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The article studies regional culture as an object of national and regional cultural policy implementation. Scientific literature on various aspects of regional culture has been overviewed, its role in shaping the integrity of the national culture has been given. It is necessary to use a methodology that allows to study regional culture on the basis of interdisciplinary approach. Understanding the processes in the regional culture cannot be done without knowledge of historical information, geoclimatic conditions, specifics of traditions and customs, peculiarities of the psychology of the population of the region, forms of artistic and aesthetic practices, principles of economic determination, forms of political regulation, forms of political regulation. The article focuses on the methods of Cultural Sociology and Management Sociology because the main carriers of the cultural tradition and the object of management are the people. The study reveals the essence of the infrastructure approach to the regional culture management, states the lack of such approach, as it is incapable of taking into account the deep cultural needs of regional society. The need for historically developed traditions in the regional cultural policy, myths and cultural symbols, realized in the daily life of the population and the cultural landscape has been grounded. The goals of cultural policy should not be a quantitative increase in the material resources of cultural institutions, but rather should take into account the needs of a man for freedom, economic stability, civilized development of life location, creativity, balance of work and leisure, participation in making decisions on the development of of cultural space infrastructure.

Personnel policy in executive bodies is a system that most effectively improves the professional functioning of government bodies and supports social development. The relevance of the article is associated with the need to improve the efficiency of the executive authorities, one of the key areas of this process is personnel policy. The purpose of the research is to study the features of personnel policy in executive bodies in modern conditions. The main research methods are systematization and generalization of theoretical and practical aspects of the development and implementation of personnel policy in executive authorities. The results of the study show the complexity of the conditions affecting changes in personnel policy in the executive authorities. These changes require constant analysis of the situation and changes in the environment in which they operate. Proposals are formulated for government bodies aimed at increasing adaptability and development potential using appropriate tools and methods of human resource management.