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This research addresses the role of different phases of consumption—anticipation, acquisition, and usage—in the relationship between clothing consumption curtailment (CCC) and increased consumer subjective well-being (CSWB). Building on past research, we theorize and empirically explore whether increased CSWB is explained by a change in focus from acquisition to usage. Through a content analysis of 140 blog posts from clothes shopping detoxers, we unearth how reduced acquisition and intensive and extended usage manifest in CCC practices. Furthermore, we apply structural equation modeling (SEM) to representative survey data (N = 661) to show that focusing on acquisition reduction is not associated with CSWB, while intensive and extended usage are positively associated with CSWB. In addition, we establish that this relationship is partially mediated by improved body image. Our results open a path for further research, and can be utilized in social marketing to promote the intensive usage rather than acquisition of clothing. [ABSTRACT FROM AUTHOR]

The concept of sustainable tourism represents a significant challenge for all tourist destinations. In particular, La Manga del Mar Menor is a destination with natural resources that have been affected in recent years by the pressures of mining and tourism. Although numerous studies have been conducted on this destination, none have focused on sustainable tourism marketing through an analysis of tourism promotion campaigns on television and social networks (2019-2023), before and after the pandemic. The objective of this article is to establish a synthesis between sustainable marketing and tourism destination planning [ABSTRACT FROM AUTHOR]

The modern business environment does definitely require the integration of green strategies into processes. Manufacturers of electronics products are among the many industries where businesses are significantly impacted by the growing significance of sustainability issues. As an essential part of these green strategies, green marketing techniques have the power to dramatically impact business success as well as environmental results. Therefore, using stakeholder-driven empirical framework, the objectives of this paper is to investigate the impact of several aspects, including ethical pricing, sustainable marketing, eco-friendly product, and eco-friendly location, upon the business performance of electronic industries in India. This study uses smart partial least square model, a potent analytical application, in order to clarify the complex connection involving green marketing techniques and electronics businesses' success. An online survey was performed inside the Indian electronics manufacturing industry executives and managers of the company. A total number of 160 questionnaires from managers, executives of electronic business sector were gathered for the study. The findings of the study suggested that factors a green marketing has major influence on the success of Indian electronics manufacturing businesses performance. In addition to the expanding body of information on green marketing, the research's results will be helpful to electronics companies looking to preserve or enhance their success in a cutthroat market while stepping up their efforts to be more sustainable.

The modern business environment requires the integration of green strategies into processes. Manufacturers of electronics products are among the many industries where the growing significance of sustainability issues significantly impacts businesses. As an essential part of these green strategies, green marketing techniques have the power to dramatically impact business success as well as environmental results. Therefore, using a stakeholder-driven empirical framework, this paper aims to investigate the impact of several aspects, including ethical pricing, sustainable marketing, eco-friendly products, and eco-friendly location, upon the business performance of electronic industries in India. This study uses a smart partial least square model, a potent analytical application, in order to clarify the complex connection involving green marketing techniques and electronics business success. An online survey was performed among the executives and managers of companies in the Indian electronics manufacturing industry. A total number of 175 questionnaires from managers and executives of the electronic business sector were gathered for the study. The study's findings suggested that green marketing factors have a major influence on the success of the Indian electronics manufacturing business's performance. In addition to the expanding body of information on green marketing, the research's results will be helpful to electronics companies looking to preserve or enhance their success in a cutthroat market while stepping up their efforts to be more sustainable. [ABSTRACT FROM AUTHOR]

