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The article presents a study of manners and customs devised by political leaders in general and specifically engaged in campaigning as cues to social and policy constraints and manipulative strategies. The authors explored and attempted to operationalize campaign folkways in Philadelphia mayoralty election. They observed that voters rejected the rule pertaining to the effectiveness of personal contact. Voters found campaign contacts less and less appealing as they became exposed to them, while politicians remained strongly in support of such campaigning. The analysis suggested that candidates do not find a similar rapport with voters; for them, considering the use of time and resources, this type of campaigning may be dysfunctional. The authors also sent questionnaires to one hundred and eighty politicians of different states of the United States on their perception of basic dos and don'ts of the political life. The results indicated that a high degree of consensus existed among politicians across the intervening variable of party, state, level of office, or when they entered political life.