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This study examines whether the legal status of an organization alone can explain the differences in work motivations, by comparing different types of childcare centers in the U.S. The findings reveal both sectoral differences and within-sector variations based on centers' sponsorship status and funding structure. Childcare staff in sponsored nonprofit and public centers have stronger altruistic motivations to help children and families while those working in independent nonprofit and public centers are not different from for-profit center staff. Receiving a mix of government and private funding is also positively associated with childcare staff's altruistic motivations. [ABSTRACT FROM AUTHOR]

Consumers do not always recognize the persuasive intent of covert forms of advertising. Thus, when exploring consumers' evaluations of these specific ads it is important to measure if, and to what extent, they recognize it as an ad. Amidst the current research, conflicting findings exist on what effect ad recognition exerts on attitudinal reactions. This quantitative systematic review found that the effects observed in most studies are negative. Additionally, among these studies, those employing an article-style ad display more negative relationships than social media-style ads. Similarly, studies using binary measures of recognition uncovered more negative relationships compared to continuous measures. Moreover, brand attitudes had fewer negative relationships with ad recognition compared to advertising attitudes and publisher/poster attitudes. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to investigate the effects of sport scandals on consumer perceptions of the associated sponsors and sport and to provide a typology of sport celebrity scandals to guide management response tactics. Design/methodology/approach: The study conducted four focus groups that were followed by social media data mining. A total of 8,289 consumer comments were collected from 147 websites, and a total of 224 comments were analyzed in terms of themes and frequency. Findings: The research found the impact of sport scandals on consumer perceptions of sponsorship evaluations depended on whether the scandal was gender related scandal, recreational drug use, gender violence, unplanned and planned on-field scandals. Gender violence and planned on-field scandals can have an overwhelmingly negative impact on sponsorship evaluations, while unplanned on-field scandals may result in positive effects. Consumer empathy may influence the impact of recreational drug use, and the gender of the sport celebrity can influence the impact of unplanned on-field scandals. Research limitations/implications: This study contributes to sponsorship theory by indicating the type of scandal affects consumer perceptions of associated sponsors and sport. Practical implications: The findings may guide management to develop response tactics to sport scandals. The response tactics may be based on consumer perceptions of the impact of the scandal on the associated sponsors and sport. Sponsor and sport management response tactics may be perceived as a differentiation of the sponsor and sport brands. It may be necessary that sponsorship agreements included pre-determined response tactics that contribute to value formation in the local community. Originality/value: This study contributes to sponsorship theory by indicating the type of scandal affects consumer perceptions of sponsorship evaluations. Two additional factors may impact these influences: consumer empathy and the gender of the sport celebrity. [ABSTRACT FROM AUTHOR]

This article investigates how business incubator support affects subsequent firm performance. We build on and extend a recent focus on organisational sponsorship mechanisms, applying the lens to business incubators. We first ask: Is there an overall effect of business incubator sponsorship on subsequent firm performance? Second, we ask: To what extent do the decisions of business incubator managers, in terms of allocating resources to start-up firms, impact the subsequent firm performance? We use a unique dataset consisting of the entire population of business incubators in Sweden and their start-ups from 2005 to 2015. Results indicate that business incubator sponsorship has a positive effect on firm performance, while the effects of various forms of sponsorship vary from large positive to neutral effects. Thus, we confirm earlier research on the positive effects of sponsorship and give input on how business managers can use sponsorship theory to provide more optimal resource allocation over time. It appears that coaching and legitimacy have more positive impact on firm level performance compared to other sponsoring activities. Sponsorship is a complex issue, meriting increased theoretical and managerial understanding of its forms and mechanisms. In this respect, our study of how the sponsorship activities of business incubators affect start-up performance complements and extends previous studies of how the effects of business incubator sponsorship depend on external contingencies. [ABSTRACT FROM AUTHOR]

