Media plays an important role in making and shaping of public opinion across the states and societies. The media debates regarding jihad and Islam, following the events of 9/11, introduced Islam at the world stage as a violent faith. The worldwide media discourse of 'Islamic' militancy identified the concept of jihad as a source of extremism and terrorism across the world. In media debates, Islam, jihad and terrorism have since been generally discussed and projected as singular phenomena. Research into the phenomenon proves quite the contrary to the common perceptions framed in the media. In the context of media framing, this paper employed the secondary data analysis to study the role of media in construction of image of Islam and Muslims with militancy. This study finds that the concept of jihad is also abused by the terrorists as well who used the media platform to express their violent ideology with religious references. The study also identifies that the concept of jihad is the most misunderstood and misrepresented subject matter worldwide. The purpose of this wiring is to explain, understand, and dispel the notion that terrorism or any kind of violence can be justified in the name of jihad or Islam as a faith, as projected by the media and the terrorists as well. [ABSTRACT FROM AUTHOR]