Social commerce plays a significant role in various aspects of the hotel industry. By using social commerce platforms such as Facebook, Instagram, and hotel booking websites, hotels can enhance their brand visibility, engage more effectively with guests, and stimulate hotel bookings. Nonetheless, prior research reported a lack of studies in this area, namely social commerce in the context of domestic tourism. Drawing on Stimuli–Organism–Response (SOR) theory as being a well-established framework in social commerce research, this study seeks to examine the impact of social commerce on hotel booking intentions, both directly and indirectly, by considering the mediating effects of both brand image and customer engagement. This research used an online survey questionnaire as a tool for collecting primary data from domestic tourists in Egypt during the period from January to April 2024. The study sample encompassed 315 participants who were recruited using the convenience sampling technique. Using Smart PLS 4.0 software, Structural Equation Modeling was performed to examine the proposed model and hypotheses. The results highlighted the significant impact of social commerce on both hotel brand image and customer engagement, which in turn encouraged booking intentions among potential domestic guests. The results also supported the significant mediating effect of hotel brand image and customer engagement in the relationship between social commerce and hotel booking intentions. This study provides some theoretical contributions to the literature of hospitality management by addressing notable gaps in knowledge. This study also suggests some practical implications for industry executives that support their social commerce techniques and boost booking intentions and behavior among domestic tourists such as creating visually attractive content, sponsoring virtual mega events, actively interacting with social media followers, and incorporating booking functionalities in social media platforms. In so doing, hotels can boost their sustainable marketing practices to target a promising market segment by exploiting Web 2.0 capabilities. [ABSTRACT FROM AUTHOR]

This document explores the phenomenon of greenwashing, a deceptive practice where companies project an environmentally responsible image without substantial environmental benefits that involve strategies like misleading labels, vague claims, and irrelevant or false assertions to appeal to eco-conscious consumers. The research aims to unravel the deceptive strategies employed by companies across various industries, understand the implications of these practices on consumers, investors, and the environment, and assess the effectiveness of current regulatory frameworks in mitigating these activities. This qualitative study employs a thematic analysis of the literature to categorize greenwashing strategies and assess their impacts on consumer trust, environmental sustainability, and corporate accountability. The findings reveal that greenwashing undermines consumer trust, genuine sustainability efforts, and informed decision-making. The study seeks to offer actionable insights for policymakers, businesses, and consumers to address and mitigate the effects of greenwashing. It emphasizes the need for stricter regulations and consumer education to counteract greenwashing. The study also highlights the role of technological advancements like blockchain and IoT in enhancing transparency. The study calls for a multifaceted strategy to address greenwashing, focusing on transparency, accountability, and genuine environmental responsibility. [ABSTRACT FROM AUTHOR]

Sustainable marketing harnesses the power of social media as a technology tool, facilitating direct interactions between consumers and the potential influence on their beliefs and behavior. Influencers generate both organic and sponsored content across social media platforms. Despite the significance of sustainable marketing in production and consumption, this study seeks to enrich the existing academic discourse on the subject. By delving into a more intricate analysis and accurate examination, the research will focus on sustainable marketing within the social media environment, particularly through influencers. Sustainable marketing is emphasized as a process that involves sharing information about products and services, their applications, and fostering mindset transformations among consumers. The primary objective of this study is to propose a model for sustainable marketing by leveraging the influence of social media. This research aims to address the question of how social media influencers impact sustainable marketing. Consequently, the study seeks to offer a descriptive model that effectively utilizes influencer based marketing within the context of social media. The research approach adopted for the study is qualitative, employing the theoretic method, and drawing upon Strauss and Corbin's database or the grounded theory approach. The research's statistical population includes experts in the fields of marketing management, sustainable marketing, social media, and influencers. In the context of this research, a series of interviews were conducted with a total of 13 experts and marketers specializing in sustainability and social media as well as influencers. The process of conducting these interviews continued until theoretical saturation was achievable, focusing on the development of a sustainable marketing model grounded in influencer-based strategies within the realm of social media. The main objective of these interviews was to identify the primary factors that underpin sustainable marketing influenced by influencers operating on social media platforms. The research employed the systematic methodology developed by Strauss and Corbin for its data analysis. This approach consists of three major phases: open coding, central coding, and selective coding. To ascertain the credibility of the interview utilizing the intrasubject agreement or two-coders method, an expert who possessed comprehensive knowledge in rapport with the subject matter of this research was enlisted as a research partner, functioning as a coder. To construct a paradigmatic model, as the ultimate objective of the grounded theory method, which is based on Strauss and Corbin's approach, it is necessary to analyze three consecutive levels of conditions, interactions, and consequences. These levels encompass causal factors, background conditions, and intervening variables. Through the data analysis process, three primary categories, seven subcategories, and 35 concepts, or open codes, emerged as key elements within the causal factors of the sustainable marketing model based on social media influencers. The principal categories of causal factors were identified as content competences, interaction competences, and influencing capabilities. Based on the analysis of the collected data, two main categories, four subcategories, and 21 concepts, or open codes, were delineated as the key elements constituting the background conditions of the sustainable marketing model grounded in social media influencers. Analyzing the data yielded two primary categories for the intervening factors of the sustainable marketing model grounded in social media influencers: (1) influencers' prominence and (2) social solidarity. This analysis resulted in the identification of 2 main categories, 4 subcategories, and 23 concepts or open codes. The primary categories of interfering conditions for the sustainable marketing model based on influencers in social media are identified as (1) influencers' personal branding and (2) restrictions in controlling the content they exhibit or advertise, particularly within social media contexts. The analysis of the data led to the identification of two primary categories, four subcategories, and 29 concepts or open codes, constituting the strategies of the sustainable marketing model grounded in social media influencers. Based on the analysis of data, the sustainable marketing model, reliant on influencers in the social media paradigm, was found to incorporate two principal strategies: marketing mix reorientation and online networking. In terms of the consequences of this model, three main categories were identified through this analysis: creating self-sustaining forces, inclusive value creation, and a sustainable identity. Within these main categories, 7 subcategories and 39 concepts or open codes were distinguished. As per the findings, a sustainable marketing paradigm model grounded in influencers on social media has been presented, which comprises the following categories: (1) causal conditions encompassing content competencies, interaction competences, and the potential to sway opinions; (2) background conditions, i.e. the authority of influencers and their social networks; (3) intervening conditions that encompass the influencers' personal branding and the constraints in handling the content they showcase; (4) strategies, which are twofold and entail marketing mix reorientation and online networking; finally, the outcomes of this model were divided into three categories, namely (1) cultivating self-sustaining forces. [ABSTRACT FROM AUTHOR]

