has brought us the next major step in creating a mass market for multimedia: cd-rom titles are now available for rental in leading video stores. In […]

Published
1993

21. Packaging: the primary sales agent

Author

Tamer, Joanna

Subjects
Computer software industry, Multimedia software, Packaging
Abstract

Multimedia titles' distribution is primarily through mail order and retail, and is currently accepted in software stores and computer superstores. As we have discussed in previous columns, the distribution channels […]

Published
1993

22. New multimedia deal structures

Author

Tamer, Joanna

Subjects
Multimedia technology, New technique, Multimedia technology, New products
Abstract

Publishers adopt model of entertainment industry Multimedia developers to date have followed a software developers' model in the creation and distribution of their product as well as the structuring of […]

Published
1993

25. Mass market pricing.

Author

Tamer, Joanna

Subjects
*CD-ROMs, *PRICES
Abstract

Reports on the increase of profits of publishers and distributors of CD-ROM with the implementation of a mass-market pricing model which allows distributors to offer stable prices to retailers and let retailers buy the CD-ROM title at close to the same price. Marketing strategy of CD-ROM distributors in protecting their profits and stabilizing their cost of operation; Scope of the net pricing system.

Published
1995

26. Flea market remaindering.

Author

Tamer, Joanna

Subjects
*COMPUTER industry, *MARKETING channels
Abstract

Reports on the emergence of weekend computer flea markets as new distribution channels for multimedia titles in the United States. Creation of aftermarkets; Winter flea markets on the East Coast; Number of computer flea market visitors; Types of products showcased at flea markets; Significance of aftermarkets.

Published
1994

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