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295 results on '"Spillan, John E."'

17. International Marketing Curriculum and Instructional Pedagogies: Cross-National Differences in Business Students

Author

Spillan, John E. and Kara, Ali

Abstract

This study explores B-school students' perceptions of subject areas in international business/marketing as well as their preferred learning methods. We compared the responses of students from Peru, Guatemala, Mexico, and China. We found the students from the three Latin American countries mostly shared common perceptions of international marketing curriculum and pedagogies, but they were statistically different from their Chinese counterparts. Mexican and Peruvian students preferred multi-media, hands-on learning, and case analysis learning methods while Guatemalan students preferred having guest speakers in the classrooms. Chinese students, by contrast, preferred lectures, and hands-on applications. With respect to international marketing education, the biggest differences in subjects' views from various countries were observed in the areas of product adaptation decisions. We also report some differences in international marketing subject areas and preference for methods of learning by gender and age groups.

Published
2022
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24. Introduction

Author

Spillan, John E., Campbell Lopez, Marleen, Spillan, John E., and Campbell Lopez, Marleen

Published
2021
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31. Marketing

Author

Spillan, John E., Rahman, Mohammad Nakibur, Spillan, John E., and Rahman, Mohammad Nakibur

Published
2020
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37. Robustness of the Logistic Strategy Framework in Post-COVID-19 Environment: An Empirical Study of Indian Enterprises

Author

Kara, Ali, Spillan, John E., and Prasad, Shyam S.

Abstract

Although testing the Bowersox and Daugherty (B&D) (1987) typology in international markets have provided valuable insights into the model’s relevance in logistics, literature has not re-examined the B&D model’s effectiveness during the post-pandemic business environments. The current research examines the robustness of the B&D logistics strategy framework during the post-COVID-19 Indian market environment. Using a structured questionnaire, the data for this study (n=372) was collected from the executives whose main job responsibility was related to distribution/logistics decisions in micro and small-sized (MSEs) manufacturers in India. Based on the conceptual relationships identified in the B&D typology, we used structural equation modeling to test the study hypotheses. Results show that overall logistics strategy comprised of three strategic priorities positively influences firms’ competitive responsiveness through the logistics coordination effectiveness and customer service commitment route, supporting the robustness of the model in the post COVID-19 environment. Effective logistics strategy does not occur in isolation. Emphasis in coordination and customer service must occur for a well thought out logistics strategy (process, market, and information orientation) to improve organizational competitive responsiveness in the context of Indian MSEs. This study contributes to the literature by providing empirical support for the validity and the robustness of the B&D logistics strategy model during the post COVID-19 environment in an emerging market.

Published
2024
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38. Re-evaluation of logistics strategy during COVID-19 pandemic environment: reduced customer service commitment

Author

Kara, Ali, Spillan, John E., Acikdilli, Gaye, and Kirkbesoglu, Erdem

Abstract

ABSTRACTThe Bowersox and Daugherty’s (1987) typology has been tested in international markets, providing valuable insights into its relevance. However, the literature has yet to examine its effectiveness in business environments affected by pandemics. The purpose of this study is to empirically assess the resilience of the logistics strategy framework in an emerging market during the COVID-19 pandemic. To measure the three dimensions of the overall logistics strategy, as well as mediator variables such as logistics integration and customer service commitment, we collected 326 responses from logistics managers in Turkey. Using a structural equation model (SEM), we found that the three dimensions of the overall logistics strategy remained robust during the pandemic, thus supporting the durability of the Bowersox and Daugherty’s (1987) framework. However, the customer service commitment was found to have a statistically insignificant role in mitigating the overall logistics strategy and the firm’s competitive responsiveness.

Published
2024
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40. Conclusion

Author

Spillan, John E., King, Domfeh Obed, Spillan, John E., and King, Domfeh Obed

Published
2017
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42. Theoretical Framework

Author

Spillan, John E., Virzi, Nicholas, Spillan, John E., Virzi, Nicholas, and Morales, Maria Alejandra, With contrib. by

Published
2017
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44. Introduction

Author

Spillan, John E., Virzi, Nicholas, Spillan, John E., Virzi, Nicholas, and Morales, Maria Alejandra, With contrib. by

Published
2017
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50. Looking to the Future

Author

Spillan, John E., Virzi, Nicholas, Spillan, John E., Virzi, Nicholas, and Morales, Maria Alejandra, With contrib. by

Published
2017
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