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This study presents the first field investigation of the sales impact of cause-related marketing promotions (CMPs) in retail settings. Whereas prior work primarily studies CMPs in simplified experimental settings, actual fast-moving consumer goods markets are considerably more complex; ergo, consumers are unlikely to consider and evaluate all brands and CMPs in detail. In this analysis based on 63 CMPs across 20 categories, the authors therefore investigate the short-term sales impact of CMPs as a function of the brand and category context in which they are executed. On average, CMPs run 11 weeks and donate 3.2% of product price, resulting in an average sales lift of 4.9% per week. The findings suggest that a necessary precondition for CMP success is that consumers notice it at the point of sale and hence have considered the CMP brand for reasons other than the CMP itself. Accordingly, the sales impact of CMP can more than double when the category assortment is smaller, the category has less price dispersion, the brand is a category leader, or the brand is priced below the category average. Brands operating in less favorable market conditions can still achieve above-average CMP impact by combining CMPs with price promotions to ensure consumer consideration. [ABSTRACT FROM AUTHOR]

Issues of diversity and inclusion increasingly influence the purchasing process and brand loyalty of new generations of customers. Additionally, scholars and policymakers are calling for a more inclusive society and advocating for the integration of people with disabilities. However, there is a lack of research investigating these issues from a marketing perspective. Using a strategy of inquiry regarding in-depth multiple case studies from different players of the toy industry, this paper highlights how to set marketing strategies that develop and communicate new offerings by promoting both Marketing and Social Value and fostering the social inclusion of children with a disability. The proposed model contributes to the emerging literature of Inclusive Marketing and will help marketers implement a socially inclusive approach. [ABSTRACT FROM AUTHOR]

Given the increasing importance of using social media to maintain consumer engagement, brands design posts using different characteristics that interact with each other to generate combination, which jointly influence consumer engagement. A methodological innovation is presented in which rough set theory is employed to analyse single and combined effects of brand post characteristics on consumer engagement on the Sina Weibo platform. Diverse characteristic combinations are shown to affect consumer engagement at varying intensities. The method is complementary in confirming single and combined effects of post characteristics. The research strengthens the understanding of consumer engagement based on characteristic combination perspective and helps to provide more effective reference to formulate social media marketing strategies owing to being closer to the real-world situation faced by brands. [ABSTRACT FROM AUTHOR]

This study examines consumer wisdom and well-being in family life. Drawing on Luchs et al. (2021), it specifically examines how consumer wisdom develops and is transmitted in intergenerational interactions via consumption. Qualitative data was gathered via twenty long interviews with Moroccan grandmothers and eleven long interviews with their teen/adult grandchildren. The data analysis uncovers how wisdom interacts with intrapersonal, interpersonal, and extrapersonal well-being in families. First, it examines how grandmothers develop and transmit their wisdom to their grandchildren through intergenerational interactions embedded in consumption. Second, it shows how grandmothers manifest wisdom as they balance their well-being. Finally, the study provides a novel perspective on grandchildren's development of wisdom. This study extends our knowledge about the complexity of consumer wisdom and how wisdom contributes to well-being. The findings suggest how wisdom can be used in marketing strategies and marketing communications, and provides societal implications related to consumer wisdom and well-being. [ABSTRACT FROM AUTHOR]

Advertisers have begun to recognize the role of inclusive advertising in consumer well-being. One way to increase inclusivity is to minimize experiences of exclusion using marketing tools. Although social exclusion is common in today's world, current academic literature is mostly silent on how advertising can mitigate the negative effects of exclusion. This article initiates the discussion on inclusive advertising by systematically exploring the underlying phenomena of social exclusion and related concepts (e.g., marginalization, loneliness, and social isolation). Through a bibliometric approach and thematic content analyses that includes more than 490 articles published in the last two decades in marketing, including advertising, communication, and psychology journals, we evaluate the mechanisms and consequences of social exclusion. We discuss several avenues for future research, present propositions, and suggest guidelines on (1) how marketers can design inclusive advertising, (2) how advertising can cater to the needs of excluded consumers, and (3) how advertising may alleviate the negative effects of social exclusion and enhance consumer psychological well-being. [ABSTRACT FROM AUTHOR]

The practice of ambush marketing continues to proliferate around mega sport events, notably during the Olympics. The ongoing commercial threat to official sponsors and event organizers threatens the sponsorship model on which the events rely. The current situation is further complicated by increased social media activity and engagement by competing athletes to engage not only with their followers on social media but also with endorser brands who may not always also be official sponsors of the event. The increasing role of Rule 40 of the Olympic Charter as a regulatory tool on social media to prevent ambush marketing is discussed as an additional brand protection measure beyond traditional legal enforcement. The commentary explores advances in recent scholarship related to ambush marketing and suggests directions for future research. Legal, policy, and practical implications for social media in sport are discussed. [ABSTRACT FROM AUTHOR]

