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Electronic word of mouth and positive image is among the methods that can be used to promote oneself in the 2020 elections without a direct campaign. This study aims to analyze the impact of e-wom, new media, social media, and positive image as a campaign tool by the 2020 Libertadores of Surakarta mayor and with mayor Gibran Rakabuming Raka and the practice firm. This type of research is a quantitative method of surveying using berganda linear analytics, followed by validity and religious testing tests to test variable worthiness. The emphasis of this study was the people of the city of Surakarta z and the millennial generation since 21-41. (1) variables (x1) electronic word of mouth by Surakarta city on social media can significantly impact the selective interest, judging from regression coefficient value of 0.259 and a significant number of.000< 0.05 appears small. (2) variables (x2) also have a positive and significant impact on the selective interest, this can be seen from the large positive regression value of 0.652 and a significant number of.000< 0.05 appears smaller. The conclusion may be made that e-wom and positive image significantly impact the interest in selecting couples for mayors and 2020 vice mayor of Surakarta

Shampoo – The Real Hijab Expert, this product is segmented for Muslim women who wear the hijab. This research was conducted to find out about the audience of wardah advertisements, especially for Muslim women in Islamic organizations who have various backgrounds regarding the contents of messages in wardah cosmetic advertisements "Shampoo - The Real Hijab Expert". This study uses a qualitative methodology, namely through the method by conducting an interview with several predetermined informants. And this research uses a theory in the form of Encoding-Decoding from Stuart Hall. The findings in this study indicate that there are several categories in analyzing reception from audiences based on a variety of different backgrounds. From the findings of this study, there are 2 (two) categories, namely Dominant Hegemonic, Negotiated Reading and there is no Oppositional in this study

Social media is growing rapidly, such as Twitter, Facebook, Instagram and TikTok. TikTok is known as an entertainment social media. Various content is presented by creators from different professions. One of them is Padjadjaran University Communication Management Lecturer Ira Mirawati with the TikTok account @buiramira. He made his account as a means to spread informative messages related to final year student activities. Using message design logic theory, this article aims to find out the message design logic on that account. The method used in this research is a qualitative method with case studies. Data collection is done by document study. The results show that the most dominant message design logic is conventional design logic with unifunctional conventional structures, followed by expressive design logic with multifunctional structures, and rhetorical design logic with unifunctional structures

The hashtag #PercumaLaporPolisi (which means it is useless to report to the police) emerged after a flurry of alleged child rape by his biological father in East Luwu, South Sulawesi, was halted by local police. This issue was then widely discussed, went viral on social media, and drew protests from netizens through the hashtag #PercumaLaporPolisi. This study aims to analyze the symbolic convergence that occurs on Twitter social media through conversations between Twitter account users in the use of hashtags or hashtag activism #PercumaLaporPolisi in the context of Twitter as a virtual public space. This qualitative research uses descriptive analysis techniques based on case studies that collect and record data from the field through hashtag analysis on Twitter in the hashtag period from October 6, 2021, to December 7, 2021. The data obtained will then be analyzed based on Bormann’s Symbolic Convergence theory. The results showed that hashtag activism #PercumaLaporPolisi is a form of symbolic convergence that occurs on social media as a public sphere. It was initiated by the spread of symbols in the form of messages by @projectm_org accounts through his tweets on Twitter which ultimately formed a fantasy chain based on the theme of fantasy of disappointment to police officers over rape cases handled unfairly and inappropriately.

The police formulated an alternative solution to answer the development of legal needs in Indonesia. Now, the handling of criminal offenses can be carried out by police investigators based on restorative justice to fulfill a sense of justice for all parties. This study aims to describe the communication strategy of investigators in handling criminal offenses based on restorative justice and the obstacles they experience. This research uses interpretive paradigm research methodology, qualitative approach, in-depth interview method, and descriptive research type. The research population included investigators at the Sukoharjo Resort Police Criminal Investigation Unit with three informant samples consisting of key, main and supporting informants. The results showed that the communication strategy carried out by investigators in handling criminal offenses based on restorative justice is a face-toface meeting (case title) to carry out open discussions with the aim of repairing relationships with solutions that are fair to all parties. The obstacle is that each party defends their interests and feels that the chosen solution is the fairest decision

