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As agriculture becomes an increasingly data-driven sector, it is important to understand the technology use and barriers by the service providers who work closely with producers. This is especially important as these individuals can serve as drivers for technology adoption by farmers and ranchers. Although many surveys have looked at technology adoption by producers, little data on agricultural industry service providers exists. Surveys of Extension Professionals (EP) in Iowa, Michigan, North Dakota, Ohio, and Wisconsin, and several categories of Agricultural Service Providers (ASP) in Wisconsin were administered in 2018 to determine satisfaction with internet service and to learn more about information and technology usage and potential barriers to its adoption within the industry. In addition, follow-up informational telephone interviews were conducted with 13 Wisconsin EP. A paper survey was administered to ASP, which had a response rate of 35% (N=462). A similar online survey was administered to EP having an estimated 23% response rate (N=223). The frequency of transmission of data, information, and recommendations was high but specialized for both groups with more frequent use in crop production versus livestock (including dairy). The most commonly-cited barriers associated with the adoption of digital technologies by ASP were related to attracting and hiring well-qualified IT employees, training for both employees and clients, and data security. While data security was a commonly cited barrier, 16% of ASP worked for companies that did not have written policies on data privacy. ASP and EP consider their clients to be adept at using text messages, images, maps, and smartphones. They do not consider their clients to be skilled in their use of digitally accessed and used financial statements, spreadsheets, or laboratory analysis reports. Additional training should be better focused on these areas for ASP and EP which would allow them to be more effective in educating producers and to better realize the value associated with more thoughtful and widespread digital technology adoption. [ABSTRACT FROM AUTHOR]

This analysis documents the outcomes and impacts from a series of food protection and defense educational programs conducted over a 3-y period for private and public sector food system professionals. Several measures were used to determine the professions of participants; their improvements in skills and abilities that resulted from workshops; the audiences' most valued program content; practice changes resulting from educational program participation; abilities to recognize and change food system vulnerabilities; and changes in knowledge levels. Findings indicate that the knowledge level and interest within the target audience progressed over the 3-y period from basic awareness level through more complex and higher order skills and competencies such as being able to walk through a food production, processing, distribution, or retail facility and identify specific vulnerabilities and make specific risk control recommendations. Pre- and posttest scores from the 3rd y of educational activities indicate that baseline awareness levels of core content on food protection and defense is now high among those most likely to attend these types of events, and that participants need to be challenged with additional higher-level education to promote specific skills. This program series proved successful in building important relationships among food industry and regulatory partners. Analysis of the food security investigation (FSI) series will be useful in the development and delivery of new education and outreach efforts. It is hoped that the analysis and discussion will provide the motivation to further develop a set of competencies that can be used to ground educational efforts that focus on securing and defending our food system.

An editorial is presented on safety and risk assessment for agricultural Automation and autonomy. Topics include growing interest in agricultural automation and autonomy is driven largely by labor issues including worker shortages resulting in high labor cost; and how to physically remove a human operator from a machine-related task is desirable as a method to reduce injury or health risk.

Comments that agricultural safety and health professionals in the United States are challenged by how stakeholders assess risk since the 2001 terrorist attacks. Increase of public concern about safety, health and homeland security; Possibility of a major economic crises with an agroterrorist attack; Threat of bioterrorism agents to agriculture.

Many Hmong refugees continue their cultural tradition of farming in the United States. The purpose of this project was to evaluate culturally based storytelling as a method to convey farming safety information to Hmong families. Hmong have an oral tradition; spoken stories are used to teach about heritage, as well as personal and social values, and end with a lesson or moral that can apply to their lives. Stories from "Orphan Boy the Farmer" illustrate hazards, behaviors, consequences, and control strategies related to farm work typical of Hmong farming in Minnesota and Wisconsin. The message of the 3 stories is that the successful farmer works safely and keeps his children safe from injury. Three stories were read, in Hmong, at 6 events in Minnesota and Wisconsin. Data were collected from 118 participants using focus group discussions. Transcripts were translated and analyzed to identify ideas and reactions to the stories expressed by participants. Findings indicate that storytelling was an appealing delivery method for most of the participants of this study. Participants were able to recount story content pertaining to farming safety and relate messages to their experiences dealing with hazards; unanticipated findings uncovered barriers to adopting safe practices. Several aspects of the storytelling performance influence its effectiveness. Development of folktale content and implementation of storytelling performances are described.