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espanol« La mediatizacion es, en el contexto de la evolucion de la especie, la secuencia de fenomenos mediaticos historicos que resultan de determinadas materializaciones de la semiosis, obtenidas por procedimientos tecnicos » (Veron 2013a: 147). El trabajo de Veron es crucial porque combina la investigacion de la mediatizacion con la socio-semiotica de la mediacion. ?Que podemos aprender de Veron con respecto a nuestras sociedades digitalizadas contemporaneas? En la investigacion sobre comunicacion occidental y septentrional, el trabajo de Veron es, por desgracia, casi desconocido. Uno de los pocos articulos escritos en ingles de Veron se publico en el manual de Knut Lundby sobre la mediatizacion en 2014. Este documento es un testimonio del concepto semio-antropologico de mediacion de Veron como un proceso a largo plazo, que modifica la comunicacion humana en relacion con sus „dispositivos“ socio- tecnicos. Esto significa: no es el contenido de un significado o el canal de medios que distribuye este contenido lo que se encuentra en el centro de una epistemologia de la comunicacion social, sino las interpenetraciones mutuas entre los medios tecnicos y la semiosis social. Veron adopto este termino „interpenetracion“ de Niklas Luhmann para delinear el tema del discurso de los medios bajo las condiciones de la mediatizacion acelerada. La mediacion en sociedades digitalizadas esta cambiando profundamente la capacidad humana de la semiosis social; sin embargo, la semiosis social como capacidad humana es la condicion previa de cualquier tipo de mediatizacion. Este es el punto focal del pensamiento de Veron. EnglishThe work of Veron is crucial because he merges mediatization research with the socio-semiotics of mediation. What can we learn from Veron with regard to our contemporary digitized societies? In Western and Northern communication research the work of Veron is unfortunately almost unknown. One of Veron’s few English written papers was published in Knut Lundby’s handbook on mediatization in 2014. This paper witnesses Veron’s semio-anthropological concept of mediatization as a long-term process, changing human communication in relation to its socio-technical “dispositifs”. This means: It is not the content of a meaning or the media-channel which distributes this content that lies at the heart of an epistemology of social communication but the mutual interpenetrations between technical media and social semiosis. Veron adopted this term “interpenetration” from Niklas Luhmann to outline the topic of media discourse under the conditions of accelerated mediatization. Mediatization in digitized societies is profoundly changing the human capacity of social semiosis – nevertheless, social semiosis as a human capacity is the pre-condition of any kind of mediatization. This is the focal point of Veron’s thinking.

espanolLa figura y la obra de Eliseo Veron son centrales en la constitucion del CIM (Centro de Investigaciones en Mediatizaciones), fundado en 2011 en la Universidad Nacional de Rosario, Argentina. Su objeto de estudio es el campo de las “mediatizaciones” bajo el supuesto de la creciente complejidad de los procesos comunicativos que involucran tecnologias mediaticas. El abordaje epistemologico, teorico y metodologico de los fenomenos bajo estudio en las distintas investigaciones radicadas en el CIM se funda en la perspectiva socio-semiotica de Eliseo Veron, en dialogo transdisciplinar con otros enfoques provenientes de las Ciencias Sociales y Humanas. EnglishThe work of Eliseo Veron is central in the constitution of the CIM (Centro de Investigaciones en Mediatizaciones), founded in 2011 at the National University of Rosario, Argentina. Its object of study is the field of “mediatizations” under the assumption of the increasing complexity of the communicative processes that involve media technologies. The epistemological, theoretical and methodological approaches of the phenomena under study in the different researchs of the CIM are based on the socio-semiotic perspective of Eliseo Veron, in a transdisciplinary dialogue with Social and Human Sciences