The Covid-19 pandemic has raised concerns due of its impact on different aspects of society, particularly religious life. Apart from the very high risk of international pilgrims returning home with the COVID-19 virus, the growing number of cases in Saudi Arabia will add to the already overburdened health-care system in Mecca and Medina. The aim of the research is to examine at how the Hajj Departure Cancellation Policy was portrayed during the COVID-19 Pandemic. This research employs a qualitative descriptive method with the purpose of presenting reported cases in a systematic, honest, and accurate manner. The research data was obtained from various reports that appeared on the online news portal, including CNBC Indonesia, Kompas.com, VoA Indonesia. The study's results indicate that the framing analysis on the three online media websites CNBC Indonesia, Kompas.com, and VoA Indonesia resulted in the construction of the reality of the hajj cancellation policy by defining the problem, namely the Covid-19 pandemic, which caused the Saudi Arabian government to not yet invite Indonesian pilgrims and open hajj services in 1442 H/2021 M. Most importantly, the Indonesian government is attempting to protect its citizens from the spread of Covid-19

Technology business incubators (TBIs) are designed to help startups or tenants become independent entrepreneurs through a series of integrated services. In this service, the incubator assists tenants through a facilitator who acts as a communication link. Facilitators maintain the quality and quantity of communication between incubators, tenants, and stakeholder partners. This reflects one of the roles and functions of PR in carrying out the role of communication facilitator. This research uses descriptive and comparative qualitative methods with a purposive sampling technique. The research case study was conducted at a government technology business incubator by interviewing facilitators who play a role in the collaboration and incubation functions. The facilitator becomes a conduit for information from the incubator to the tenants so that communication runs smoothly. In addition, the facilitator also facilitates tenants' efforts to build collaborative partnerships with stakeholder partners. The facilitator needs to have the capacity to carry out the role and function of public relations as a communication technician, communication facilitator, and problem-solving facilitator. Technology business incubator assistance is improving thanks to the facilitator's role and function in public relations.

The COVID-19 pandemic has impacted the form of communication the public carries. Changes in people’s communication culture in the use of virtual new media against the uncertainty in the pandemic era have caused the excessive circulation of messages and information, thus creating disinformation and misinformation through the internet and social media. This study aims to analyse changes in community communication in the post-pandemic era in a virtual space and mediated by new media in line with the increasing use of new media in the pandemic era. This research uses qualitative descriptive research methods, namely research that explores or photographs social contexts that will study. The data sources used to support this research are some of the previous research and related research obtained from the results of literature research. The results showed that the COVID-19 pandemic has changed individual habits in society, forming a new culture of communication mediated by new media for media dependence. Keywords: new media, media dependency theory, digital literacy, COVID-19

This study aims to determine the effect of news in online media on the thoughts and behavior of a person, because the impact is very strong in shaping public opinion. This study uses theory of mass communication, news construction, netizen response, online media. The research method used quantitative descriptive analysis with online data collection techniques. Conclusion of research (1) News construction have positive effect to reporting hoax in online media, meaning that news construction which is loaded and created by online media will influence hoax news dissemination. (2) The netizen response positively affects the news of hoaxes in the online media, meaning more and more netizens respond to hoax news, hoax news will be wider. (3) News construction and netizen responses have a positive and significant influence on hoax news in media online, meaning that these two variables give a significant influence in the preaching of hoax in online media.

Madiun Regency is one area that has a lot of active silat colleges, there are 14 (fourteen) silat colleges, mostly based in Madiun. In the dynamics of Madiun pencak silat development, there is Suran Agung tradition as a form of local wisdom in every pencak silat college at the suro month. The activity involved mass mobilization, the escalation of conflict between members of the martial arts college and communities also increased. The history of the conflict began when there was fanaticism of teachings from the Ki Ngabei Soerodiwiryo students. Conflicts that occurred in the Suran Agung involved between groups of fighters and community which often caused material losses such as throwing stones, destruction of public facilities also lead to violence resulting in casualties. Qualitative research here to analyze the efforts of the District Government of Madiun in preventing conflict that is an issue for the public, the Public Interest Relations (PIR) approach to the practice of Suran Agung in Madiun focuses on stakeholder collaboration in peace efforts. The result of PIR practice is the emergence of a new identity for Kampung Pesilat Indonesia as a milestone for peace in social change to realize the vision and mission of regional head.