Copyright of Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi is the property of Itobiad: Journal of the Human & Social Science Researches and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Theoretical background: Sustainable marketing is an increasingly popular topic in the field of scientific work. In the literature, a clear popularity of given approaches and perspectives can be seen, but only meta-analysis is able to define clear trends occurring in the literature. Purpose of the article: This paper aimed to analyze the state-of-the-art research on sustainable marketing through a bibliometric study using the Biblioshiny tool. Based on the articles published from 2019 to 2023 the results from the perspective of growing trends in the field were achieved. Research methods: The analysis was initiated by the appropriate selection of keywords and subsequent narrowing of the database of scientific articles in accordance with the adopted criteria. The results in graphic form have been discussed and interpreted in detail. The comparison of this article’s output with the literature review allowed for the confrontation of the obtained research with the conclusions of the foregoing studies. Main findings: In the results, existing trends, such as a consumer-oriented approach, can be found. The multicultural approach seems to be an aspect not visible in the manual literature overview. The analysis also shows a clear increase and potential of publications on sustainable marketing and a multipronged perspective of the topic in the context of different aspects of business. [ABSTRACT FROM AUTHOR]

This study systematically reviews and synthesizes the extant academic literature on sustainable marketing mix through the lens of sustainable supply chain management. Following stringent inclusion/exclusion criteria for journal selection, this study reviews 972 research papers published through a qualitative systematic review and quantitative bibliometric analysis. It presents the top publication trends and overarching themes derived through bibliographic coupling. The analysis indicated that a sustainable supply chain is integral to the sustainable marketing mix. It is crucial to manage the various facets of the supply chain, such as enablers, barriers, and logistical practices, to contribute largely towards sustainable development goals. This is the pioneer study to uncover the components of a sustainable marketing mix and sustainable supply chain and integrate them into a conceptual framework to strengthen their theoretical roots. As emerging from the various thematic structures, this review provides insightful avenues for future research.

Drawing on ecological economics, post-development studies, and political ecology, this paper argues that sustainable development notions have run their course within sustainability marketing debates and proposes degrowth as an alternative framework to steer disciplinary debates in new directions. We chart unexplored territory, offering sustainability marketing scholars tools to navigate degrowth-minded policies, transformative frameworks, and business models. In doing so, our work contributes to existing sustainability marketing debates in three ways: first, we respond to the paucity of studies engaging with the political economy of sustainability marketing. Second, we make visible the tensions and contradictions that arise as marketers seek to reconcile imperatives of economic growth and sustainability. Finally, we foreground degrowth as an emerging sustainability proposition, with potential for inspiring the radical set of transformations required to avert catastrophic climate change and keep global temperatures well below +2°C (relative to pre-industrial levels), as pledged in the Paris Agreement. [ABSTRACT FROM AUTHOR]