This research examines how sponsored user‐generated content influences consumer engagement on TikTok across three studies. In the first study, we demonstrate that when content creators endorse brands through sponsorship, they are perceived as less authentic. This perceived lack of authenticity, in turn, reduces consumer engagement with brands. In the second study, we show that the influence of sponsorship on consumer engagement is moderated by the content creator's popularity, as reflected by their follower count. Specifically, the negative effect of sponsorship on consumer engagement is observed only among popular creators with large followings, while less popular creators do not experience the same negative impact. In the third study, we show that for popular creators, sponsorship can enhance consumer engagement when the endorsed brand is perceived as small, compared to when it is perceived as large. Together, these findings extend our theoretical understanding of how sponsored user‐generated content shapes consumer engagement on TikTok. Additionally, our research provides valuable insights for brand managers aiming to develop effective digital marketing strategies and for content creators looking to optimize engagement with their audience. [ABSTRACT FROM AUTHOR]

The current study details how marketing campaigns featuring event-typical ads adapted to sporting events (e.g., a car ad that displays its brand logo on an Olympic podium) affect brand attitudes and incentive-aligned brand choice in more positive ways than proven advertising strategies such as product category consistency. Presenting four field and lab experiments across a total of 3 events and 32 ads, we show that these effects are driven by the combination of 3 mechanisms: event-typical ads' capacity to trigger a sufficient feeling of knowing what the ad is about, provoke curiosity, and transfer attributes from the event to the brand, even with very short ad exposures. Advertisers, brand managers, or event organizers can thus exploit the creative potential around sporting events by using event-typical ads. Furthermore, when these stakeholders know the most typical elements of an event, they can either adapt their marketing activities or register them to avoid ambush marketing (i.e., advertisers willing to associate their brand with the event in the absence of any legitimate link with it). [ABSTRACT FROM AUTHOR]

The present study examines the training environment and sponsorship dynamics in Hungarian artistic swimming, with a particular focus on competitiveness. Through the utilization of a linear regression method ample aspects were identified, such as coach qualifications, funding sources, and facilities, that positively impact the number of qualified competitors. The availability of funding sources, when coupled with governmental assistance, has a favorable effect on the number of competitors, whereas membership fees have a deleterious impact. Furthermore, the findings indicate that increased water availability and increased publicity enhance artistic swimming recognition, whereas improved land-based training conditions may lead to a decline in the number of competitors. This paper discusses how different aspects of training programs can be integrated to improve overall athleticism, prevent injury, and enhance the competitive ability of artistic swimmers. [ABSTRACT FROM AUTHOR]

This paper explores the complexities of involving partner organisations in co-generative learning processes within Action Research (AR) initiatives. Despite formal agreements, action researchers often face challenges in collaboratively addressing specific organisational issues through AR cycles. When action researchers adopt the "friendly outsider' role, their initial task is to secure commitment to an AR initiative from senior leaders as sponsors. However, the existing literature lacks comprehensive guidance on facilitating this commitment. Therefore, drawing from both literature and empirical cases, this paper examines the pivotal role of the AR sponsor in securing funding and political backing, offering constructive critique, and facilitating learning. It provides insights into how action researchers can facilitate sponsors to enact these roles effectively so as to ensure the success and sustainability of organisational changes resulting from AR initiatives. [ABSTRACT FROM AUTHOR]

Issue Addressed: There are concerns that unhealthy industries may use sponsorships to align their brands with the increased popularity of professional women's sporting events. This study aimed to identify and compare the sponsors of Australian male and female professional sporting teams in relation to unhealthy industries (alcohol, gambling, discretionary food and drink, and venues) and health‐promoting companies and organisations (charities, government departments, and educational institutions). Methods: A web‐based scan was conducted from July to October 2021 to identify team and uniform sponsors, with descriptive statistics used to identify and compare results. Results: About one tenth of sponsors (team n = 269; 10.9%; uniform n = 62; 10.6%) were for unhealthy industries. Men's teams had a greater number of these sponsors as compared to women's teams. Just under 10% of sponsors were for health‐promoting organisations (team n = 210; 8.5%; uniform n = 44; 7.5%), with women's teams more likely to have these sponsors as compared to men's teams. Conclusions: Professional sport provides an important opportunity to facilitate health‐promoting rather than ‐harming sponsors. Health‐promoting sponsors are more prominent in women's sport, but as women's professional sport continues to grow in popularity, there is a need for policy, funding, and support to prevent engagement with unhealthy industry sponsorship and create a level playing field with men's sport. So What?: Mechanisms should be developed to help sporting codes, particularly women's sport, to adopt business models that are not reliant on industries that cause harm. Establishing strong relationships with health‐promoting organisations may provide alternative sponsorship opportunities for sporting teams. [ABSTRACT FROM AUTHOR]

