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This open access book offers a comprehensive overview of available techniques and approaches to explore large social media corpora, using as an illustrative case study the Coronavirus Twitter corpus. First, the author describes in detail a number of methods, strategies, and tools that can be used to access, manage, and explore large Twitter/X corpora, including both user-friendly applications and more advanced methods that involve the use of data management skills and custom programming scripts. He goes on to show how these tools and methods are applied to explore one of the largest Twitter datasets on the COVID-19 pandemic publicly released, covering the two years when the pandemic had the strongest impact on society. Specifically, keyword extraction, topic modelling, sentiment analysis, and hashtag analysis methods are described, contrasted, and applied to extract information from the Coronavirus Twitter Corpus. The book will be of interest to students and researchers in fields that make use of big data to address societal and linguistic concerns, including corpus linguistics, sociology, psychology, and economics.

Information is very important for businesses. Businesses that use information correctly are successful while those that don't, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms, businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects.

This book provides a broad overview of the state of the art of the research in generative methods for the analysis of social media data. It especially includes two important aspects that currently gain importance in mining and modelling social media: dynamics and networks. The book is divided into five chapters and provides an extensive bibliography consisting of more than 250 papers. After a quick introduction and survey of the book in the first chapter, chapter 2 is devoted to the discussion of data models and ontologies for social network analysis. Next, chapter 3 deals with text generation and generative text models and the dangers they pose to social media and society at large. Chapter 4 then focuses on topic modelling and sentiment analysis in the context of social networks. Finally, Chapter 5 presents graph theory tools and approaches to mine and model social networks. Throughout the book, open problems, highlighting potential future directions, are clearly identified. The book aims at researchers and graduate students in social media analysis, information retrieval, and machine learning applications.

Artificial intelligence has been utilized in a diverse range of industries as more people and businesses discover its many uses and applications. A current field of study that requires more attention, as there is much opportunity for improvement, is the use of artificial intelligence within literary works and social media analysis. The Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media presents contemporary developments in the adoption of artificial intelligence in textual analysis of literary works and social media and introduces current approaches, techniques, and practices in data science that are implemented to scrap and analyze text data. This book initiates a new multidisciplinary field that is the combination of artificial intelligence, data science, social science, literature, and social media study. Covering key topics such as opinion mining, sentiment analysis, and machine learning, this reference work is ideal for computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Opinion mining and text analytics are used widely across numerous disciplines and fields in today's society to provide insight into people's thoughts, feelings, and stances. This data is incredibly valuable and can be utilized for a range of purposes. As such, an in-depth look into how opinion mining and text analytics correlate with social media and literature is necessary to better understand audiences. The Handbook of Research on Opinion Mining and Text Analytics on Literary Works and Social Media introduces the use of artificial intelligence and big data analytics applied to opinion mining and text analytics on literary works and social media. It also focuses on theories, methods, and approaches in which data analysis techniques can be used to analyze data to provide a meaningful pattern. Covering a wide range of topics such as sentiment analysis and stance detection, this publication is ideal for lecturers, researchers, academicians, practitioners, and students.

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

This book is an introduction to social data analytics along with its challenges and opportunities in the age of Big Data and Artificial Intelligence. It focuses primarily on concepts, techniques and methods for organizing, curating, processing, analyzing, and visualizing big social data: from text to image and video analytics. It provides novel techniques in storytelling with social data to facilitate the knowledge and fact discovery. The book covers a large body of knowledge that will help practitioners and researchers in understanding the underlying concepts, problems, methods, tools and techniques involved in modern social data analytics. It also provides real-world applications of social data analytics, including: Sales and Marketing, Influence Maximization, Situational Awareness, customer success and Segmentation, and performance analysis of the industry. It provides a deep knowledge in social data analytics by comprehensively classifying the current state of research, by describing in-depth techniques and methods, and by highlighting future research directions. Lecturers will find a wealth of material to choose from for a variety of courses, ranging from undergraduate courses in data science to graduate courses in data analytics.

This book includes chapters which discuss effective and efficient approaches in dealing with various aspects of social media analysis by using machine learning techniques from clustering to deep learning. A variety of theoretical aspects, application domains and case studies are covered to highlight how it is affordable to maximize the benefit of various applications from postings on social media platforms. Social media platforms have significantly influenced and reshaped various social aspects. They have set new means of communication and interaction between people, turning the whole world into a small village where people with internet connect can easily communicate without feeling any barriers. This has attracted the attention of researchers who have developed techniques and tools capable of studying various aspects of posts on social media platforms with main concentration on Twitter. This book addresses challenging applications in this dynamic domain where it is not possible to continue applying conventional techniques in studying social media postings. The content of this book helps the reader in developing own perspective about how to benefit from machine learning techniques in dealing with social media postings and how social media postings may directly influence various applications.