This article explores the emergence of metrosexuals among millennial men in five South-East Europe (SEE) countries and their subculture of consumption. It qualitatively studies their beliefs about masculinity and metrosexuality, and it identifies their purchasing behaviours' of grooming products online and offline by employing digital extended self-theory to provide strategic guidance for marketers and new insights for academics. This qualitative study includes ten semi-structured in-depth interviews and one hundred qualitative open-ended questionnaires. Additionally, it employs netnography to analyze the subculture of consumption of male metrosexuality in two representative blogs. The findings reveal that SEE millennial men embrace a dual identity, a traditional masculine identity, which co-exists with their metrosexuality, creating an emotional conflict as they differ along an accepted to extreme continuum. Metrosexual men are heavy users of personal grooming products favouring online purchasing (1) due to the frequent lack of retail availability in SEE countries and (2) their sense of embarrassment––the underlying emotional conflict. This study directly challenges the existing academic literature, which supports the dominance of traditional masculine identity among developing countries. For both marketers and academics, it presents a different market reality. Metrosexual males show a distinctly different self-identity online from offline. Social media provides them with a safe space, which is often subject to public embarrassment in offline settings. These findings have note-worthy implications for marketing practitioners including communication messaging, social media strategy, brand identity and presence, and product development. They provide insights for both practitioners and academics regarding the subculture of consumption of metrosexuals in the historically macho male-dominated SEE regions. [ABSTRACT FROM AUTHOR]

BACKGROUND: Improving family planning and maternal health outcomes are critical to achieving the Sustainable Development Goals. While evidence on the effectiveness of government-driven public health programs is extensive, more research is needed on effectiveness of private-sector interventions, especially in low- and middle-income countries. We evaluated the impacts of a commercial social-franchising and social-marketing program - Tiko Platform - which created a local ecosystem of health promoters, healthcare providers, pharmacies, stockists/wholesalers, and lifestyle shops. It provided economic incentives through discounts and reward points to nudge health-seeking behaviors from enrolled women consumers/beneficiaries. METHODS: An ex-post facto evaluation was commissioned, and we employed a quasi-experimental design to compare outcomes related to the use of family planning, and antenatal and postnatal services between users and non-users who had registered for Tiko in three North Indian cities. Between March and April 2021, 1514 married women were surveyed, and outcome indicators were constructed based on recall. Despite statistical approaches to control for confounding, the effect of COVID-19 lockdown on Tiko operations and methodological limitations preclude inferring causality or arguing generalizability. RESULTS: We found a strong association between the use of the Tiko platform and the current use of temporary modern contraceptives [non-users: 9.5%, effect: +9.4 percentage points (pp), p-value

We conducted a longitudinal randomized controlled experiment between September 2021 and May 2022 to evaluate whether anti-tobacco industry beliefs and attitudes mediate the effect of culturally tailored anti-smoking messages on quit intentions among US young adult sexual minority women (SMW) ages 18–30 who smoke. Participants were randomized to view up to a total of 20 tailored versus non-tailored messages over one month. Outcomes were assessed at baseline and one-month follow-up. We fit a structural equation model testing the effect of LGBTQ + community-tailored, anti-smoking messages on quit intentions and mediating roles of anti-industry attitudes and beliefs (n = 966). Anti-industry beliefs (indirect effect size = 0.024, 95% confidence interval [CI] = [0.040, 0.056]) and attitudes (indirect effect size = 0.034, 95% CI = [0.006, 0.077]) significantly mediated the effect of the tailored condition on quit intentions. These findings suggest that LGBTQ + -tailored cues in anti-smoking messaging may promote quit intentions indirectly through influencing young adult SMW's beliefs and attitudes about the tobacco industry. Future campaigns to promote quitting among young adult SMW who smoke should consider incorporating themes to change their beliefs and attitudes about the tobacco industry. Trial registration This study was registered in ClinicalTrials.gov (NCT04812795) on 24/03/2021. [ABSTRACT FROM AUTHOR]

