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The purpose of this study is to investigate the organizational changes in higher education institutions across different regional contexts, with a special focus on the trends towards marketization in South Korea and Hong Kong. The study employs a qualitative case study approach to understand the organizational responses to the marketization from the selected research sites. Using data collected through semi-structured interviews with participants from each case, the study applies cross-case synthesis to evaluate similarities and differences related to organizational changes and management practices at universities in these two contexts in Asia. The findings underscore two principal themes: market influences and trends towards marketization, and organizational and management changes on campuses. The findings suggest that both South Korea and Hong Kong represent excellent cases through which to explore organizational responses to the marketization of higher education institutions and to highlight the reshaping of higher education in Asia.

This study examined the effects of governance in higher education on the changing structures of universities, focusing on three major aspects: the marketization of higher education, new circuits of academic capitalist knowledge, and the quality of higher education. To do so, the study employed time-series-cross-sectional (TSCS) data analysis with random effects models. The primary focus was to conduct empirical research utilizing comparative indicators and analytical tools for cross-national analysis, and to complement existing qualitative studies on the changing nature of universities. The results suggest the following: First, reductions in public subsidies for higher education may encourage higher education institutions to enter into market activities. Second, the results provide evidence that new circuits of knowledge, namely, academic capitalist knowledge regimes, are more highly associated with market activities such as university-industry collaboration and R&D performance compared to public good knowledge regime. Third, the results suggest that quality of higher education institutions is positively correlated with both public subsidies in higher education and university-industry collaboration.