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The 'Oil Industry Customer Satisfaction Value Survey' conducted by The Sullivan Group provides a comparison of gasoline marketers in various states using variables such as brand awareness, personal service performance, location appeal, availability of equipment, product value and physical appearance. Results show that Mobil is the best marketer in the Boston, MA, area in terms of overall customer satisfaction., The quest for the best probes beantown marketers In the continuing nationwide search for the best gasoline marketers in business today, The Sullivan Group (TSG), an independent consulting firm, has [...]

The Sullivan Group, which is a research and consulting firm focusing on the oil industry, conducted a survey to measure the industry's customer service performance, particularly in the Hartford, CT, and Atlanta markets. Results reveal that employee personality and professionalism have a great impact on customers' impression of a facility. Customers also give high priorities to well-maintained and accessible facilities. Furthermore, new technologies and competitive gasoline pricing entice them to patronize a service station., Uncovering the various reasons that determine why customers purchase gasoline at a given location is the aim of an ongoing survey by The Sullivan Group, a research and consulting firm [...]