Background: Between 2006 and 2016 the prevalence of overweight and obesity among children and adolescents aged 5–19 years in Peru increased from 22.7 to 27.0%. This investment case quantifies the economic impacts of childhood and adolescent overweight and obesity in Peru. It identifies and quantifies the potential impact of a set of new or expanded interventions that can strengthen current national efforts to prevent and reduce child and adolescent overweight and obesity. Methods: A deterministic Markov cohort model with a societal cost perspective estimated reductions in mortality and morbidity from implementing interventions to prevent and reduce child and adolescent overweight and obesity and the impact in savings in healthcare costs and gains in wages and productivity. Interventions identified through a review of published literature includes a school-based social marketing campaign, exclusive breastfeeding promotion and support, a healthy food and drink policy for school premises, and a 20% subsidy on fruits and vegetables for people living below the national poverty line. The return on investment (ROI) was calculated along with the estimated cost savings associated with the interventions. Analysis was conducted to test ROI sensitivity to changes in the key parameters and assumptions. Results: Between 2025 and 2092, the expected combined direct and indirect healthcare costs attributable to child and adolescent overweight and obesity in Peru are 210.6 billion USD. The direct healthcare costs are 1.8 billion USD, and the indirect costs are 208.8 billion USD. Expected savings for all interventions combined is 13.9 billion USD with a per-person savings of 12,089.8 USD. The expected ROI of the four interventions combined is 39.3 USD (30-years), 64.6 USD (50-years), and 164.1 USD (66-years) per one USD invested. Conclusions: The overweight and obesity epidemic among children and adolescents in Peru requires wide-ranging and expanded implementation of policies to achieve long-term reductions in prevalence. This study's findings show that the four priority interventions have high ROIs and can be used to guide policy to address the complex interplay of factors that contribute to the obesogenic environment. [ABSTRACT FROM AUTHOR]

Background Previous community-wide physical activity trials have been criticized for methodological limitations, lack of population-level changes, and insufficient reach among underserved communities. Social marketing is an effective technique for community-wide behavior change and can coincide with principles of community-based participatory research (CBPR). Purpose A systematic scoping review of community-wide interventions (system-level) targeting physical activity and/or weight loss was conducted to (i) describe and critically discuss how social marketing strategies are implemented; (ii) identify which populations have been targeted, including underserved communities; (iii) evaluate the use of CBPR frameworks; (iv) assess retention rates; and (v) identify gaps in the literature and formulate future recommendations. Methods Eligible studies included those that: aimed to improve physical activity and/or weight loss on a community-wide level, used social marketing strategies, and were published between 2007 and 2022. Results Approximately 56% of the studies reported a positive impact on physical activity. All studies described social marketing details in alignment with the five principles of social marketing (product, promotion, place, price, and people). Only two studies explicitly identified CBPR as a guiding framework, but most studies used one (k = 8, 32%) or two (k = 12, 48%) community engagement strategies. Few studies included at least 50% representation of African American (k = 2) or Hispanic (k = 3) participants. Conclusions This review highlights key gaps in the literature (e.g. lack of fully-developed CBPR frameworks, reach among underserved communities, randomized designs, use of theory), highlights examples of successful interventions, and opportunities for refining community-wide interventions using social marketing strategies. [ABSTRACT FROM AUTHOR]

This study analyses the role of consumer perceived value in mediating the relationship between cause-related marketing and consumer brand engagement with emotional and functional brands. Two real brands that had developed cause-related marketing campaigns were selected as case studies for this research. In a survey with 369 participants, one brand was classified as emotional and the other as functional. A second survey with 268 participants tested the hypotheses using PLS-SEM and bootstrapping procedures. The results confirm that consumer perceived value exerts full mediation (in the case of the emotional brand) and complementary partial mediation (in the case of the functional brand) on the relationship between cause-related marketing and consumer brand engagement. The multigroup analysis reveals that the indirect effect is significantly stronger in the case of the emotional brand than in the case of the functional brand. This paper suggests the positive effect of cause-related marketing campaigns on consumer brand engagement and proposes that this relationship is enhanced when consumers perceive the brand as valuable, particularly in the case of emotional brands. This study is the first to test consumer brand engagement as an outcome of cause-related marketing and highlights the importance of brand value in this effect, which is reinforced by brand management that fosters the emotional side of brands. This study is also the first to test the effect of brand type – emotional and functional – on the engagement developed by cause marketing. [ABSTRACT FROM AUTHOR]

