Search

This study, using cluster analysis, segmented the Greek summer camping market based on the extraordinary experience scale proposed by Arnould and Price (1993), using cluster analysis. Four distinct segments were derived, namely: Social–Naturalist Campers, Indifferent Campers, Pure Naturalist Campers, and Adventurous–Experiential Campers. Furthermore, these segments were profiled based on several postvisit variables (i.e., satisfaction, intention to revisit, nostalgia, word-of-mouth (WOM) activity, and WOM praise). Finally, the study concludes with the development of marketing strategies for reaching and serving the most attractive segments. [ABSTRACT FROM AUTHOR]

Purpose – The purpose of this paper is to examine the virtual store layout's perceived ease of use effects on consumer behaviour and the perceived differences of two layout patterns most commonly used in air travel web sites (i.e. grid and freeform layout). Design/methodology/approach – Data were collected through a laboratory experiment from a total of 241 students at a business school. Structural equation modeling (SEM) was used to evaluate the research model and test the research Findings – Results confirm and extend available knowledge regarding virtual store layout effects on shopper responses. However, findings imply that layout pattern affects perceived pleasure and not ease of use in the investigated sector. Additionally, the study confirms the moderating role of atmospheric responsiveness. Practical implications – Managers should consider and apply the optimal level of ease of use at their web stores' virtual layout to facilitate and yet engage consumers during their online trip. Originality/value – In the context of e-tailing, past research examined store layout effects on consumer behaviour mostly through a Technology Acceptance Model (TAM) approach. Elaborating on these research insights, the present research attempt employs an environmental psychology approach measuring the effects of perceived layout on consumer behaviour in the online travel industry through the S-O-R paradigm perspective. [ABSTRACT FROM AUTHOR]

This study tests hypothesized differences in pre-post (product-harm) crisis attitude change toward an organization for positively and negatively oriented individuals. Contrary to theoretical predictions, there was not a strong differential attitude change between positively and negatively oriented individuals. The results suggest a possible boundary condition for the influence of positive and negative affectivity on attitude change. Two explanations are offered for these findings: (1) that the vividness of the situation might override affectivity and (2) that affectivity might not be a strong predictor of attitude change for nonpersonalized attitudes. [ABSTRACT FROM AUTHOR]