Public information disclosure is an important aspect in a democratic system, to ensure public participation in the government accountability process. Republic of Indonesia Law No. 14 of 2008 concerning Public Information Openness stipulates that every public organization must develop a system to manage and provide adequate public information within the scope of its authority. As a public organization, the Audit Board of the Republic of Indonesia (BPK RI) has implemented transparency management of public information using social media, including Twitter, Instagram, and Facebook. By using the communication strategy approach proposed by Lesly and the related regulations currently in use, this paper will analyze the communication strategy in the use of social media as a medium for public information disclosure implemented by BPK RI. A case study strategy was used in this research, combining in-depth interviews and documentation as the main data collection method. Data were analyzed using the interactive analysis model of Miles and Huberman. Data display, analysis, and discussion are presented in a qualitative approach. The results showed that, overall, the communication strategy of using social media as a medium for information disclosure of BPK RI has not been implemented optimally. This is due to a lack of coordination between work units in providing information and limited human resources in managing social media.

The rapid development of technology effects changes in the delivery of news information from printed media to online media. This positive change was not followed by the changes in media perceptions towards gender. In online media such as indosport.com, there are still many women as news objects by presenting them in quite interesting photos and videos as well as making tantalizing titles. This research aims to find out how women's representations are shown on the news on Indosport.com. How is the reader's position on the news, and who become the subject and object of the news on indosport.com. The research data comes from news on the online news portal indosport.com for the period November 2019 to March 2020. The data analysis technique in this study uses critical discourse analysis from Sara Mills. The results shows that women are shown on the news in a bad position. They are often shown in interesting photos and videos in order to become a magnet for readers. News writers and netizens play a role as subjects in the news, while women become the objects in the news. The reader's position is directed according to the thoughts of the writer and netizens, namely men.Key words: critical discourse analysis; Sara Mills; online media; indosport.com

City branding has become a practice carried out in various countries including Indonesia. Cities in Indonesia are trying to increase their competitiveness through city branding. The success of city branding been achieved by several big cities in Indonesia, small cities and several districts have implemented city branding as a strategic policy. Boyolali is one of the regencies that has recently also carried out city branding. With the approach of the Kavaratzis city branding communication model, this study wants to describe the role of the community as a stakeholder in city branding of Boyolali Regency. The methods used were interviews and documentation, the informants in this study consisted of the government side and several community activists in Boyolali Regency. Data were analyzed using data analysis techniques Miles and Huberman. The results showed a lack of community involvement in the planning and implementation of city branding. However, these communities eventually became part of the Boyolali city branding tertiary communication. The activities carried out by these communities were finally able to become a branding tool for Boyolali, which not controlled by the government.

The use of Instagram social media for various purposes is possible. One of the possibilities was proved in the @katarinakartikapanca account that used it to upload a selfie with his father’s coffin as the background. Subsequently, the upload stimulates various comments from other account users. The objective of this study was to trace the motives behind the awareness to upload the selfie. Moreover, it also investigated the reception of the message/upload according to other account users. This study was a qualitative analysis with the guidelines of Stuart Hall’s reception theory and Abraham Maslow’s hierarchy theory. The results showed that the motive for uploading the selfie according to the informant of the account owner of @katarinakartikapanca was for digital mourning media and for remembering death media. For the reception dimension for the @purihardjanti account, the decoding position that occurred in the reception process of the upload message above was dominant hegemonic. Whereas for the @suzi_suzana87 account, the decoding position that occurred in the reception process of the upload message above was negotiation.

