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6. Dynamic nesting of Anaplasma marginale in the microbial communities of Rhipicephalus microplus

Author

Piloto‐Sardiñas, Elianne, primary, Abuin‐Denis, Lianet, additional, Maitre, Apolline, additional, Foucault‐Simonin, Angélique, additional, Corona‐González, Belkis, additional, Díaz‐Corona, Cristian, additional, Roblejo‐Arias, Lisset, additional, Mateos‐Hernández, Lourdes, additional, Marrero‐Perera, Roxana, additional, Obregon, Dasiel, additional, Svobodová, Karolína, additional, Wu‐Chuang, Alejandra, additional, and Cabezas‐Cruz, Alejandro, additional

Published
2024
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8. Exercise with elderly in residential home with special regime

Author

Svobodová, Karolína, Daďová, Klára, and Majorová, Simona

Subjects
sitting exercises, physical activities, kognitivní porucha, starší lidé, intervention program, cvičení v sedě, intervenční program, cognitive impairment, older people, pohybové aktivity, Senior fitness test
Abstract

Title: Exercise with seniors in a retirement home with a special regime Objective: The main aim of the study was to determine whether seniors with cognitive impairment experience improvements that have a statistical significance in selected components of physical fitness after a three-month exercise program. Furthermore, it was checked whether regular physical activity changes their attitude towards exercise. Methods: The study involved 9 probands (3 of them male) aged 72 to 90 years with cognitive impairment. The probands completed a three-month program (April-June 2022) in which they performed group and seated chair exercises twice a week for sixty minutes. At the beginning and end of the intervention program, they underwent an orientation fitness assessment using the senior fitness test and a questionnaire form on health limitations and attitudes toward exercise. Results: The results of the senior fitness test showed that there was a statistically significant improvement in the parameters of lower limb strength, and agility with dynamic balance. Some improvement was seen in the other parameters, but without the statistical significance. Most probands showed a positive change in their attitude towards physical activity. Keywords: physical activities, older people, Senior fitness test, cognitive...

Published
2022

9. Thematic composition of school primary prevention programs of risky behavior: research among certified school prevention providers

Author

Svobodová, Karolína, Kulhánek, Adam, and Šejvl, Jaroslav

Subjects
témata primární prevence, rizikové chování, general primary prevention, topics of primary prevention, certifikovaní poskytovatelé, všeobecná primární prevence, risk behavior, certified providers
Abstract

Background: The topics of general primary prevention are strongly associated with the concept of nine basic types of risky behavior in professional publications and methodological recommendations. Providers of primary prevention programs may offer topics beyond the basic ones, but previous research does not pay much attention to them. Aims: The aim of the diploma thesis is to map what topics are offered by certified providers of general primary prevention of risky behavior in the Czech Republic and what are the most frequently provided goals of these topics. Next, find out according to what criteria the topics are selected and to what extent the organizations implement programs according to the basic nine types of risky behavior. Methods: This is a quantitative research among certified providers of general primary prevention of risky behavior, which was carried out in two phases. First, a content analysis of the offer sheets took place. The data from the first phase of the research were processed using clustering and simple enumeration. There was also a questionnaire survey among executives. The data collection tool consisted of an online questionnaire created in the Survio platform. Data were analyzed using descriptive statistics and visualized through graphs created in Microsoft Excel. Results:...

Published
2022

10. Účinek mutací v adipokinetickém hormonu a corazoninovém receptoru na metabolismus sacharidů a lipidů u \kur{D. melanogaster}

Author

SVOBODOVÁ, Karolína

Subjects
adipokinetický hormon, corazonin, brummer, inzulinu podobné peptidy
Abstract

In D. melanogaster, metabolic homeostasis is regulated by an interplay between insulin-like peptides and glucagon-like neuropeptides. Here we examined the influence of corazonin receptor (CrzR) mutations on levels of circulating saccharides, circulating lipids and starvation resistance. We also verified the interaction between null mutations of corazonin receptor and adipokinetic hormone and checked their influence on insulin signaling.

Published
2020

12. Child abuse and neglect as a risk factor for the development of addiction

Author

Svobodová, Karolína, Gabrhelíková, Pavlína, and Preslová, Ilona

Subjects
Child abuse and neglect, addiction development, rizikový faktor, syndrom CAN, risk factor, rozvoj závislosti
Abstract

Child abuse & neglect we consider as a risk factor of addiction development. The use of addictive substances belongs to a strategy to deal with difficult life situations and many studies confirm that those people who was abused in childhood show more frequent use of drugs. The aim of Bachelor thesis is to outline the relationship between child abuse & neglect and development of addiction and describe less known forms of child abuse & neglect. The other goal includes finding out subjectively perceived relationship between child abuse & neglect and developmental addiction with a certain factor abuse pattern in the context of childhood harm. The following research questions were formulated in connection with the research. What forms of child abuse & neglect did clients encounter? What is the role of substance abuse in relation to child abuse & neglect? The research was conducted through a case study of three clients of the therapeutic community who experienced various forms of child abuse & neglect. The result of the work is to determine that all of the clients perceive the connection. Drug usage has helped them to join their collective peers, forget about unpleasant experiences and increase self-esteem. It also has led to improved communication skills, reduced fear, courage to defend and weakened...