espanolCon el proposito de reconstruir, al menos parcialmente, el legado de Veron se ha trabajado sobre un conjunto de textos-homenaje. Estas escrituras, legitimadas segun el orden del saber, dan cuenta de un profundo conocimiento de las bases teoricas, asi como de las aplicaciones que han permitido un desarrollo de la teoria consecuente, solido y con proyeccion. El escueto recorrido en torno a las conceptualizaciones de la teoria, relevadas, analizadas u objeto de reflexion, nos ha permitido corroborar la solidez y originalidad del marco conceptual que constituye el andamiaje de la sociosemiotica y que se renueva en la dinamica de una semiosis ilimitada que otorga vitalidad a la teoria. La proyeccion de la teoria de la semiosis social, tal como la concibiera Veron, se renueva al ritmo de las transformaciones sociales y tecnologicas y constituye un inestimable legado para los estudiosos de la produccion social del sentido. EnglishWith the purpose of reconstructing, at least partially, Eliseo Veron’s legacy, this paper focuses a set of homage texts. These writings, legitimized according to the order of knowledge, give an account of a deep knowledge of the theoretical bases, as well as of the applications that have allowed a solid and projective development of the consequent theory. The brief panorama around the conceptualizations of the theory, highlighted, analyzed or object of reflection, has allowed us to corroborate the solidity and originality of the conceptual framework that structures socio semiotics, renewing itself in the dynamics of an unlimited semiosis that gives vitality to theory. The projection of the theory of social semiosis, as conceived by Veron, is renewed to the rhythm of social and technological transformations and constitutes an inestimable legacy for researchers of the social production of sense.

This article basically is brief overview of the thematic and stylistic changes that are noticeable in the books written by Meras in Israel. Author of the article proposes and uses the term “arrangement” as a concept to describe seeking of authentic life and also literary method. The issue of difficult reception of Meras’ creativity is also raised but just as a peripheral aspect of the review. One of the main objects in this analysis is comparison of the trajectories in relations between individual and society identified comparing Meras to such artists as Venclova, Jurašas, and Kondrotas. The instruments of analysis used in the article are semiotics of culture by J. Lotman and sociosemiotics by E. Landowsky. The concept of “horizon of expectations” by J. R. Jauss is updated and adapted to use for this analysis.

Posters, paths and patterns. Adult second language learners interact with Swedish election posters The study examines and compares, at group level, how adult second language learners interact with and understand a number of image based Swedish election posters. The analyses identify processes and variations in the learners´ interaction with the posters and expose patterns and structures as graphic ‘reading paths’ and ‘focus points’. The result shows that the reconstructions of the visual texts are influenced by the participants´ linguistic, educational and cultural resources, their ‘repertoires’, as well as the posters´ graphic design and visual and textual elements, ‘the model reader’. A certain level of linguistic proficiency as well as formal schooling and knowledge of the current discourse seem to be indispensable for making the intended interpretations. The design of election posters will need to change to enable the multicultural and second language perspective to be deliberately taken into account.

Propõe-se identificar, descrever e analisar a estrutura narrativa de um discurso político partidário, no editorial de uma publicação periódica de um partido político brasileiro, surgido nos anos 80. O objeto de estudo é o editorial na página 2 da edição número 15 da revista Pensar Verde, uma publicação patrocinada pela Fundação Verde Herbet Daniel, ligada ao Partido Verde. Esta revista encontra-se numa plataforma de aceso aberto para publicação de livros e revistas intitulada ISSU. É um estudo do discurso, cuja metodologia baseia-se na Semiótica, mais especificamente na Sociossemiótica, pois trata-se de um estudo de discursos sociais, cujos sujeitos enunciador e enunciatário são coletivos, ou grupos sociais, ou partidos políticos. Este trabajo se propone identificar, describir y analizar la estructura narrativa de un discurso político partidista una revista de un partido político brasileño que surgió en los años 80. El objeto de esta investigación es el editorial en la página 2 de la 15ª edición de la revista Pense Verde (Piensa Verde), una publicación patrocinada por Fundación Verde Herbet Daniel, vinculada al Partido Verde. Esta revista es una plataforma de acceso abierto a la publicación de libros y revistas con derecho ISSU. Se trata de un estudio del discurso, cuya metodología se basa en la semiótica, específicamente en la semiótica Socio porque es un estudio de los discursos sociales, cuya enunciación y sujeto enunciatário son colectivos o grupos sociales o partidos políticos. This paper intends to identify, describe and analyze the narrative structure of a partisan political speech a magazine of a Brazilian political party that emerged in the 80s. The subject of this research is the editorial on page 2 of the 15th edition of the magazine Pense Verde (Think Green), a publication sponsored by Herbet Daniel Green Foundation, linked to the Green Party. This magazine is an open access platform for publication of books and magazines entitled ISSU. This is a study of discourse, whose methodology is based on semiotics, specifically in Socio semiotics because it is a study of social discourses, whose enunciating subject and enunciatee are collective, or social groups, or political parties.