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This study seeks to identify the driving factors of cloud computing adoption (CCA) among SMEs, and examines the extent to which CCA shape SME performance. Data was gathered from 212 Halal SMEs in Palestine. This study uses a two-phase investigative method to test the research model through integrating structural equation modeling (SEM) and machine learning. SEM findings show that perceived benefit, facilitating states, server location, perceived cost, upper management support, perceived quality, and cloud providers' support significantly affect CCA. Besides, the article verifies that CCA positively shapes SMEs' performance. Machine learning findings unravel perceived benefit as the strongest determinant of CCA. This study is an initial attempt to develop a conceptual framework that hypothesizes the links between technological-organizational-environmental (TOE) factors and SMEs' intent for CCA in Palestine and provides empirical evidence regarding these links.

The research intends to examine the impacts of the technology, organization, and environmental factors on the implementation of blockchain in the supply chains of SMEs in the Kingdom of Tonga. These include regulatory support, competitive pressure, cost, upper management support, complexity, and relative advantage. The research uses SEM-PLS to test the hypotheses and the Artificial Neural Network method to analyze and classify survey data from 201 SMEs. Findings show that relative advantage, cost, complexity, and competitive pressure significantly affect implementing blockchain in the supply chains. As SMEs frequently have limited capital to invest in technology but meets the same obligations to streamline business operations to optimize profits, blockchain provides a feasible choice for the firms’ sustainability with its characteristics of security, transparency, and immutability that are prospective to develop SMEs’ performance. Thus, the paper provides novel insight regarding the determinants of SMEs' intention to implement blockchain in their supply chains.

This paper examines factors affecting the intention to adopt mobile value‐added services (MVS) by women's micro and small businesses (WMSBs) in the Kingdom of Tonga. Previous research on technology acceptance reveals that perceived ease of use and perceived usefulness affect the intent to use technologies. Nevertheless, studies on behavior propose that societal values affect the intent to use. The study tries to fill the gap by examining those three variables' effects on the intent to adopt MVS in Tonga—a Pacific island nation that embraces a distinctive culture of mutuality and sharing. After surveying 267 women microbusiness owners, the study reveals that the most influential determinant of intent to use MVS is social support. Social support also affects perceived ease of use and perceived usefulness of MVS. Therefore, in collective cultures such as Tonga, leaders and decision-makers should involve social networks to expand the adoption of technologies.

Purpose: This paper aims to explore the effects of the Coronavirus outbreak and the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises the influences of the Coronavirus outbreak as situational determinants, which include the place accessibility (e.g. the shutting of physical Hijab stores) and stores environment (e.g. well-being risks in physical shops, online shopping movement and extra marketing attempts from online Hijab stores through the outbreak). Design/methodology/approach: Structured questionnaires were retrieved from 366 female Muslim shoppers, both wearing and not wearing Hijab. ADANCO 2.0.1 programming and PLS-SEM were applied in empirical investigation. Findings: The results on direct relationships reveal that the Coronavirus outbreak situational determinants including place accessibility (ACCESS) and store environment (ENVIRO) and shopper’s attitude towards online Hijab purchase (ATTITU) are strong predictors of online Hijab purchase intention (ONLINE). At the same time, the subjective norm (SUBJEC) predicts ATTITU. The indirect mediation between SUBJEC on ONLINE was also confirmed. Practical implications: These discoveries would help the Hijab business players, i.e. online sellers, retailers and marketers to increase their web pages’ quality and marketing efforts. Originality/value: The research is an initial concept and empirical evidence investigating the Coronavirus outbreak’s situational influences and the effects of attitude and subjective norm on shoppers’ intentions to purchase Hijab online.