Published
2019

13. Joan of Arc, birth of a myth and the Johannine revival

Author

Svobodová, Karolína, Listíková, Renáta, and Fučíková, Milena

Subjects
Anatole France, martyrdom, Voltaire, France, fire torture, Hundred Years War, rehabilitační proces, process of rehabilitation, Francie, svatořečení, legenda, heresy, kacířství, Jana z Arku, Panna Orleánská, myth, stoletá válka, Jean Anouilh, Stéphen Coubé, upálení, Jeanne the Maid, legend, literární intepretace, Jules Michelet, mýtus, canonization, mučednice, Joan of Arc, literary interpretation
Abstract

The subject of this diploma thesis is the French national heroine Joan of Arc and her portrayal and reflection in literary works throughout the centuries. The diploma thesis mentions the historical personality of Joan of Arc in the context of the time she lived in, reconstructs the life of this French saint and deals with the rehabilitation process that completes the myth of the French national heroine. This diploma thesis summarizes the important European literary works that Joan of Arc is the most important theme. The diploma thesis deals more with literary works in which Joan of Arc is the main character but each author writes her story and describes her personality from a different point of view. And precisely these differences of the thesis are analyzed. The diploma thesis focuses more on the literary works of various authors such as Voltaire, Jules Michelet, Anatole France and Stéphen Coubé. The diploma thesis deals also with the portrayal of Joan of Arc in the 20th and 21st centuries.

Published
2019

14. Peculiarities of child interrogation

Author

Svobodová, Karolína, Krupička, Jiří, and Konrád, Zdeněk

Subjects
výslech dítěte, child interrogation, trestní řízení, criminal proceedings, dítě, child
Abstract

IV. Summary This thesis deals with legal elements of a child interrogation and psychological elements of this interrogation as well. This thesis deals both legal and psychological elements and, at the same time, a comprehension of their interconnection. Introduction part is focused on general, historically embedded child protection and personal experience over several years in working with children. At the same time, the development of methods of education is mentioned, which is connected, among other things, with the liberalization of society. The first chapter of the text is devoted to the personality of the child and their legal status from the historical point of view, as well as the developmental periodization, which is according to Vaclav Příhoda divided into 7 periods. In more detail, is presented the first and second childhood period, puberty and adolescence periods are analyzed as well. This chapter also focuses on the factors that influence youth. These factors include family and related heredity, school facilities, and other child groups. The main theme of chapter two is to outline the basic features of interrogation according to current criminological theory. Attention is paid to both the general distribution of interrogation and its preparation and division of its stages, which is distinguished...

Published
2019

15. Rozvoj koncepcie multiindustriálnej siete v procese spolutvorby hodnoty

Author

Svobodová, Karolína

Subjects
hodnotový reťazec, spolutvorba hodnoty, hodnotová sieť, multiindustriálna hodnotová sieť
Abstract

Keďže hodnotový reťazec vo väčšine odvetví prešiel rekonfiguráciou, firmy museli spolupracovať a aktívne sa zapájali do konkrétnej strategickej siete. Jednoduchý lineárny hodnotový reťazec pomaly stráca svoje uplatnenie kvôli neustále sa zvyšujúcemu počtu subjektov patriacich do hodnotového reťazca a vzťahom v ňom pôsobiacich. V súvislosti s jeho transformáciou do hodnotovej siete však neexistuje dostatočné množstvo výskumu zameraného na rôzne odvetvia a ich porovnanie či zjednotenie všeobecne platiacich podienok medzi jednotlivým subjektami. Hodnotenie pridanej hodnoty a najmä projektov budúcich hodnôt je problematické, pretože realizácia hodnoty závisí na rozvoji viacerých partnerov, technológií a odvetví. Tento článo pracuje s pojmom hranica temnoty, ktorá približuje kam až v hodnotovom reťazci siaha pohľad koncového spotrebiteľa a udáva, ktoré subjekty a ich vlastnosti ho ovplyvňujú pri spolutvorbe hodnoty. Rozvojom nového konceptu vzniká miltiindustriálna hodnotová sieť prepájajúca trhy B2B a B2C. Cieľom článku je posíliť rešerš v danej oblasti, na základe ktorej bude v ďalšom výskume možné identifikovať nové princípy pri prechode z Porterovho hodnotového reťazca na hodnotovú sieť.

Published
2017

17. An Application of the Principle of the Competitive Space Demands Accelerator to the Assessment of the Mobile Communication Market Development in the Czech Republic

Author

Zich, Robert, Svobodová, Karolína, Veselá, Jitka, Zich, Robert, Svobodová, Karolína, and Veselá, Jitka