This systematic review delves into the realm of nonprofit marketing (NPM) by synthesizing empirical studies published between 2013 and 2022 across various sectors. Employing a meticulous screening process, we examined 62 articles sourced from reputable databases such as Science Direct, Elsevier, JSTOR, Emerald, Springer, Wiley Online Library, SAGE, and Google Scholar. Our objective was to provide a comprehensive overview and enhance understanding in the field of nonprofit marketing. The analysis of these selected articles revealed eight pivotal themes within NPM: marketing strategy, fundraising, collaboration, trust, branding, entrepreneurship, social media campaigns, and performance measurement. Through a systematic approach, we integrated these themes, shedding light on the interconnectedness of research within each domain. Our study not only consolidates a fragmented body of research but also identifies critical gaps, laying the foundation for future investigations. These gaps include a scarcity of multi-country level analyses, limited studies in developing country contexts, a deficiency of comparative analyses between developed and developing countries, and an insufficient exploration of the intersections between nonprofit and for-profit marketing. [ABSTRACT FROM AUTHOR]

The objective of this research was to conduct a comprehensive analysis of the consumer decision-making process related to the disposal of goods. To achieve this, we developed an integrative model that combines theoretical approaches to consumer decision-making, a taxonomy of disposal decisions, and studies on the disposal behavior of goods with utilitarian, hedonic, and emotional value. Data for this study were collected through interviews using semi-structured scripts and the administration of forms. Subsequently, the collected data underwent content analysis, employing predefined and emergent categories, as well as descriptive statistics. The main outcome of this research is the proposed model of the consumer decision-making process for the disposal of goods. Specifically, the study emphasizes the importance of assigning residual value to goods as an intermediate step before selecting an alternative disposal method. Additionally, it identifies the post-discard evaluation, where individuals reflect on their decision and assess whether the outcome was satisfactory, leading to positive or negative feelings and emotions. Furthermore, this research sheds light on novel factors that influence the decision to discard goods. These factors encompass both environmental and individual influencers, as well as attributes associated with the goods themselves, such as altruism, visual discomfort, and the desire for a cleaner space. This article contributes to the field with its scientific value and originality, as it adopts an integrative approach to understanding consumer behavior regarding the disposal of goods. Notably, this study is the first of its kind conducted within public universities in a developing country. It specifically addresses the promotion of conscious consumption and responsible disposal of obsolete goods in the marketplace. [ABSTRACT FROM AUTHOR]

Social entrepreneurial ventures generally have lower profitability owing to poor value perceptions of their offerings, which negatively impact financial sustainability. A frequent antecedent is the negative view of marketing prevalent in the sector, requiring an attitudinal transformation. This study provides one such success story that demonstrates how a deliberate marketing-driven approach allowed social entrepreneurs in Eastern India to pilot a new venture with creative offerings that detected and filled a financially viable gap in the cultural clothing market. This paper makes a case for social entrepreneurship ventures to be market savvy in order to financially nurture their social mission. [ABSTRACT FROM AUTHOR]

Introduction: Due to their ability to evoke unique associations in people's minds, professional athletes are considered prime ambassadors for companies, brands or organisations to add intangible values, credibility and awareness to their products or services. Based on that premise, using celebrity athletes for supporting social causes has also become a frequent practice over the past years. Empirical knowledge on how such activities are being perceived by involved athletes is scarce. Little is known about what they consider to be relevant attributes of their personal brand that make them suitable for endorsing social causes. Methods: Based on semi-structured interviews with (n = 12) current and recently retired professional athletes from four different continents, we explore the most prominent attributes of athlete brands as well as other important features in that regard. Results: Our results indicate that, in contrast to product endorsement, on-field attributes of the athlete brand are considered more important in relation to social causes. On-field attributes, such as career achievements and the behaviour shown during competitions, are seen as the main sources of credibility. Discussion: Congruence and fit between endorser profiles and cause is perceived as highly relevant for successful cause endorsement activities. Our study is useful for a variety of stakeholders, such as athletes or organisations considering getting involved in social cause endorsement. [ABSTRACT FROM AUTHOR]

In this research, we empirically examine the structural and macroeconomic determinants of unemployment rates in the Gulf Cooperation Council countries, distinguished by age and gender. We examine several hypotheses regarding the influence of long-run economic growth, labour market flexibility, and the social contract on unemployment rates. Using panel data for the period 2000–2020 and country and time fixed effects estimation methodology, empirical evidence shows that long-run growth reduces unemployment rates regardless of age and gender (except for female youth unemployment rate). Wage flexibility reduces most unemployment rates. Urbanization reduces total and male unemployment rates, while population density reduces total and female unemployment rates. In contrast to these determinants, linking pay to productivity, increases female, total youth, and male youth unemployment rates. Openness ratio increases total, total youth, male and male youth unemployment rates but not female and female youth unemployment rates. The paper has important policy implications for reducing unemployment rates in the Gulf Cooperation Council countries. [ABSTRACT FROM AUTHOR]

