A firm's approach to corporate social responsibility (CSR) is an area of growing importance as stakeholders increasingly require executives to address issues dealing with social and environmental concerns in addition to bottom-line financial issues. One area of research that has emerged from this increased focus on CSR is the concept of responsible leadership (RL). Based on stakeholder theory, RL holds that leaders have a responsibility to multiple constituencies that include (in addition to shareholders) customers, employees, vendors, and the communities in which the company operates. In this present study, using computerized text analysis software, we compared the Mission/Vision (M/V) statements of B Corps (n = 100), a new form of for-profit company certified in order to meet rigorous standards of social and environmental performance, with the M/V statements of the Fortune 100 companies. Our goal was to see if there is an identifiable language of RL that differentiates a firm that has a strong focus on CSR. We found that the M/V statements of B Corps used a significantly greater number of words focused on "ethical behavior" and "transformation" than Fortune 100 companies. We conclude with a discussion of the implications of our findings for theory, leadership practice, and future research. [ABSTRACT FROM AUTHOR]