Abstract

Purpose of the article: The article presents the conclusions of an empirical study focused on the dynamics of changes of the Czech mobile communication market at the moment of significant change of the pricing policy in 2013. The evaluation of the dynamics of changes is based on the competitive space demands accelerator mechanism, which is a theoretically developed concept explaining specific links between the growing customer demands and company competitiveness development. The study presented in this article has verified the validity of this concept. Methodology/methods: The presented results are significantly supported by ten years of the intensive research activity mapping aspects of competitive behavior of mobile service providers in the Czech Republic. The research methodology is based on a qualitative research case study. Scientific aim: The main scientific aim is an empirical verification of the theoretically developed concept explaining the paradox of accelerated growth of customers’ demand caused by the company endeavor to increase its competitiveness in the mobile communication industry. Findings: The development of the mobile communication market in the Czech Republic at the moment of principle change in the structure and form of offered subscriptions in associations with the pricing policy in the year 2013 proved the validity of the mechanism of the influence of the competitive space demands accelerator. Conclusions: The main conclusion can be summarized into three points. The first is the fact that a significant part of the increase in requirements and demands of the market is called by the activity of companies rather than the natural growth of customers’ requirements. The second, extremely intensive depreciation of the potential advantage in the sense of competitive differentiation and perceived value can be explain by the mechanism of the accelerator. The third is confirmation of validity of criticism of the concept of sustainable advantage especial

Published
2018

18. Picard: regional language of northern France

Author

Svobodová, Karolína, Jančík, Jiří, and Bořek - Dohalská, Marie

Subjects
picard, Pikardie, French, oïl languages, francouzský jazyk, pikardština, jazyky d'oïl, Picardy, sociolinguistics, regionální jazyk, sociolingvistika, regional language
Published
2017

19. Vývoj konstruktu umožňujícího sledování veškerých G proteinů v buňce pomocí dvoufotonové polarizační mikroskopie

Author

SVOBODOVÁ, Karolína

Subjects
signal cascades, two-photon polarization microscopy, proteins interactions, G proteins, proteinové interakce, G proteiny, signální kaskády, dvoufotonová polarizační mikroskopie
Abstract

The aim of this work was creation of a construct that could act as a universal sensor of G-proteins activation. The work included construct design and preparation, as well as expression in mammalian cells and observations by two-photon polarization microscopy. The thesis includes a summary of current ways of protein interaction detection, an explanation of two-photon microscopy, a description of molecular-biological methods used for construct preparation, and outcomes of our microscopy observations.

Published
2017

20. Spolutvorba hodnoty prostredníctvom zapojenia spotrebiteľa a jej prínos pre spoločnosť

Author

Svobodová, Karolína

Subjects
konkurencieschopnosť, spolutvorba hodnoty, S-D logika, B2C marketing, B2B marketing
Abstract

Koncept spolutvorby je zmenou vo vnímaní hodnoty pre zákazníka, so zásadným dopadom na konkurencieschopnosť podniku, ktorá umožňuje podniku disponovať určitou konkurenčnou výhodou. Z pohľadu zákazníka ide nie len o prijímanie hodnoty, ale na tvorbe hodnoty sa môže aj podieľať. Spoločnosť stojí na strane zriaďovateľa hodnoty, ktorá ponúka hodnotové propozície a spolutvorba hodnoty sa objaví v momente, keď zákazník pozve dpoločnosť do spojenej sféry. Tento článok pojednáva o koncepte hodnoty v marketingu z pohľadu tovaro-dominantnej logiky. Kombinuje zapojenie spotrebiteľa do procesu spolutvorby a paralelne opisuje význam hodnoty pre spoločnosť, ktorá už bola v odbornej literatúre mnohokrát analyzovaná z ekonomického hľadiska, no tento článok prináša pohľad prostredníctvom kvalitatívnych ukazovateľov rozdelených do troch dimenzionálnych štruktúr. Mikro-analytický prístup k vnímanej hodnote, tzv. zoom-in prístup, umožňuje posilniť myšlienku vnímanej hodnoty na trhoch B2B a B2C.

Published
2016

21. The need of sleep of the patients in the Intensive Care

Author

Svobodová, Karolína, Hošťálková, Monika, and Burišková, Klára

Subjects
sleep disorders, spánek, patient, intenzivní péče, sestra, sleep, nurse, poruchy spánku, intensive care, pacient
Abstract

Diploma thesis deals with the problems of sleep of the patients in intensive care. Sleep is the very basic of human needs and its correct pattern is crucial for any activity of an organism. A person who is sick has an increased need for sleep and are among the most frustrated needs. The theoretical part defines sleep as a basic human need to deal with physiology and sleep disorders. I include a chapter dealing with intensive care and aspects of the environment that affect sleep of the patients. The main objective is to determine whether the need for sleep of the patients is saturated or not. I also set milestones as to gain information regarding patients sleeping pattern at home.To find out, what influence nurses in approaching sleep as a matter and to look for factors that have an influence of some sort from the nurses point of view regarding the sleeping pattern same as from the patients view of the matter. In the empirical part, I reached the set goals through interviews and questionnaires. Thanks to interviews with patients, I discovered that need of sleep of patients in intensive care is not saturated.Out of the 30 respondents I interviewed, 17 of them therefore deemed their sleep as poor and insufficient. I also worked out the factors that have the greatest negative effect on the need of...

