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A large proportion of building energy consumption in tropical countries like Thailand primarily comes from air conditioning systems used to maintain the comfort level of building occupants. This paper aims to evaluate the performance of an alternative cooling system based on the evaporative principle in terms of thermal characteristics and energy consumption. A simulation model using computational fluid dynamics (CFD) software ANSYS version 16.0 and an actual experimental setup at the laboratory level were built to verify the results of the proposed cooling system. Additionally, factors that influence performance, such as components of the building envelope and the building's orientation, are considered. This research aims to demonstrate the impact of building envelope material and building characteristics on the energy usage in air conditioning systems and to propose an energy-efficient cooling system. The results demonstrate that the proposed cooling system can reduce the temperature inside the building. However, the characteristics of the building also affect the energy performance. Thus, the proposed cooling system, in combination with an efficient envelope material, can achieve energy savings of around 35–43%. Therefore, a combination of the proposed cooling system and optimal building design can ensure comfort for building occupants while saving energy. [ABSTRACT FROM AUTHOR]