In the Northern Ontario communities of North Bay, Sault Ste. Marie, Sudbury, Thunder Bay, and Timmins, immigrants have organized and run cricket clubs. Using a social inclusion framework, we surveyed players and conducted interviews with players and sponsors to ascertain their perspectives on the impact of cricket on newcomer social inclusion. We find evidence that participation in cricket increases newcomers’ sense of social inclusion and social capital, with sponsorship playing a moderating role. Institutional support and the ability to secure sponsorship are limited by the low profile of the sport in Northern Ontario. As teams balance increasing competitiveness with inclusiveness, cricket has the potential to provide opportunities for interculturalism, mutual learning, and cross-cultural understanding. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to evaluate how Qatar Airways' sponsorship of FC Barcelona affects Qatar's sports diplomacy and brand awareness. It focuses on the sponsorship's demand strategy and takes into account the opinions and attitudes of Spanish nationals toward Qatar and Qatar Airways. Design/methodology/approach: To assess this, a survey of 434 Spanish nationals from 17 different regions from four zones (North, South, Center, and East) in Spain between November 3, 2022 and November 21, 2022 was conducted using a strata sampling method. Findings: We argue that Qatar Airways' sponsorship of FC Barcelona serves to improve Qatar's recognition and national reputation in Spain. We also found that there is a need for consistent sponsorship and marketing efforts in sports diplomacy to better fulfill public diplomacy aims. Overall, this paper concludes that Qatar Airways' sponsorship of FC Barcelona positively contributes to the country's sports diplomacy despite significant challenges. Originality/value: The major contribution of this study to the literature is the discussion of the role of sports sponsorships in the recognition of the sponsor, which was assessed through conducting a quantitative analysis of public opinion in the sponsored team's host country. [ABSTRACT FROM AUTHOR]

Starting from 1 January 2024, the Government Emergency Ordinance No. 115/2023 brings a series of changes and additions to the Fiscal Code with regard to redirecting profit tax for sponsorship and/or acts of patronage and for granting private scholarships. Thus, a procedure was issued, approved by the Order of the President of the National Agency for Fiscal Administration No. 3562/2024, which applies starting with redirecting the profit tax owed for the fiscal year 2024/the amended fiscal year starting in 2024, replacing the current procedure, provided in the Order of the President of the National Agency for Fiscal Administration No. 1679/2022. If profit tax-paying companies grant sponsorships and their value is less than the available tax loan, the remaining difference can be redirected via form 177 until the legal deadline for submitting the annual income tax return, also for sponsorships. This form is submitted by electronic means of remote transmission, and the option can be made for one or more entities benefitting from the sponsorship. With some exceptions provided in the Order No. 3562/2024, the beneficiaries of the amounts redirected from profit tax must be registered on the payment date in the Register of religious entities/units for which tax deductions are granted.