Published
2015

22. Female characters in the work of Franz Kafka

Author

Svobodová, Karolína, Weinberg, Manfred, and Zbytovský, Štěpán

Subjects
Frauenfiguren, gender, Prager deutsche Literatur, Frauen, Franz Kafka, Geschlecht, Prague German literature, female characters, women
Abstract

The thesis deals with female characters in selected works by Franz Kafka (1883-1924), the well known representative of the Prague German literature. These works include the short story The Metamorphosis (1915) and the posthumously published novel fragments The Man Who Disappeared (1927), The Trial (1925) and The Castle (1926). The thesis discusses how the individual female characters are portrayed in these texts, what role they play in the protagonist's life and how they influence him. At the forefront, there is an interaction between the male main characters and the female characters. The thesis proceeds mainly in a textanalytical way without making any connections between fictional women in the works of the author and real women in his life. At first, the female characters in each of the selected texts are separately analysed and then they are compared. The conclusion serves for a comparison of all female characters in these works and for a formulation of a general statement about them.

Published
2014

23. Prevence karcinomu prsu

Author

Svobodová, Karolína, Kulhavá, Miluše, and Strnadová, Alice

Subjects
breast self-examination, breast cancer prevention, rizikové faktory karcinomu prsu, Mammography screening, Breast cancer, samovyšetřování prsu, breast cancer risk factors, prevence rakoviny prsu, Karcinom prsu, mamografický screening, skin and connective tissue diseases
Abstract

The theme of this thesis is Breast cancer prevention, specifically focusing on breast self- examination. The thesis is divided into a theoretical and an empirical part. The theoretical part deals with breast anatomy, risk factors, symptoms, diagnosis, treatment and prognosis of breast cancer. A substantial part of the thesis is concerned with prevention, which introduces women with breast self- examination in the next chapter. The empirical part is implemented by means of a questionnaire survey. Group of respondents consisted of 92 women. The aim of this thesis is to determine whether women are aware of breast self-examination methodology, whether they perform self- examination or not. And if they do not, then what is the reason. Finally, the thesis find out where women got information about metodology of breast self-examination from. Importance of the thesis lies in obtaining information about breast cancer flexible and promotion of knowledge of prevention. First of all it should motivate women to take care of themselves.

Published
2013

24. Characteristics of addictive behavior on the Internet of visitors and users of self-help application of Internet counseling service of Addictologal Clinic at Fist Faculty of Medicine

Author

Svobodová, Karolína, Vacek, Jaroslav, and Nevoralová, Monika

Subjects
addictive and impulsive disorders, Internet addiction, svépomoc, online therapy, návykové a impulzivní poruchy, internetové poradenství, self-help, Internet counselling, závislost na internetu, online terapie
Abstract

The development of computer technology intervened to socio-psychological and psychiatric fields and gave rise to several types of online counseling and therapy. As the latest trends in online counseling and therapy self created applications in the textile even non textile addiction. In the Czech Republic was the first self-help application in the treatment of no cloth addiction, clinic was founded in Addictology, the first Medical Faculty of Charles University within the Internet counseling. The aim of the thesis is to evaluate the data after the first year of self-help application and to describe the demographic characteristics of users, to map incoming user self- motivated applications and types of objects the internet addiction. In the research issues the thesis deals with the analysis of demographic data, determines whether they are represented in all potential target groups, the degree of dependence on the Internet within the file, depending on what kind of Internet application in the present, and finally discovers self-help application users' motives for its use. Data analysis was carried out under conditions completely anonymous and includes both quantitative descriptive statistics and qualitative analysis. The results of socio- demographic data repelled the target group for which...

Published
2013

27. Strategický rozvoj značky

Author

Zich, Robert, Svobodová, Karolína, Slámová, Petra, Zich, Robert, Svobodová, Karolína, and Slámová, Petra

Abstract

Diplomová práce se zabývá problematikou rozvoje značky vybraného podniku, kterým je výrobna s rozvozem pizzy a burgerů Comics Pizza & Burgers v Brně. Práce je rozdělena do tří částí. V teoretické části práce jsou vymezena teoretická východiska sloužící k tvorbě strategie budování a rozvoji značky. Na základě poznatků z teoretické části a vymezení metodiky následuje analytická část. Tato část nejprve popisuje základní údaje o podniku. Následně je v analytické části zpracována analýza vnitřního a vnějšího prostředí podniku a zároveň zhodnocena současná situace podniku z hlediska postavení na trhu, zákazníků a konkurence. Tyto analýzy vedou k vyhodnocení zjištěných poznatků a k tvorbě návrhů v poslední části diplomové práce., This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bases which serve to create a brand development strategy. The analytical part follows, based on the findings in the theoretical part and a methodical outline. This part first describes basic business data, which is followed by an analysis of the inner and outer business environment as well as an assessment of the current business situation from the market, clientele, and competition standpoints. These analyses serve to evaluate the newly researched information and to create the designs found in the final part of the thesis.

28. ICT ve strategickém řízení podniků

Author

Zich, Robert, Svobodová, Karolína, Šimková, Markéta, Zich, Robert, Svobodová, Karolína, and Šimková, Markéta

Abstract

Tato diplomová práce se zabývá návrhem business strategie pro nově vznikající podnik. Dále identifikovat oblasti pro efektivní využití ICT v daném odvětví. Diplomová práce shrnuje teoretická východiska, analýzu podnikatelského prostředí a návrh business strategie s podporou ICT, This diploma thesis deals proposing of a business strategy for a newly established company. Further identify areas for effective use of ICT in the industry. The diploma thesis summarizes the theoretical background, analysis of the business environment and the design of business strategy with the support of ICT.

