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The purpose of the research is to characterize the creative and organizational activities of the leading directors of Severodonetsk in the twentieth century. Research methodology. In the research process, the following methods have been used: historical is to comprehend the figures of O. Biryustyuk, O. Shmal, and O. Oleksandrov in the theater art of Severodonetsk; historical and biographical are to analyze the context of the epoch and aesthetic and artistic vectors of time, which influenced the formation of artistic approaches of these artists; comparative-typological is for differentiated comparison of creative work of directors. Scientific novelty . For the first time the creative and organizational activities of O. Biryustyuk, O. Shmaly and O. Oleksandrov have been systematized and analytically analyzed in the context of the evolution of Severodonetsk theater art in the XX century. Conclusions . The Severodonetsk People's Theater under the direction of O. Biryustyuk performed not only socio-cultural but also educational and educational functions for the locals. O. Shmal's creative and organizational activity became a modern implementation of G. Gurdjiev's principle of "objective art", in particular through the introduction of the author's method of working with actors. Director O. Alexandrov enriched the palette of the theatrical life of Severodonetsk with his epithet and avant-gardism. On the whole, the relatively short history of the development of the Severodonetsk theater art shows that the dynamics of this process have been determined by a tendency that is characteristic of national processes of the Ukrainian theatrical life formation: from amateur forms to professional ones. The analysis of the latter testifies to their active development through the use of new directorial approaches that contributed to the growth of the acting skills of the collectives and the enrichment of the repertoire palette for the revival of national cultural traditions. Directed searches and organizational and creative activity of O. Biryustyukova, O. Shmal and O. Oleksandrov made a significant contribution to the theater art development of Severodonetsk in the XX century and it has evolved rapidly and multifaceted from a local amateur theater group of like-minded people to a leading regional professional theater and entertainment institution of culture.