Being a new party in the election and competing with other senior parties, making the new parties to build symbols, images, and programs that are campaigned through various media, including new media. This article discusses the new media for branding strategy in marketing policies Berkarya Party as a new party in legislative elections in 2019. This study limits one important aspect, namely branding, because it will focus on forming the Berkarya Party image as a new party that wants to attract young voters. As a new political party, the Berkarya Party certainly wants to introduce itself to the public. In the establishment of branding, brand strategy is the concept theory to formed party image, one of which from brand strategy is the brand identity with the theory of impression management strategy. This study uses qualitative methods with qualitative content analysis methods. The technique of collecting data is obtained from the contents of existing messages on websites and social media created by the recipient. The results to be obtained from this research are the strategies carried out by those who succeeded in the 2019 campaign period in order to get votes from voters

Every region needs its regional identity to be known by many people from other regions. The identitycan be like culture same as Salatiga city culture what called Drumblek as an innovative art. Drumblek is an art which is a modification of Drumband by using the ussed items as its tools. The adoption cultural decision especially with the innovation there is influenced by the involvement of the adopters according to their respective categories. Through diffusion of innovation theory (DoI), this study want to know about the involvement of each adopter category in the expansion of Drumblek in Salatiga city. This research is a qualitative research with a case study approach that collects data through in-depth interview techniques and collect many document about Drumblek. The results showed that each adopter in each category has different characteristics between one and another and it affects their behavior, involvement, and way of taking a involvment in the expansion of Drumblek in Salatiga city. The involvement is as a trendsetter, follower, opinion leader and change agent but has the same goal, which is to introduce Drumblek to many people outside Salatiga city and continue to oversee the expansion of Drumblek in the future generations.

Framing is one of the most misunderstood concepts in political communication studies. It roots from epistemological problems, framing appropriately as a ”method” to framing’s concept itself. Framing is the process of construction and negotiation of public policy issues influenced by discourse contestation, where one view on a particular issue will be offered, negotiated, and then accepted or rejected as a dominant discourse that becomes the background of a policy. This study employed comparative framing to investigate the dimension of media framing as a media strategy. We examined how media strategies are applied to frame the same issue. This research concluded that at the level of event-driven news, the media has a similar frame strategy. Furthermore, contrast frames occur in micro-issues due to the influence of media characteristics, historical-ideological factors, and media organizational structures. Keywords: framing, governance, political communication, policy

Laporan Kinerja Instansi Pemerintah adalah instrumen untuk mempertanggungjawabkan pelaksanaan tugas, fungsi dan peran OPD dalam pengelolaan sumberdaya dan sumber dana serta kewenangan yang ada yang dipercayakan kepada publik guna pencapaian tujuan organisasi. Permasalahan yang dihadapi kabupaten Sukoharjo, Provinsi Jawa Tengah adalah dalam tiga tahun terakhir berada di ranking paling bawah penilaian Sistem Akuntabilitas Kinerja Instasi Pemerintah Jawa Tengah selama beberapa tahun terakhir dan bertekad menaikkan posisi menjadi nilai B. Penanggung jawab pembinaan Perangkat daerah supaya nilai akuntabilitas kinerja baik adalah bagian organisasi Sekretariat Daerah. Oleh karena itu, Tim Pengabdi bermitra untuk membantu meningkatkan kapasitas staf perencana di Perangkat Daerah. Metode yang digunakan adalah teknik “Participatory Community Problem Based Solving”. Teknik pelatihan terdiri dari: (i) penyampaian materi untuk membekali konsep; (ii) bedah kasus salah satu indikator kinerja utama daerah; (iii) praktik bersama menyusun pohon kinerjanya; (iv) praktik di tim kelompok kerja berdasar rumpun urusan; (v) peserta mempresentasikan hasil kerja; (v) narasumber (tim pengabdi) memberikan review atas hasil kerja kelompok. Output dari pelatihan adalah: (i) dihasilkan cascading kinerja; (ii) dihasilkan sampel narasi evaluasi capaian 1 indikator kinerja utama perangkat daerah tahun N-1. Simpulan, hasil pengabdian ini meningkatkan pengetahuan peserta tentang bagaimana menyusun pohon kinerja Perangkat daerah berbasis Logicl Framework. Disamping itu juga meningkatkan keterampilan peserta menyusun narasi capaian kinerja pada dokumen Laporan Kinerja Instansi Perangkat Daerah.Government Agencies Performance Report is an instrument to account for the implementation of the duties, functions and roles of OPD in managing resources and sources of funds and existing authorities entrusted to the public in order to achieve organizational goals. The problem faced by Sukoharjo Regency, Central Java Province, is that in the last three years it has been at the bottom of the Central Java Government Performance Accountability System assessment for the past few years and is determined to increase its position to a B value. part of the Regional Secretariat organization. Therefore, the Service Team partnered to help increase the capacity of planning staff in the Regional Apparatus. The method used is the "Participatory Community Problem Based Solving" technique. The training techniques consist of: (i) delivery of materials to equip concepts; (ii) examine the case of one of the main regional performance indicators; (iii) joint practice of compiling a performance tree; (iv) practice in working group teams based on family of affairs; (v) participants present their work; (v) resource persons (service team) provide a review of the results of group work. The training materials consist of: (i) reviewing the logical framework of the performance tree and business processes for achieving regional strategic targets; (ii) measuring performance achievements; (iii) narrate the measurement results to a performance report document as a means of communication of accountability to the public. The outputs of the training are: (i) generated cascading performance; (ii) a sample narrative of the evaluation of the achievement of 1 main performance indicator of regional apparatus is produced in N-1. In conclusion, it is necessary to follow up in the form of regular desk evaluations for each OPD to ensure there is an improvement in skills in compiling narratives of performance achievements in the Performance Reports of Regional Apparatus Agencies.