Growing environmental awareness has prompted consumers, marketers, researchers, and policymakers to adopt various green methods and strategies in addressing environmental challenges. This research paper aims to examine the influence of marketing strategies employed by environmentally conscious companies on consumer purchase decisions, with a specific focus on consumer perceptions of green products. The study primarily targets consumers who have previously purchased green products in order to accomplish this objective. Statistical analysis reveals a significant relation between Product Factors, Marketing Strategies, and Consumers' Green Values. The research data was collected from a sample size of 118 individuals. Building upon existing literature, this study contributes to a deeper understanding of the impact of marketing strategies on consumer behavior, particularly in the context of environmentally friendly products. The research findings reveal that consumers are highly concerned about environmental protection and have a positive attitude towards green products. They prioritize ecological sustainability and show an increasing adoption of environmentally friendly items. [ABSTRACT FROM AUTHOR]

The researchers analyzed the factors influencing Filipino millennials' intention to purchase green skincare products based on data from 454 respondents (n=454) residing or working in the National Capital Region. The Theory of Planned Behavior mainly guides the analysis to elucidate positive and significant correlation among Past Experience, Electronic Word-of-Mouth, and Emotional Intelligence on the determinants of intention to purchase green skincare products: Attitude, Subjective Norm, and Self-Efficacy. The results show that Past Experience and Emotional Intelligence have a moderate impact, whereas Electronic Word-of-Mouth has a lesser effect on the key determinants of purchase intention. The current study proposes increased information sharing through marketing campaign strategies such as brand partnerships, the creation of social care groups, fear appeal marketing (FAM), social listening, customer surveys, sales promotions, and verbal persuasion. Future research on the subject may consider various demographics, such as Generation X and Z, and the male market. Finally, to extend the study on green skincare products considering the relationship between antecedent variables. [ABSTRACT FROM AUTHOR]

This article extends Rémy et al.'s proposal. It proposes to consider the evolution of marketing in the Anthropocene epoch in three stages. Firstly, it goes back to the macroeconomic observations and clarify certain assumptions that are wrongly attributed to Dekhili et al.'s vision of sustainable marketing. Secondly, the article develops the framework of what sustainable marketing practices should be for an organization. Finally, it offers pragmatic guidelines for marketing scholars wishing to conduct research projects in the Anthropocene context. [ABSTRACT FROM AUTHOR]

Purpose: Companies with corporate social responsibility (CSR) practices care about customers, society, the environment and workers. This study aims to examine the impact of CSR practices (i.e. economic CSR, environmental CSR and societal CSR) on consumers' purchase intention of apparel products, with the mediating role of consumer-retailer love on this relationship. Design/methodology/approach: Data gathered using purposive sampling technique from 300 young online consumers using purposive sampling were analyzed using partial least squares structural equation modeling via SmartPLS3.0. Findings: The results reveal that CSR practices (i.e. environmental CSR and societal CSR) have a positive influence on purchase intention for apparel products. Moreover, consumer-retailer love mediates the relationship between CSR practices (i.e. economic CSR and environmental CSR) and consumers' purchase intention for apparel products. Practical implications: Apparel retail marketers should focus on key determinants when designing CSR campaigns and communicating these CSR initiatives in social media and annual reports. They should also focus on their service quality to create a good perception (images) that helps measure the emotional response (love) between the retailer and consumers. Originality/value: By applying the triple bottom line framework and the stimulus-organism-response model in a single framework, this study is unique and highlights the role of consumer-retailer love as an important mediator on the impact between CSR practices (i.e. economic CSR, environmental CSR, societal CSR) and consumers' purchase intention of apparel products. The findings represent a new contribution to the existing literature, as there has been very limited research on this relationship in a developing nation context. [ABSTRACT FROM AUTHOR]