29. Návrh změn konceptu motivačního programu ve společnosti Baliarne obchodu Poprad, a.s.

Author

Konečná, Zdeňka, Matúšek,, Igor, Svobodová, Karolína, Konečná, Zdeňka, Matúšek,, Igor, and Svobodová, Karolína

Abstract

Cieľom tejto bakalárskej práce je návrh zmien konceptu motivačného programu v spoločnosti Baliarne obchodu, a.s., Poprad. Teoretická časť vysvetľuje základné poznatky o motivácii, jednotlivých motivačných teóriách a slúži ako východisko empirickej časti práce, v ktorej analyzujem súčasný stav motivačného programu firmy. Informácie sú získané pomocou navrhnutého dotazníka v kombinácii s rozhovorom s vedúcim pracovníkom a pozorovaním. Na základe nich sú navrhnuté zmeny v súčasnom systéme na zlepšenie výkonnosti a efektivity práce zamestnancov., The aim of this bachelor thesis is the proposal of changes for motivational programme in a company Baliarne obchodu, a.s., Poprad. Introduction of the theoretical part explains basic knowledge of motiavation, various theories of motivation and serves as a base for empirical part, in which I analyze current status of motivational programme in the company. Information is obtained through designed questionnaire in a combination with an interview with a manager and observation. Based on these, changes in current system are put forward to improve performance and employee´s work efficiency.

30. ICT ve strategickém řízení podniků

Author

Zich, Robert, Svobodová, Karolína, Šimková, Markéta, Zich, Robert, Svobodová, Karolína, and Šimková, Markéta

Abstract

Tato diplomová práce se zabývá návrhem business strategie pro nově vznikající podnik. Dále identifikovat oblasti pro efektivní využití ICT v daném odvětví. Diplomová práce shrnuje teoretická východiska, analýzu podnikatelského prostředí a návrh business strategie s podporou ICT, This diploma thesis deals proposing of a business strategy for a newly established company. Further identify areas for effective use of ICT in the industry. The diploma thesis summarizes the theoretical background, analysis of the business environment and the design of business strategy with the support of ICT.

31. Návrh guerillové kampaně pro společnost Baliarne obchodu Poprad

Author

Chalupský, Vladimír, Matušek, Viliam, Svobodová, Karolína, Chalupský, Vladimír, Matušek, Viliam, and Svobodová, Karolína

Abstract

Cieľom tejto diplomovej práce je návrh guerillovej kampane pre spoločnosť Baliarne obchodu Poprad, a.s.. Teoretická časť vysvetľuje základné poznatky o reklame, jednotlivých typoch guerilly a slúži ako východisko empirickej časti práce, v ktorej analyzujem súčasný stav vonkajšieho a vnútorného prostredia firmy. Na základe zistených slabých stránok spoločnosti je navrhnutá guerillová kampaň tak, aby oslovila široké spektrum zákazníkov, novú cieľovú skupinu a značka sa stala rovnako známou na celom území Slovenskej republiky., The aim of this diploma thesis is the proposal of guerilla campaign in a company Baliarne obchodu Poprad, a.s.. Introduction of the theoretical part explains basic knowledge of advertising, various types of guerilla and serves as a base for empirical part, in which I analyze current status of external and internal environment of the company. Based on identified weaknesses of the comapny is guerilla campaign designed to appeal to wide range of customers, new target group and the mark has become well known throughout the territoty of Slovak republic.

32. Návrh změn konceptu motivačního programu ve společnosti Baliarne obchodu Poprad, a.s.

Author

Konečná, Zdeňka, Matúšek,, Igor, Svobodová, Karolína, Konečná, Zdeňka, Matúšek,, Igor, and Svobodová, Karolína

Abstract

Cieľom tejto bakalárskej práce je návrh zmien konceptu motivačného programu v spoločnosti Baliarne obchodu, a.s., Poprad. Teoretická časť vysvetľuje základné poznatky o motivácii, jednotlivých motivačných teóriách a slúži ako východisko empirickej časti práce, v ktorej analyzujem súčasný stav motivačného programu firmy. Informácie sú získané pomocou navrhnutého dotazníka v kombinácii s rozhovorom s vedúcim pracovníkom a pozorovaním. Na základe nich sú navrhnuté zmeny v súčasnom systéme na zlepšenie výkonnosti a efektivity práce zamestnancov., The aim of this bachelor thesis is the proposal of changes for motivational programme in a company Baliarne obchodu, a.s., Poprad. Introduction of the theoretical part explains basic knowledge of motiavation, various theories of motivation and serves as a base for empirical part, in which I analyze current status of motivational programme in the company. Information is obtained through designed questionnaire in a combination with an interview with a manager and observation. Based on these, changes in current system are put forward to improve performance and employee´s work efficiency.