Cause-related marketing (CRM) is an effective brand strategy involving partnering with charities or causes. A decade of research indicates CRM influences brand attitude, which is a consumer’s liking for a brand or an item they have purchased. However, the literature on this relationship is ambiguous without giving clear convulsive insights. Hence, this review targets to elucidate the way CRM influence brand attitude. The current study employed the “Preferred Reporting Items for Systematic Reviews and Meta – Analysis” (PRISMA) to identify and select the studies included in the review. Further, the review employed the principles of concept matrix and thematic analysis to synthesize knowledge from the identified articles. In this study, CRM strategies are comprehensively examined in terms of how they build the attitude strength of corporate brands and influence cognitive, affective, and conative dimensions of brand attitude. The study findings reveal how CRM (a) influences, (b) strengthens, and (c) alters the consumer’s attitude regarding the brand. Furthermore, it presents potential research directions and a sequence of research questions along with its implications and limitations. [ABSTRACT FROM AUTHOR]

Introduction Methods Results Discussion and Conclusions Parental provision of alcohol to children is associated with a range of negative outcomes. Public health campaigns discouraging this practice are required as part of a comprehensive approach to reduce alcohol‐related harm among minors, however, limited research has examined the relative effectiveness of different messaging approaches. This study compared the effects of two campaigns with different executional styles on parents' intentions to provide alcohol to minors—one campaign used a fear‐based approach and the other adopted a first‐person narrative approach.The study used a repeated cross‐sectional design. An independent samples t‐test was used to compare the effects of two campaigns with alternative executional styles on parents' alcohol provision intentions. Two ordinal logistic generalised linear models were used to assess whether intentions effects differed according to parents' demographic and behavioural characteristics.Both campaigns were effective at motivating parents to abstain from providing alcohol to minors. This outcome was particularly notable among female respondents and those who had never provided alcohol to their children. Older respondents and those who used less alcohol were more likely to intend to change their behaviours as a result of exposure to the fear‐based campaign, while the campaign using a narrative approach was more effective with heavier drinkers.Overall strong performance of both campaigns combined with varying effectiveness by parent attributes highlights the utility of parent‐focused campaigns targeting alcohol provision to minors. To best protect minors, continued investments are needed to develop suites of evidence‐based campaigns that resonate with different parent subgroups. [ABSTRACT FROM AUTHOR]

Blood donation is a prosocial act driven by mechanisms related to altruism. While altruism plays a significant role, the processes behind blood donation behavior are complex, with altruism being just one factor. This research aimed to investigate the influence of altruism and meaning in life on the willingness to donate blood among Romanian undergraduate medical students during the COVID-19 pandemic. The sample consisted of 319 Romanian undergraduate medical students. Structural equation modeling (PLS-SEM) was used for statistical analysis. Our findings reveal that altruism did not significantly impact the willingness to donate blood directly; however, this relationship was mediated by meaning in life. In practice, blood donation could be increased through a more substantial connection between altruism and a sense of meaning in life, especially during health crises. Utilizing social marketing campaign messages that actively encourage altruism and connect it to a sense of meaning in life may increase blood donor recruitment and retention among undergraduate medical students. [ABSTRACT FROM AUTHOR]

Issue Addressed: Little is known about the executional techniques that are most likely to make healthy eating messages memorable over the longer term. The aim of this exploratory study was to identify factors contributing to the ongoing salience of the Go for 2&5 social marketing campaign among older audience members. Methods: Interviews were conducted with 75 Western Australians aged 60+ years. A peer‐interviewing method was used whereby eight older people recruited and interviewed members of their extended peer groups. The interview guide included questions about interviewees' recollections of healthy eating messages across their lifespans. Results: Around one in five interviewees discussed the Go for 2&5 campaign that was on air in Western Australia between 2002 and 2011. These discussions focused on either specific advertisement features that were considered to be especially memorable (in particular, humour and the use of anthropomorphised depictions of produce) and/or their recollection of the number of daily servings of fruits and vegetables recommended in the campaign. Few were able to recall other healthy eating campaigns, and in some cases it was assumed that advertisements for specific food stores or products constituted health advice. Conclusions: Different campaign attributes may influence shorter‐term attitudinal and behavioural responses versus longer‐term recall. The characteristics of the Go for 2&5 campaign appear to have enabled it to achieve relatively high levels of recall among older people. So What?: The study results suggest that some advertising approaches that activate the peripheral route to persuasion may achieve recall over a longer period of time. [ABSTRACT FROM AUTHOR]