This research investigates the sustainable marketing effectiveness of Poland's fruit and vegetable industry using a seminal approach to analyze the interconnected dynamics among all factors and highlight pivotal elements through a structural model. Methodologically, the research used a sample of 216 companies utilizing a comprehensive survey to gauge various dimensions of sustainable marketing, including the environmental and social aspects of production, pricing, distribution and promotional activities. The findings reveal a nuanced landscape of sustainability practices within the industry. While there is a commendable level of awareness and some positive strides in certain areas such as employee-focused social aspects, other domains lag significantly, particularly consumer-focused social aspects and sustainable promotional activities. The study highlights the need for a more concerted and integrated approach towards sustainability, emphasizing the necessity of balancing economic goals with environmental stewardship and social responsibility. These insights bear significant implications for both research and practice. Practically, the study offers industry stakeholders a detailed understanding of the current state of sustainable practices pinpointing areas of strength and opportunities for improvement. It underlines the originality and value of employing a sophisticated analytical approach in assessing and enhancing the sustainability of marketing practices in the industry. [ABSTRACT FROM AUTHOR]

Background & Statement of the problem: This research investigates the human resource management (HRM) strategies employed to achieve sustainable marketing within Palestinian dairy companies. Objectives: The study seeks to assess the influence of HRM strategies—encompassing training, compensation, and performance evaluation—on the attainment of sustainable marketing. It focuses on the concept of sustainable marketing within the context of Palestinian dairy companies and explores the role HRM strategies play in facilitating this outcome. Methods: A descriptive analytical approach was utilized, involving the distribution of questionnaires to a simple random sample of the study population. Results: The findings reveal that HRM strategies, across their various dimensions, have a statistically significant impact on enhancing sustainable marketing in Palestinian dairy companies. Conclusions (Recommendations and contributions): The study suggests that Palestinian dairy companies should prioritize their human resources by fostering a training-oriented work environment that aligns with external environmental changes. Additionally, it emphasizes the importance of adopting sustainable marketing practices through high-quality production and leadership in service provision. [ABSTRACT FROM AUTHOR]

Background & Statement of the problem: This study explores the relationship between sustainable marketing and customer retention. Objectives: The research aims to investigate how sustainable marketing impacts customer retention within the context of telecom companies in the Arab Republic of Egypt. The study employs a positivist philosophy, a deductive approach, and a mixed-methods methodology combining quantitative and qualitative analysis. Methods: Data was collected using a questionnaire, with 440 usable responses gathered electronically through social media channels from customers of telecom companies in the Arab Republic of Egypt. SPSS was used to analyze the causal relationships between the research variables. Results: The results indicate that sustainable marketing has a significant positive effect on customer retention. Conclusions (Recommendations and contributions): This research provides practical implications for the telecom industry and offers theoretical insights for researchers interested in studying these variables. [ABSTRACT FROM AUTHOR]

Background & Statement of the problem: This article emphasizes the critical role of sustainable marketing within the framework of sustainable development, focusing on a holistic approach to societal marketing that prioritizes social and environmental responsibility. Despite challenges such as conflicting consumer expectations, sustainable marketing offers tangible benefits. Objectives: The objective is to showcase the advantages of sustainable marketing, including enhanced brand reputation and customer loyalty, and to demonstrate how companies can integrate sustainable initiatives into their strategies. Methods: To achieve this, we employed descriptive methods to illustrate the role of sustainable development culture at LAFARGE. Lafarge Holcim Algeria's experience is used as a case study, highlighting initiatives like training young people in construction and supporting local subcontractors. Results: Findings indicate that sustainable marketing improves brand reputation and boosts customer loyalty, with Lafarge Holcim Algeria's efforts serving as concrete examples. Conclusions (Recommendations and contributions): At the end of this study, we recommend adopting a comprehensive sustainable marketing strategy that incorporates all aspects of sustainability, while enhancing collaboration with stakeholders and educating employees on its importance. Additionally, companies should focus on innovating eco-friendly products and services, evaluating the performance of sustainable initiatives, staying updated with regulatory changes, and maintaining continuous communication with customers to raise awareness and encourage sustainable behaviors. [ABSTRACT FROM AUTHOR]

