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This article analyzes the use of color in the poetic works of Vladimir Mayakovsky as a symbolic actualization of the most important aspects of both the reality surrounding the poet and the world of his inner experienceshe authors note that the poet's choice of a particular color palette in his literary works is often determined by a number of objective and subjective factors: personal sensual love experiences, including complicated and fairly long relationships within the love triangle "Lilya Brik - Osip Brik - Vladimir Mayakovsky"; events of the early twentieth century, rapidly replacing each other, in which not only Russia, but the whole world were immersed (World War I, revolution, civil war in Russia, new economic policy, etc.). And, although the poet constantly mentions in his works about the rich color palette of the surrounding world, including thousands of colors, the authors of the article substantiate the position that in reality Vladimir Mayakovsky uses a rather limited number of colors and shades (the most popular with him are gold, red, black and white).

This article is devoted to the analysis of the problems of the implementation in the organization and activities of executive authorities in the Russian Federation of the principle of ethics and professionalism in the work of public servants. The authors have developed and justified a set of measures to improve the professionalism and ethical level of civil servants of the executive branch.

The goals and objectives of the proposed paper include (1) analysis of signs’ clusters (semiotics) and the concepts as constituents of the concept-sphere “Multiple digital economy”; (2) the study of these signs clusters’ immersion as well as these concepts into the economic discourse. The research methods applied: introspection and retrospection; semiolinguistic analysis of sign formation processes in economic discourse; conceptual analysis of the concept-sphere studied; discourse analysis of the economic signs’ different types immersion into the communication environment.

The paper considers the processes of semiotic data’s cognitive development which take place in computer-based communication. The immersion of signs-terminatives and different concepts into the computer discourse is observed. The research had been intended to understand the lingua-semiotic structure of the Semantic Web as well as to get aware of what concepts make the ground of this Web’s architecture. Another goal of the research conducted was to clear up the semiotic reasons of the inefficiency of computer-based communication together with forwarding the idea of mind-mapping as means of semiotic structuring the cognition of any type of data involved into computer discourse. The paper also suggests the creation of the semiotic model of interrelations of concepts, information objects and computer codes for easier cognitive mastering of semiotic data in the course of computer communication.

The article highlights major possible means of engineering an elite by way of social networks data mapping with the use of semiolinguistics’ methods. Given is the definition of an elite; described are its parameters and means of its construing. We enumerate the possible locations and institutions involved into elite’s construing as well as resources applied and personalities participating in the elite engineering process. The article also describes the model elite person and presents the mapping algorithm according to which the process of elite engineering is possible within social networks. Cognitive portrait of an elite person is also taken into consideration both in aspects of ancestry and being brought-up (construed). The semiotic locations within which an elite person may obtain habitation and social activity are considered. Major features of an elite person to be construed, such as proficiency of the discursive activity, mental health, tendency to religious or groups’ confession, ritualism, specific externality, special habits and stereotypes, preferences in food, sport as well as bacchius preferences. While construing a model elite person through mind mapping also considered are the gender aspect, ability to leadership, tendency to tolerance, possibility of being a sociopath. Norm/deviation from a norm as a concept is also taken into consideration. The role of social networks’ impact in construing (engineering) an elite is also observed.

The analysis of the novel Lolita by Vladimir Nabokov (English and Russian versions) has revealed the peculiarities of the novel on the level of contents and the plot and on the lexical level. The results of the analysis make it possible to come to the conclusion that the novel is a multilevel structure, inherently Russian in culture in spite of the abundance of French words and the English context. As to its communicative organization, it is an implied dialogue between the author and the reader, it is a double-voiced discourse that serves the author and the narrator at the same time to expresses simultaneously two different intentions. Nevertheless, in spite of its Russian imprint, the novel may be considered a unique phenomenon of world culture. There is no doubt that the work of true bilinguals, to which the great Russian-American writer V.V. Nabokov, deserves special attention in view of combining ethnic and cultural codes and harmonious combination of different ethno-psycholinguistic rules of each language (Karabulatova & Polivara, 2013). DOI: 10.5901/mjss.2015.v6n3s4p115