BACKGROUND: Women and underrepresented in medicine and the health sciences (URiM) faculty face inequities in advancement. Career sponsorship may be a remedy. Few studies have described sponsorship in academic medicine and none across an institution. OBJECTIVE: To examine faculty awareness, experiences, and perceptions of sponsorship at a large academic health center. DESIGN: Anonymous online survey. PARTICIPANTS: Faculty with a ≥50% appointment. MAIN MEASURES: The survey contained 31 Likert, multiple-choice, yes/no, and open-ended questions about familiarity with the concept of sponsorship; experience of having or being a sponsor; receipt of specific sponsorship activities; sponsorship impact and satisfaction; mentorship and sponsorship co-occurrence; and perception of inequities. Open-ended questions were analyzed using content analysis. KEY RESULTS: Thirty-one percent of the surveyed faculty (903/2900) responded of whom 53% (477/903) were women and 10% (95/903) were URiM. Familiarity with sponsorship was higher among assistant (91%, 269/894) and associate (182/894; 64%) professors versus full professors (38%, 329/894); women (67%, 319/488) versus men (62%, 169/488); and URiM (77%, 66/517) versus non-URiM faculty (55%, 451/517). A majority had a personal sponsor (528/691; 76%) during their career and were satisfied with their sponsorship (64%, 532/828). However, when responses from faculty of different professorial ranks were stratified by gender and URiM identity, we observed possible cohort effects. Furthermore, 55% (398/718) of respondents perceived that women received less sponsorship than men and 46% (312/672) that URiM faculty received less than their peers. We identified seven qualitative themes: sponsorship importance, growing awareness and change, institutional biases and deficiencies, groups getting less sponsorship, people with sponsorship power, conflation with mentorship, and potential for negative impact. CONCLUSIONS: A majority of respondents at a large academic health center reported sponsorship familiarity, receipt, and satisfaction. Yet many perceived persistent institutional biases and the need for systematic change to improve sponsorship transparency, equity, and impact.

Joining the Army, a new installation or a new unit are times of significant stress for Soldiers. Support provided during these transitions can affect unit cohesion, Soldier well-being, retention, and mission readiness. This research aimed to explore how Soldiers experience the Army onboarding process as well as perceptions of the welcome experience. Nineteen focus groups were conducted with 120 Soldiers using a semistructured interview protocol. Thematic analysis of focus group transcripts revealed two major themes, varied welcome experience and an inconsistent Total Army Sponsorship Program. Soldiers reported varied transition experiences ranging from positive, neutral, nonexistent, to negative. Results indicate that Soldiers welcome experience was dependent on the specific installation, leaders, and unit. Findings demonstrate that at the installation and unit level, the Army currently lacks standardized processes for onboarding new service members. We note the research limitations and offer several recommendations that can be drawn from the present findings. [ABSTRACT FROM AUTHOR]

Historically, women in radiology are underrepresented in radiology and face disproportionate barriers to career advancement related to work-life integration, gender bias, and relative lack of female role models. Given these challenges, women must be proactive and seek out mentorship and sponsorship to help navigate career obstacles and to guide career direction. At times of inflection, coaching can play a role in helping to clarify next steps through self-discovery of one's strengths, limitations, and desired goals. In this manuscript, we provide practical tips for women on how to successfully navigate mentorship, sponsorship and coaching during a career in radiology. [ABSTRACT FROM AUTHOR]

Mentorship and sponsorships play a significant role in faculty experiences, career trajectories, well‐being and academic success in higher education. In this study, 23 racially and culturally minoritised (RACM) academics were interviewed about their experiences working in Australian universities, and all spoke about the key importance of their mentoring experiences. Mentorship was understood as both enabling and constricting, with unspoken rules of conduct and an embedded hierarchical relationship that could perpetuate the exclusion of both marginalised scholars and scholarship. In this paper, the theory of practice architectures, part of a wider ‘practice turn’ within education and the social sciences, was used to conceptualise the qualitative analysis of how mentoring arrangements are experienced by RACM academics in Australian universities. Here, we view academic mentoring as a social architectural practice whose power is articulated in discursive, material‐economic and social‐political arrangements and enacted through language (sayings), actions (doings) and relationships (relatings). This study offers insight not only into the structural and experiential landscape of mentoring for RACM academics but also provides an opportunity to envision pathways for its transformation. [ABSTRACT FROM AUTHOR]

Copyright of SPORMETRE: The Journal of Physical Education & Sport Sciences / Beden Eğitimi ve Spor Bilimleri Dergisi is the property of SPORMETRE: The Journal of Physical Education & Sport Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

