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Thanks to constantly improving software packages, apps, and technologies themselves, creating and improving websites has become much easier. Excess or lack of information, inappropriate layout of website management, inefficiency of additional functions, excess of visual material - these are the problems faced by website users. These problems are usually not of a technological nature, so the change in technology will not determine what the user wants and what problems he faces. However, studies have ignored the fact that the type of business can affect decision outcomes (i.e., website evaluation) may also influence the perceived satisfaction and trust. This article examines consumer satisfaction and trust with services provided by the C2C websites. This study first proposes an analytical model that contains website quality indicators of consumer satisfaction and trust. Theoretical contributions and managerial implications are generated on the basis of the findings and analysis. The results showed a positive effect of website quality on consumer trust and satisfaction, which was partially mediated through consumer trust. Moreover, consumer trust had a positive association with all website quality indicators and satisfaction. The C2C website business should understand the consumer’s website quality expectations with respect to online shopping, to attract new consumers and to retain their existing consumers.

The European Union (EU) has set an ambitious goal to achieve a carbon neutral society by 2050. In response, several EU member states, including Lithuania, pledged to achieve 100% renewables in the final energy consumption. The main ways of reducing greenhouse gas (GHG) emissions in the energy sector are (1) the energy efficiency improvement and (2) the use of renewable energy sources (RES). Although many policies and measures were implemented to promote a fast penetration of renewables, especially in the supply sector, there is a massive GHG emissions reduction potential in households. However, there are several social and behavioral barriers hampering a fast penetration of renewables into households. Therefore, new well-targeted policies are necessary to overcome these barriers. The community based social marketing (CBSM) can be applied to promote GHG emissions reduction in households through behavioral changes. This paper evaluates the carbon emissions reduction potential at the household level driven by CBSM. The research is conducted in the Kaunas district municipality in Lithuania, having quantitative and qualitative components. The results show that ~20% energy could be saved in households through behavioral changes initiated by CBSM; and that it is possible to achieve significant GHG emissions reduction, save energy and money without making any major investments in households. The average realistically achievable GHG emissions reduction potential for one Lithuanian household is ~500 kg CO2 equivalent per year. These results can be used to roughly assess the energy saving and GHG emissions reduction potential of all Lithuanian households due to behavioral changes. This study also shows that the main obstacles to behavioral changes in households (after the implementation of intervention measures) are: lack of knowledge, lack of trust in information sources, inertia, values, etc.