33. ICT ve strategickém řízení podniků

Author

Zich, Robert, Svobodová, Karolína, Priščák, Miroslav, Zich, Robert, Svobodová, Karolína, and Priščák, Miroslav

Abstract

Náplňou diplomovej práce bude návrh business stratégie pre spoločnosť pôsobiacu v oblasti digitálneho dizajnu s dôrazom na využitie ICT podpory navrhnutej stratégie. Práca je rozdelená do troch základných častí – časti teoretickej, v ktorej bude vymedzenie teoretických východísk charakterizujúcich stratégiu a jej implementáciu v súvislosti s ICT. V druhej časti bude analýza vnútorného a vonkajšieho prostredia podniku za účelom získania podkladov pre rozhodovanie v návrhovej časti práce. Tretia, návrhová časť bude venovaná vymedzeniu business stratégie a implementácie ICT na jej podporu., The target of the thesis will be to propose a business strategy for a company operating in the field of digital design with emphasis on the use of ICT support for the proposed strategy. The thesis is divided into three basic parts. The first one is the theoretical part which will outline the theoretical basis characterizing the strategy and its implementation in connection with ICT. The second part will be an analysis of the internal and external environment of the company in order to obtain the basis for decision-making in the design part of the thesis. The third, design part will be devoted to the definition of business strategy and implementation of ICT to support it.

35. Strategický rozvoj značky

Author

Zich, Robert, Svobodová, Karolína, Slámová, Petra, Zich, Robert, Svobodová, Karolína, and Slámová, Petra

Abstract

Diplomová práce se zabývá problematikou rozvoje značky vybraného podniku, kterým je výrobna s rozvozem pizzy a burgerů Comics Pizza & Burgers v Brně. Práce je rozdělena do tří částí. V teoretické části práce jsou vymezena teoretická východiska sloužící k tvorbě strategie budování a rozvoji značky. Na základě poznatků z teoretické části a vymezení metodiky následuje analytická část. Tato část nejprve popisuje základní údaje o podniku. Následně je v analytické části zpracována analýza vnitřního a vnějšího prostředí podniku a zároveň zhodnocena současná situace podniku z hlediska postavení na trhu, zákazníků a konkurence. Tyto analýzy vedou k vyhodnocení zjištěných poznatků a k tvorbě návrhů v poslední části diplomové práce., This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bases which serve to create a brand development strategy. The analytical part follows, based on the findings in the theoretical part and a methodical outline. This part first describes basic business data, which is followed by an analysis of the inner and outer business environment as well as an assessment of the current business situation from the market, clientele, and competition standpoints. These analyses serve to evaluate the newly researched information and to create the designs found in the final part of the thesis.

36. ICT ve strategickém řízení podniků

Author

Zich, Robert, Svobodová, Karolína, Šimková, Markéta, Zich, Robert, Svobodová, Karolína, and Šimková, Markéta

Abstract

Tato diplomová práce se zabývá návrhem business strategie pro nově vznikající podnik. Dále identifikovat oblasti pro efektivní využití ICT v daném odvětví. Diplomová práce shrnuje teoretická východiska, analýzu podnikatelského prostředí a návrh business strategie s podporou ICT, This diploma thesis deals proposing of a business strategy for a newly established company. Further identify areas for effective use of ICT in the industry. The diploma thesis summarizes the theoretical background, analysis of the business environment and the design of business strategy with the support of ICT.

37. ICT ve strategickém řízení podniků

Author

Zich, Robert, Svobodová, Karolína, Priščák, Miroslav, Zich, Robert, Svobodová, Karolína, and Priščák, Miroslav

Abstract

Náplňou diplomovej práce bude návrh business stratégie pre spoločnosť pôsobiacu v oblasti digitálneho dizajnu s dôrazom na využitie ICT podpory navrhnutej stratégie. Práca je rozdelená do troch základných častí – časti teoretickej, v ktorej bude vymedzenie teoretických východísk charakterizujúcich stratégiu a jej implementáciu v súvislosti s ICT. V druhej časti bude analýza vnútorného a vonkajšieho prostredia podniku za účelom získania podkladov pre rozhodovanie v návrhovej časti práce. Tretia, návrhová časť bude venovaná vymedzeniu business stratégie a implementácie ICT na jej podporu., The target of the thesis will be to propose a business strategy for a company operating in the field of digital design with emphasis on the use of ICT support for the proposed strategy. The thesis is divided into three basic parts. The first one is the theoretical part which will outline the theoretical basis characterizing the strategy and its implementation in connection with ICT. The second part will be an analysis of the internal and external environment of the company in order to obtain the basis for decision-making in the design part of the thesis. The third, design part will be devoted to the definition of business strategy and implementation of ICT to support it.

38. Návrh guerillové kampaně pro společnost Baliarne obchodu Poprad

Author

Chalupský, Vladimír, Matušek, Viliam, Svobodová, Karolína, Chalupský, Vladimír, Matušek, Viliam, and Svobodová, Karolína

Abstract

Cieľom tejto diplomovej práce je návrh guerillovej kampane pre spoločnosť Baliarne obchodu Poprad, a.s.. Teoretická časť vysvetľuje základné poznatky o reklame, jednotlivých typoch guerilly a slúži ako východisko empirickej časti práce, v ktorej analyzujem súčasný stav vonkajšieho a vnútorného prostredia firmy. Na základe zistených slabých stránok spoločnosti je navrhnutá guerillová kampaň tak, aby oslovila široké spektrum zákazníkov, novú cieľovú skupinu a značka sa stala rovnako známou na celom území Slovenskej republiky., The aim of this diploma thesis is the proposal of guerilla campaign in a company Baliarne obchodu Poprad, a.s.. Introduction of the theoretical part explains basic knowledge of advertising, various types of guerilla and serves as a base for empirical part, in which I analyze current status of external and internal environment of the company. Based on identified weaknesses of the comapny is guerilla campaign designed to appeal to wide range of customers, new target group and the mark has become well known throughout the territoty of Slovak republic.

