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10. C-Suite Challenges and the Economic Meltdown: What's Next for Senior Leaders?

Author

Smith, Roland B. and Campbell, Michael

Subjects
LEADERSHIP, COMMAND of troops, EXECUTIVES, STRATEGIC planning
Abstract

The article outlines the leadership challenges facing senior executives in the U.S. based on a 2009 Center for Creative Leadership (CCL) study. Leading people and strategic planning are some of the skills that are more important for leaders in the future. The top complex challenges identified by respondents include leading across multiple groups and talent management. Also delineated are recommendations to address the challenges such as understanding the boundaries of multiple groups. INSETS: Leadership Challenges Identified by Top Executives;Development Implications in Practice - A Boundary - Spanning Diag;Development Implications in Practice - Strategy Simulations;Development Implications in Practice: Developing the Developers

Published
2010

11. Where Marketing Begins.

Author

SMITH, ROLAND B.

Subjects
MARKETING, INDUSTRIAL management, MARKETING strategy, MARKETING effectiveness, NEW product development
Abstract

A letter to the editor is presented in response to the article "What's Marketing?" in the April 1, 1966 issue.

Published
1966

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