Background & Statement of the problem: Sustainability has become a crucial element in organizational marketing strategies. Businesses are increasingly adopting sustainable marketing practices to meet the expectations of customers. This study seeks to analyze the best practices and challenges companies encounter when implementing sustainable marketing strategies. Objectives: The objective of this study is to evaluate the significance of sustainable digital marketing as a strategy for promoting tourism. Additionally, the study addresses research questions on how sustainable digital marketing can improve the image of tourist destinations and explores effective strategies that tourism companies can adopt to balance profitability with environmental and social sustainability. The study aims to provide recommendations for companies to adopt similar practices. Methods: This research employs a case study methodology, examining the sustainable marketing initiatives of selected companies. The analysis is conducted through a literature review and secondary data analysis. Results: The findings indicate that sustainable marketing strategies play significant role in building customer trust while enhancing the brand reputation of companies. Key strategies include the use of renewable and recycled materials, transparent communication, community engagement, the development of eco-friendly products. Conclusions (Recommendations and contributions): The study recommends that companies integrate sustainable marketing strategies as a core component of their operations. This can be achieved through innovation in marketing campaigns, sustainable product development, and efforts to raise consumer awareness and encourage sustainable behaviors. The study concludes that adopting such practices not only fulfills social and environmental responsibilities but also offers a competitive advantage and fosters long-term business growth. [ABSTRACT FROM AUTHOR]

Background & Statement of the problem: This study explores the interplay between sustainable marketing and social responsibility, specifi-cally examining how social responsibility can enhance sustainable marketing practices at Saudi Ar-amco. The focus is on understanding the role of social responsibility in promoting sustainable mar-keting strategies within the company. Objectives: The objective of this study is to elucidate the conceptual and scientific frameworks underlying sustainable marketing and social responsibility. It aims to demonstrate how Saudi Aramco, as a leading entity in North Africa and the Middle East, integrates social and environmental issues into its marketing strategies. Additionally, the study seeks to highlight the synergy between these con-cepts and their impact on the company's commitment to its stakeholders. Methods: The research employed a descriptive approach to develop the theoretical framework, complement-ed by an analytical approach to gather and evaluate information from Saudi Aramco's official web-site and annual reports. Results: The study found that Saudi Aramco's adherence to social responsibility has significantly influ-enced its approach to sustainable marketing. By incorporating environmental considerations into its discussions with stakeholders, the company has been able to address their feedback, develop more sustainable products, and meet their needs more effectively. Conclusions (Recommendations and contributions): The study concludes that there is a beneficial link between social responsibility and sustainable marketing practices. It recommends focusing on identifying sustainable resources at lower costs to offer competitive, sustainable products. Such measures are expected to enhance the company's ability to provide sustainable products at reasonable prices, thus reinforcing its commitment to sus-tainability. [ABSTRACT FROM AUTHOR]

Background & Statement of the problem: Our planet faces numerous environmental challenges, prompting a shift in consumer preferences towards companies that implement sustainable and environmentally conscious practices. In response, many organizations have adopted green marketing strategies to mitigate the negative impact of their products and to foster a positive perception among consumers. Objectives: This research aims to elucidate the fundamental concept of sustainable marketing and to examine the sustainable marketing mix concerning global performance. The study seeks to highlight how the integration of sustainable marketing practices can influence the overall effectiveness and success of businesses on a global scale. Methods: A descriptive-analytical approach was employed in this research. To address the research problem, a questionnaire was developed and distributed to 63 small and medium enterprises (SMEs) across various sectors. The collected data were analyzed using statistical tests conducted with SPSS version 25 and Smart PLS 3 software. Results: The study found a significant statistical relationship between the elements of the sustainable marketing mix and global performance. This suggests that effective implementation of sustainable marketing practices positively influences overall business performance. Conclusions (Recommendations and contributions): Based on the findings, the study recommends that small and medium-sized enterprises (SMEs) incorporate environmental and social considerations into their strategic planning and marketing mix. It is advised that SMEs adopt and integrate sustainable marketing as a key tool to enhance and sustain their performance. This approach is essential for aligning business practices with environmental and social expectations, thereby improving overall global performance, The study also recommends that small and medium-sized enterprises to work on adopting and integrating sustainable marketing as one of the most important tools to achieve and sustain their performance. [ABSTRACT FROM AUTHOR]