While previous studies have focused on the value of the endorsement contracts at the moment they are signed, the performance during the contract has drawn limited attention, and the few studies focusing on this period have produced inconclusive results. To fill this gap, we hypothesize that the tournament type and the athlete's level of sports elitism can influence this "sport results-business performance" relationship. The inclusion of the tournament type fills a gap in the literature as most studies have examined the potential effects of endorsement strategies without observing the different levels of tournaments within a particular sport. Guided by brand equity theory and equity theory, we argue that while a greater prize won corresponds to higher stock returns, there is a certain point of "sports elitism" on part of the athlete, after which a greater prize leads to lower stock returns. Empirical results from tennis tournaments support these arguments. [ABSTRACT FROM AUTHOR]

Sustainability communications have become a key issue for organisations. While most studies have focused on sustainability reporting and green advertising, other communication tools such as sponsorship are under‐researched. The present study addresses this void by exploring the potential and identifying key characteristics and challenges of sustainable sponsorships, theoretically conceptualised as a social contract between sponsorship contractors and society. As such, it is the first to identify the potential and key characteristics of sponsorship for sustainability communications. The authors took an explorative, qualitative research approach, conducting 13 in‐depth interviews. The interviewees highlighted eight characteristics that determined sustainable sponsorships across all three sustainability dimensions. Sustainability was identified as a key driver in managing sponsorship effectively. In light of the study's findings, it is recommended that sponsors and sponsees should adapt their sponsorship management to incorporate sustainability. Measuring the outcome and success of sustainable sponsorships could be a subject for future research. [ABSTRACT FROM AUTHOR]

This paper explores the ways in which consumers' perceptions of brands' sustainable development goals (SDGs) may influence perceptions of partnership authenticity and consumer loyalty toward partnering brands. Data collected from American, French, Turkish, Chinese, and Taiwanese respondents (n = 1241) were used to study the relationships among a Mega Sport Event Organizer – the International Olympic Committee, one of its sponsors, Airbnb, and their consumers. Findings reveal that both the salience of the partners' SDGs and the degree to which their SDGs align significantly impact the partnership authenticity which, in turn, fosters brand loyalty. Salience of brands' SDGs yields stronger predictions of partnership authenticity compared to SDG‐congruity. Additionally, while collectivism strengthens the effect of partnership authenticity, its impact on sustainable development is comparatively limited. From a conceptual standpoint, the research's contributions to categorization theory are discussed. Practical implications are presented for marketers seeking to enhance the effectiveness of their sustainable development strategy. [ABSTRACT FROM AUTHOR]

Governmental natural resource entities often use surveys to gather information from the public about wildlife management and conservation policies. Response rate is a metric for understanding how many individuals participate in a survey. Higher response rates can reduce costs and sampling effort and improve the reliability and generalizability of survey findings. However, response rates may be negatively influenced by a distrust in government. Our study evaluated if response rates would differ based on the survey sponsor. We sent a survey to hunters in Georgia, USA that contained either university or governmental agency branding. Response rates did not differ among the two surveys and sentiment analysis of open-ended responses revealed that sentiments of respondents were similar between groups. Although these results suggest branding might not have major impacts on responses, further investigation is needed to determine the effect of sponsorship and other influential factors that both enhance and diminish response rates. [ABSTRACT FROM AUTHOR]

Copyright of Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi is the property of Itobiad: Journal of the Human & Social Science Researches and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The present study examines the training environment and sponsorship dynamics in Hungarian artistic swimming, with a particular focus on competitiveness. Through the utilization of a linear regression method ample aspects were identified, such as coach qualifications, funding sources, and facilities, that positively impact the number of qualified competitors. The availability of funding sources, when coupled with governmental assistance, has a favorable effect on the number of competitors, whereas membership fees have a deleterious impact. Furthermore, the findings indicate that increased water availability and increased publicity enhance artistic swimming recognition, whereas improved land-based training conditions may lead to a decline in the number of competitors. This paper discusses how different aspects of training programs can be integrated to improve overall athleticism, prevent injury, and enhance the competitive ability of artistic swimmers.

