Search

U današnjem globalno umreženom društvu engleski je jezik lingua franca koju osobito promiče internet. U izravnoj (face-to-face) nastavi, a naročito u nastavi preko interneta (online), mediji prenose informaciju, jezik i kulturu pa se multimedijska, odnosno multimodalna komunikacija ističe kao nužna pri poticanju kritičke vizualne pismenosti i učenju engleskoga jezika. To je tako jer suodnos slike i teksta posreduje na način koji osnažuje pojedinčevu samosvijest o znanju jezika i kulture te aktivira njegov trud i angažman pri učenju. S obzirom na rečeno, cilj je ovoga rada ispitati sljedeće: a) uložen trud pri učenju engleskoga jezika te b) odnos uložena truda u face-to-face i online nastavu preko medija. Ispitivanje je provedeno na Sveučilištu Jurja Dobrile u Puli tijekom 2019./2020. akademske godine u razdoblju obvezna ostajanja kod kuće zbog pandemije koronavirusa. Ovakva i slična istraživanja ubuduće će biti važna za prožimanje medijski reprezentiranih informacija kao i za proširenje ili nadomjestak face-to-face nastave u uobičajenim komunikacijskim uvjetima ili u uvjetima kada je online nastava jedina opcija., In the present globally networked society English language is lingua franca especially promoted by internet. In face-to-face teaching, and especially online teaching, media transfer information, language and culture, and therefore multimedia, or multimodal communication stands out as necessary for stimulating critical visual literacy and learning English language. That is the way it is because correlation of image and text intermediates in the manner which strengthens the individual’s self-awareness of language and culture knowledge and activates his efforts and engagement in learning. Taking into consideration the above mentioned, this paper seeks to examine the following: a) the effort put into learning English language and b) ratio of the effort put into face-to-face and online teaching. The survey was conducted at the Juraj Dobrila University of Pula during the academic year 2019/2020, period of the obligatory staying at home because of Coronavirus pandemic. Such and similar research will be in the future important for permeation of media represented information as well as for expansion or replacement of face-to-face teaching in usual communication circumstances or in the circumstances when online teaching is the only option

Govorimo li o komunikološkoj funkciji medija u globalno umreženom društvu, danas je gotovo nezamislivo promišljanje tih funkcija bez problematiziranja njihove transmedijske naravi. Oslanjajući se na sociosemiotičku analizu, rad istražuje funkcije leksičkih odstupanja od jezične norme i to u hrvatskom i engleskom jeziku te televiziji i filmu. Svrha rada je ponajprije pokazati na koji način odstupanja u engleskome jeziku (sleng) u filmu Jima Jarmuscha Noć na zemlji (1991) uspostavljaju kulturološke koncepte te upućuju na usvajanje interkulturalnih kompetencija. Usto, analiza zahvaća i ulogu upotrebe anglicizama u hrvatskome jeziku kako na javnoj televiziji tako i komercijalnim televizijama. Udružene analize upućuju na daljnju sociolingvističku raspravu o potrebi kritičke jezične i vizualne pismenosti u medijima kao i činjenicu da su otkloni od normi iznimno važni pri usvajanju vizualne i medijske pismenosti u globalnoj kulturi. Odnos masovnih medija i jezika nije samo uputa na njihova intrinzično komunikološka svojstva već i jasan podsjetnik na stalnu premreženost društvenog i humanističkog područja.

During the COVID-19 lockdowns, images (memes, GIFs, pictures, etc.) were largely consumed via social media. The purpose of the study is to establish a relevant research model in order to contextualize images as transmedia communicative documents during lockdowns (March-June 2020). The research method is a visual semiotic analysis used to evaluate the data for inter-coded reliability. The corpus is comprised of 300 visual representations identified regarding the salient participants metaphorically represented as “real”. On the one hand, the semantic-sensory relationships between images and viewers rhetorically imply a proverbial frame ‘Every cloud has a silver lining’; on the other hand, the persuasive concept of humour is established by multimodal tools, which further shape the audience. The salient domains of ‘staying home’ and ‘going away’ point towards more specific variables, e.g. education or tourism. The results confirm the modality judgement of humorous construct as a valuable document regarding the pandemic situation. According to its unique rhetorical features produced by the image-message-receiver relationships, the consolidation of data sets the ground for strategies and signifiers, with the function of a) presenting the adaptation of norms and b) setting the ground for consequent studies. Conclusively, the survey was conducted at Juraj Dobrila University of Pula, which confirmed students’ positive attitudes about using images for visual literacy. New findings are juxtaposed with previous knowledge in order to enforce the proposed research as a model for further narrative cognition. One such example is the burning question of how the media shapes the general public opinion on the coronavirus vaccine.

Sažetak The aim of this study is to draw attention to the change of EL usage from a global lingua franca which has been removing the language barriers to a new cultural phenomenon that is used to enforce the penetration of different cultures and to ensure their promotion. Thus, it is a necessity to tackle the subject of up- to-date and diverse cultural contents brought to Europe via the internet and its implications on the language. The example of Asian pop-cultural phenomenon will be provided. It has been viewed and examined via the survey conveyed among the students of Juraj Dobrila University of Pula whose obligatory foreign language is English. They were subjected to a Personal Questionnaire created by this author in order to tackle the following questions: Do you think English will spread without end? Will countries outside the Anglophone group continue to learn English? What changes of English could we expect due to economic and social changes? The first two questions were answered positively by 61.6% and 64.6% of students. 64.6% of them believe there will be more changes of the English language as such due to dynamic changes that have been influencing it. In the end, students gave different reasons and opinions for their claims which have been further elaborated in this paper.

Edwarda Bernays napisao je dvije vrijedne knjige iz područja odnosa s javnošću, Kristaliziranje javnog mišljenja i Propaganda. Oslanja se na Freudove diskusije o ljudskoj psihi, koje dopunjuje teorijama Lippmanna i Le Bona o psihologiji grupe i stada. U skladu s time, u kontekstu interdisciplinarnih korelacija, cilj je istražiti kako je Bernays gradio područje odnosa s javnošću na analizi psihologije masa. Naznačene rasprave generiraju tri teze: (1) Grupa i stado osnovni su mehanizmi utjecaja na javno mišljenje. (2) Unutar koncepta psihologije masa djeluju dogme i stereotipi na kojima se grade metode za modificiranje stajališta grupe. (3) Između javnog mišljenja, odnosa s javnošću i medija, posreduje motivacija. Zaključak daje sintetičku interpretaciju teorija i primjera zastupljenih ovim radom te ističe da će perspektiva ovog područja u znanstvenom smislu ovisiti o tome hoće li se prema javnosti odnositi s dužnom odgovornošću.