The objective of this article is to analyze how purchase intention interacts with brand attitude and organic attitude in the consumer, considering the green value factor. The methodology is based on a quantitative analysis of data through a survey. To collect the data, a questionnaire of 26 items related to the study variables was developed, which were measured with a seven-points Likert scale. The final sample consisted of 226 people through a non-probabilistic convenience sampling technique. SEM-PLS statistical software was used for data processing. The results showed that emotional and functional value significantly influence brand attitude and organic attitude, while conditional and social value do not influence either. Of the two attitudes, it stands out that only brand attitude influences purchase intention. This allows us to understand that the attitude towards the brand has an important impact on the purchasing decisions that a consumer makes and is above the organic attitude. With this, it is concluded that the customer bases the purchase of the functional organic product on three aspects: the value of the product, the emotional value and the attitude that he develops towards the brand. [ABSTRACT FROM AUTHOR]

Purpose: Obtaining information (as a result of reviewing available studies and qualitative own research) on sustainable marketing in Poland, with an emphasis on specified research issues, practices in different economic sectors under the brands’ emblems, and taking into account the developed tool kit of activities in this area. Methodology: Research of secondary information sources, online studies, multiple case studies of brands from selected economic sectors focused on the tool kit of methodological actions for sustainable marketing, and participant observation in their chosen initiatives with an analysis and diagnosis of the multifaceted benefits for all involved parties, the environment, land resources and the economy. Findings: A tool kit dedicated to sustainable marketing. Diagnosis of the state of sustainable marketing development in Poland. Presentation of identified examples of tool applications by brands from various economic sectors. Research limitations: The article is based on literature research and qualitative studies using multiple case studies, participant observation and online research. It is worth analyzing the research problem on a larger number of brands. A survey of the opinions of brand community representatives is planned to obtain information on the reception of individual campaigns. Practical implications: The original author’s list of sustainable marketing instruments expands knowledge in the field of management and quality sciences and has practical applications. Diagnosing the state of sustainable marketing in Poland provides a basis for improving activities in this area and has enabled the formulation of recommendations for those interested in this marketing concept. Social implications: The research has shown that sustainable marketing activities have an impact on customer behaviours, their experiences, attitudes, engagement and changes in the methods of acquisition and consumption of products, market behaviours, practices of marketers, and as a result, on the entire society and the natural environment. Value: This is the first study of its kind (at least in the Polish market) that addresses the state of sustainable marketing, including examples of the application of its tools, considering the established set of instruments, as well as recommendations for marketers and the resulting practical implications (social, economic, environmental, business and managerial). [ABSTRACT FROM AUTHOR]

Sustainability is a wicked social problem, one difficult to solve because market capitalism inevitably produces ecological precarity. Consequently, marketing requires a paradigm shift. To address this problem, this research investigates a renewal of resource circulation theory and offers a glimpse of a sustainable neo-animist system. Neo-animist theory suggests new perspectives towards a more sustainable eco-economy of persons. Neo-animism foregrounds an alternative subjectivity to that inscribed in the modern social imaginary. Neo-animism is defined by the relationality of persons, the contingent extension of the principle of sociality to other living beings, and the recognition that all living beings are in communicative relations with significant others. Further, in a neo-animism framework resources circulate through transitive value co-creation processes, gifting, reciprocal exchange, and predation. Neo-animism provides an alternative to the dominant social exchange paradigm in marketing and addresses the challenges to sustainability identified in marketing and consumer research. [ABSTRACT FROM AUTHOR]

The objective of this study was to investigate the challenges encountered by organisations when integrating sustainable marketing into their strategic strategies. The research adopted a qualitative research design. Participants were selected from a representative sample of Zimbabwean organisations from various industries that have incorporated sustainable practices into their marketing strategy. Purposive sampling was used to select businesses encompassing various industries, sizes, and degrees of sustainability integration. This study, grounded in stakeholder theory, unveils challenges in implementing sustainable marketing strategies, including consumer awareness, resource constraints, hesitancy from stakeholders, competition from alternatives, regulatory complexities and measurement difficulties, underscoring the critical role of stakeholder engagement in navigating these challenges. Organisations must strategically incorporate sustainable practices by optimising resources, reducing inefficiencies, and aligning with sustainability goals, promoting the connection between resource optimization and environmental preservation. Further, they have leverage partnerships with sustainable suppliers, NGOs, and stakeholders to enhance sustainability initiatives by pooling resources, sharing costs, and overcoming budget constraints. Further study could investigate effective strategies for overcoming stakeholder hesitancy and fostering greater stakeholder engagement in sustainability initiatives. [ABSTRACT FROM AUTHOR]