The aim of this paper is to propose research-based insights on factors behind an international sports governing body, the International Olympic Committee (IOC), forming a sponsorship agreement or partnership agreement with a prospective company. The problem to be solved is addressed as: what factors influence the IOC when concluding a sponsorship agreement versus a partnership agreement?

As part of corporate social responsibility, companies must demonstrate an active social position, be in constant dialogue with society and take an active part in developing the country and solving its urgent problems. Given the ongoing war between Russia and Ukraine and restrictions on the import of energy carriers from Russia, the activities of companies in the energy sector of Romania require close attention to determine their efficiency and the level of their corporate social responsibility. This research inquiry is: To what extent and in what manner do Romanian corporations from nuclear energy and hydropower engage in CSR activities? In this study, we examined the sponsorship activities of Romania's two largest electricity-producing companies: Nuclearelectrica and Hidroelectrica. Data for the study was obtained from those two companies' financial and non-financial reports, their websites and the Minister of Finance from Romania's online platform. We extracted all the sponsorship paid by the companies and split them into activity types from our perspective. According to the study's results, in 2023, the priority areas of funding for Hidroelectrica's corporate social responsibility activities were health care – 41% (€506,419), culture – 21% (€266,286), and sports – 17% (€218,498). Much less funds were allocated to education, the social sphere, and other areas. It is unclear from the publicly available data whether the sponsorships included in the other category benefited local communities. Instead, Nuclearelectrica in 2023 provided the largest sponsorship for education with 41% (€984,587), health with 26% (€627,685) and the environment with 17% (€410,043). Significantly less funds were allocated to other areas. Both companies contributed to the good of local communities through their sponsorship and activities. However, Hidroelectrica must use its funds more rationally to maximize its positive impact on nature and social life. Funding events, the purpose of which is difficult to understand, can reduce public trust in the company.

Despite the growing relevance of influencer marketing, recent research suggests that consumers have negative reactions to social media ads. Our research investigates how different types of disclosure (paid partnership vs. in-text disclosure) and post content (experiential vs. material) mitigate consumers' negative reactions to social media advertisements. Four preregistered studies, drawing on the social exchange theory, reveal how the post content shapes the sponsorship disclosure effects. In particular, we show that a paid partnership (vs. in-text) disclosure has a positive impact on consumers' responses (engagement and purchase intent) and that persuasion resistance mediates the effects. Furthermore, Study 3 reveals that the type of content (experiential vs. material) moderates the effect, such that consumers' negative reactions to sponsorship disclosure are mitigated with experiential (vs. material) content. Overall, our results provide actionable implications for tourism marketers on how to create advertisements in social media, minimizing negative reactions to sponsorship disclosure. [ABSTRACT FROM AUTHOR]

This article intends to analyze the links that Paralympic athletes and their staff members establish between the Paralympic athletes' self-presentation as cyborgs or supercrips and their access to sponsors. Based on an interview survey of 15 Paralympic athletes and 42 members of their staffs, we will show that not all Paralympic athletes can be associated with inspirational cyborg or supercrip figures. Indeed, according to the Paralympic athletes and staff members interviewed, some discriminating criteria prevail for sponsors in their attribution of sponsorship contracts. Some Paralympic athletes report numerous situations in which they are perceived and presented in a miserabilist perspective of pity remote from any sponsorship perspective. We will then analyze the ableist dimension of the intelligibility frameworks through which Paralympic athletes claim to be recognized by sponsors. Finally, we will show how this type of recognizability continues to exclude and invisibilize Paralympic athletes who are the least inspiring for non-disabled people. Therefore, it appears that there are inequalities between Paralympic athletes in their access to sponsors according to the inspiration they arouse in non-disabled people. [ABSTRACT FROM AUTHOR]