39. Strategický rozvoj značky

Author

Zich, Robert, Svobodová, Karolína, Zich, Robert, and Svobodová, Karolína

Abstract

Diplomová práce se zabývá problematikou rozvoje značky vybraného podniku, kterým je výrobna s rozvozem pizzy a burgerů Comics Pizza & Burgers v Brně. Práce je rozdělena do tří částí. V teoretické části práce jsou vymezena teoretická východiska sloužící k tvorbě strategie budování a rozvoji značky. Na základě poznatků z teoretické části a vymezení metodiky následuje analytická část. Tato část nejprve popisuje základní údaje o podniku. Následně je v analytické části zpracována analýza vnitřního a vnějšího prostředí podniku a zároveň zhodnocena současná situace podniku z hlediska postavení na trhu, zákazníků a konkurence. Tyto analýzy vedou k vyhodnocení zjištěných poznatků a k tvorbě návrhů v poslední části diplomové práce., This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bases which serve to create a brand development strategy. The analytical part follows, based on the findings in the theoretical part and a methodical outline. This part first describes basic business data, which is followed by an analysis of the inner and outer business environment as well as an assessment of the current business situation from the market, clientele, and competition standpoints. These analyses serve to evaluate the newly researched information and to create the designs found in the final part of the thesis.

42. ICT ve strategickém řízení podniků

Author

Zich, Robert, Svobodová, Karolína, Zich, Robert, and Svobodová, Karolína

Abstract

Tato diplomová práce se zabývá návrhem business strategie pro nově vznikající podnik. Dále identifikovat oblasti pro efektivní využití ICT v daném odvětví. Diplomová práce shrnuje teoretická východiska, analýzu podnikatelského prostředí a návrh business strategie s podporou ICT, This diploma thesis deals proposing of a business strategy for a newly established company. Further identify areas for effective use of ICT in the industry. The diploma thesis summarizes the theoretical background, analysis of the business environment and the design of business strategy with the support of ICT.

43. ICT ve strategickém řízení podniků

Author

Zich, Robert, Svobodová, Karolína, Zich, Robert, and Svobodová, Karolína

Abstract

Tato diplomová práce se zabývá návrhem business strategie pro nově vznikající podnik. Dále identifikovat oblasti pro efektivní využití ICT v daném odvětví. Diplomová práce shrnuje teoretická východiska, analýzu podnikatelského prostředí a návrh business strategie s podporou ICT, This diploma thesis deals proposing of a business strategy for a newly established company. Further identify areas for effective use of ICT in the industry. The diploma thesis summarizes the theoretical background, analysis of the business environment and the design of business strategy with the support of ICT.

44. ICT ve strategickém řízení podniků

Author

Zich, Robert, Svobodová, Karolína, Zich, Robert, and Svobodová, Karolína

Abstract

Náplňou diplomovej práce bude návrh business stratégie pre spoločnosť pôsobiacu v oblasti digitálneho dizajnu s dôrazom na využitie ICT podpory navrhnutej stratégie. Práca je rozdelená do troch základných častí – časti teoretickej, v ktorej bude vymedzenie teoretických východísk charakterizujúcich stratégiu a jej implementáciu v súvislosti s ICT. V druhej časti bude analýza vnútorného a vonkajšieho prostredia podniku za účelom získania podkladov pre rozhodovanie v návrhovej časti práce. Tretia, návrhová časť bude venovaná vymedzeniu business stratégie a implementácie ICT na jej podporu., The target of the thesis will be to propose a business strategy for a company operating in the field of digital design with emphasis on the use of ICT support for the proposed strategy. The thesis is divided into three basic parts. The first one is the theoretical part which will outline the theoretical basis characterizing the strategy and its implementation in connection with ICT. The second part will be an analysis of the internal and external environment of the company in order to obtain the basis for decision-making in the design part of the thesis. The third, design part will be devoted to the definition of business strategy and implementation of ICT to support it.