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn Get a clear view of the available data for social media marketing and how to access all of itMake use of data and information behind social media networks to your favorKnow the details of social media analytics tools and platforms so you can use any tool in the marketApply social media analytics to many different real-world use casesObtain tips from interviews with professional marketers and founders of social media analytics platformsUnderstand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing

Social Media Analytics and Its Applications in Marketing focuses on the intersection of three closely related domains -- marketing, social media, and social media analytics (SMA). In other words, this monograph concerns marketing-based decisions related to social media and social media analytics (SMA) or social media and social media analytics from the perspective of the marketing discipline. In SMA, the authors emphasize the roles of data and tools in tackling marketing problems. In marketing applications within the context of SMA, they discuss not only current problems, but also trends and future directions. The basic approach of this monograph can help both marketing practitioners and academics better understand how to use marketing analytics to identify the common patterns and trends produced by consumers and firms. The monograph is organized as follows. First, it describes the general state of social media and SMA offering both practical and theoretical perspectives. A four-step SMA framework called AAVF (Acquisition-Analysis-Value-Feedback) is proposed based on examination of some existing frameworks and processes for SMA. Second, it examines social media analytics (SMA) particularly within marketing as a collection of tools and methods used to unearth the practical values of consumer and brand data. Third, it shows how common methods for SMA have been utilized for common marketing problems. Some common SMA methods encompass the analysis of big data, text analytics, visual analytics, artificial intelligence, machine learning, and deep learning. Finally, trends and future research topics for SMA are discussed, particularly within marketing.

This book provides a comprehensive overview of the theory and praxis of Big Data Analytics and how these are used to extract cognition-related information from social media and literary texts. It presents analytics that transcends the borders of discipline-specific academic research and focuses on knowledge extraction, prediction, and decision-making in the context of individual, social, and national development. The content is divided into three main sections: the first of which discusses various approaches associated with Big Data Analytics, while the second addresses the security and privacy of big data in social media, and the last focuses on the literary text as the literary data in Big Data Analytics. Sharing valuable insights into the etiology behind human cognition and its reflection in social media and literary texts, the book benefits all those interested in analytics that can be applied to literature, history, philosophy, linguistics, literary theory, media & communication studies and computational/digital humanities.

This unique compendium focuses on the acquisition and analysis of social media data. The approaches concern both the data-intensive characteristics and graphical structures of social media. The book addresses the critical problems in social media analysis, which representatively cover its lifecycle.The must-have volume is an excellent reference text for professionals, researchers, academics and graduate students in AI and databases.

Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.

Hunderte von Millionen Blogs auf Plattformen wie Tumblr, Pinterest, Flickr, Instagram usw. Milliarden Bilder, in jeder Sekunde gepostet, geliked, geteilt, modifiziert und neu arrangiert – eine Wetterküche für das Geschmacksklima von morgen! Wie funktioniert diese Kommunikation? Wie lassen sich Bilder analysieren und die in ihnen enthaltenen Informationen in Bezug auf zukünftige Entwicklungen interpretieren? Insgesamt fünf Research Units aus 60 Digital Natives mit umfangreichen Erfahrungen in Statistik, Empirie und Konsumtheorien haben unter Leitung des Autors ein Jahr lang in Befragungen, Gesprächen, quantitativen Analysen von Blogs, in Experimental-Settings und in einer Analyse der Vorstellungen von Big Data-Protagonisten die Szene durchforscht. Die Befunde offenbaren die latenten Muster und Attraktoren dieser Kommunikation, ihre durch Random Copying-Prozesse bewegte Dynamik und Volatilität. Vor allem, was die einschlägige Diskussion um die Rolle und die Möglichkeiten von Big Data-Analysen im Bereich soziokultureller Phänomene angeht, wird die wachsende Bedeutung der Soziologie sichtbar. Ein Cultural Turn der Digitalisierung und der Predictive Analytics zeichnet sich ab.

This study examines tweet content from key periods of the uprisings in Egypt and Syria of 2011 and 2012, generally known as the “Arab Spring”. Some authors and the mainstream media have suggested that these uprisings were significantly influenced and organised by Twitter and subsequently referred to them as “Twitter Revolution”. Other authors have strongly opposed this idea and attributed it to self-deception in the light of marvellous inventions of the Western World. They have suggested Twitter was predominantly used as an information-sharing network. In an effort to contribute data to this debate, this study analyses tweet content from three different observation periods; two tweet datasets were collected from other academics and a third one was crawled from the Twitter API; this process made use of the crawling tool cURL and the database software mongoDB. The combined tweet dataset contained about 1.9 million tweets out of which a sample of 1945 tweets was drawn. This sample was then evaluated in a quantitative content analysis according to a coding manual. These codes were entered into the statistical analysis software SPSS, in which they were also processed.