Purpose: Despite the fact this is already known over how sports spectators interpret sponsorship content, less is known about participants' sentiments toward sponsors, which are sometimes crucial to the survival of participation sporting events. Various researchers have examined at how spectators recognize or recall sponsors, but very few have explored it from the viewpoint of sport participants. This research portrays a shift in focus from spectator-based to participant-based marketing by studying the differences over how participants and spectators perceive sport sponsorship, recognizing the current knowledge gap regarding the process of sponsorship in participant-based sports. Sponsorship previous research has focused on the effectiveness of sport sponsorships utilizing variables such sponsor recognition, desire to sponsors' products and anticipated sponsorship advantages (Koronios and Dimitropoulos, 2020). The examination of sport sponsorship from the standpoint of the sport spectator is something that many of the past studies have in common. The application of past research analysing sport sponsorship from a distinct perspective: that of the sport participant, distinguishes the present study. In addition, the present study explores the distinctions in sponsorship effectiveness between spectators and participants, a topic which hasn't been addressed at before in sponsorship literature. Design/methodology/approach: This study depicts a move away from spectator-based to participant-based marketing, utilizing contemporary implicit physiological variables to measure participants' and spectators' awareness of and attitude toward sponsors, and it proposes a model of their purchase intentions toward real sponsors of a martial event. A total of 1,332 questionnaires were collected and analysed. Findings: Factors such as sport involvement, social media use, sincerity and beliefs of sponsorship were found to have a significant effect on purchase intention of spectators and participants. And crucial differences in the significance of various antecedent factors between spectators and participants were detected in the formation of positive purchase and word-of-mouth intentions. Originality/value: This paper gives prominence to contemporary methodological advances in the field of implicit social cognition and their relevance to sponsorship. This is the first sponsorship research which examines the effectiveness of sponsorship variables under the implicit–explicit variables dichotomy. [ABSTRACT FROM AUTHOR]

Copyright of Al-Rafidain Journal For Sport Sciences is the property of Republic of Iraq Ministry of Higher Education & Scientific Research (MOHESR) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

As part of corporate social responsibility, companies must demonstrate an active social position, be in constant dialogue with society and take an active part in developing the country and solving its urgent problems. Given the ongoing war between Russia and Ukraine and restrictions on the import of energy carriers from Russia, the activities of companies in the energy sector of Romania require close attention to determine their efficiency and the level of their corporate social responsibility. This research inquiry is: To what extent and in what manner do Romanian corporations from nuclear energy and hydropower engage in CSR activities? In this study, we examined the sponsorship activities of Romania's two largest electricity-producing companies: Nuclearelectrica and Hidroelectrica. Data for the study was obtained from those two companies' financial and non-financial reports, their websites and the Minister of Finance from Romania's online platform. We extracted all the sponsorship paid by the companies and split them into activity types from our perspective. According to the study's results, in 2023, the priority areas of funding for Hidroelectrica's corporate social responsibility activities were health care – 41% (€506,419), culture – 21% (€266,286), and sports – 17% (€218,498). Much less funds were allocated to education, the social sphere, and other areas. It is unclear from the publicly available data whether the sponsorships included in the other category benefited local communities. Instead, Nuclearelectrica in 2023 provided the largest sponsorship for education with 41% (€984,587), health with 26% (€627,685) and the environment with 17% (€410,043). Significantly less funds were allocated to other areas. Both companies contributed to the good of local communities through their sponsorship and activities. However, Hidroelectrica must use its funds more rationally to maximize its positive impact on nature and social life. Funding events, the purpose of which is difficult to understand, can reduce public trust in the company. [ABSTRACT FROM AUTHOR]

The fast-growing e-sports market opens up numerous marketing opportunities that are primarily reflected in its promotional capacities. The main prerequisite for appropriate positioning through promotion is knowing the characteristics of the target groups of the e-sports market. Easily measurable results of investment in the e-sports market, the possibility of precise targeting, as well as an ever-expanding choice of age structures, make this market attractive for investors, sponsors and advertisers. Promotional potentials are present in the form of the effect of spreading the perception of the brand that sponsors or advertises, then the effect of partnership with influencers coming from this market to the traditional environment, but also the effect of promoting brands that are used in the realization of e-sports itself. Apart from the review of previous publications on the basic aspects of the esports market, for this paper we have used information about the "'Gaming Village" project in the Republic of Serbia. The aim of the paper is to point out the importance of the marketing and promotional potential of the e-sports market. The basic research question is what are the marketing and promotional effects of the e-sports market.

