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The development of smart cities and destinations heavily relies on geospatial technologies and intelligence. Geospatial aspects encompass location-based data and tools and are of significant importance in governing smart tourism destinations. This paper investigates the geospatial elements involved in the development of smart tourism destinations, by analyzing smart projects implemented in Novi Sad, Serbia. The theoretical framework draws upon the fields of geoinformatics, urban planning, and smart city development. Research conducted in Novi Sad reveals that the majority of smart initiatives, solutions, projects, and practices are geospatially oriented. To enhance the governing of smart cities, the paper introduces a comprehensive and adaptable catalogue of smart projects, which is easily navigable and comprehensible.

Serbian spas, with their abundant geothermal springs and air qualities, are a significant natural resource for the country. Nowadays, tourism industry has become a predominant beneficiary attracting both leisure- and health-related visits. Nonetheless, the literature on current consumer behavior is devoid of a model that incorporates both motivating and constraining factors in the spa and wellness industry’s decision-making process. Serbia’s spa industry is still adjusting to the needs of the modern wellness visitor as a result of the country’s unique transitional path. The purpose of this study is to ascertain the role of incentive and restrictions in the destination selection process of spa visitors in Serbia, to gain insight into the development of wellness tourism in a particular sociocultural environment. The analytical hierarchy process was used to determine the relative relevance of the consumer behavior elements evaluated. The findings indicate that non-medical motivations are becoming more important, implying that demand is finally shifting toward the wellness idea, which was initially disrupted by the country’s delayed transformation. The findings have administrative ramifications, the most significant of which were price strategies and product diversification.

The aim of this paper is to develop a new perspective on urban tourist motivations and demotivation's by applying the Analytic Hierarchy Process (AHP) model in order to better understand how tourists make decisions about which destinations to visit. Authors discovered that most important factor within city break travel is internal force, followed by the external force and least important is demotivation. The paper argues that the results indicate the value of applying the AHP model to understand the role and importance both of push and pull factors and demotivators in urban tourism destination choice.

The practice of producing drone videos for hobby or commercial purposes has already created a vast amount of open and free video datasets. When these videos are properly authored, time-stamped and geo-referenced, they receive characteristics of volunteered geographic information (VGI). As alternative forms to user-generated content (UGC), these visually appealing footages attract significant attention, but their production faces different practical and motivational issues that could impose limitation on the value of this kind of VGI. In order to better understand volunteered geographic drone videos (VGDV) from the social media and VGI perspective we conceptualize and discuss prospects and problems that could be explored in further research. This paper contributes to the development of theory about aerial drone videos, exploration of aerial drone video UGC characteristics and to the applicability of drone videos in Digital Earth systems.

Social networking sites (SNS) became an indispensable part of people’s everyday life, but also a powerful tool of communication during urgent situations, such as during natural disasters. This is evidenced by a large number of research papers showing the use of SNS in difficult circumstances. Some of the ways of using are the dissemination of information about missing persons, warning on further possible consequences, safety checks during natural disasters, communication about places where the population can find help or a safe refuge. At the same time, SNS could increase awareness among the population about natural hazards. Unfortunately, most parts of the world have at least once been hit by a major natural disaster. People who manage such events have a big task in front of them, as they need to exploit the potential of SNS, but also to reduce the negative side, such as spreading inaccurate information in difficult moments. The paper presents ways of using SNS, and the positive and negative effects of these, before, during and after natural disasters.

The European Union (EU) is giving significant financial support to member states through Common agricultural policy (CAP). The problem is that the effects of EU funds are not presented in the way that would allow wide auditorium to understand their benefits. This is very important because it explains where the money collected from the EU citizens is spent. The goal of this paper is to present a model of visualisation by using geographic information system (GIS) as an effective tool for simple analysis of administrative EU measures, taking into consideration multiple factors at once. Results gained by using GIS show that there is only 2 of 27 EU countries that present significant positive correlation between invested funds and agricultural outputs.

Constantly changing nature of social network sites creates the need for continuous process of online benchmarking for identifying practices used by other parties. Facebook as the most used SNS still plays an increasingly important role as a marketing channel for destination marketing organizations (DMO). This paper explores basic characteristics of the official DMO Facebook Pages in order to quantify and present those characteristics in a regional context on the case of two travel markets (EU countries and U.S. states). The results show inconsistent practices in the EU and the USA. When comparing those two markets most similarities in practices are present in general usage of Facebook Pages, while indicative differences are recorded in terms of Page popularity, some posts' characteristics and most evidently in users' engagement. Understanding the Facebook usage practice under the regional spotlight can help DMOs and other service providers to evaluate their activities and if necessary to harmonize it to regional usage practice.

Although cross-cultural interactions and cultural bubbles have been researched extensively in tourism, these issues have often been viewed one-sidedly. More precisely, in contemporary literature, cultural bubbles are mostly considered one-sided biases that prevent tourists from fully enjoying the culture of their hosts. Besides that, it is important to bear in mind that a tourist offer itself is also formed from the perspectives of tourism experience designers and tourism managers. Therefore, it is important to consider how the perception of a tourist offer is distorted by looking from inside the bubble of tourist culture. This paper highlights managers' cultural biases in designing tourist experiences, which have often been overlooked in cross-cultural tourism studies. It is crucial to have this discussion now so that the global tourist industry can continue to provide local experiences, as tourism managers and employees in the sector are increasingly interacting with people from diverse cultural contexts. This might be beneficial for the cultural expression of destinations, on the one hand, as well as for providing more valuable experiences for tourists, on the other. [ABSTRACT FROM AUTHOR]

Spatial autocorrelation methodologies can be used to reveal patterns and temporal changes of different spatial variables, including tourism arrivals. The research adopts a GIS-based approach to spatially analyse tourist arrivals in Serbia, using Global Moran's I and Anselin's Local Moran's I statistics applied on the level of municipalities. To assess feasibility of this approach the article discusses spatial changes of tourist arrivals in order to identify potentially significant trends of interest for tourism development policy in Serbia. There is a significant spatial inequality in the distribution of tourism arrivals in Serbia that is not adequately addressed in tourism development plans. The results of global autocorrelation suggest the existence of low and decreasing spatial clustering for domestic tourist arrivals and high, relatively stable spatial clustering for international tourists. Local autocorrelation statistics revealed different of domestic and international tourism arrivals. In order to assess feasibility of this approach these results are discussed in their significance to tourism development policy in Serbia.