Conservation of biodiversity is above all else an exercise in human persuasion. Human behavior drives all substantive threats to biodiversity; therefore, influencing it is the only path to mitigating the current extinction crisis. We review the literature across three different axes to highlight current evidence on influencing human behavior for conservation. First, we look at behavioral interventions to mitigate different threats, from pollution and climate change to invasive species and human disturbance. Next, we examine interventions focused on different stakeholders, from voters, investors, and environmental managers to consumers, producers, and extractors. Finally, we review delivery channels, ranging from mass and social media to interventions involving changes to the physical environment or carried out in person. We highlight key gaps, including the lack of scale and robust impact evaluation of most interventions, and the need to prioritize behaviors, overcome the reproducibility crisis, and deal with inequality when designing and implementing behavior change interventions. [ABSTRACT FROM AUTHOR]

This review essay takes stock of the recent literature about the role of ideas in social policy, with a particular focus on a key issue in social policy research: the changing interactions between states and markets over time. Specifically, our aim is to examine how the ideational literature discusses and explains prominent contemporary social policy evolutions: the rise of social investment and the financialization and technocratization of the welfare state. This is done based on the scholarship on state/market interactions and the role of ideas in social policy, and by utilizing key insights of scholars of ideational influences on state/market interactions. The article ends with a short agenda for future research on ideas and discourses as a crucial factor in the evolution of the welfare state as a key space in which states and markets interact. [ABSTRACT FROM AUTHOR]

Research suggests that most brand stakeholders react favorably to cause-related marketing (CRM), and CRM positively impacts the brand. However, a divergence of interests can create tension in the principal – agent relationship, as the owners may feel that managers are investing in CRM at the expense of maximizing profits. Along these lines, recent research suggests that shareholders negatively respond to CRM, which reduces shareholder value. Thus, there are concerns about whether expenses incurred via CRM partnerships create value for all stakeholders. Therefore, because CRM can benefit nonprofits and many of the firm’s stakeholders, the authors utilize agency theory and signaling theory to explore co-branding and competitive signals that mitigate the negative impact on shareholder value. The results provide insights into how nonprofit and brand managers can navigate CRM partnerships by designing campaigns that send signals designed to alleviate investor concerns and reduce shareholder disapproval yet still garner support from other stakeholders. [ABSTRACT FROM AUTHOR]

Community businesses contribute to the economic and social well-being of the communities in which they operate. As a subset of hybrid organizations, community businesses have unique challenges and opportunities related to their community embeddedness. Our study adopts an institutional logic perspective to understand the evolutionary boundaries of community business, which we argue, are shaped by the interplay of tensions between the social, market, and community logics. While existing literature discusses institutional logics from a dichotomous angle, focusing mainly on the social and market logics, we argue that the introduction of a third logic (i.e., community logics) has ramifications for the evolution of hybrid organizations. The different trajectories may have implications for the social, community, and economic impact that organizations can have. We draw on 39 qualitative interviews to provide useful insights for policy and practice on supporting community businesses. [ABSTRACT FROM AUTHOR]

Copyright of Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi is the property of Omer Halisdemir University, Faculty of Economics & Admistrative Sciene and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Trans/Form/Ação is the property of Trans/Form/Acao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

We investigate the causal impact of public discourse on socially responsible market behavior. Across three laboratory experiments, having market participants engage in public discourse generally increases market social responsibility. These positive impacts are robust to variation in several characteristics of the discourse. We provide evidence that discourse strengthens beliefs that others support socially responsible exchange. However, relaxing requirements to engage in discourse sharply reduces its effectiveness. Our findings suggest that campaigns encouraging discussion of appropriate market behavior can have sizable impacts on addressing inefficiencies due to market failures but that policies encouraging broad public engagement may be important. (JEL C92, D62, D83, D91, P36, M14, Z13) [ABSTRACT FROM AUTHOR]

The Dirk Smeesters case is one of the most well-documented and widely publicized cases of research misconduct to date. We investigate, using a case study approach, which of Smeesters' articles were found to be unreliable and recommended for retraction, which were retracted, and which were not. We also investigate by whom, when, and how these fraudulent articles were retracted. We found that only six retraction notices exist for the seven Smeesters' fraudulent articles that were recommended for retraction. For four of the six retraction notices, there were no explicit markers that clearly indicated who wrote them (e.g., the editor and/or the publisher). Smeesters' flawed articles were retracted in 97.6 days on average by the retracting journals. Retraction practices in these elite marketing and social psychology journals ranged from a seeming failure to retract (i.e., no record of a retraction notice) to a fair (i.e., informative and transparent) retraction. We also emphasize the ramifications of failing to retract an article whose findings are based on fabricated data. We conclude by listing the lessons learned from the Smeesters case. [ABSTRACT FROM AUTHOR]