Mentoring is vital to developing talent. A critical puzzle in designing mentorship programs involves how mentors are matched to mentees: Would mentees benefit more from mentors with a similar or different demographic background? The article [Germann F, Andersen S, Chintagunta P, Vilcassim N (2024) Frontiers: Breaking the glass ceiling: Empowering female entrepreneurs through female mentors. Marketing Sci., 43(2):239–468] highlights that women entrepreneurs benefit more from having women as mentors relative to men as mentors. In this commentary, I highlight how the implications of this paper depend in part on our understanding of the potential mechanisms underlying the benefits of same-gender mentoring relationships for women. I posit that these benefits stem from differences not only in mentors' provision of psychosocial support but also in their coaching and sponsorship behaviors. By considering these different mechanisms, I propose an alternative implication that involves training mentors to engage in more appropriate coaching and sponsorship behaviors. Thus, I expand the implications of this article from mentor matching to mentor training. I propose that, by learning how effective mentors coach and sponsor women, mentors in cross-gender relationships can be better equipped to help their mentees. History: Catherine Tucker served as the senior editor for this article. [ABSTRACT FROM AUTHOR]

Background Gender equity in academia is a significant challenge. To investigate career advancement perspectives of mid-career female physician-scientists, identify their needs and barriers, and develop a mentor-sponsorship strategy to improve their representation in higher academic ranks. Methods In this qualitative study, conducted at a Western European academic medical center, we interviewed 19 mid-career female physician-scientists across all specialties, including radiology. Data were analyzed using thematic analysis. Results Four themes were identified: 1. Horizontal and vertical ambitions, (i.e., knowledge expansion and hierarchical advancement) 2. Evaluation of talent, 3. Career path needs, and 4. Receiving support. These themes revealed barriers to women's advancement, including limited talent recognition, inadequate leadership support, self-limiting beliefs, structural issues, and lack of networking opportunities. To address these challenges, a mentor-sponsorship program should prioritize sponsor training, start immediately at the beginning of the mid-career phase (attainment of assistant professorship), emphasize horizontal and vertical development, take work-life balance into account, establish mentor networks, and allow individuals to choose mentors and sponsors based on their needs and aspirations. Conclusions This study has identified key needs and barriers that impede the advancement of female physician-scientists in academia. To address these challenges, a tailored mentor-sponsorship program is recommended. Key program elements include training leadership to recognize talent and offer proactive support, starting at the onset of the mid-career phase, emphasizing horizontal and vertical development, and establishing a strong mentor-sponsor network with thoughtful matching. These actions can help to overcome obstacles and facilitate the progress of women in academia.

This Virtual Issue of the International Journal of Eating Disorders honors the legacy of the late Dr. C. Barr Taylor in the eating disorders (EDs) field. For decades, Dr. Taylor led the way in not only conducting the research needed to achieve the ultimate goal of making affordable, accessible, and evidence‐based care for EDs available to all, but also nurturing the next generation of scientific leaders and innovators. Articles included in this Virtual Issue are a selection of Dr. Taylor's published works in the Journal in the past decade, spanning original research, ideas worth researching, commentaries, and a systematic review. We hope this Virtual Issue will inspire the next generation of research in EDs, and equally, if not more importantly, the next generation of young investigators in the field. We urge the field to continue and build upon Dr. Taylor's vision—to increase access to targeted prevention and intervention for EDs in innovative and forward‐thinking ways—while embracing his unique and powerful mentorship style to lift up early career investigators and create a community of leaders to address and solve our field's biggest challenges. [ABSTRACT FROM AUTHOR]