Hoaxes in social media become a serious problem in the world, include Indonesia. This paper explores what volunteers of Masyarakat Anti-Fitnah Indonesia (Mafindo) do to produce messages against hoax in Facebook. This research applies qualitative descriptive methodology about the production of anti hoax messages and fact checking of hoaxes in social media, conducted by volunteers of Mafindo. The discussion shows that the production of anti-hoax messages and fact checking as done by Mafindo volunteers is very important to compensate for the hoax spread in social media. This research contributes to the world of new media research, where the production messages and fact checking against hoax by communities becomes a novelty and new phenomenon in Indonesia.

It is evident that, Indonesia is home to world’s Muslim majority with about 87.2% Sunni Muslim who can freely express and practice their faith with the attendant rituals. But this is not entirely the case about many countries like Cambodia where the Muslims are the minority. The purpose of this research is to identify the cultural identity of the Cambodian Muslim minority and study how they have been able to adapt co-existentially with their non-Muslim community. Cambodia is chosen for this research because of its religious importance in understanding the peculiarities of Muslim minority in Southeast Asia and how it can help in advancing better relations between Muslim minority and their non-Muslim neighbors elsewhere. This study uses purposive sampling and the data are analyzed qualitatively. The findings from this research show that the practice of Islam in Cambodia is becoming increasingly more open and expressive. The Cambodian Muslims now enjoy more religious rights than ever before like the rest of the population, although some challenges still remain especially as regards open practice of their faith in public places like schools, etc. This is the first research analyzing the cultural identification of Muslim people in Cambodia and their adaptation to their cultural environment. In fact, this research is expected to give an overview of the practice of Islam religion in Cambodia and to be used as reference for further study in the future. This study recommends tolerance and understanding among people of different cultural and religious backgrounds for peaceful coexistence and adaptation.

This paper studies the risks of ICT-based public policy communication for the poor in the Government 5.0 era. The aim of this study is to explain the level of internet-based media literacy, the communication pattern, and key components in the process of understanding public policy information by the poor. Conducted in a city which has been awarded as Smart City of The Year 2016-2018. Samples were taken from the poor families in the local community unit from 3 sub districts. The data was collected by questionnaire and analyzed using Social Network Analysis and Actor Network Theory. This study finds that public policy communication using internet-based technology has potential to marginalized the poor and make them more dependent to information brokers. The level of online media among the poor is very low because the device is still too expensive for them to purchase. Majority of the poor receives public information from face-to-face forums and the need for information brokers is high. The novelty of this study lays in the emergence of the paradox that in a city that is awarded as a Smart City we find the group that are disconnected from the online media, and therefore unexposed to the public policy disseminated by online media. This study concludes that a Smart City, as a representation of Government 5.0, has potential to marginalize the poor to be "non-smart" people. This study give suggestions for the local government to remidy the paradox.