Achieving greater alignment with national curriculum and local school and teacher objectives alongside a deeper understanding of student needs can enhance the impact and reach of health promotion interventions. This study reports on teacher perspectives of a multi-pathway curriculum outline supporting learning (Grades 7-9) about sugary drinks. The outline was developed to support scale-up and sustainability of a successful sugary drink intervention trialed in four New Zealand secondary schools. Sixteen teachers from a range of subjects provided input via focus groups. Inductive qualitative thematic analysis was used to identify and interpret patterns within the data. Sugary drinks were perceived to be an important and engaging learning context. Teachers valued the potential long-term societal benefits of health-based learning and benefits to individual students and their families. They recognised students as health communicators and influencers within families and communities. Relevance to students' lives and alignment with national curriculum and assessment objectives and teacher subject expertise were key factors in learning pathway selection. Teacher support is crucial in facilitating sustainable school-based health promotion, which often does not sit within a single curriculum area. Factors such as these, that teachers prioritise in their curriculum decision-making, must be understood and leveraged in school-based health promotion research. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic is almost over, but its economic and business consequences will continue to be felt for years. There were already warnings of the need for an increased role of social marketing due to environmental and human health concerns. Still, experience from the pandemic has made it mandatory in many sectors. Faced with the consequences of the pandemic, many changes are being witnessed in the post-pandemic era in production, consumption, and consumer behaviour that this paper will explore. By reviewing the literature, the prospects, and challenges of social marketing in the post-COVID-19 era are examined, observing recent global trends. A systematic review of qualitative and quantitative evidence was done by browsing scientific papers and relevant literature. Findings suggest that social marketing is experiencing a reverse trend, which implies that reorienting production, consumption, and consumer behaviour is not happening as many would have expected in the post-COVID-19 period. According to the United Nations (UN) World Economic Situation and Prospects Report, the prospects for a robust global economic recovery remain dim due to the lingering effects of the COVID-19 pandemic, which include persistent inflation, rising interest rates, and heightened uncertainties (UN News, 2023). The contribution of this paper is the findings and conclusions of policy measures in social marketing that are more reorienting in the long run than simply adopted in the short run. [ABSTRACT FROM AUTHOR]

The growing prevalence of stock market chat rooms and social media suggests that communication between traders may affect market outcomes. Using data from a series of laboratory experiments, we study the causal effect of trader communication on market efficiency. We show that communication allows markets to convey private information more effectively. This effect is robust to a wide range of information settings. The presence of insiders limits the impact, whereas posted reputation scores in the communication platform magnify it. These findings illustrate the need to consider social interactions when designing market institutions to leverage the social motives that foster information aggregation. This paper was accepted by Axel Ockenfels, behavioral economics & decision analysis. Supplemental Material: The e-companion and data are available at https://doi.org/10.1287/mnsc.2023.4967. [ABSTRACT FROM AUTHOR]

Copyright of Retos, Revista de Ciencias Administrativas y Económicas is the property of Universidad Politecnica Salesiana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

We test the hypothesis whether levels of key traits of sheep heterogeneously affect market prices of sheep in a rural setting. Feasible generalized least squares and (un)conditional quantile regression estimations were made on a dataset of 1153 sheep transactions in two primary small ruminant markets in the Amhara region of Ethiopia. The empirical results show that animal traits affect the observed prices of sheep differently, but only partly explain the sheep price differences. Our results also reveal that in addition to animal traits, the type of buyers and seasonality of sheep marketing cause heterogeneity in the observed prices. These findings imply that targeting the animal traits demanded by the market and access to price information that enables farmers to respond to the seasonal changes in livestock markets are essential to increase the income of sheep keepers. [ABSTRACT FROM AUTHOR]

Background: The post-pandemic period, military conflicts, and geopolitical instability have all contributed to concerns regarding the world's sustainable and stable development, and small national economies are particularly vulnerable to these challenges. The five countries of the Western Balkan region (Republic of Serbia, Republic of North Macedonia, Bosnia and Herzegovina, Montenegro, and Albania) have established their national interests and formulated security policies in line with their strategic commitment to the green transition and integration into the European Union. The region has been grappling with a multitude of challenges for several decades, and further instability may be expected beyond 2022. This paper aims to analyze the impact of sustainable development politicization on the security policies of Western Balkan countries and identify critical challenges to the region's sustainable development. Main text: The main research findings suggest that the security strategy of the Western Balkan countries was distinct from their economic and energy development until the beginning of the twenty-first century. Sustainable development is a strategic commitment of the Western Balkan countries, but it necessitates intricate changes, particularly in energy and economy. However, the Western Balkan countries have been confronted with new challenges due to the intricate geopolitical developments that emerged after 2022. The following are particularly noteworthy: frequently conflicting regional initiatives, the usage of energy resources and essential minerals, and significant impacts on how individuals form their opinion on these matters. The factors mentioned above are distinct security threats that require the Western Balkan countries to pursue solutions. Conclusions: A politicized approach to sustainable development is a novel phenomenon that has to be incorporated into current security policy. Specifically, the present approach, which prioritizes the state's security, often conflicts with the emerging concept of individual security (which focuses on the stability of the economy and the environment). This situation adds a layer of complexity to the position of the Western Balkan countries. They have a limited capacity to impact geopolitical developments, and in order to make progress, maintain stability, and foster social peace, they must make concessions and cooperate with influential economies that frequently have conflicting geopolitical interests. [ABSTRACT FROM AUTHOR]