By focusing on the capacity of marketing to contribute to climate change, biodiversity loss, and strains on natural resources, this article addresses a fundamental concern. Despite the urgency and significance of these issues, the discipline, indeed, lags in recognizing that human activities have geological-scale consequences, to the extent that a new era, the Anthropocene, is being evoked. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to downplay the extent of the crisis and the necessary paradigm shifts. Hence, dominant approaches in "sustainable marketing" struggle to challenge the fundamental principles and ideological foundations of the market system. That is why we are advocating for radical changes in marketing research to envision a truly sustainable future. We put forth five research proposals with the aim of instigating profound transformations in the field. [ABSTRACT FROM AUTHOR]

The article offers information on the adoption of sustainable marketing practices by fashion apparel brands to promote sustainable purchase behavior. Topics include the use of sustainable marketing as a new style statement, brands shifting to environment-friendly manufacturing, and the role of brand perception in influencing brand loyalty and sustainable purchase behavior.

Sustainability is a term that resonates throughout society in the broadest sense: from countries across continents, individual actors within communities or states – business entities, educational institutions and households, and public administrations. This is because the earth is highly likely to become unviable if we do not pursue sustainability. So many are aware of this and see sustainability as an important and no doubt long-term megatrend that affects us all. Businesses are not standing on the sidelines either, although it must be acknowledged that sustainability and economics do not always go hand in hand; however, projects with various practical sustainability benefits can be found. Unfortunately, sustainability is sometimes perceived as a topic that can be exploited in marketing in the form of "greenwashing." This article addresses the challenges of green marketing communication, and examples from the Czech Republic are presented. Questionnaires were conducted to analyze and evaluate consumers' attitudes and buying behavior toward sustainable products in the Czech Republic. [ABSTRACT FROM AUTHOR]

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Amidst technological growth and its environmental implications, there’s a global push for sustainable development using ethical methods that benefit both the planet and humanity. This underscores a rising corporate trend towards sustainability. Adopting this approach requires fresh methods and technologies to influence behavior changes. Consequently, marketing, when aligned with sustainability principles, becomes a pivotal tool for businesses transitioning to sustainable practices. The food industry, like other sectors, is not exempt from these considerations. This article focuses on examining how food industries in Lebanon are incorporating sustainable development principles into their marketing strategies. By studying their approaches, we aim to identify the level of integration of sustainability within the marketing practices of these industries, identify gaps, and to bring the future scientific research directions in marketing management. Thus, this research is conducted following the post-positivist paradigm and following a hypothetical-deductive approach. Hence the qualitative research and expert evaluation used to collect data due to its applicability to the context of the study. The target respondents are managers of the agri-food industries in order to measure the good practices of sustainable development of these industries and their Marketing strategy based on the 4Ps. Lebanon’s distinct challenges, from environmental to economic, call for specialized solutions. Achieving sustainability involves grasping local nuances, engaging stakeholders, and connecting different sectors. Sustainable marketing emphasizes local products and community ties, offering potential for significant change. The study indicates agri-food businesses mainly focus on environmental and economic elements. Yet, the research faced hurdles, like the pandemic, highlighting the need for context-awareness. [ABSTRACT FROM AUTHOR]

Objectives This article concerns consumers' reactions to circular economy activities undertaken on the clothing market. The authors' aim was to propose customer segmentation according to the criterion of their approach to making purchasing decisions determined by the principles of eco-consumption. Material and methods The research was carried out using a diagnostic survey method, using a questionnaire asking about selected attitudes and behaviors related to products and environmental protection, as well as the assessment of activities undertaken by enterprises in this regard. The research sample was 1,000 consumers. Results The research allowed the authors to classify consumers into groups with a consistent and characteristic reaction to circular economy activities undertaken by companies. It has been shown that there are statistically significant differences between genders in the approach to eco-consumption. There are no significant differences in terms of age, which may indicate that the decisive factor here is not age, but pro-ecological attitudes, which do not have to be related to age - they depend on other factors. Conclusions The research results allow finding important theoretical and practical implications, as well as proposing further directions for scientific exploration. As the circular economy combines issues in the field of ecology, ethics, management and marketing, further research should be multidisciplinary.