46. ICT ve strategickém řízení podniků

Author

Zich, Robert, Svobodová, Karolína, Zich, Robert, and Svobodová, Karolína

Abstract

Náplňou diplomovej práce bude návrh business stratégie pre spoločnosť pôsobiacu v oblasti digitálneho dizajnu s dôrazom na využitie ICT podpory navrhnutej stratégie. Práca je rozdelená do troch základných častí – časti teoretickej, v ktorej bude vymedzenie teoretických východísk charakterizujúcich stratégiu a jej implementáciu v súvislosti s ICT. V druhej časti bude analýza vnútorného a vonkajšieho prostredia podniku za účelom získania podkladov pre rozhodovanie v návrhovej časti práce. Tretia, návrhová časť bude venovaná vymedzeniu business stratégie a implementácie ICT na jej podporu., The target of the thesis will be to propose a business strategy for a company operating in the field of digital design with emphasis on the use of ICT support for the proposed strategy. The thesis is divided into three basic parts. The first one is the theoretical part which will outline the theoretical basis characterizing the strategy and its implementation in connection with ICT. The second part will be an analysis of the internal and external environment of the company in order to obtain the basis for decision-making in the design part of the thesis. The third, design part will be devoted to the definition of business strategy and implementation of ICT to support it.

47. ICT ve strategickém řízení podniků

Author

Zich, Robert, Svobodová, Karolína, Zich, Robert, and Svobodová, Karolína

Abstract

Náplňou diplomovej práce bude návrh business stratégie pre spoločnosť pôsobiacu v oblasti digitálneho dizajnu s dôrazom na využitie ICT podpory navrhnutej stratégie. Práca je rozdelená do troch základných častí – časti teoretickej, v ktorej bude vymedzenie teoretických východísk charakterizujúcich stratégiu a jej implementáciu v súvislosti s ICT. V druhej časti bude analýza vnútorného a vonkajšieho prostredia podniku za účelom získania podkladov pre rozhodovanie v návrhovej časti práce. Tretia, návrhová časť bude venovaná vymedzeniu business stratégie a implementácie ICT na jej podporu., The target of the thesis will be to propose a business strategy for a company operating in the field of digital design with emphasis on the use of ICT support for the proposed strategy. The thesis is divided into three basic parts. The first one is the theoretical part which will outline the theoretical basis characterizing the strategy and its implementation in connection with ICT. The second part will be an analysis of the internal and external environment of the company in order to obtain the basis for decision-making in the design part of the thesis. The third, design part will be devoted to the definition of business strategy and implementation of ICT to support it.

48. ICT ve strategickém řízení podniků

Author

Zich, Robert, Svobodová, Karolína, Zich, Robert, and Svobodová, Karolína

Abstract

Tato diplomová práce se zabývá návrhem business strategie pro nově vznikající podnik. Dále identifikovat oblasti pro efektivní využití ICT v daném odvětví. Diplomová práce shrnuje teoretická východiska, analýzu podnikatelského prostředí a návrh business strategie s podporou ICT, This diploma thesis deals proposing of a business strategy for a newly established company. Further identify areas for effective use of ICT in the industry. The diploma thesis summarizes the theoretical background, analysis of the business environment and the design of business strategy with the support of ICT.

49. Strategický rozvoj značky

Author

Zich, Robert, Svobodová, Karolína, Zich, Robert, and Svobodová, Karolína

Abstract

Diplomová práce se zabývá problematikou rozvoje značky vybraného podniku, kterým je výrobna s rozvozem pizzy a burgerů Comics Pizza & Burgers v Brně. Práce je rozdělena do tří částí. V teoretické části práce jsou vymezena teoretická východiska sloužící k tvorbě strategie budování a rozvoji značky. Na základě poznatků z teoretické části a vymezení metodiky následuje analytická část. Tato část nejprve popisuje základní údaje o podniku. Následně je v analytické části zpracována analýza vnitřního a vnějšího prostředí podniku a zároveň zhodnocena současná situace podniku z hlediska postavení na trhu, zákazníků a konkurence. Tyto analýzy vedou k vyhodnocení zjištěných poznatků a k tvorbě návrhů v poslední části diplomové práce., This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bases which serve to create a brand development strategy. The analytical part follows, based on the findings in the theoretical part and a methodical outline. This part first describes basic business data, which is followed by an analysis of the inner and outer business environment as well as an assessment of the current business situation from the market, clientele, and competition standpoints. These analyses serve to evaluate the newly researched information and to create the designs found in the final part of the thesis.

50. Strategický rozvoj značky

Author

Zich, Robert, Svobodová, Karolína, Zich, Robert, and Svobodová, Karolína

Abstract

Diplomová práce se zabývá problematikou rozvoje značky vybraného podniku, kterým je výrobna s rozvozem pizzy a burgerů Comics Pizza & Burgers v Brně. Práce je rozdělena do tří částí. V teoretické části práce jsou vymezena teoretická východiska sloužící k tvorbě strategie budování a rozvoji značky. Na základě poznatků z teoretické části a vymezení metodiky následuje analytická část. Tato část nejprve popisuje základní údaje o podniku. Následně je v analytické části zpracována analýza vnitřního a vnějšího prostředí podniku a zároveň zhodnocena současná situace podniku z hlediska postavení na trhu, zákazníků a konkurence. Tyto analýzy vedou k vyhodnocení zjištěných poznatků a k tvorbě návrhů v poslední části diplomové práce., This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bases which serve to create a brand development strategy. The analytical part follows, based on the findings in the theoretical part and a methodical outline. This part first describes basic business data, which is followed by an analysis of the inner and outer business environment as well as an assessment of the current business situation from the market, clientele, and competition standpoints. These analyses serve to evaluate the newly researched information and to create the designs found in the final part of the thesis.

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