Background: The Nyakaza-Move-for-Health intervention program was developed in response to the alarming rise in non-communicable diseases (NCDs) globally, in sub-Saharan Africa and South Africa. The rise in NCDs is attributed to the low levels of participation in physical activity (PA) among adolescents. Therefore, this study aimed to design a culturally tailored PA intervention for adolescents, guided by the Intervention Mapping (IM) protocol. The intervention program aims to address the multifaceted determinants of physical activity behavior, promote healthy lifestyles and improve adolescent fitness levels. Methods: The Intervention Mapping protocol was applied to design the intervention program. The IM has 6 steps: (1) Needs assessment, (2) developing a logic model of the problem (LMP), (3) Formulating program outcomes and objectives, (4) Program design and production, (5) Generating implementation plan, and (6) Generating intervention evaluation plan. Participants included (n = 48) adolescent learners recruited from 8 (n = 8) participating schools. Adolescent learners participated in focus group discussions (FGD) to identify personal, interpersonal and environmental determinants of physical inactivity. Twenty-six (n = 26) key informant stakeholders participated in a stakeholder engagement workshop (SEW) to determine the motivators and constraints in implementing physical activity interventions. Results: The Nyakaza intervention program's process development involved extensive stakeholder engagement, capacity development training, and integration of community feedback into the design. The intervention included a social marketing campaign and structured after-school physical activity sessions based on the Health Belief Model (HBM) and Transtheoretical Model (TTM). Implementation and evaluation plans were created, emphasizing real-time monitoring and adaptations. Strategies to enhance parental and community support were developed to address participation barriers. Although not tested in this study, these plans laid a robust foundation for fostering sustainable behavior change and improving physical activity among adolescents in resource-constrained settings. Conclusion: The Nyakaza-Move-for-Health intervention demonstrates a promising framework for promoting adolescent physical activity and addressing Non-Communicable Diseases in a culturally relevant manner. The systematic approach, grounded in the intervention mapping protocol, ensured a robust and replicable intervention design. Future research should focus on long-term follow-up, integrating objective physical activity measures, and expanding the program to include nutrition education. Addressing identified barriers, such as parental involvement, is crucial for enhancing the intervention's effectiveness and sustainability. [ABSTRACT FROM AUTHOR]

PurposeDesign/methodology/approachFindingsResearch implicationsPractical implicationsOriginalityThis study investigates the sound features of short video advertisements (ads) released by enterprises entering the social e-commerce market and tests whether they are potential drivers of enterprise performance. Based on these findings, this study provides practical references for the design of enterprise ads and short-video social e-commerce platforms.An integrated approach comprising machine learning algorithms and various statistical analysis techniques was employed to quantify sound features. Subsequently, we conducted correlation tests, regression analyses, and robustness tests to further verify our measurements and hypotheses.Sound features in advertisements directly influence an enterprise’s market entry performance. We found that speech rate and voice quality positively affected market entry performance, while loudness and voice pitch negatively impacted performance. In addition, the tempo of the background music positively influences performance.Operating within a cohesive research framework, this study extensively examines the effects of key sound features on enterprise performance. This study also contributes to broadening the academic literature related to the heuristic-systematic model theory and extends audio analysis methods to the social e-commerce market entry field, providing empirical evidence of the impact of sound features on the market entry performance of enterprises.The findings emphasize that enterprises should comprehend the role of sound features and utilize them appropriately when designing ads to be released upon entering the short video social e-commerce market. Furthermore, by considering the findings and audio analysis technologies, platforms can identify user references for sound more precisely and provide enterprises with more guidelines for sound design.This is the first empirical study to discuss the impact of sound features in short video ads on enterprises’ market-entry performance. Additionally, it combines the social e-commerce platform context and expands enterprise market entry to the most popular short video market. [ABSTRACT FROM AUTHOR]