1. The Relationships between Influencers and Followers Who Troll and Proactive‐Reactive Trolling.
- Author
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Sun, Honglei and Fichman, Pnina
- Subjects
- *
INTERNET celebrities , *ONLINE trolling , *TELEMATICS , *ONLINE etiquette - Abstract
Little is known about the differences between trolling by influencers and followers, the difference between proactive and reactive trolling, and the relationship between them. Based on a content analysis of 1,386 comments on 160 posts of 19 influencers during a Sina Weibo trolling event, we found that influencers troll more frequently than their followers and they troll proactively more often than reactively, while followers troll reactively more often than proactively. Influencers generated less but more impactful content compared with their followers. In both proactive and reactive trolling, influencers derailed the discussion while followers provoked through their proactive trolling and insulted through their reactive trolling. These findings extend the research scope of trolling asymmetry and establish theoretical connections between social media roles and proactive‐reactive trolling. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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